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Each area, city, country, and region has its own religious, moral, ethical, and cultural values that people respect and follow. These values are developed over generations, and disrespecting them even unintentionally can be disastrous for any brand. This is especially important when it comes to logos, as they are often the first point of interaction […]

When a brand wants to get a logo designed for itself, the foremost priority it places on is its uniqueness, but with so many industries that feature hundreds of thousands of similar companies also wanting to do the same, avoiding clichés becomes an immensely difficult problem to overcome. The advent of the digital world has […]

Graphic design is a medium of visual communication that shapes brand identity and contributes to marketing and product packaging. For many companies, the right design plays a major role in their success. Designers often face challenges when dealing with clients who focus more on business aspects and have limited understanding of design fundamentals and aesthetics. […]

Snapchat has been one of the most influential social media platforms of the past decade, growing rapidly since its launch in September 2011. Its biggest innovation was the introduction of “stories” that disappear after 24 hours, along with face filters powered by technologies like the Viola-Jones algorithm. These features quickly went viral. Today, the stories […]

Logos are important, we all know that. We take care of their design, color schemes, fonts and a host of other details to make for the most perfectly suited logo to match our brand vision and make customers recognize us more easily. But, while the things we need to care for haven’t changed when it […]

Logos, websites, social media, SEO and a host of other marketing collaterals and strategies are combined together to serve just one purpose i.e. brand visibility, which would lead to increased conversions and drive sales. Some like their marketing to be subtle while others want it to be vibrant, flashy or edgy but what works conventionally […]

The food service industry is one of the biggest industries in the United States as of 2017, with millions of restaurants sprawling all over the country, serving everything from bacon to pizza to Sushi. Catering to different tastes and target markets, the competition is fierce as each restaurant wants to increase the footfalls as much […]

Sports and religion share a common bond in the fact that both of them tend to boast of a similar level of loyalty towards a single identity. In prehistoric times, there were warriors who fought with each other and sports offer a similar rush of adrenaline, albeit with all the blood and gore, making it […]

The success of nearly everything on the online realm hinges heavily on how well an impression it makes with the user, whether they are ads, logos, banners or even the UI/UX interface of websites. Marketers use the word “Impressions” to gauge the number of visits each webpage had instead of referring them to as just […]