Design & Development

Have you ever wondered why some logos are so affordable and cheap while others cause hundreds of dollars? Have you ever carefully and meticulously observed the difference between the two designs? In a day and age when entrepreneurs can design their own logos through online tools, such as Canva, why pay for an expensive logo? […]

A logo is a significant element of a business’s brand identity. It serves as a visual cue that allows your consumer audience to resonate with your brand. Naturally, if you want your brand or website to attract attention, the first step is curate an attractive logo. Popular brands, such as McDonalds, Nike, Coca-Cola and Ikea […]

COVID-19 has impacted all online and offline industries across the globe, and search engine traffic is certainly not immune to its impact. While many digital platforms and websites have experienced a surge in traffic, many ecommerce websites have witnessed a marked reduction. In this article, we will explore 7 ways in which COVID-19 has impacted […]

A business logo establishes the visual identity of a brand, and this identity is created by incorporating various elements of design and consumer psychology. A logo defines a business, reflects its ideology, and presents a visual identity that attracts and appeals to the tastes of consumers. In this article, we will explore the essential elements […]

A logo is an integral ingredient of a brand’s corporate identity and marketing mix. It lays down the foundation for an immersive visual brand identity, and emerges as a symbol that resonates with the offerings of a business. We all know what they say about first impressions-they go a long way in establishing a brand […]