Do you remember the time when only a website for your business was considered a benchmark of success? Yes, me neither. Today, having a website means nothing. It’s not even a drop in a digital ocean where there are 1.09 billion websites. Here, more websites get lost than created. Nowadays, going live with your website is a fraction of the job. You’ve done that, kudos. Now comes the bigger question: how to rank a new website.

Ranking a website on search engines is like being the person who brings snacks to a movie night. If you show up with everyone’s favorite popcorn, you’ll be the hero of the evening, and everyone will gather around you. But if you bring something like celery sticks, you might find yourself sitting alone on the couch. To be in the middle of the action, you need to bring the right snacks—or, in this case, rank high enough so everyone knows you’ve got what they want!

But if the answer to how to rank a new website on Google was as simple as which snacks to take to a movie, then everyone would be ranking on the first page in Google’s search results. But that is not happening. In this blog, we will look into the strategies that a new website should follow to rank higher on search engines.

How to rank a new website on Google

Here are some quick tips for you to grab the top spot for your new website.

1.  Starting from Scratch: Keyword Research Strategies

Keyword research is the first step in the process of ranking a website on Google. It is because of the way the search engine is structured. It matches the users’ queries with the relevant words in a website’s content and the closest match shows up higher in the results. By targeting these keywords, you can improve the chances of your website appearing in SERPs when people search for those terms.

Brainstorm Core keywords

With a new website, you should start by researching the most fundamental terms related to your website’s topic. For example, if your website is an e-commerce store that sells shoes, your core keywords might be “shoes,” “sneakers,” “boots,” “sandals,” “athletic footwear,” etc.

Core keywords are also called seed keywords and once you have identified your core keywords, turn them into long-tail keywords so that they match with the users’ queries. Long-tail keywords are specific phrases that include your core keywords and additional modifiers. For example, if “shoes” or “boots” is a core keyword, long-tail keywords could be “women’s running shoes,” “men’s leather boots,” “affordable sneakers,” “vegan leather sandals,” “waterproof hiking boots,” etc.

Utilize Keyword Research Tools

You can make use of keyword research tools like Google Keyword Planner, Ahrefs, SEMrush, Moz Keyword Explorer, and Ubersuggest for keyword suggestions based on your seed keywords, along with data on search volume, competition, and trends.

Choose keywords that have a reasonable search volume—enough to bring in traffic but not so high that the competition is overwhelming. You should also evaluate how difficult it would be to rank for each keyword. For a new website, it’s often better to target lower-difficulty, long-tail keywords (specific, multi-word phrases) that are less competitive.

2.  On-Page SEO

The answer to ‘how to rank a new website on Google faster’ is on-page SEO. A well-optimized website is like any drink on the Starbucks menu. They’re just too hard to resist.

Optimized Content

A fully on-page SEO-optimized website would have content that includes target keywords naturally. Produce high-quality, valuable, and appealing content that addresses the search intent of your target audience, and make sure your content is relevant to your chosen keywords and provides value to users.

Well-optimized content is divided into title tags, meta descriptions, and headers.

Title tag: It appears in search results. Due to limited character space on SERP, title tags should be concise and incorporate your target keyword.

Meta description: It is a short summary of your page’s content. It should make users click on your link and include your target keyword.

Header Tags (H1, H2, H3, etc.): These tags are used to structure your content and make it easier for both search engines and users to understand. The H1 tag is typically the main title of your page and should include your target keyword.

Image Optimization

On-page optimization also includes image optimization. It basically means that your images should be of the correct dimension and not very heavy in size. By doing that, you can lessen the image load time and speed up your website.

Also, use descriptive file names for all your images and include alt text to describe the image content and improve accessibility.

If you’re using a CMS like WordPress, take advantage of SEO plugins like Yoast SEO or Rank Math to help with on-page optimization.

3.  Technical SEO

As the name shows, technical optimization works on a deeper and more complex level to ensure that your website functions smoothly and loads faster. Simply put, technical SEO makes it easier for websites to crawl your content and rank it.

Website Structure and Architecture

Ensure that search engines can access and crawl all important pages on your site. Avoid dead ends where search engines can’t follow links to other content. It is also important for your website to be structured in a way that makes sense to both users and search engines. Use a clear hierarchy with categories, subcategories, and individual pages. Create SEO-friendly URLs that are descriptive, short, and include relevant keywords. Avoid the usage of long strings of numbers or random characters.

Mobile-First Optimization

The answer to the question ‘how to rank a new website’ is mobile optimization. Today, most searches are made through mobile phones, and your website is as good as useless if it doesn’t seamlessly load on smaller screens.

Your website’s design should be responsive, meaning it adjusts to fit different screen sizes, especially mobile devices. You can use Google’s Mobile-Friendly Test tool to verify your website’s mobile compatibility.

Page Speed Optimization

This is another important aspect of technical SEO. It is done by reducing the image size, simplifying coding, and using caches. Make sure to reduce the file size of images without compromising quality and remove unnecessary characters (like whitespace) from CSS, JavaScript, and HTML files. You should also leverage browser caching to store static assets locally, thus reducing loading times.

XML Sitemap and Robot.txt

Now, we are entering more depths of technical SEO. These terms are complicated, I agree but if you want to learn how to rank a new website on Google, you will have to understand them. An XML sitemap is a list of all your website’s URLs that you submit to Google Search Console. This helps search engines comprehend your website’s structure and ensures all pages are indexed.

A robots.txt file manages which pages or parts of your website search engines should or should not crawl. It is basically a gateway into your website, which you should implement. However, it is important to ensure that you’re not accidentally blocking important pages (like your homepage or blog posts) from being crawled.

Website security

This is the most important aspect of technical SEO. A secure website has a higher possibility of ranking among the top SERP results.

SSL Certificate: Obtain and install an SSL certificate to shift your site from HTTP to HTTPS. This encrypts data between the server and the user, enhancing security.

HTTPS as a Ranking Factor: Google treats HTTPS as a ranking signal, so securing your website can give you a boost in search rankings. It is an official Google ranking factor, and the search engine takes it very seriously. To secure your website, you can obtain and install an SSL certificate to switch your site from HTTP to HTTPS. This encrypts data between the server and the user, enhancing security.

4.  Link Building

Link building is an effective practice of obtaining high-quality incoming links to your site from other authoritative websites. It’s a crucial aspect of SEO, as search engines consider backlinks as a signal of a website’s authority and relevance.

Creating quality content that is useful, informative, and shareable is a sure-shot way of getting other websites to link to your website. This could be blog posts, infographics, videos, guides, or original research.

When trying to acquire backlinks, remember that the quality of the website linking to you is more important than the quantity. Backlinks from reputable, authoritative websites carry more weight. Backlinks from sites related to your industry or niche are more valuable, and the text used to anchor the link should be relevant to your website’s content and have your target keywords.

A new website should definitely leverage the power of social media to promote its content and acquire backlinks. Distribute your content across social media channels to increase visibility. The more people who see and share your content, the higher the chance it will be linked to others. Responding to messages and comments to develop relationships with your followers and taking part in online communities and forums linked to your industry are also some of the ways you can promote your content on social media.

Another thing you must do is to identify broken links on other websites using online tools. These could be links to pages that no longer exist or have moved. Once you have identified them, contact the website owner and politely suggest replacing the broken link with a link to your relevant content.

5.  The importance of user experience

A good user experience (UX) in terms of a new website means that the site is easy to navigate and offers value to its users.

Start by researching your target audience and create detailed user personas that outline their needs, preferences, and behaviors. You can conduct surveys, interviews, or competitor analysis to understand what your audience expects from a website like yours.

Based on the input, design a simple, logical menu that categorizes content in an easy-to-understand manner. Avoid cluttering the navigation bar with too many options. You should also implement breadcrumbs to help users understand where they are on the site and how to navigate back to previous pages.

In terms of design, use a consistent color scheme, typography, and layout across all pages to create a cohesive look and feel. Don’t overcrowd your pages; use whitespace to make content more readable and to focus users’ attention on key elements. Organize content with clear headings, subheadings, and bullet points to make it easy to scan.

The most important question

The process of optimizing a new website for it to grab a top spot in search engine results is long and the progress is often slow. While you are working hard on SEO, you are bound to think about how long does it take Google to rank a new website.

In this last part, we will answer this question.

Ranking a new website on search engines typically could take anything from two months to a year. This time can vary for websites, and it is based on factors like industry keyword difficulty, competition, and the quality of your SEO efforts. Consistent optimization and quality content can help speed up the process.

So, the answer to the question of how long does it take to rank a new website depends on how well-crafted your SEO strategy is. A good plan, which is based on competitors’ analysis and audience feedback and incorporates SEO best practices, is bound to give better results earlier than an SEO effort without a plan.

Conclusion

If anyone tells you they have a shortcut to rank your new website high on search engines soon, don’t believe them. The hard truth is that this is a long process that takes time before you can see results. What you could do is set clear goals and use result-oriented strategies to achieve them. Stick to a plan and you yourself will get an answer to the question: how to rank a new website.

A logo is essentially the face of any brand which strives for longevity and loyalty. Over time, the logo is etched on consumers’ minds and becomes synonymous with the ‘brand identity’. Logos come in all shapes, sizes and designs, but very few have the impact of a wordmark logo.

I mean imagine that you want your customers to never forget you and immediately recall your brand when they see its logo. What else is the best way to make people remember your brand other than reinforcing its name in their minds again and again? What else would a customer recall when he sees the Coca-Cola logo? I mean, it’s Coca-Cola written right there on the logo. The popular beverage company can’t go wrong with this.

Let me tell you that businesses are aware of the massive recognition potential of wordmark logos. Hence, it is among the most popular logo designs all over the world.

According to research by Website Planet, out of the top Fortune 500 companies, 31% or 155 of them have a wordmark logo. The design is the second most popular logo type after combination logo – having both wordmark and graphics – which is used by 61% of the Fortune 500 companies as their brand identity.

Now, before we dive into the whats and Whys, let’s first look at what a wordmark logo is.

What is a wordmark logo?

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The wordmark logo definition is simple. It is a type of logo whose distinctive design is centered around displaying a company’s name or initials using a unique and visually appealing typographic style. Unlike other logos, wordmarks consist solely of text, without additional graphical elements.

Wordmark vs logotype

There is no difference between a wordmark and logotype design. Designers use both these terms interchangeably to describe the same type of logo – the one which only contains the brand’s name and not any icon or graphics.

How to design a perfect wordmark logo

Follow these key tips to make a mark with your wordmark logo!

1.  Keep it simple

Simplicity is a crucial principle in logo design, particularly for wordmarks, as it directly impacts a logo’s memorability, versatility, and timelessness. A simple wordmark logo allows for instant recognition, easy scalability, and effective communication of the brand’s message. Another consideration for you has to be the logo’s scalability. It should be simple enough to remain legible and recognizable at very small sizes, such as on a mobile screen or a business card. At the same time, the design should also look clean and professional when scaled up for larger applications like billboards or signage.

Unlike combination marks or emblems, wordmarks should rely solely on text. Refrain from adding icons or symbols that could clutter the design. Sometimes, we tend to overcomplicate the wordmark logo idea that is in our mind, and this complication mostly backfires as it ruins the aesthetics of a logo and evokes a negative reaction from people. The logo of the 2012 London Olympics is a perfect example of that. According to a BBC survey, almost 80% of people either “disliked” or “hated” the logo.

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If your brand leans more traditional or elegant, a simple serif font with clean lines can maintain simplicity while adding a touch of sophistication. In that case, you should refrain from using effects like drop shadows, embossing, or 3D effects. These can detract from the simplicity and clarity of the wordmark.

2.  Unique typography

In a wordmark logo, you only have the text to play with and demonstrate your creativity. Some people believe that wordmark logos don’t have a lot of room for experimentation, but this is not quite right. If you are a skillful designer, you can use the wordmark font to create a visually appealing and memorable design.

It only involves understanding the nuances of different typefaces, their historical context, and how they can be used to express specific emotions or messages. Each font design possesses unique characteristics that contribute to its overall appearance and feel. Some of the key features are:

Serif fonts: They have small lines or strokes attached to the ends of larger strokes in letters. They convey a sense of tradition, reliability, and formality. For example, Times New Roman, Garamond, Baskerville, etc.

Sans-serif fonts: These fonts lack the small strokes at the ends of letters, giving them a clean, modern look. They are often more readable on screens. For example, Helvetica, Arial, Futura, etc.

Script fonts: These fonts are designed to mimic cursive handwriting, often featuring flowing, connected letters. They range from elegant to playful. For example, Pacifico, Brush Script, Lobster, etc.

Display fonts: These are decorative and often used for headings or logos rather than body text. They are designed to attract attention and convey specific themes or emotions. For example, Impact, Cooper Black, etc.

Monospaced fonts: In monospaced fonts, each character occupies the same amount of horizontal space. This uniformity can give a technical, retro feel. For example, Courier, Consolas, Monaco, etc.

Handwritten fonts: This type of font mimics the natural look of handwriting, varying widely in style. They can be informal, playful, or elegant. For example, Alex Brush, Indie Flower, Dancing Script, etc.

To ensure harmony between your logo’s font and brand identity, you will first have to identify the core values and mission of the brand and your audience demographic. For example, if your target audience is across age groups, you should go for a minimalist logo design, as research has found that “all age groups have a positive attitude toward minimalism”.

3.  Use of colors

If you’re designing a wordmark logo, it doesn’t mean you can’t experiment with color. However, compared to an icon or pictorial logo, the space to experiment with colors is a bit limited. Therefore, you have to be strategic in the use of colors. In this way, you can use colors as a tool for conveying your brand’s identity, evoking emotions, and influencing consumer perceptions.

Each color carries distinct psychological and cultural connotations, making the choice of colors crucial in aligning a logo with a brand’s message and values. This is where color psychology comes in. It is the study of how colors can influence human behavior, emotions, and perceptions. Brands often leverage color psychology to create a strong emotional connection with their target audience.

• Red: This color is connected to energy, passion, excitement, and urgency. It grabs attention and stimulates the senses. In Western cultures, red can symbolize love or danger, while in Eastern cultures, it often represents luck and prosperity. Red is often used by brands in the food, entertainment, and retail industries to create a sense of urgency or excitement. For example, Coca-Cola, KFC, YouTube, etc.
• Blue: This color evokes feelings of trust, calmness, stability, and professionalism. It is often perceived as dependable and secure. It is universally liked and is associated with the sky and sea, symbolizing vastness and reliability. Blue is normally used by financial institutions, technology companies, and healthcare brands. For example, IBM, Facebook, Samsung, etc.
• Green: Green symbolizes growth, health, nature, and tranquillity. It is often associated with sustainability and environmentalism. It also represents fertility and renewal in many cultures. It’s also linked to wealth and safety. The green color is popular among brands in the health, wellness, and environmental sectors. For example, Whole Foods, Spotify, Starbucks, etc.
• Yellow: This color is linked to happiness, optimism, warmth, and positivity. It can also stimulate mental processes and energy. Yellow can symbolize joy and enlightenment but can also be associated with caution or deceit in some cultures. It is often used by brands that want to evoke cheerfulness or creativity. For example, McDonald’s, National Geographic, IKEA, etc.
• Black: The color black conveys sophistication, elegance, authority, and power. It’s timeless and versatile. It can symbolize death or mourning in some cultures but is also associated with formality and prestige. This color is frequently used by luxury brands and companies wanting to portray a sleek, modern image. For example, Chanel, Nike, Apple, etc.

4.  Kerning and spacing

Kerning and spacing are crucial aspects of wordmark logo design, directly affecting the readability, balance, and overall visual appeal of the logo. Kerning refers to the adjustment of space between individual letters in a wordmark.

Proper kerning in a wordmark logo ensures that letters don’t appear too crowded or too far apart, which is essential for maintaining readability, especially at smaller sizes. Poor kerning can lead to misinterpretation of the text or make it difficult to read.

Spacing or tracking is the uniform adjustment of space across all letters in a wordmark. Consistent spacing ensures that the wordmark appears harmonious and easy to read, without any awkward gaps or overly tight clusters.

Proper kerning and spacing contribute to the visual balance of the wordmark. They ensure that the letters appear evenly distributed, creating a sense of cohesion and order. This balance is crucial for making the logo aesthetically pleasing and professional.

To get this right, designers must consider the proportion of the letters and their spacing. For instance, letters like “T” and “A” may require different kerning adjustments than “O” and “L” due to their varying shapes. Achieving proportionality between these letters prevents any visual tension or imbalance in the design.

Examples of famous wordmark logos

Here are some of the best wordmark logos that have managed to stand out among their competition thanks to their ingenious design and memorability.

FedEx

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FedEx has a wordmark logo design which uses negative space to give an abstract idea of an arrow. The design has so far received more than 40 awards and has been featured in the list of eight best logos in the world for the past 35 years.

Coca Cola

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Coca-Cola is another brand with a popular wordmark logo. The logo had remained more or less intact for the past 135 years, with a few changes here and there. However, the popular beverage company never chose a design other than a wordmark logo. It is also hands down one of the most recognized logos all over the world, with 94% of the population instantly able to recall the iconic red and white logo.

Google

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The popular search engine’s logo has to be the OG wordmark logo. The simple sans-serif font and colorful typography have become synonymous with the search engine giant. There’s no chance of people forgetting this logo as Google.com is visited by 8.5 billion users to search for everything from a definition to how to build a space rocket every day.

Uber

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Another logo which is in front of our eyes most of the time. The logo of Uber is a simple, sans-serif font, and the black and white color scheme conveys a sense of professionalism and reliability.

Conclusion

Creating an iconic wordmark logo that is instantly recognized by consumers requires a thoughtful approach that balances simplicity, uniqueness, and relevance to the brand. This is possible by following the best practices of a wordmark logo design. And this is what we do at PNC logos. Our team is well-equipped with the expertise needed to help you engrave your logo on the minds of your customers. So, if you are a beginner who is planning to use the power of a wordmark logo to make a mark or are an established setup looking to shift towards the wordmark side to stand out, contact us today. We will smartly use text to create a memorable logo that will surely make your brand a household name.

When do you open Google Maps? Probably when you’re lost in a new area and want to find the way to your destination. Or when you are running late for work and want to see how the traffic is on the route you take daily to reach the workplace. Most, if not all of us, use Google Maps as they are intended to be used – for navigation. We never look at it and think about how to rank higher on Google Maps.

But you should.

Google Maps SEO is as important as trying to rank higher on Google Search results. Like every other platform owned by Alphabet, Google Maps is also a behemoth – both in terms of active users and number of searches.

It has over 1 billion monthly active users and operates in more than 200 countries.

Ranking on Google Maps is important because Google Maps has evolved from purely a navigation tool to a powerful local search engine, thanks to several key features. Let’s look at them:

Detailed business listings

The information available on Google Maps has moved beyond basic addresses. Google My Business profiles allow businesses to create comprehensive listings with descriptions, photos, menus, operating hours, and even customer offers. This wealth of information empowers users to research and compare options directly within Maps.

Search functionality within Google Maps

Google Maps has given users immense liberty in terms of what they can search for. You don’t need to enter a specific location to get answers, pop literally anything into the search bar, and it will take you somewhere. Say you are in a new area and want to find the nearest bank but don’t know its name, just write “banks” in the search bar, and you’ll get a listing of all the establishments in the city. This built-in search function makes Maps a one-stop shop for local needs.

Filters and reviews

Again, without any specific location in mind, you can open Google Maps and trust it to find the best place for you. This is done with the help of filters. Suppose you are planning to eat out, you can narrow down your options by applying filters like cuisine type for restaurants, price range, or customer ratings. The platform also has integrated reviews that provide valuable insights from other customers, helping users to make better decisions.

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Street view and indoor maps

If mere filtering by rating, cuisine, and reviews is not enough, and you want to look at the ambiance, you can virtually explore places on Google Maps. Street View lets users see a location’s exterior, while Indoor Maps (for specific locations) allow them to navigate complex buildings like malls or airports. This visual element enhances exploration and decision-making.

Curated lists and collections

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Google Maps also works like the Bookmark feature on X or your personal Notepad app in the way that it can curate lists of popular places or businesses that you like, visit frequently, or would want to visit.

Then there are a number of other features like real-time information and updates like traffic data and integration with other Google products that make it much more than a navigation tool.

How Google determines local ranking

Whenever a person searches for a business, the first results that Google shows are of similar establishments in the user’s vicinity. Now, there must be multiple businesses offering similar services, so Google uses a complex algorithm to determine SERP rankings for those businesses. These results are primarily based on three factors:

Relevance

How well a business profile matches the user’s search query is crucial. This is determined by analyzing the business listing’s name, category, and description. Google advises businesses to keep their listings optimized with relevant keywords that users might search for.

Distance

The second and probably the most important factor is the physical proximity of a business to the user’s location. It plays a significant role as businesses closer to the user’s search origin or specified location tend to rank higher. For example, if someone searches for “pizza near me,” Google prioritizes nearby pizza places over high-end pizzerias further away.

Prominence

Google also looks at the business’s reputation and overall web presence to determine its position on the SERP. According to Google’s own guidelines, a complete, informative, and well-maintained profile with high-quality photos and accurate information signals a trustworthy business.

Positive reviews and high star ratings also improve a business’s prominence. Proprietors can further boost their online reputation by responding to reviews and increase customer engagement by responding to and addressing their concerns.

Citations – how many times the business name, address, and phone number (NAP) are mentioned across the web, particularly local directories and high-authority websites – also improve the SERP rankings. Businesses should get consistent NAP citations to strengthen a business’s online presence. Also, having backlinks from relevant websites to your business website indicates credibility and boosts prominence.

Tips on How to rank higher on Google Maps

Now, let’s tackle the most important question: how to rank on Google Maps. We have already laid the groundwork to convince you why you should have a presence on the platform. Now, let’s look at ways that are actually effective to give your Google Maps listing a high visibility.

1. Claim and optimize your Google business profile

This is the first step to ensuring a visible presence on Google Maps. Start by creating a Google Business Profile (formerly Google My Business) and meticulously fill out all the details. Include your accurate and consistent business name, address, and phone number (NAP).  NAP consistency across the web is crucial for Google to recognize your legitimacy.

The first step is to register your business on Google Maps. Go to ‘Add your business’ on the Google Maps app to start the process.

Or you can enter your business name in the search bar and if your business exists, you’ll see it listed. Click “Claim this business” and follow the on-screen prompts.

Craft a compelling description that highlights your unique selling points and choose relevant categories that accurately reflect your business. You can also add high-quality photos that showcase your storefront, team, products, or services in a visually appealing way.

To optimize your profile, you’ll have to select the primary category that best defines your business and add relevant secondary categories if applicable. Just like we write meta descriptions for web pages, you have to write a description (750 characters) highlighting your unique selling points and services. Use relevant keywords customers might use to find your business.

You can also add other details like operating hours, and special services like free Wi-Fi or disability access or family-friendly ambiance, etc.

The final step is to upload high-quality photos that showcase your storefront, team, products, or services and, most importantly, the logo. Make sure the images are optimized, as Google recommends a minimum resolution of 720×720 pixels and a file size between 10KB and 5MB.

2. Become a review magnet

Be it a website, social media, or even a Google Maps listing, there’s no better way to stamp your authority than reviews. Why? Because 88% of customers trust online reviews as much as personal recommendations. If you want to work on a single-point agenda to improve your business ranking on Google Maps, it should be reviews.

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You have to encourage satisfied customers to leave feedback by making the process simple and convenient. You can even automate the process by sending an email or SMS request to customers with a simple link to your Google Business Profile, where they can leave a review.

Users can also post videos and photographs with their reviews, so it works like e-user-generated content that promotes your business, and too, at zero cost.

Once they post the reviews, engage with them. Thank them for positive reviews and address any concerns raised by consumers in negative reviews. This will show that you care for what your customers think about your business and improve your brand image.

3. Master local SEO

The answer to the question ‘how to increase ranking on Google Maps’ is local SEO. The idea here is to create a buzz about your business among customers who are in your vicinity. Google places huge importance on local SEO results and shows users the results that are relevant to them and near their locations.

You can weave local keywords in your business listing by making a mention of the area and the service you are offering. For example, the best bakery in the Bronx or 24-hour plumbing services in Orlando. Targeting local keywords helps Google understand your relevance to local searches.

By strategically using local keywords, you can:

• Signal to Google the geographic area you serve.
• Help Google understand the significance of your business to local search queries.
• Increase the chances of your business showing up in local search results when users search for products or services that you offer in your area.

Another benefit of Google Maps optimization is that it helps your business appear on the Google Map Pack on the SERP. Map Pack is a set of Google Maps results that appear on top when a user searches for a business or service in a specific area.

A Google Map Pack includes the name of your business, its address, direction, offering, ratings, and reviews. It will also show any images you might have added to your business profile.

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Having local keywords can help Google understand your area of operation and you can feature in results for queries related to that area.

Another way to ace your local SEO is collaborating with local bloggers for guest posts. You can also sponsor a local event and get eyeballs by appearing on branding elements like social media posts, banners, and pamphlets. This creates goodwill and a sense of ownership among the community. Local blogs and news channels are also good marketing strategies to let people know about your business.

Once you have hit a cord with the local community, you can then share updates about your business, upcoming events, special offers, or new products. This demonstrates you’re active, keeps your profile fresh, and can spark interest among local users.

Conclusion

Maintaining a strong Google Maps presence is no longer optional for local businesses in today’s digital world. It’s like having a free, high-traffic storefront with prominent visibility for potential customers searching for businesses like yours in their local area. Positive reviews and a well-maintained profile build trust with potential customers, while responding to reviews and questions directly on Google Maps fosters engagement with a highly targeted audience.

We hope this blog has answered the ‘how to rank higher on Google Maps’ question for you. By following these tips, your business can leverage the power of Google Maps to attract more local customers, build brand loyalty, and ultimately drive growth.

We all have seen a © sign in books, photographs, songs, paintings, and several other things that are original creations of an individual or a group. While encircled “c” might look small on huge posters and covers, it wields immense power. It is your safety net in case someone tries to steal your work. Like other works, a logo represents the image of any brand it is associated with, and the proprietors invest a lot of time, effort, and money to come up with a distinctive design. That’s why it is important to copyright logo design so that no one can reproduce it to sell a counterfeit and tarnish your brand’s reputation.

Are company logos copyrighted?

Not all companies have a logo design with copyright, but they are often eligible for copyright protection. In many countries, including the United States, copyright protection for a logo is automatic upon creation, provided the logo is an original work.

This means that as soon as a logo is designed and exists in a recorded form, it is automatically copyrighted. While a logo is automatically protected by copyright as soon as it is made, this protection is often referred to as “unregistered copyright.”

Unregistered copyright provides the owner with some legal rights, but these rights can be harder to enforce in court without formal registration.

Why is it important to copyright logo design?

Copyright is not just valid for logos for major companies that have a vast consumer base spread across multiple continents. Even a small family venture must have a copyright logo. It will guarantee that no one else promotes their business through your logo and avoid any confusion with your loyal customers.

Here are some reasons that should convince you to register a copyright for your logo and trademark other distinctive branding items:

Protection of intellectual property

A logo is the identity of a brand. It’s more than just a design; it’s a crucial part of a company’s image and reputation. By copyrighting a logo, a business legally protects its design as intellectual property, ensuring that it cannot be used without permission.

Prevention of unauthorized use

Copyrighting a logo deters others from using, copying, or modifying it without authorization. Unauthorized use can dilute the brand’s identity, create confusion in the market, and potentially divert customers away from the rightful owner.

Legal recourse

If another entity uses copyrighted logo without permission, the copyright owner can take legal action. This includes seeking damages, requesting a court order to stop the infringement, and potentially recovering lost profits.

Exclusive rights

Copyright grants the owner exclusive rights to use, reproduce, and distribute the logo. This exclusivity is critical for maintaining brand integrity and ensuring that the logo is only associated with the products or services it was designed to represent.

Building brand values

A unique and well-protected logo contributes significantly to the value of a brand. Over time, as the brand grows and becomes more recognizable, the logo itself can become a valuable asset. Copyright protection helps safeguard this asset from being exploited by others.

Licensing opportunities

Copyrighted logos can be licensed to other businesses or entities, creating additional revenue streams. For example, a company might license its logo to manufacturers who produce merchandise or other products. Copyright protection ensures that these licenses are respected and enforced.

International protection

Copyright laws in many countries recognize and protect logos, providing a framework for international protection. This is particularly important for businesses operating in multiple countries, ensuring that their logos are protected across different jurisdictions.

Avoiding legal disputes

Copyrighting a logo helps avoid disputes over ownership and usage rights. Without copyright protection, a company might find itself embroiled in costly and time-consuming legal battles to prove that the logo is its original creation.

When a logo may not qualify for copyright

While companies have the right to claim copyright for their logos, not all can exercise this privilege. There are some parameters for a logo that can’t be copyrighted.

Lack of originality

A logo must be sufficiently original to qualify for copyright protection. A copyright for logo design is not possible if it is too simple or common (e.g., a basic geometric shape or a generic image), and does not meet the originality requirement.

Common or functional elements

Logos composed of elements that are used in a particular industry or serve a purely functional purpose might not be eligible for copyright protection. These elements are often protected more effectively under trademark law.

Combination of copyright and trademark

While copyright protects the creative aspect of the logo, trademark law protects the logo in its commercial use. For instance, a logo that incorporates generic symbols might be copyrighted for its unique artistic expression but is better protected as a trademark in the context of its association with specific goods or services.

Difference between copyright and trademark

When discussing copyright and trademark, people always ask: Can a logo be copyrighted or trademarked? The answer is that though both protect intellectual property, they serve different purposes.

Think of copyright as a patent for your original idea expressed in a creative work. A trademark is like a flag you plant on your brand identity to claim ownership.

Copyright

Copyright grants protection to the original expression of ideas and not the ideas themselves. It covers specific works like books, music, art, and software. These works are automatically copyrighted upon creation, but formal registration is recommended for stronger protection.

A painting created by an artist, such as “Starry Night” by Vincent van Gogh, can be copyrighted. Copyright protection would cover the specific artistic expression in the painting, including its composition, colors, and the unique style of the artist.

The artist (or the copyright holder) has exclusive rights to reproduce, distribute, display, and create derivative works based on the painting. Unauthorized reproduction or use of the painting without permission could be an infringement of the copyright.

Trademark

Trademark protects brands, logos, and symbols that identify and distinguish goods or services in commerce. It requires registration with trademark authorities and must be actively used to maintain protection.

The Nike “Swoosh” is a distinctive logo used to identify Nike’s products and services. It serves as a powerful symbol of the brand’s identity and is recognized globally as a mark of quality and association with Nike. The logo has trademark protection, which grants Nike exclusive rights to use the “Swoosh” logo in connection with its goods and services. This means that no other company can use a similar design to confuse consumers. Trademark law prevents other businesses from using the logo or similar marks that could lead to brand dilution or confusion.

How to register a logo design copyright

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The process of registering a copyright in the U.S. involves determining eligibility, preparing and submitting an application, giving the fee, and waiting for processing. While copyright protection is often automatic upon creation, formal registration enhances protection and enforcement. In the U.S., the U.S. Copyright Office is responsible for registering copyrights and maintaining public records of copyright claims.

Here is a detailed process of how to register for a copyright business logo in the U.S. with the U.S. Copyright Office:

Start your application

The first step to copyright your logo is ensuring that it qualifies for copyright protection.  Once you have met the eligibility criteria, the next phase involves gathering the necessary information, like its title, creation, and publication dates, and the author or designer. This information is necessary for submitting your application, which can also be filed online. To get started with registering your work, log in to the Electronic Copyright Office (eCO) Registration System to fill out the application. Here’s how eCO will work:

Log in/create an account: Access the eCO system and create an account or log in.

Start a new registration: Select the type of work you are registering.

Fill out the application: Provide the required information about the work and the author(s). If you prefer or need to submit a paper application, you can use forms available on the U.S. Copyright Office website. However, this process is slower and more expensive.

Pay the fee

The copyright fee varies depending on the type of work and the method of application. Online submissions typically have lower fees compared to paper submissions. As of the latest update, online registration fees start at $45 to $65 for a single work, while paper applications are more expensive with a fee of $125.

Submit a copy of your logo

For online applications, you can upload a digital copy of the logo, while for certain types of works or, if required, you may need to mail a physical copy to the U.S. Copyright Office. The deposit requirement may vary depending on the type of work and whether it has been published.

Wait for processing

Now that all formalities have been met, the U.S. Copyright Office will review your application and the submitted work. Online applications typically take a few months to process, while paper applications can take longer. If additional information is needed or if there are any issues, the office will contact you.

Receive your registration certificate

Once the application is approved, you will get an official certificate of registration. Congratulations! You now have a logo with copyright, and you have the benefits of registered copyright, including the right to claim damages and attorney’s fees in infringement cases.

Examples of popular copyright logos

Here are some of the most popular copyright logo examples:

Apple: The bitten apple is one of the most recognizable logo in the world. The company has specific guidelines for the licensee of Apple’s logo to protect its trademark and brand identity.

Nike: The Swoosh logo was trademarked in 1972. It helps the popular footwear and fashion brand to stand out amid intense global competition.

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McDonald’s: The Golden Arches are a universal symbol for fast food. They are a trademark property of McDonald’s along with the phrase “I’m Lovin’ It” and terms like “McNuggets” and “Big Mac”.

Coca-Cola: The Coca-Cola script is one of the most famous logos in history. As per the company’s policy, its trademarks and logos can only be used for goods produced by Coca-Cola or after taking permission from the beverage manufacturer.

Starbucks: The siren logo is a familiar sight to coffee lovers around the world. The company prohibits the use of its trademarks and logos without prior approval.

Conclusion

A copyright logo design is vital for any company or brand to maintain its distinct identity and reputation. It also liberates you from the threat of your vital branding elements being stolen and puts you at an advantage if any adverse situation arises. Every business, big and small, must register a copyright for all their logos and slogans and trademark their branding elements.

In the world of logo design, two of the most popular colors are red and blue. Think about memorable logos, and most of them would either be red or blue – fully or with splashes of either of the two colors. The debate about a red vs blue logo has been raging since the era when minimalist logos became the go-to design choices for brands big and small. One is the symbol of extreme emotions, while the other catches your attention while not really grabbing it intensely.

The red vs blue logo debate

The debate over the use of red and blue in logo design is a fascinating one, steeped in both psychological and practical considerations. These colors are often chosen for logos due to their strong associations, emotional impacts, and cultural significance. They are a complete antithesis of each other and even sit almost opposite each other on the color wheel.

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This inherent contrast creates a visually striking impact.  When used well, they can balance each other out. Red’s boldness can be calmed by blue’s serenity, or blue’s coolness can be invigorated by red’s energy.

Psychological Impact and Emotional Response

One of the most important factors to consider when choosing between a red and blue logo is the psychological impact and the emotions each color triggers. The perception of color is deeply linked with the kind of psychological reaction and emotional stimulus they trigger in the mind of the viewer. This makes color psychology one of the most paramount considerations in logo design.

Red

Energy and excitement: Red is associated with passion, excitement, and energy. It can stimulate feelings of urgency and action, making it ideal for businesses aiming to convey the vibe of dynamism and excitement.

Visibility and attention-grabbing: Red is a highly visible color that quickly grabs attention. It’s often used in contexts where visibility and immediate recognition are crucial, such as sale signs or emergency vehicles.

Associations with appetite: Red can stimulate appetite and is commonly used in the food industry. Brands like Coca-Cola and McDonald’s leverage red to evoke hunger and a sense of enjoyment.

Creating urgency: Red is known to create a sense of urgency and encourage action. This is particularly useful in retail and e-commerce, where red can be used to highlight sales, discounts, and limited-time offers. Companies like Target and Costco effectively use red to prompt quick purchasing decisions.

Blue

Trust and dependability: Blue signifies trust and professionalism. This makes it ideal for businesses that need to convey a sense of reliability, such as financial institutions, healthcare providers, and tech companies.

Calm and relaxation: Blue has a calming effect and is frequently used to promote a sense of peace and security. This makes it ideal for brands in healthcare, insurance, and other fields where trust and reliability are paramount.

Global appeal: Blue is a color that transcends cultural differences and is generally viewed positively around the world. This makes it a safe and effective choice for brands operating in international markets.

Works well with other colors: Blue pairs effectively with a variety of other colors, creating versatile and visually appealing combinations. It can be combined with complementary colors like orange for a striking contrast or with neutral colors for a more subdued look.

Most memorable blue and red logos

Coca-Cola

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The Coca-Cola logo is the most popular of all red brand logos. It features the brand name in a flowing Spencerian script, often set against a solid red background. Since Red is associated with excitement, joy, and energy, it aligns with Coca-Cola’s brand identity as a refreshing and uplifting beverage. The color also stands out on shelves and in advertising, making it easily recognizable.

Target

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The Target logo features a red bullseye, which is a simple but effective symbol of the brand name. It is the perfect example of how to leverage the excitement triggered by red to grab the attention of consumers, encouraging them to engage with the brand.

Facebook

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We can all agree that among all blue logo brands, Facebook has the most recognizable logo. The color choice was probably made because Blue is commonly associated with trust and reliability, essential qualities for a social media platform where users share personal information.

IBM

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The IBM logo consists of the letters “IBM” in a bold, blue font with horizontal white stripes running through it. The color is often linked to technology and innovation, reflecting IBM’s identity as a pioneer in the tech industry.

Samsung

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The Samsung logo consists of the brand name in white within a blue oval. The brand has a global presence, making blue the ideal choice since it signifies trust and quality, attributes that are crucial for a global electronics brand like Samsung.

Pepsi

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Pepsi is one of the brands which combines both red and blue in its logo. The combination strikes a balance between energy and trust, aligning with the brand’s vibrant and dependable global image.

How to choose between red and blue

Choosing between a blue and red logo for your logo can be a tough call. Your final decision can depend on several factors, including:

Brand identity and values

What are your brand’s core values? Red is used as a sign of energy, passion, and boldness, while blue signifies trust, security, and professionalism. Choose the color that best aligns with the image you want to project.

The final decision can also depend upon the kind of emotions you want to evoke. Red ignites excitement and urgency, while blue fosters calmness and trust. Consider the emotions you want your brand to evoke in your target audience.

Target audience

The target audience you are trying to reach is also an important factor when choosing the color for your logo. Research your target audience’s color preferences, as different demographics and cultures may have varying associations with colors.

Brand message

What message you want to communicate is an important consideration when choosing between red and blue colors for logo design. Red is ideal for conveying action or a sense of urgency, while blue is better suited for messages of trust or reliability.

Design and practicality

Logos are used in various formats (print, digital, etc.). Consider how your chosen color will translate across different mediums. Ensure there’s enough contrast between the chosen color and the background for clear legibility.

The red color is highly visible and striking, especially on signage and packaging. However, it can be harsh on the eyes in digital formats if not balanced well.

Blue offers good readability and is easy on the eyes, making it ideal for digital and print media. However, certain shades might not stand out as much in competitive visual environments.

Industry norms and competitor analysis

A red logo is common in industries like food and beverage (Coca-Cola, McDonald’s), retail (Target), and media (YouTube), where visibility and instant recognition are key.

Blue is the color used predominantly in the technology sector (IBM, Samsung), finance (Chase, PayPal), and healthcare (Pfizer), where trust and professionalism are paramount.

Cultural and historical context

Logos are not merely a splash of color combined with an attractive design. Some popular logos have a rich history and legacy shaped over decades. So, any consideration about red and blue logos will be incomplete without understanding their cultural and historical contexts. Both colors have deep-seated meanings and associations that vary across different cultures and historical periods.

Red

Western culture

In Western societies, red is often linked with strong emotions such as love, passion, and anger. This stems from the color’s association with blood and fire, elements that are fundamental to life and survival.

Historically, red has been the color of revolution and social change. This is evident in the use of red flags and symbols during revolutions (e.g., the French Revolution, and Russian Revolution) to signify rebellion and the fight for freedom.

Eastern culture

In many Asian cultures, especially China, red is a symbol of good luck, joy, and prosperity. It is commonly used in festivals, weddings, and other celebrations to ward off evil spirits and bring happiness.

The color is such a cultural phenomenon in this part of the world that countries like China, Singapore, and Japan have national flags prominently featuring red, symbolizing strength, power, and unity. This imbues red with a sense of national pride and identity.

Blue

Western culture

Blue is often linked with stability and trust in Western cultures. This is why it’s commonly used by banks, insurance companies, and governmental organizations to project a sense of reliability and authority.

The color is frequently associated with calmness and serenity, drawing from its connection to the sky and the ocean. This association is leveraged by brands that want to evoke feelings of peace and relaxation.

Eastern culture

In some Eastern cultures, blue has spiritual significance. For example, in Hinduism, blue is associated with the god Krishna, while in countries like Japan, blue is seen as a symbol of purity, calm, and stability. Traditional Japanese clothing, art, and crafts often feature shades of blue, reflecting these cultural values.

In terms of the global context, blue is widely used in the technology sector to represent innovation and progress. It’s perceived as a modern and forward-thinking color, which is why tech giants like IBM, Dell, and Intel use blue in their branding.

Blue is the color of the United Nations and many peacekeeping forces. It symbolizes diplomacy, international cooperation, and efforts to maintain peace and security worldwide.

Conclusion

The debate about the red vs blue logo is never an easy one to conclude. Deciding between the two colors for your brand’s logo requires a lot of consideration about several factors, including the desired brand identity, target audience preferences, industry norms, cultural significance, and practical design aspects. Each color carries its own set of advantages and challenges that can significantly impact how a brand is perceived and how effectively it can communicate its message to its audience.

The idea here is to experiment and see which color helps you achieve your business goals. Don’t be afraid of standing out from your competitors with a bold choice of color and design. Once you do that, take feedback from your audience on how the color choices influence their perception of your brand.

Circular and round shapes in logo design are favored for their psychological appeal, aesthetic balance, practical versatility, and cultural symbolism. They offer a blend of simplicity, universality, and visual impact that makes them effective across various contexts and media, contributing to their popularity in branding. There is a long list of famous circle logos that are universally recognized due to the simplicity and impact of their designs.

Why circle is such a hit shape in logo designing

The use of circular and round shapes in logo design is a prominent trend, and there are several design theories and principles that explain their popularity.

1. Psychological appeal

Harmony and Unity: Circles are often associated with completeness, unity, and harmony. These shapes can evoke feelings of protection, community, and wholeness. For example, the Olympic rings symbolize the unity and connection of the continents.

Endless and Timeless: The continuous nature of a circle can represent infinity and timelessness, suggesting durability and endurance. Brands with circle logos like Target and BMW, use the shape to convey a lasting presence and reliability.

Softness and Approachability: Unlike sharp-edged shapes, circles are perceived as soft and approachable. This can make brands seem more friendly and inviting. This is seen in logos like those of Starbucks and Firefox.

2. Aesthetic and visual impact

Simplicity and Focus: Circles offer a simple yet powerful form that can be easily recognized and remembered. They often allow for clean and uncluttered logo designs.

Balance and Proportion: Circular shapes can create a sense of balance and proportion, naturally drawing the eye towards the center. This makes them effective for logos that need to be impactful even at small sizes, such as on app icons like TikTok.

Symmetry and Consistency: Circles inherently possess symmetrical properties, which can communicate stability and dependability. This is seen in the logos of companies like LG and Mastercard.

Community and Inclusion: The unbroken form of a circle fosters a feeling of enclosure and togetherness, making it ideal for brands that emphasize collaboration or a sense of community.

3. Functional and practical benefits

Versatility: Circular logos are adaptable across various media and applications. Their symmetrical nature makes it easy to fit into diverse contexts, from social media avatars to product packaging.

Centrality and Containment: The circular shape can effectively contain other elements within it, creating a focal point for additional design components or text. This is useful for logos that need to integrate complex elements within a bound space.

Scalable: Due to their inherent form, circular logos can be seamlessly scaled up or down without losing their visual impact. This ensures consistent brand representation across various digital and print media.

4. Cultural and symbolic associations

Universality: Logos that are circles are recognized positively across cultures. This universality helps brands appeal to a global audience. For instance, the Olympic rings and the Earth from space are circular, symbolizing inclusivity and global unity.

Depth: Circles are rich in symbolic meanings, from cycles and continuity to protection and wholeness. These symbolic aspects can be leveraged to convey deeper brand messages. For example, the circular nature of the Unilever logo represents sustainability and the cycle of nature.

Brands with the most famous circle logos of all time

The list of the most famous circular logos of all time is endless. No one can ever list all the brands that have enjoyed decades of instant recognition by their users thanks to their rounded branding elements. In this blog, we will cover as many popular circular logos of all time and also look into how the shape reflected, and, in some cases, enhanced a brand’s value and perception.

Technology

Let’s have a look at some of the popular circle logos from the technology industry.

1.  Apple

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The most famous of all circular and round logos in the technology sector is Apple’s bitten apple. The circular frame often used around the apple symbol (e.g., on some app icons) emphasizes simplicity and elegance. It helps reinforce Apple’s brand as innovative and user-friendly.

2.  Google Chrome

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Google Chrome’s multicolored circular logo is etched in our minds because we use the browser daily to look up things from quick recipes to more complex problems like DIY fixes for a faulty water heater. The circle design symbolizes the idea of global connectivity and the internet’s infinite possibilities. It reflects Chrome’s role as a portal to the web and its speed and efficiency.

3.  LG

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LG, the popular electronics brand formerly known as Lucky-Goldstar, has a stylized face as its logo with “L” and “G” forming a wink in a circle. The circle symbolizes the company’s global, friendly, and approachable persona. It conveys balance and the company’s focus on human-centered design.

4.  Samsung

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Samsung’s logo is not circular per se, but the brand’s name is often enclosed in an elliptical circle. The ellipse suggests dynamism and a futuristic outlook, aligning with Samsung’s innovative and diverse product range in electronics and technology.

Social Media

The Social media world is also filled with some of the most prominent circle logos. Let’s have a look at a few of them.

5.  Pinterest

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The popular photo platform has a red “P” within a white circle that resembles a pin, referencing the platform’s core function of “pinning” images and ideas. The circle evokes a sense of community and connection. It creates a simple yet memorable logo that instantly communicates the platform’s purpose and fosters a sense of shared discovery.

6.  WhatsApp

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WhatsApp has a white speech bubble with a phone icon inside, set against a circular green background. The circle represents connectivity and communication, key themes for a messaging app. The rounded design conveys approachability and simplicity, enhancing WhatsApp’s brand as an easy-to-use, reliable communication tool.

7.  Telegram

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Their logo depicts a white paper airplane within a blue circle, symbolizing the platform’s focus on fast and secure messaging.

8.  TikTok

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TikTok has beautifully encased a musical, often within a circular shape, which gives an impression of rhythm and flow, aligning with TikTok’s focus on music and video content. The round shape ensures the logo is dynamic and engaging, fitting TikTok’s energetic and creative community.

9.  Skype

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Before Zoom became the rage during the Covid pandemic, Skype was the king of video calls. Its letter “S” within a cloud-like circular shape was a staple on every Desktop. The circle combined with the cloud shape suggests conversation and connectivity, core to Skype’s brand as a communication tool. The rounded logo is friendly and accessible, appealing to a broad user base.

Automobile

Just as the automobile industry has always taken the front seat, so have these famous round logos. Read on, and you will be happy to recall them.

10.              Audi

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Who doesn’t love Audi’s four interlocked rings? They are the ultimate symbol of luxury and extravaganza. The rings symbolize the union of the four founding companies of Auto Union. The circular form denotes durability and interconnectedness, enhancing Audi’s image as a brand that blends heritage and modernity.

11.              BMW

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Talking about companies that use circles in their logos, we can’t forget the blue and white circle divided into quadrants used by BMW. The circular design reflects the company’s aviation history, resembling a propeller in motion. It conveys precision engineering and a sense of movement and progress.

12.              Volkswagen

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Another car manufacturer with a circular logo is Volkswagen. Its initials “V” and “W” are enclosed inside a circle. The circle represents unity and inclusiveness, and the simplicity of the logo reinforces Volkswagen’s commitment to producing reliable and accessible vehicles.

13.              Mercedes-Benz

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Mercedes-Benz’s three-pointed star within a circle has to be one of the most recognizable circular logos of all time. The star symbolizes the company’s domination of land, sea, and air transport. The encompassing circle conveys unity and completeness, enhancing Mercedes-Benz’s brand as luxurious and versatile.

Retail and beverages

Circular logos have been making their mark in the retail and beverages industry as much as they did in the others. Here are some of the round visuals that will be remembered for ages.

14.              Target

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Target’s bullseye is the most recognizable red circle logo in the world. The retail giant’s logo symbolizes precision, focus, and the idea of being at the center of value and quality. It makes the brand easily recognizable and memorable.

15.              Starbucks

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We all love the mermaid encased in a green circle, which Starbucks uses as its logo to reinforce the idea of global presence and connection. It mirrors the company’s status as a welcoming and consistent global coffeehouse chain.

16.              Pepsi

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Pepsi has divided its circular logo into red, white, and blue wave patterns. The design represents global unity and continuity. The dynamic design within reflects the brand’s energetic and modern appeal.

17.              Nescafe

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A cup and saucer (coffee cup) icon inside a circle is the most apt logo for a coffee seller. Nescafe’s circle logo emphasizes warmth and comfort, aligning with the cozy, inviting feeling associated with a cup of coffee.

Financial Services

Financial services have also benefited from the aesthetic impact of circle logos.

18.              Mastercard

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Mastercard’s two interlocking red and yellow circles symbolize connectivity and the merging of different systems and networks, highlighting Mastercard’s role in facilitating seamless transactions.

Sports, media, and entertainment

The importance and use of round logos in the media and entertainment industry cannot be overlooked. Look at how some brands have created lasting impacts.

19.              Olympics

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The quadrennial sporting spectacle has five interlocked rings with an infinite legacy attached to the logo. The rings symbolize the unity of the five inhabited continents and the meeting of athletes worldwide. The circle form signifies harmony and the Olympic spirit of global cooperation and competition.

20.              CBS

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The CBS logo has an eye inside a circle, making it a recognizable black circle logo. The circular eye suggests vision and focus, aligning with CBS’s mission to be a leading provider of news and entertainment, offering a watchful and insightful perspective.

21.              Spotify

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A permanent icon on our smartphones is Spotify’s green circle with curved lines symbolizing sound waves. The circle design conveys inclusiveness and continuity, enhancing Spotify’s brand as a seamless, boundless music streaming service.

Telecommunication

Let’s have a look at some of the circle logos in the telecommunication sector to know about their impact.

22.              AT&T

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A globe-like circle with horizontal stripes represents AT&T as a leader in global connectivity and communication. It highlights the company’s role in connecting people and technology worldwide.

23.              Vodafone

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With a speech mark enclosed in a circle, Vodafone’s logo gives away a sense of conversation and interaction, aligning with the company’s focus on communication and connectivity.

Airlines

When talking about the incorporation of circle logos, let’s not forget the airline industry. A few of its famous logos include:

24.              Lufthansa

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Lufthansa, the German airline, has a crane within a circle. It symbolizes global reach and reliability, aligning with Lufthansa’s reputation as a premium international airline.

25.              Japan Airlines (JAL)

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The JAL logo, known as the “Tsuru” or “crane logo,” features a stylized red-crowned crane in a circular red frame. In Japanese culture, the red-crowned crane is a revered bird, often associated with longevity, good fortune, and fidelity. It is also a symbol of loyalty and strength. The crane’s inclusion in the logo reflects JAL’s commitment to these values and honors Japan’s rich cultural heritage.

26.              Turkish Airlines

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The Turkish Airlines logo features a white wild goose in flight within a red circular frame. The wild goose represents freedom, aspiration, and the ability to travel great distances, reflecting Turkish Airlines’ identity as an international carrier. The goose in flight conveys a sense of motion and adventure, aligning with the airline’s commitment to connecting people.

Fashion

Where fashion has taken center stage every time, it also dominates the world of circle logos. Here are some fashion brand logos that have taken over the minds of consumers for years.

27.              Chanel

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Chanel has to be the most famous fashion and clothing brand with a circle logo. Its interlocking double “C”s (Coco Chanel) within a circle symbolizes the unity and timeless elegance of the brand. The circular shape frames the logo, adding a sense of completeness and sophistication, which resonates with Chanel’s identity as a luxury fashion house known for its classic and enduring style.

28.              Gucci

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Another designer brand with a circle logo is Gucci. It places the initials double “G”s (Guccio Gucci) within a circular badge. The circular form encapsulates the double G’s, suggesting continuity and prestige. The design emphasizes luxury and exclusivity, reinforcing Gucci’s status as a high-end fashion brand that blends tradition with modernity.

29.              Versace

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The head of Medusa encased in a circular Greek meander pattern is Versace’s logo to depict power, allure, and classical beauty. The circular framing enhances Versace’s identity as a brand that merges ancient mythology with contemporary fashion, emphasizing opulence and timeless style.

Conclusion

These famous circle logos are just a few examples of how the shape can be a powerful and versatile brand representation. By harnessing the circle’s inherent symbolism, brands can create logos that are both memorable and meaningful, effectively enhancing their brand identity.

Are you ready to skyrocket your TikTok ad results without blowing your budget? Then you’re in the right place.

TikTok has taken the social media world by storm, and savvy businesses are cashing in on this viral video app’s huge potential to drive sales. But making your ads stand out in a sea of lip sync videos and dance challenges ain’t easy.

But we’ve got you covered.

In this post, you’ll learn five insider tips to boost your TikTok ad ROI and leave your competition in the dust. So, get ready to go viral – in a good way – and watch those profits soar.

Let’s dive in.

1. Know Your Audience & Nail Your Targeting

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The key to any successful ad campaign is getting your message in front of the right eyeballs. TikTok’s audience skews young, with Gen Z and younger Millennials making up the bulk of users.

But don’t assume all TikTokers are teens looking for the latest dance craze. The app has a diverse user base with many thriving niche communities. Whether you’re targeting beauty lovers, foodies, or outdoor enthusiasts, there’s a corner of TikTok for you.

So, do your research to pinpoint your ideal customers on the app. Use TikTok’s Ads Manager to zero in on key demographics like age, gender, location, and interests. The more specific your targeting, the better your ads will perform.

You can even create custom audiences based on people who have engaged with your videos or visited your website. Or target lookalike audiences to find new fans that resemble your best customers. The key is to experiment with different targeting options to see what delivers the best results.

2. Partner with Experts for Impressive Results

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When diving into TikTok ads, why do it alone? Bringing in the pros is a surefire way to supercharge your campaigns and score a major ROI boost. And that’s where an agency like Upbeat comes in.

TikTok ad agencies know the ins and outs of TikTok ads like nobody’s business. With their unbeatable expertise and proven track record, they will take your ads to the next level and send your results soaring.

From crafting scroll-stopping creatives to optimizing your targeting and budget, a really good agency will handle every step with finesse. You sit back and watch the leads and sales pour in. Easy peasy.

So don’t spin your wheels trying to crack the TikTok code solo. Join forces with a reputable agency and prepare to be amazed at what your ads can achieve.

Your only regret will be not enlisting their help sooner. Just let the pros show you how TikTok is done while you focus on other important aspects of your business.

3. Tell Stories and Spark Emotion

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On TikTok, you’ve got precious few seconds to capture attention and make an impact. The most engaging ads don’t just hawk products – they tell captivating stories and stir up feelings.

So, ditch the bland product shots and talking heads. Instead, craft a compelling narrative that hooks viewers from the jump. Use humor, suspense, inspiration, or even shock value to draw people in and keep them engaged.

Your ad should evoke an emotional reaction, whether that’s joy, nostalgia, or FOMO. Make viewers feel something, and they’re much more likely to remember your brand and take action.

The trick is to showcase your product’s benefits through creative storytelling rather than a boring list of features. You can even weave your offer into a trending hashtag challenge or popular video format to put a fresh spin on things.

The key is entertainment and authentic connection, not soulless sales pitches. So, focus on crafting quality content that resonates, and the conversions will follow.

4. Unleash the Power of UGC

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User-generated content is the not-so-secret weapon for boosting credibility and conversions on TikTok. Real content from real customers packs way more punch than polished brand promos.

So, encourage your fans and followers to create TikToks showcasing your products in action. You can even run a contest or challenge to get the UGC flowing. The authentic, unfiltered content will build trust and drive more clicks and sales than your average ad.

Then, amplify the best UGC by repurposing it in your own posts and ads. Seeing real people vouch for your brand is incredibly powerful social proof. It makes prospects think, “if it worked for them, it could work for me, too!”

You can even partner with TikTok creators in your niche for more premium UGC that combines an authentic vibe with high production value. Just tap into the massive followings of popular creators to expand your reach and boost credibility in one fell swoop.

5. Test, Optimize, and Test Some More

Rome wasn’t built in a day, and TikTok ad success doesn’t happen overnight, either. Running profitable campaigns takes time, testing, and plenty of tweaks along the way.

So, don’t expect to hit a home run on your first swing. It takes trial and error to crack the code of what resonates with your unique audience. The key is a commitment to constant testing and optimization.

Run tests to pinpoint your top-performing hooks, visuals, copy, calls-to-action, targeting, and more. Then, let the data be your guide. Lean into what’s working and ditch what’s not to stretch your ad budget further.

But don’t “set it and forget it.” Even your winning ads will fatigue over time as your audience gets used to seeing the same thing. So, regularly refresh your creative and targeting to keep things clicking.

Also, stay on top of your analytics to spot trends and opportunities for improvement. The TikTok ad landscape is always changing, so your strategy needs to evolve, too. Keep testing, keep optimizing, and you’ll stay ahead of the pack.

Wrapping up

There you have it – five tips to send your TikTok ad ROI through the roof. This is just the tip of the iceberg when it comes to TikTok ad success secrets. But armed with these proven pointers, you’re well on your way to cooking up ads that sizzle.

TikTok has massive potential for businesses of all shapes and sizes. So what are you waiting for? Go forth and dominate the world of TikTok ads. Create thumb-stopping content, tell unforgettable stories, and build an army of raving fans.

With smart strategies and a dash of creativity, you can cash in on the TikTok craze and take your business to towering new heights. Now get out there and make some TikTok magic happen!

It is just a logo. We have heard and seen people not giving logos the respect they deserve. You can’t trivialize something that becomes the face of a brand and gets etched in people’s minds. According to research by Renderforest, logos hold a significant value as the most recognizable brand identifier. But given the immense branding value of these design symbols, it always leads to one debate: is an expensive logo worth it?

A logo design can appear deceptively simple — a mere combination of shapes, colors, and typography. However, the price tag attached to professional logo design often raises eyebrows. There are multiple reasons for this, which we have discussed in this blog. First, let’s hear the arguments in favor of cheap and expensive logo designs.

Cheap vs expensive logo designs

Logos designs that are economical and don’t cost much are for startups and small businesses with limited budgets. A cheaper logo design allows them to allot their resources to other important aspects of their business, such as marketing, human resources, or product development.

It also has a faster turnaround, meaning that the design process is simple and less time-consuming.  Online logo makers or freelance marketplaces often offer quick design services at a very economical cost. So, if you are in a rush, a cheaper logo design might work for you.

If the business is in its infancy or uncertain about long-term success, a cheap logo suffices. It can also work as a placeholder logo until the company matures and has clarity on a more intricate design.

The biggest argument in favor of expensive logo designs is professionalism and quality. Logos designed by experienced designers and companies are, most of the time, a work of art in themselves. They are unique, memorable, and effective across various applications.

A well-designed logo communicates professionalism, trustworthiness, and credibility to customers. Investing in an expensive logo design can enhance a company’s brand perception and set it apart from competitors with generic or amateurish logos.

Since an expensive logo is created after a long process, from ideation to design, it ensures that the final product lines up with the brand’s messaging and attracts the target audience.

Such logos also offer long-term value as they become an asset that builds brand recognition and trust for years to come.

Expensive logo design packages may include additional services such as brand strategy development, brand guidelines creation, and ongoing support. These services ensure consistency and coherence across all brand touchpoints.

Finally, a logo that comes into inception through a detailed thought process reduces future risks like copyright and trademark issues. The cost that goes into designing might help a company save future expenses, such as legal fees, if they are slapped with copyright infringement litigation.

Why is logo designing expensive

It’s quite simple: a logo design, like any piece or specimen of creativity and art, is created through a process, and the amount you pay is not for the final result but, in fact, the process that has created it. Naturally, all artists and graphic designers have their own unique processes and creative talents, and the price you pay for a logo can be and must be justified with the final design.

Time and expertise

A good logo design is more than just graphics – it’s a visual representation of your entire brand.  An expert designer will take the time to understand your company’s goals, target audience, and brand identity and then translate that into a logo that is unique, memorable, and effective. This process involves research, brainstorming, sketching, and revision, all of which take time and expertise.

Long-term value

Your logo is one of the most important aspects of your brand identity. It will be used on everything from your website and marketing materials to your business cards and packaging. A well-designed logo can help you build brand recognition, trust, and loyalty, which can lead to increased sales and customer satisfaction. 

Designer’s skill

Like any field, there are varying levels of experience and skill among logo designers.  Highly regarded designers with a proven track record will naturally command a higher price than someone who is just starting out.

Design funnel process

A professionally designed logo is the outcome of a meticulous process called the design funnel. Numerous ideas are poured into the top of this funnel, and through iterations, refinements, and creative exploration, they eventually converge into an excellent design.

Craftsmanship and talent

Elite logo designers are rare and highly sought after. They possess a blend of artistic flair, strategic thinking, and technical skills. Their ability to distill complex brand identities into a simple yet impactful symbol is invaluable.

Legal considerations

Designers need to ensure that the logos they create are original and do not infringe on any existing trademarks or copyrights. This may involve conducting trademark searches and securing intellectual property rights for the final logo, which adds to the overall cost.

How much do logos cost?

If you are looking for completely free and inexpensive options, you can design your logo on DIY platforms like Wix Logo Maker, Squarespace Logo Maker, and Canva. For those willing to spend some money, dedicated designers are often their first choice. The price range for logo design can vary widely depending on the designer’s experience, the complexity of the project, and the specific platform. 

So basically, define your requirements and then talk to any expert design company to put your logo design ideas and company visions to life. 

The most expensive logo designs ever

While the pros and cons of cheap vs. expensive logos are for you to weigh, we want to show you just how much money companies are ready to splurge on their logos. According to Statista, these are some of the most expensive logos of all time:

British Petroleum (BP)

BP’s green and yellow flower-like emblem aimed to project an environmentally friendly image, came at a staggering price tag of $200 million. Resembling the sun (Helios), the logo signifies the company’s commitment to an environmentally friendly image.

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Cardiff City

When Malaysian businessman Vincent Tan took over Cardiff City FC, one of the major overhauls he did at the club was changing the logo – from the traditional blue tones to red. While the new logo was less of a redesign and more of a change in placements of the bird and dragon – since the feature is in both old and new logos but in varying sizes – it is estimated to have cost around $100 million.

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Posten Norge

Norway’s Posten Norge (national postal service) hired London’s agency FutureBrand to redesign their logo in 2011 because they wanted something to match their visual identity. The new logo, featuring bright red post horns in the shape of an “N” against a clean white backdrop, came with a price tag of $55 million.

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Tropicana

Tropicana’s rebranding is a stark example of why companies must take the input of their target audience before finalizing a logo. In 2009, the populate beverage brand invested $35 million on a rebranding campaign that significantly altered its orange juice carton design. This new design performed poorly with consumers, and Tropicana quickly reverted to its original packaging after suffering substantial sales losses.

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BBC

While the exact price is unknown, it is estimated that the British Broadcasting Corporation spent around $ 1.8 million for its present logo rebranding in 1997. The broadcaster sought a modern logo to replace its tired 1960s design. British design firm Lambie-Nairn created an 11-part logo design featuring large bold letters dropped from a bright red box, adaptable for TV, print, and the web.

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Symantec

One of the logos that tops the most lists of expensive logos is that of Symantec – a data security company. Most articles claim that the company spent $1.28 billion on its logo, making it the most expensive logo ever designed. This isn’t quite factual.

In fact, Symantec purchased VeriSign in 2010 at a cost of around $1.28 billion. One of the more valuable properties was the VeriSign’s check mark. Since Symantec retained the tick and added it to its logos, people believe the company actually spent over a billion dollars on design.

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Conclusion

The decision between a cheap and expensive logo ultimately comes down to your budget. Be realistic about what you can spend on logo design. This will help you determine the level of expertise you need – a freelance designer or an experienced agency. Then, consider the complexity of your logo design and whether you need additional services like brand strategy development or a style guide.

All in all, a well-designed logo is a long-term investment that can benefit your brand for years to come. Consider the potential ROI when making your decision.

Creativity is boundless. There is no end to the imagination of the human mind. One of the features of creativity is that, in most cases, it is not overt. The messaging, the idea, and the thought behind these masterpieces are often subtle so that people can extract their own meaning from them. Most modern-day logos, while on much smaller canvases when compared to paintings, also hide several subtle clues, and these hidden logo messages keep the customers intrigued and also help forge a deeper connection with their favorite company or brand.

Subliminal messaging

Subliminal messages in logos are hidden images or design choices that aren’t consciously perceived by the viewer.  These elements are intended to subtly influence our thoughts or feelings about the brand.

Subliminal messages could trigger positive associations with the brand, making consumers more likely to trust or remember it. Research has also shown that this type of messaging can bypass conscious thought to create a more emotional connection with the brand. This emotional response might influence purchasing decisions.

A 2020 research paper linked logo designs with cognitive arousal and found that logos have a direct bearing on conspicuous value, which largely influences luxury consumption behavior.

Benefits of hidden logo messages

Subtle elements in logo designs play a crucial role in creating memorable and effective branding. Well-crafted hidden messages in logos can spark curiosity and create a more memorable logo.  People enjoy discovering these little secrets, and it can lead to positive brand associations.

Memorability

Subtle elements can make a logo more memorable. When people notice something unique or intriguing about a logo, it sticks in their minds more easily. Hidden messages add an extra layer of interest, encouraging people to engage with the logo and remember it.

Differentiation

In a crowded marketplace, standing out is essential. Subtle elements allow logos to differentiate themselves from competitors. Hidden messages can create a sense of intrigue and make a brand more distinctive in the eyes of consumers.

Storytelling

Logos with hidden messages can tell a story about the brand, its values, or its history. These messages serve as a way to communicate with consumers on a deeper level, fostering a connection and understanding of what the brand represents beyond just its products or services.

Brand personality

Hidden messages can reinforce the personality of a brand. Whether it’s humor, intelligence, or creativity, these messages can reflect the brand’s character and resonate with its target audience.

Engagement

Discovering a hidden message within a logo can be a fun and rewarding experience for consumers. It creates a sense of interaction with the brand, fostering a positive association and potentially encouraging word-of-mouth promotion.

14 Hidden logo messages that are truly mesmerizing

Let’s take a look at some brands which have hidden meanings in their logos:

1. Pinterest

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The hidden message in the Pinterest logo lies in the design of the letter ‘P’. In the Pinterest logo, the letter ‘P’ is stylized to resemble a pin, with a loop at the top representing the head of a pin and a straight vertical line representing the pin itself.

This design choice is symbolic of the core function of the Pinterest platform, which is centered around users ‘pinning’ or saving content to their virtual pinboards. By incorporating a pin into the logo, Pinterest effectively communicates its primary purpose as a platform for users to collect and organize content they find inspiring or useful.

Cisco

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The Cisco logo has a hidden message within its design in the form of lines that resemble both the electromagnetic field and spell out the company’s name in binary code.

If you look closely at the lines in the Cisco logo, you’ll notice that they’re not just random shapes. Instead, they represent a series of vertical lines that subtly spell out the company’s name, “Cisco,” in binary code, where data is represented using only two symbols: 0 and 1. 

By incorporating binary code into its logo, Cisco is symbolically referencing its core business of networking and communication technology. It’s a clever nod to the company’s expertise in digital communication and data transmission.

Tostitos

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The Tostitos logo features two ‘T’s that appear to be sharing a chip over a bowl of salsa. The negative space between the ‘T’s forms the shape of a person, likely representing two people sharing the chips and salsa together. This design not only emphasizes the communal aspect of enjoying Tostitos snacks but also reflects the social nature of gatherings and parties where chips and salsa are often served.

The hidden message in the Tostitos logo is the concept of sharing and socializing. It conveys the idea that Tostitos snacks are meant to be enjoyed with others, fostering a sense of connection and togetherness.

This message aligns with Tostitos’ branding as a party snack and encourages consumers to associate their products with social occasions and enjoyable gatherings.

Evernote

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The Evernote logo features an elephant with a curled-up ear. The hidden message in this logo lies in the elephant’s ear, which resembles a folded page or corner of a note. This design element symbolizes the idea of taking notes and organizing them within the Evernote app.

The elephant itself is chosen as a symbol because elephants are often associated with memory and intelligence. They are known for their exceptional memory capabilities, which aligns well with Evernote’s purpose of helping users remember and organize information effectively.

Unilever

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Unilever is a multinational consumer goods company that produces a wide range of products including food and beverages, cleaning agents, beauty and personal care products. Some of its well-known brands include Dove, Lipton, Ben & Jerry’s, Hellmann’s, and Axe, among many others. Unilever operates in over 190 countries, and its products are used by billions of people worldwide.

The hidden message in the Unilever logo lies in its design elements. The logo is composed of various symbols, including spoons, flowers, sun, heart and birds, each representing a different aspect of the company’s business and values.

Carrefour

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The Carrefour logo is another example of hidden messages in company logos. The reputed global retail brand features two opposing arrows forming a letter ‘C’ in the negative space. The two arrows also represent the idea of coming together and converging, which aligns with Carrefour’s mission as a retail company to bring people together through shopping and providing a wide range of products and services. 

Goodwill

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Goodwill is an international nonprofit organization that provides job training, employment placement services, and other community-based programs for people with disabilities, those who lack education or job experience, and others facing employment challenges. Goodwill operates thrift stores where donated goods are sold, and the proceeds are used to fund their programs and services.

The hidden message in the Goodwill logo lies within the stylized letter ‘g’. If you look closely, you’ll notice that the letter ‘g’ is designed in a way that it also forms a smiling face. This design choice reflects Goodwill’s mission to bring positivity and hope to individuals in need by offering them opportunities for employment, education, and personal development. The smiling face hidden within the logo conveys a message of optimism and encouragement, symbolizing the positive impact that Goodwill strives to make in the lives of the people it serves.

Chick-fil-A

While most other examples in this blog have hidden messages in logos, the Chick-fil-A logo doesn’t really have a super subtle hidden message. But it is a clever play on the company’s name and product focus. The letter “C” in “Chick-fil-A” is designed to resemble a chicken.

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This simple design choice reinforces the brand’s identity as a fast-food chain specializing in chicken. It visually connects the brand name with its core product.

While not a complex hidden message, it’s an effective way to use design to communicate the brand’s identity.

Beats

The Beats by Dre logo might not have a hidden message in the traditional sense, but it does have a clever double meaning using its design elements.

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The red circle in the design is not just a circle. It’s also meant to represent a human head. The lowercase “b” isn’t just a letter. It’s designed to look like a pair of headphones worn over the ears.

So, when you put it all together, the logo depicts a person wearing Beats headphones. This cleverly reinforces the brand’s identity as a company that makes headphones. It also subtly highlights the benefit of their product: immersing yourself in the audio experience.

Gilette

The Gillette logo boasts a clever hidden design that subtly references their core product: razors. Look closely at the letter “i”.  You’ll see the dot replaced by a diagonal line that slices into the top of the “G”. This slanted line is designed to represent a razor cutting through something.

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Some people also see the negative space between the “G” and the altered “i” as forming two blade shapes stacked on top of each other. This further reinforces the association with double-blade razors, a signature product of Gillette.

Hershey’s Kisses

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The Hershey’s Kisses is an iconic confectionery characterized by its teardrop shape, signature foil wrapping, and paper “plume” that makes opening the foil easier. But have you ever noticed the Hershey’s Kisses logo hidden message?

The logo, seemingly simple at first glance, holds a delightful secret for those with a keen eye. The letters forming the word “KISSES” are capitalized and elegantly spaced, maintaining a clean aesthetic. However, the negative space, the blank area between and around the letters, conceals a cleverly embedded icon.

If you scrutinize the gap between the “K” and the “I,” an unmistakable silhouette emerges — the distinct outline of a single Hershey’s Kiss!

Milwaukee Brewers

The hidden design in the Milwaukee Brewers logo is all about incorporating the initials of the team cleverly into the image of a baseball glove.

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The webbing of the mitt is actually designed to form the letter “M” – a clear reference to Milwaukee. The thumb and palm of the glove, along with the negative space they create, come together to form the letter “B” – representing “Brewers.”

Initially, some fans nicknamed the logo “The Paw” because they thought it resembled a dog’s paw. But upon closer inspection, the “M” and “B” become apparent.

Tour de France

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The Tour de France logo actually incorporates two main hidden designs. The first is the cyclist, which is very easy to spot. The negative space between the yellow letter “O” and the red letter “U” in “TOUR” creates the silhouette of a cyclist leaning forward, perfectly capturing the essence of the race.

The second subtlety is the yellow circle behind the lettering. It is said to represent the sun. This is a reference to the fact that every stage of the Tour de France takes place only during the daytime.

Yoga Australia

The old logo of Yoga Australia is a clever use of negative space to form a hidden design element, which is the silhouette of the Australian continent. The raised arm of the figure creates the top part of the outline, including Tasmania. The bend of the leg and hip creates the southern coastline.

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It clearly communicates that the organization is specific to Australia, and the country-shaped logo reinforces the company’s identity as a local organization.

In conclusion

These subtle elements allow for versatility in logo design. They also foster a deeper connection between the company and the customers because hidden logo messages hint towards the brand’s creativity and could spark genuine admiration in the eyes of the people.

Tell us in the comments which hidden message surprised you the most and made you go: “Damn! How did I not notice this for so many years?”