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What Makes A Good Insurance Logo?

Any decent logo in the world of insurance has 4 essential components:


Color Palette

How your logo is perceived by your audiences is largely influenced by the color schemes you use. It is the first thing that people notice about a logo. The subconscious decides whether the logo is appealing or off-putting. Colors that evoke calm and intelligence such as blues or greys help you make a great first impression. To keep the logo from being monotone and seeming dull, vibrant colors can also be implemented into the logo. Yellow is a popular option for this particular use. For insurance companies, it is best to keep their logos from being too bright or flashy.


Only you can decide what logos work best for your insurance firm as the symbols you use in your logo are expected to be in line with the services and type of insurance your firm provides. For example, firms that specialize in health insurance usually opt for symbols like hearts, pulses or the Red Cross whereas firms that focus on home insurance can implement a house into their logo. It is also important to ensure that the symbols you choose to go along with the rest of your chosen design elements such as the color palette, layout and font.


Insurance logos are widely used in a number of different mediums including digital media, billboards, TV commercials, business cards and forms that clients need to fill out. A carefully planned layout ensures that the logo can be easily adapted to be used in different mediums. A minimal, streamlined layout for a logo guarantees that the logo will look just as good on a business card as it looks on your website. While a complex and intricate layout may look good on one particular medium, designers might have a hard time converting it into a different medium, which is why simplistic layouts are recommended.


The insurance industry is built on trust and the typeface you choose for your logo should fall in line with that sentiment. Serif fonts are popular due to their classic look. They also inspire stability and tradition, which are important for any insurance agent or company. The use of Sans Serif fonts provides a more modern look to the logo, making it seem fashionable and practical at the same time. These fonts are also very legible which further validates their use as any chosen typeface should be easily readable without much difficulty.

Tailored Logos:

Each and every one of our logos is completely original and designed from scratch according to your requirements. We believe that every business is unique and it is our job to deliver unique logo concepts to complement your brand identity.

Timely Delivery:

We firmly believe in the aphorism that time is money. For all our clients, we ensure that the logos we prepare not only perfectly reflect your vision, but are also delivered by the deadline, if not earlier. The amount of time we ask for delivery also includes some cushion for any changes or revisions the client could want.

Unlimited Concepts:

The innovative and visionary minds at PNC Logos are never short of creativity. Once you’ve provided your requirements, we come up with a number of design concepts in order to provide you exactly the logo that you want. These concepts can then be further worked upon and refined once you’ve picked one that really resonates with you.

A stellar track record:

PNC Logos has a history of providing unique and creative logos for highly successful businesses. We have provided our services to businesses across a diverse range of industry verticals. Examples of our work can be seen on our website.

Creative and Practical:

The designs our team comes up with are made from scratch. The designs can be specific to your needs such as if you want a particular type of logo or the usage of some specific colors. The designers can also be given creative freedom which allows them to come up with unique and attractive designs.

Award-winning designers:

We have some of the most highly decorated and hardworking designers in the industry. The quality of their work, along with their level of qualification and dedication allows us to provide outstanding logo designs for accounting firms.

24/7 Customer Support:

Our customer support representatives are available round the clock for our clients. Day or night, you can pick up the phone and call our number to have any queries resolved. You can also talk to our representatives via the chat option on our website

The Process:

  • The BriefDesigning
  • Revisions
  • Delivery


    • How do I order a logo?

Simply fill the form below to get in touch with us. Or you can pick up the phone and give us a call at 1-800-213-7640 to place your order.

    • What type of logo should I choose?

That is entirely up to you! But if you’re not entirely sure, our strategists are always available to help you figure out the type of logo that best suits your business.

    • Can I make changes to the design?

Of course! You are entirely free to make changes to the design once we deliver it to you. In fact, we offer free revisions so if you’re not perfectly satisfied with the design, just give us a nudge and we’ll modify the design according to your vision.


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