Every business aims to perfect their ideal logo that resonates with their brand image. With the substantial amount of creativity and energy that goes into materializing the product/ service idea, organizations are on the constant lookout for pairing the right visual and graphical representation with their brand name.
With each passing year, some logo trends become all the more deeply engrained while new trends continue to emerge. However, the purpose of a flawless logo design continues to serve the purpose of leaving an indelible mark on your customers, so that they can recognize and recall your brand almost instantly, such is the power of an effective logo.
Familiarize yourself with the upcoming logo trends of 2017 and how they can help your business be a brand known far and wide.
Conveying the intended message with as little as possible is the new trend. Business logos in 2017 will aim to create a unique identity of the brand they are portraying with the idea of staying simple. Often it is not the extravagance or fancy fonts and colors that catch the eye but a straightforward and simple logo that is practical and purpose-driven. With the exodus of marketing messages at the exposure of public, something simple and creative wins the show. A minimalistic logo is timeless and does not need elaborate illustrations to help it stand out.
This technique of designing your logo preys subtly on our sub-conscience by incorporating the object, intended to be the center of attention in the backdrop. Contradictory much? This is where the real trick comes into play. The mind goes through an interactive mental process to try to figure out the hidden message and hence involves the individual into decoding the message. This makes the logo get embedded in our minds and makes recall faster and easier.
Logos that are set apart from the mainstream pre-set fonts and imagery by getting people to hand draw them humanizes the logo. This adds a personal touch to your logo and gets the public thinking about the idea behind the creative art. The final product seems more genuine and had some element of reality in it. The younger generation especially gets attracted to pieces of art that have logic and a unique human touch to it.
With technology reaching new and unprecedented heights, the modern look has its own way of evoking emotions and when something novel and out-of-the-box comes to the forefront it is bound to catch the attention of the general public. It’s all about playing around with the color combinations and font styles which seem to be repeating on various platforms. Retro-modern brings in feelings of nostalgia and can be creatively modified to target a specific group of people.
Clarity like never before
Last but not the least, designers have realized that cluttering a logo with too many fancy elements and inconspicuous items to be left to be deciphered by the audience is not going to work anymore. Instead, brands are aiming to make their logos as simple as possible and making them flexible across a wide variety of platforms. With visual information being so glamorous, attention spans have become situational and shorter. Hence the impact of a logo should be long lasting.
Simple logos don’t mean that you suck the life out of them and make them look all monotonous and unhappening. The design of your logo is central to the existence of your brand and this is what will ultimately determine the brand recall. Your logo design might not be spot on in the first attempt but you can always outsource this crucial task to a reputable digital marketing agency.
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