If you want to develop a viable and successful web solution, you will need to implement the most recent web development trends. By doing so, you will not only increase engagement but grow your business at the same time.
Since new technologies are emerging every day, entrepreneurs need to take advantage of them to stay competitive and engage users effectively. Without further ado, let’s take a look at some web development trends and practices worth following in 2021.
AI (Artificial Intelligence) and Bots
AI bots and assistants can collect data, learn, and solve complex problems. AI bots and assistants can collect data, learn, and solve complex problems which you can store in a customer data platform to build personalized experiences for your customers. This domain will shape the future of web development, which should explain the rising demand for AI for communication in 2021. It should not come as a surprise that there are numerous virtual assistants, text to speech, AI chatbots, AI voice generators, and so on, becoming a normal industry trend. With these technologies, businesses can engage with humans effectively. Chatbots can enhance customer experiences digitally for marketplace platforms, and even then, their potential is limitless.
Until a few years ago, information was delivered in text, but now internet users prefer using audio over text messages. For this reason, and many others, the web now utilizes audio because it is a rapidly emerging technology when it comes to web development.
Recent trends indicate voice optimization is integral for websites. Now, companies enhance their digital products by delivering voice search capabilities.
Voice search has numerous benefits for business owners and users, out of which the primary ones are as follows:
- Users can order products more quickly and allows them to save time;
- Customer behavior analytics can be acquired.
To optimize your website for voice search, here is what you need to do:
- Provide direct answers to questions while using natural language.
- Update important information and remove duplicate pages.
- Implement voice search by using the Web Speech API.
With a massive number of users relying on their phones to use the internet, it should not come as a surprise that websites now have to be developed using a mobile-first approach. According to DataReportal, mobile phone users are north of 5 billion, and these numbers will continue to rise.
The future of the internet is dependent on mobile-friendly websites. Businesses adopting a mobile-first approach will see a massive surge in traffic and conversions. Additionally, mobile-friendly websites look good on mobile devices and even desktop computers.
It is worth noting that Google introduced a mobile-first indexing feature, meaning websites need to be mobile-friendly. Businesses have no other option but to ensure their websites are mobile-friendly, without which their visibility will suffer greatly. So, it is the right time to opt for a website redesign now.
Blockchain technology involves providing a transaction event. Simply put, a decentralized distributed network verifies each transaction, giving users complete transparency. Blockchain has several benefits for web development, which are as follows:
- Reduces business expense;
- Reduces the number of transaction contracts;
- Increases cash flow due to transparency regarding data/records.
Blockchain also provides additional advantages as:
- Data privacy and security;
- Secure transactions;
- High interactivity with web pages.
Of course, there are several other web development trends and practices worth following in 2021, but the ones mentioned above will get you started if you do not know where to begin. Continue exploring new web development trends and practices to interact with your clients like never before, and you will see your business reach new heights without compromising on providing an extraordinary user experience.