Have you ever wondered why some logos are so affordable and cheap while others cause hundreds of dollars? Have you ever carefully and meticulously observed the difference between the two designs?
In a day and age when entrepreneurs can design their own logos through online tools, such as Canva, why pay for an expensive logo? In fact, why are certain logo designs so expensive?
It’s quite simple: a logo design, like any piece or specimen of creativity and art, is created through a process, and the amount you pay is not for the final result, but in fact, the process that has created it. Naturally, all artists and graphic designers have their own unique processes and creative talents, and the price you pay for a logo can be and must be justified with the final design.
So, why is a logo design so expensive? Let’s find out, shall we?
An expensive logo design puts forward a massive punch of creativity that has been perfected and refined through a continuous process of improvement. It starts with a rough design that resonates with the brand identity, and evolves into a masterpiece that will allow a brand to standout in the industry.
It involves a long and strenuous process of sketching, designing and meticulous planning to create a logo design that will capture the consumer audience with its creativity and brilliance. It captures a story and presents it with such finesse that allows the brand to gain a competitive edge in the market.
Entrepreneurs and individuals who are not well-versed in the processes and talents of graphic designing often disregard it as an art that is easy and laidback. That is not true. There is graphic art everywhere around us, as it is propelling customers towards brands, markets and industries and driving branding agendas across the world.
Contrary to what most people think, the process doesn’t start with experimenting with design software. It begins with research, as a graphic designer must begin by understanding the brand and its consumer audience. This requires time and diligent observation to ensure that the final logo design resonates with the brand’s ideology and its consumer audience.
Elements & Colors
When we say that logo designing is an art, we refer not only to the creativity that goes into the process, but more importantly, the impact is creates in the minds of the audience. It inculcates the psychology of colors and the philosophy of elements by using clever and creative placement tactics.
A logo, albeit a minor smudge on the bottom or start of a page, is a powerful branding tool, if only it is designed to deliver an impact. An expensive and creative logo design will help you deliver a
dynamic impact without requiring too many words or elements. It will play upon the minds of your consumer audience and deliver results by utilizing cleverly placed elements, and the right blend of colors
Logos are expensive because of the creativity, expertise and research that has been poured into a design to make it perfect for a brand’s identity. A design must justify its price by speaking volumes about a brand without giving much away!
A logo is a significant element of a business’s brand identity. It serves as a visual cue that allows your consumer audience to resonate with your brand. Naturally, if you want your brand or website to attract attention, the first step is curate an attractive logo.
Popular brands, such as McDonalds, Nike, Coca-Cola and Ikea have a powerful brand identity, which stems from their catchy logos. In this article, we will walk you through some steps to make your logo stand out and command attention.
Here, take a look:
Understanding your Audience
Every single marketing strategy, be it logo designing or content optimization, requires a marketer to understand the target audience. First and foremost, you must select your target audience, and understand the demand for your products and services. Are you producing a mass-produced product or service, or are you catering to a specific niche?
Before working on your logo design, it is important to conduct research on your audience demographic and explore designs that are popular amongst your audience.
Originality is Exclusivity
The significance of originality and creativity simply cannot be stressed enough as it allows a brand to capture exclusivity in its brand identity. A logo is simply not a design element that can be mimicked or copied from another brand. It requires you to study various designs and play around with graphics to create something that is original and unique.
Avoid Overly Complicated Designs
A logo that is too complicated to understand will not fulfill the due purpose of a visual cue. Consumers find it difficult to relate with or even remember logos that are overly complicated and complex. You need to create a symbol that will easily stick in the minds of your consumer audience. Remember, when it comes to logo designing, less is always more. The key is to make a dynamic impact with a design that is simplistic and attention-grabbing.
A Hidden Message
A logo must convey a story by adding hidden messages into its design. This message will convey the story behind the brand’s identity and existence. You can achieve this by adding a strong one-liner, such as the Nike logo. Or you can play around with words and phrases, or even symbols and other design elements.
Again, this is where creativity and originality comes into play. However, the underlying principal remains the same: a well-designed logo must convey a message and a purpose.
The Psychology of Colors
Colors are one of the most significant design elements of a logo, and they play a powerful impact in brand positioning and brand identity. You can make an impact with an attractive color scheme, but that doesn’t mean you should underestimate the impact of a grayscale logo design.
It all comes to down your brand identity, the preferences of your consumers, and the color palettes that resonate with your brand story. Each color and color palette reflects a series of emotions and feelings. It is important to understand these emotions and feelings in order to create an impact on your target audience.
COVID-19 has impacted all online and offline industries across the globe, and search engine traffic is certainly not immune to its impact. While many digital platforms and websites have experienced a surge in traffic, many ecommerce websites have witnessed a marked reduction.
In this article, we will explore 7 ways in which COVID-19 has impacted search traffic and how SEO experts can respond to this pandemic.
Here, take a look:
1. The Sale of Essentials has Increased
Ecommerce sites that are selling essential items have witnessed marked increments in traffic and impressions. People are turning towards ecommerce sites to shop for basic essentials and cleaning products, particularly hand sanitizers, toilet papers, wipes and more. While the demand for essentials are increasing, people are avoiding buying makeup products, clothing and luxury items.
SEO experts can respond to this surge in demand by curating segments and pages for products that are high in demand. It is important to keep a close eye on traffic data and impressions, and observe keywords and log files.
2. Increased Demand for Health & Wellness Information
In the wake of the ongoing pandemic, Google has developed stricter content policies for informative and advice articles pertaining to medical issues. There is a huge surge in the demand for health and wellness sites, as people are looking for information that they can incorporate in their everyday lives.
SEO experts must focus on designing easy to navigate and immersive websites that provide reliable and scientifically backed information.
3. Cooking Recipes are high in demand
Since more and more people are cooking at home instead of eating out, and cooking is also a healthy hobby, there is a greater demand for food and recipes-related content. This demand is likely to continue until the coronavirus pandemic is well behind us.
SEO experts can respond to this surge in demand by providing elaborate websites with immersive recipes. Structured data and content optimization will help boost the search results. It is also important to focus on recipes that do not require fancy ingredients.
4. Increased Traffic on Travel Websites
While the pandemic has shut down all possibilities of traveling and vacationing, people are still visiting traffic websites in huge number. They are looking for “cheap flights” and hotel discounts in hopes that the pandemic restrictions would prove helpful in scoring valuable deals. SEO experts can respond by pooling all relevant data into streamlined and structured websites.
5. Greater Demand for Publisher Websites
Publisher websites are facing an incredible surge in demand as people are constantly seeking updates on the worldwide impact of the pandemic. Needless to say, we have all been glued to news lately, and SEO experts can offer valuable support in terms of news and factual updates.
6. Decreased demand for restaurants
Restaurants have experienced a marked reduction in demand, while many are operating on a pick-up and delivery basis. If you are working as an SEO expert for a restaurant, perhaps you can push the audience to focus on delivery options. If your restaurant is closed down entirely, you can help your audience by starting a cooking show and teach them to prepare their favorite dishes at home.
7. Reduced Spending on SEO Campaigns
Businesses all over the world have had to cut down on their spending for SEO campaigns. These budget cuts have urged SEO experts to focus on organic search and content optimization, which has made SEO more significant than ever.
A business logo establishes the visual identity of a brand, and this identity is created by incorporating various elements of design and consumer psychology. A logo defines a business, reflects its ideology, and presents a visual identity that attracts and appeals to the tastes of consumers.
In this article, we will explore the essential elements that create a business logo.
Here’s everything you need to know:
Clarity of Vision
A masterfully designed logo reflects clarity of vision with its simplicity. A great logo design is not cluttered or overly bright. It is simple and reflects its message with clarity. Simplicity is always the focal goal while designing a logo, as incorporating too many elements, colors or images will only create chaos. Logo designs must appeal to the consumer, as opposed to overwhelming the consumer and failing to leave a memorable impact.
Logos that are excessively complex and cluttered look unprofessional, and they do not convey a coveted brand image of confidence. Simplicity and clarity leaves an impact on the consumer, and reassures the target audience of a brand that is worth-remembering.
Relevance to the Brand
A logo is not a random image or blend of colors and fonts. It is in fact, the symbol of a brand’s corporate identity, therefore, it must be relevant to the business ideology and vision. A cool design is not enough to capture the consumer’s attention. The design must stand for a clear and inspiring message, and it should reflect the offerings of the brand, in terms of value and commodities.
Relevance gives the logo a purpose, and transforms a cool design into a corporate symbol. Designers need to focus on creating a design that speaks to the targeted consumer audience and encourages their buying decisions.
Pinch of Versatility
The use of a business logo is not limited to marketing material or formal correspondence. It is used for a wide array of purposes throughout its lifecycle. The logo is added to the website, social media marketing material and content, business cards, promotional gifts and giveaways, brochures and much more. Therefore, it is important for the design to adapt to different scenarios, and fit seamlessly well with a wide array of color palettes and designs.
Originality of Design
Uniqueness and originality are two important elements that simply cannot be ignored while designing a logo. Taking inspiration from other designs and logos always helps while churning out ideas, but when it comes to business logos, imitation is not the best form of flattery. The design must be unique and original to ensure that it stands out from the competition across the industry.
Logos serve the purpose of a marketing tool that is capable of forming an imprint in the minds of the consumers. Therefore, the design must be memorable and infused with an intelligible charm to leave a lasting impact on the targeted audience. A consumer is likely to see a logo on TV or on billboards for a few seconds, and with a powerful design, these seconds are enough to deliver a lasting impression that is unforgettable.
A logo is an integral ingredient of a brand’s corporate identity and marketing mix. It lays down the foundation for an immersive visual brand identity, and emerges as a symbol that resonates with the offerings of a business. We all know what they say about first impressions-they go a long way in establishing a brand identity that consumers will remember.
Needless to say, a logo influences the brand perceptions of a consumer, alongside shaping an attitude that encourages consumers to invest in the products or services of the brand. Modern-day society is painted with an abundance of brand logos. These logos are constantly competing against one another to engage consumers and capture their attention.
Have you ever thought what makes the McDonald’s logo or the Nike logo better than its other counterparts? It is their uniqueness and exclusive flair for creativity that allows them to stand out. You see, a logo is an amalgamation of various design techniques and trends that allow a brand to set itself apart in the industry.
In this article, we will take a look at the ingredients and factors that create a catchy and attention grabbing logo.
Here, take a look:
Flair for Uniqueness
A logo has to be unique and exclusive as its underlying purpose is to distinguish a brand from its competition, and create an image that stands out and grabs attention. Many brands that fail to realize the importance of uniqueness and use basic templates or imitation end up struggle to carve out a sphere of influence in the corporate realm.
Imitation may be the best form of flattering, but as far as logos are concerned, it is the death of a brand’s visual identity. It is important to create something unique and exclusive to ensure that it creates a dramatic ripple amongst the consumer audience. Consumers appreciate originality and creativity, and a logo is the first step towards appealing to the tastes of the brand’s targeted audience.
Capture the Brand’s Vision
A logo may seem like nothing more than a tiny image that can be added to marketing materials and emails. But it is a great deal more, it is in fact an introduction into the brand’s philosophy. It is a token of design that can capture the vision and philosophy of the brand, and present it to the consumer audience with masterful strokes of graphic creativity.
A catchy logo resonates the ideology and philosophy of the brand, and presents this ideology with delicate strokes of imagery and an inviting blend of colors. These aesthetics create the visual identity of a brand-an identity that encapsulates a much deeper, and profound meaning. A logo must be original and unique, and it should represent the attributes of the brand through its design elements and colors
The Psychology of Colors
The psychology of colors reveals that each and every color palette reflects profound meanings and emotions, and the art of logo designing is all about playing with colors that reflect the ideology of the brand. Colors define the personality of a logo and vis-a-vis, the personality of the brand. Bright and bold colors work wonders at grabbing attention, but for certain brands and services, they may appear harsh and unflattering.
While bright colors work for certain brands, other need to create a more sophisticated palette of colors. You see, each color has its own distinctive influence and adds a deeper meaning to the message. For instance, red reflects a bold and sexy energy, while sunny yellow reflects optimism and positivity. Orange is a friendly hue that reflects creativity while green is all about sustainability and growth. Blue reflects an image of trustworthiness, black is powerful and reliable, while the fun and flirty pink exudes a youthful ambiance.
A catchy logo incorporates the psychology of colors to create a design that is visually appealing and reflects emotions of trust, excitement and creativity.
Now that 2020 is here, there is a lot that needs to be done to up your social media engagement game. You will need to keep adapting to trends so that you stay ahead of the curve. But what can you actually differently this year? What strategies and/or tricks will boost your social media engagement in 2020? To find out, read on.
Boosting Social Media Engagement on Facebook
To get more engagement on Facebook, you should go live more often than not. According to a survey it was found that live videos performed better than the usual Facebook videos. In order for this to work, you will need to plan your video and notify your viewers beforehand. Do not forget to write a short description for your video, and give answers to questions your viewers are posting so they know they matter. Most importantly, be yourself.
Another great way to increase engagement on Facebook is by creating a private group. You may have a page for your brand, but that will not cut it. You will need a Facebook group to create a community that is all about your brand, which will in turn increase visibility and boost engagement. Just remember to keep posting, and avoid being salesy all the time.
Boosting Social Media Engagement on Instagram
When it comes to boosting social media engagement on Instagram, you will need to utilize all its features to their fullest potential. Features like mention sticker, question sticker, location tag, etc. can do wonders if you play your cards right. Use Instagram stories to keep your audience hooked as well, just be unique and fun about whatever it is that you end up posting.
To get more comments on your Instagram posts, you should post more videos, it really is that simple! Of course, people generally do not leave comments on posts on Instagram, but you can rectify that by posting more videos. Studies have shown that videos actually get more comments than the usual Instagram posts.
Boosting Social Media Engagement on Twitter
For Twitter, you will not have to do much to boost engagement. You can start with using hashtags wherever possible. Believe it or not, hashtags are a powerful way of increasing your reach and engagement. It will without a shadow of a doubt increase your exposure on Twitter. As long as you use them wisely, your Twitter account will get to the top in no time.
If you were not using GIFs before, then the fact that GIFs
getting 55% more engagement on posts will get you started right away.
Other useful tips include interacting with other users’ content, retweeting whenever you are mentioned, responding to people who tweeted you, and sharing useful articles.
Boosting Social Media Engagement on LinkedIn
LinkedIn can be a bit tricky, and there is nothing to be ashamed about if you were not working extensively on this social media platform in particular. It can be intimidating, and not a lot of individuals and businesses know how to boost social media engagement on LinkedIn.
Since the social media platform has over 300 million active users, you will need to take advantage of the professional networking app, but the good news is you have the following tips to count on for phenomenal results:
Much like Facebook, you will need to go live here often as well. As soon as you go live, your followers will be notified. Just choose a topic, any topic, and talk about it. Provide unique insight, and encourage your viewers to ask questions so that they interact with you.
One of the best things about LinkedIn is that it has support for hashtags. So use them wherever you deem appropriate. Remember, you can’t use them sparingly like on the platforms mentioned above.
Other useful tips for boosting engagement on LinedIn include writing LinkedIn blogs and articles, engaging with others, creating your own LinkedIn group, joining other LinkedIn groups, and the most important of them all, and sharing content that is relevant to your target audience.
Social media is a place where you can always count on your consumers to be present and active. There is absolutely no reason why you should not use this to your advantage. Reach your target audience more easily, by simply being active and responding to queries and concerns on all social media platforms. If you are not present on all social media platforms, then it is high time you create your presence.
Boosting your social media engagement really boils down to how effective you are in showing you care about your target audience. When you show them they matter, and you take their comments seriously, there is no way your social media engagement will not grow. By doing something so simple, you can actually make a big difference, so much so, your target audience will opt for you rather than your competitors each and every time.
For over fifty years, a vibrant multi-colored bird has been a prominent feature of NBC’s logo. Based on the changing styles and preferences of its audience along with different marketing strategies, the logo has gone through several transformations over the years.
The Evolution Of The NBC Logo
The design of the NBC logo has wonderfully transitioned from a conventional Laramie Peacock to a more conventional-styled peacock. The popular peacock emblem was, however, not always a part of the NBC logo. Here is how the NBC logo made its journey over the years:
The First NBC Logo
The network’s first logo consisted of a black microphone instead of the vibrant looking peacock emblem. It was launched in 1943 and lasted for more than 10 years.A look at NBC’s logo and the history behind it will tell you that NBC started off as a popular radio station and eventually transformed into a successful TV network.
So, the image of a microphone in the logo sent the message across that the channel embodied the spark and enthusiasm along with the expeditiousness conventionally associated with radio.
A New NBC Logo
In 1954, the network launched a new logo that featured an image of a xylophone and a mallet. The company prefered to use the abbreviation NBC instead of using its entire name.
The Birth Of The Peacock Logo
Shortly, with the revolution of colored TVs, the channel decided to incorporate this trend in their new logo.
The designer, John J Graham decided to design a peacock emblem. The original emblem had a total of six colors. The eleven feathers of the peacock’s tail were given tips like a drop to look like a graphical representation of real feathers. The peacock image was also given feet. Surprisingly, the peacock in the logo was never given a name.
Finally, in 1956, the Peacock emblem was launched. The logo would appear during the start and finish of color casts to make the audience get used to the new color technology. One year later, the logo was animated for the first time where the white feathers of the peacock would immediately turn into brightly colored ones.
A Different Version
The NBC logo was soon revamped which featured a conventional Laramie Peacock. In 1962, this peacock had colorful feathers as the tail opened out with the vivid colors of the background.
NBC Team Goes Minimalistic
Several years later in 1975, the makers decided to focus more on the text of the logo and removed the iconic Laramie Peacock emblem.
Soon in 1980, the peacock was again incorporated in the channel’s logo. The design was modified to get a more conventional styled logo. The colorful feathers in the logo remained the same;, however, the drop-shaped tips were removed to give it a minimalistic look.
The entire peacock’s body was also simplified and the feet of the peacock were removed. The new peacock emblem also went perfectly well with the channel’s new slogan, “Proud as a Peacock.”
A Drastic Uplift in 1986
The network gained immense popularity during the 80s, and the network decided to again modify the logo. In 1986, the peacock emblem was completely changed. The primary focus shifted from the font to the modernized peacock emblem. The peacock’s feathers were reduced to a total of six which represented the network’s six different branches.
Modernized Versions in the 90s
During the early nineties, the network decided to modify the logo with the help of different artists and designers. All the creators designed their own animated versions of the NBC peacock.
A look at NBC’s logo and the history behind it shows that the network’s logo displayed different colors and was also animated multiple times. Since the network had another company that used to build color TV sets, the new technology depicted the growing trend of color TVs. The colors also represented NBC as a powerful brand in media broadcasting.
NBC’s logo was often changed to depict its technological advances. Till date, the logo has gone through several transformations and the iconic peacock was changed numerous times as well.
Symbolism of the Latest Version
In the network’s current logo, several aspects were strategically designed. For instance, the peacock is shown as looking to the right; depicting the futuristic stance of the channel. It reflects the philosophy of looking at what lies ahead instead of living in the past.
Also, as mentioned earlier, the peacock’s feathers symbolize NBC’s six different divisions; news, entertainment, network, sports, productions and stations. It is clear that NBC kept modifying its logo and each logo represented a unique achievement of the network.
One major reason not a single NBC logo sustained for a long period of time is that the network wanted to depict its technological advancements through the logo. With constant technological changes and advancements, the network kept changing its logo accordingly. This also represented the network’s attitude for keeping up with changing trends in media technology.
Launching a startup or running a small business? You must be aware of how vital graphic design is in building a company. You may also have an idea of how costly graphic design projects can be.
Almost 70% of small business are willing to pay $500 while 18% would pay up to $1000 for logo designing.
It takes just 400 milliseconds to our visual cortex to process the visual elements of a logo. This is essentially the time you have to capture (or lose) the attention of your customers.
For this reason, business owners should have a working knowledge of designs. This way, they have greater control over their brand’s appearance.
And the first and major graphic design product is developing a logo. A logo is more than just a color and font. On a deeper level, it reflects your brand’s personality. Logo design then is the process in which you communicate your brand’s personality to your consumers.
Considering there are several types of logos (abstract, emblem, word mark, etc.), how do you go about choosing the best one for your business? Continue reading to find out.
Consider Logo Design Types
There are 7 types of logo designs:
• Combination mark
• Pictorial mark
Abstract logos are not only imaginative, but they can immediately communicate what your business is all about. The DropBox logo, for example, is a blue colored box conveying the idea of safe data storage. However, there is always a chance of being too abstract with these logos.
Mascots are usually used by sports teams. Such logos are visually appealing, using images of animals, people or even imaginary things to represent the brand. Michelin Man is an example where a brand has positioned itself with a mascot logo.
Then there is the pictorial mark, aiming to convey the brand through an image. Examples include Twitter, Nike and Target. These logos are often used by global companies to achieve consistency in branding.
The complete opposite of pictorial mark is wordmark. Coca Cola is a major example. Lettermarks are also text-based, used to highlight companies with acronyms, like IBM. However, if you want the best of both worlds, you can go for combination mark, like Dunkin Donuts or Baskin Robbins.
Emblem logos likewise combine design elements with text. Examples of this style include Mastercard and Harley Davidson.
Pick the Right Font
Typography or simply the choice of font goes a long way in establishing your vibe. When choosing fonts, you have to three main options:
Serif fonts established trust. Think newspapers or academic journals. You find such fonts being used to share quotes, and there’s data to show that readers actually gauge the trustworthiness of a quote by the font used. So go for serif fonts if you want to create a professional image for your company. The downside is that such fonts can also make your logo look outdated. A major brand using a serif font logo is Gap.
• Sans Serif
San serif fonts are all over the internet. Even Google has a san serif logo. These fonts give off a clean, modern look. They are easy to read as well. You can use a sans serif font to create a fresh, new personality for your business. The downside is that you may end up looking like other companies. It is hard to stand apart with a sans serif logo unless you’re Google!
• Script Fonts
Finally, script fonts can be used to create an elegant, creative or even a casual image for your business. However, these fonts can be difficult to read.
Of course, you can always use more than one font in your logo.
Choose the Best Color
Finally, colors are also integral to projecting your business personality. According to a survey, 80% of consumers believe that color increases brand recognition. Colors are cool because they convey emotion:
• Red represents excitement, boldness, and youthfulness
• Orange represents confidence, happiness and friendliness
• Yellow gives off warmth, clarity and positive vibes
• Green stands for peace, health, and abundance
• Purple exudes creativity, wit, and imagination
Likewise, a combination of black and white can denote calm and balance. Blue, on the other hand, evokes trust and strength. In fact, more than 30% of the top 100 brands use the color blue in their logo. Gap, for instance, uses navy blue, whereas Google has a brighter blue. Research also shows that people find color combinations in similar hues appealing.
This again ties back to your brand personality. Once you know what kind of image you want to portray, you can experiment with different designs, fonts and colors to discover the right logo for your business.
If you have launched a start-up or you are running your business for a couple of years, you already know the necessity of digital marketing.
For many business owners, the mere thought of a digital marketing campaign seems terrifying because of big words like ‘keyword research’, ‘competitor analysis’, ‘buyer persona, ‘journey mapping’, ‘user intent’, ‘SEO’, ‘PPC’, ‘Google Analytics’ etc.
Of course, a full-fledged campaign requires both time and expertise. But that doesn’t mean you should delay creating your digital presence.
In the following paragraphs, we will list down some effective digital marketing tips that you can apply immediately.
#1 Engage Customers on Social Media
One of the first things that a company must do today is leveraging brand awareness on social platforms. A great way to engage your audience on each platform is to customize your messaging. This means you must avoid sharing tweets on Facebook!
Of course, it takes longer to create unique posts or Twitter, Facebook, LinkedIn and Instagram, but it’s worth it.
Also, discover which platforms your target market uses and restrict your efforts to them. For example, there’s no use creating content for LinkedIn if most of your prospects hang out on Instagram.
#2 Leverage Video
There are several avenues for engaging with your tribe though video. Consider Facebook Live or Instagram and SnapChat stories. You can sit down and create a short video on your phone, announcing a new product update, share industry news or answer questions. With a little bit of editing, you will have good enough video content to add value to your website, blog or social media profiles.
#3 Start A Blog
Publishing creative content regularly is not just good for SEO (see point #5), but it also improves brand engagement and provides value to your audience. One of the best ways to publish regularly is to start a blog.
If you are in business, chances are you know more about your product, service and industry than the average person. You can create blog articles to educate prospects, answer their questions, and just be generous with your content. As engagement increases, conversions will follow suit.
#4 Repurpose Your Content
One of the key benefits of blogging is that in time, you create a library of useful content. This, in turn, makes it easy to develop social media posts and video scripts. This is known as repurposing or repackaging content. You can also turn your blog posts into infographics, which are known to increase engagement.
Repurposing has dual benefits. On the one hand, you’re creating new content for different platforms with very little effort. On the other hand, you are providing tailored content to your audience, boosting your branding efforts.
#5 Optimize your Website
Creating a website is a must for your digital presence, but it’s not enough. You need to ensure that your website ranks high on search engines to increase visitors. SEO, like all digital marketing processes, requires a particular set of skills, but you can at least optimize your website your website for high-ranking keywords.
There are free tools available for keyword research. You can also look for specific words and phrases that your audience uses by looking at Google search bar suggestions. Once you have decided on the keywords, you can naturally incorporate them in your page title, the header tag, meta tags, and meta descriptions.
#6 Improve User Experience
User experience refers to how people engage with your brand through websites, mobile apps, social media etc. Elements of good user experience include tailored content, relevant communication channels and an intuitive user-interface (UI).
So before launching your website, see how fast it loads. When creating your business profile on Facebook, leverage chat bots. And when publishing a new blog, tweak your content for simplicity and a reader-friendly tone.
Paying attention to these details results in smooth user experience.
#7 Test, Test and Test Some More
Finally, there are a dozen forms of digital marketing and a hundred ways of executing them. How do you know which one is right for you?
The answer is testing. Lots of testing.
Even if you have just started with your digital effort, you need to pay attention to numbers. Which pages of your website get the most traffic? Which ones have the greatest engagement? What is your average post reach on Facebook? How many people click the links at the end of each blog post?
Ultimately, it’s all about testing and adapting, finding out what works and screening out what doesn’t.