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What Makes A Good Illustrative Logo?

Any decent logo in the world of illustration has 4 essential components:


Color Palette

Illustrative logos are much more elaborate and harder to design as compared to logos for other industries. This includes choosing the right color palette to accompany the design of the logo. The decision regarding which colors you should choose for your logo is highly dependent on the type of brand, the market segment, and the target audience you have in mind. Muted tones and hues work best but a splash of color can also be used to bring the logo to life. Deep reds, somber blues and greys are often used in illustrative logos due to their professional look and feel.


Symbols can be the defining factor of your logo. This element of your logo really allows you to flex your creative muscles and personalize your logo to be unique and memorable while showing off what you have to offer to your customers. Illustrative logos are made up of complex design elements, usually illustrations of some element related to what the company does. Commonly used symbols include a mascot or character that is used to represent the company and, in some cases, the company name itself can also be used. The symbols you use should be in line with the industry sector the company is in.


Layout determine the entire structure of a logo. Intricately detailed logos may inspire awe in the audience and while this is a good thing, it is important to not go overboard in order to attract more clients towards your logo and business. Consider where the logo is intended to be used the most. For traditional companies, this can be corporate stationery, collateral marketing materials, shop/building signage and perhaps packaging and merchandise. Minimal layouts work best as they can easily be adapted for use in different mediums and scale well without blowing out of proportion.


Illustrative logos suit brands, businesses and companies of all types. A music company, a construction company, a rock band, a child-related product or club and a fitness company, all are good examples of companies which can benefit from having an illustrative logo. However, these logos should be kept clean and minimal. The use of Serif fonts is recommended due to the smart, sleek and confident lines. Script fonts can also be used as long as the lettering and typeface is legible at most sizes.

Tailored Logos:

Each and every one of our logos is completely original and designed from scratch according to your requirements. We believe that every business is unique and it is our job to deliver unique logo concepts to complement your brand identity.

Timely Delivery:

We firmly believe in the aphorism that time is money. For all our clients, we ensure that the logos we prepare not only perfectly reflect your vision, but are also delivered by the deadline, if not earlier. The amount of time we ask for delivery also includes some cushion for any changes or revisions the client could want.

Unlimited Concepts:

The innovative and visionary minds at PNC Logos are never short of creativity. Once you’ve provided your requirements, we come up with a number of design concepts in order to provide you exactly the logo that you want. These concepts can then be further worked upon and refined once you’ve picked one that really resonates with you.

A stellar track record:

PNC Logos has a history of providing unique and creative logos for highly successful businesses. We have provided our services to businesses across a diverse range of industry verticals. Examples of our work can be seen on our website.

Creative and Practical:

The designs our team comes up with are made from scratch. The designs can be specific to your needs such as if you want a particular type of logo or the usage of some specific colors. The designers can also be given creative freedom which allows them to come up with unique and attractive designs.

Award-winning designers:

We have some of the most highly decorated and hardworking designers in the industry. The quality of their work, along with their level of qualification and dedication allows us to provide outstanding logo designs for accounting firms.

24/7 Customer Support:

Our customer support representatives are available round the clock for our clients. Day or night, you can pick up the phone and call our number to have any queries resolved. You can also talk to our representatives via the chat option on our website

The Process:

  • The BriefDesigning
  • Revisions
  • Delivery


    • How do I order a logo?

Simply fill the form below to get in touch with us. Or you can pick up the phone and give us a call at 1-800-213-7640 to place your order.

    • What type of logo should I choose?

That is entirely up to you! But if you’re not entirely sure, our strategists are always available to help you figure out the type of logo that best suits your business.

    • Can I make changes to the design?

Of course! You are entirely free to make changes to the design once we deliver it to you. In fact, we offer free revisions so if you’re not perfectly satisfied with the design, just give us a nudge and we’ll modify the design according to your vision.


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