What are the essentials of a winning brand? How do you ensure that all of the internal and external people associated with your brand are on the same page? The modern business dynamics have redefined the way the “brand” word is used in multiple contexts. Your brand undoubtedly personifies your businesses personality and is crucial to the existence of the company. Consumers intend to be able to connect with the brand on an emotional and personal level and for that,a logo and complimentary color scheming is not the only takeaway as it is not successful in establishing a meaningful dialogue with your brand. And hence the concept of a Logo Style Guide comes into play.
What Is a logo style guide basically?
A logo style guide is like a roadmap for your business in the form of a document that assists your company to deliver a consistent brand image across all company collaterals whether visual or text. The way your brand identity can be leveraged is set out in a series of rules and guidelines in this document and features basic sections like logo usage, typography, corporate trade dress which is determined by the color scheme and if your brand has a specific editorial tone that needs to be followed or not.
The Logo Style Guide portrays multiple facets of your logo in creative versions and alignments for you to choose from. This helps you perceive the logo in various scenarios so that you can justifiably decide which works best for your brand. For example, it may include the main typeface, a secondary serif typeface and the color palette which was used.
What’s in it for the business?
What businesses aim for all the time is that their target audience buys their marketing pitch and ultimately makes that purchase. Consciously or unconsciously you are marketing your brand message across multiple platforms and you need to keep in mind that the perceived value of a brand in the eyes of the consumer is as important as the sincerity with which the work is executed. It is the first thing that people visually encounter process and stores it in their memory. Visual identity is something that stands out well-pronounced and hence it should be well-formulated. That is why a Logo Style Guide is a ‘must-have’ tool when working to build your brand identity.
Attention to detail
Your logo style guide categorically lays down the brand elements that come together to define your brand and how they should effectively be put into action across your marketing collaterals. The in-depth details that they are believed to hold can range from the photography style that needs to be adopted, the precise measurements of the logo from the borders, the guidelines to compile the copy and the mode of communication that should be used to disseminate information regarding the placement of furniture and fittings in the real-world scenario.
The more holistically and comprehensively you present your company image the more favorable it will prove to be for your business. This one document self-presents your company to anyone of your in-house staff whether they are designers (internal or outsourced), workers hired on acontractual basis, freelancers or external stakeholders like suppliers, vendors (such as printers), to help communicate the brand message to your target audience in a seamless and well-integrated manner.
Why do you need a logo style guide?
The logo style guide also commonly known as the brand guide or ‘brand bible’ effectively coordinates between the product or service, the logo and the brand equity that it projects and the corporate identity so that all of the elements connect together in a fluid manner and is perfectly synchronized with the image in the minds of the existing and potential customers.
Establishes a brand personality
The tangibleelements of the brand like the poster ads, business cards, packaging and the signage need certain instructions to be implemented in the right context and not come out us inconsistent with the brand image. The guide helps the designers and the marketers steer the way in helping to put together the ideal logo, make ads that grab consumer attention and also maintain brand integrity across a range of platforms. Your brand values and every possible communication with the customer should go hand in hand both on an emotional and visual level.
Ensures consistency over various platforms
The benefits of a style guide can be viewed from the viewpoint of a prospective customer who struggles to put the information he receives about your business in bits and pieces. Your success lies in the fact that your style guide removes all sorts of ambiguity from the minds of consumers by familiarizing them with the core values and competencies that your company believes in and sets the overall tone for your brand. From the color scheming to the positioning of your products on the website makes a whole lot of difference. Make sure there are no visible or subtle contradictions amongst your core areas of expertise and presents a fair picture to prevent any harm to your business in the long run.
The existence of a guide will help the entry of new products or services or penetration into newer product lines. Any product that does not comply with a business brand value may create confusion both amongst the employees and in the eyes of your esteemed customer as well.
Remember that no two businesses are alike and you need to understand the unique branding needs of your business to do justice to your value proposition. A brand identity that exudes professionalism is sure to go a long way and can serve as a very impactful asset. Successful business pride on their clear and consistent brand image.
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