Logos are definitely a brand’s first engagement asset and they serve to personify the value, mission and the vision of the brand to the consumer. There has been a lot of talk on the importance of having a good logo designed, the types of colors that can or cannot be used, how to choose a good logo designer and more, but knowing how to leverage your logo to get maximum engagement is as important as having a logo itself in the first place.
Most brands focus entirely on getting their logos made, but the placement is where the logo will reveal its real magic and bring back intensive brand engagement, only if done right. Logos need not be placed aimlessly, anywhere you want them to be, rather, they need to be placed strategically on items that will definitely bring in a lot of cohesive brand engagement. The basic requirement for choosing these carriers or points of interaction is that they need to have maximum chances of exposure with potential consumers and can initiate the stickiness factor. Here are some great items on which you can start out to promote your new logo and garner maximum consumer attention:
Our human eye is just capable of focusing on a very small area due to the conglomeration of receptors in the middle of the retina. This small area is called the fovea. You can have someone’s attention but engagement only begins when the fovea starts moving and nowhere better to make this happen than business cards. When business cards are exchanged and the person you gave it to, gives it a fleeting glance, a logo, with its intricate and colorful design will definitely stand out amongst all the textual information that accompanies it. The fovea stops here and this ensures that the onlooker does hover at least for five to ten seconds on it, which is enough time to create a sense of familiarity.
The appeal of promo items is timeless and now, with the introduction of even better and more comprehensive array of promo products, there is no dearth of options for brands to choose a suitable platform to promote their business and the best way to do that is by placing your logo on the promo item.
Options like company shirts, pens, mugs, USB pen drives, power banks and much more are available as promo items on which you can place your logo. The main USP of promo items are their usefulness to the receiver and whenever they use your promo item, they are sure to view your logo. No other platform can give you such endearing, multiple views of your logo like promo items. The allure of promo items is great and no one likes to refuse a free, utility item. You can even mass order them and send them out to potential customers or even cover a full range of company’s employee base, allowing you to reach out to a massive audience on a very small financial budget and attain maximum brand visibility.
One of the most important engagement platforms out there, social media has billions of people which translate into billions of engagement opportunities and immense exposure if optimized in the perfect way.
There are a lot of ways to initiate engagement on social due like sharing posts, videos and now you can even go for the ultra-successful “Stories” option on platforms like Snapchat, Instagram & WhatsApp. Your logo placed in between theses engagement hooks, will definitely make the quality of this engagement better and make sure that the visitor on your social media handles, gets to know your brand more. You can even make your logos part of the whole experience, instead of just using them in their pictorial restraint, by using them as a CTA to redirect users to your website from social media.
Logos need not just be there because every brand has them and you don’t need to just place them in a conventional way on the board outside your office, on the top of your office memos or in your email’s signature, just because everyone’s doing exactly the same thing with their logos. It’s important that you ensure that your logo is being pushed as your high priority marketing collateral and is a core part of your branding strategy at each stage, but if your logo isn’t working too great in these capacities, make sure that you go for a logo revamp or a get a new logo made for your brand to continue reaping the maximum engagement benefits that your logo can provide.
To design an amazing logo, there are a few skills which are absolutely necessary, these are: design abilities, creative thinking, and expert application. Whereas new designers with ability can create and deliver usable designs, it takes time to fully master the craft.
Logo design is an important part of taking care of a company’s branding yet it’s not an isolated element but an aspect that must go with all other design materials. These design materials today range from designing a brand’s office supplies to their aesthetics on social media, yet the brand mark or the logo rests as the focal point of most branding efforts. Thus making sure that your logo is impeccable remains of utmost importance. These 5 expert tips insightfully present the case points necessary to master a logo design.
1) Know the competition
Before you start designing anything it’s vital that you conduct a thorough research of your target market. Ask your clients about their competition before you get started and then take it forward from there. Compare the logos that their competitors have and their value in the market. This practice will help you understand the branding styles that are popular in the target market. That information can be very useful in figuring out what kind of visual associations are considered reliable and relatable by the people. However, don’t forget the most recognizable logos in the world are ones which don’t fit in the trends and appear out of the box.
2) Strategize with the right questions
A branding project starts off with asking questions, the answers to which lead a team to then deploy the right strategy. It’s important to implore deeply into these six important queries which Michael Johnson points out in his book “Branding-In Five and a Half Steps”. These are; what’s the reason that we are here? What do we do and how? How are we different? For whom are we here? What is of most value to us? What is our persona?
3) A flexible process
Formulating a strategy does not mean that it’s written in stone. Instead, it’s a back and forth process because there will be many ideas which seem great in theory but are not suitable to carry out in practice. Similarly, there can be design aspects and visual solutions that happen in the design phase that can help evolve and fine tune the strategy.
4) Revere the client’s heritage
Whether your client wants to upgrade their existing branding for a more modern look or they want to entirely revamp their identity, as a designer your job is to be aware of their heritage and conceptualize according to it. A client’s previous logo may have illustrated their heritage smoothly in which case the potential of that design should not be rejected. Designers should keep their ego aside and not directly dismiss the evolution of their client’s identity.
5) A logo is just one ingredient
Today, it’s very important for designers to remember that a logo isn’t necessarily the first point of contact that a customer has with a brand and neither it’s the most visible aspect of the identity always. Thanks to social media, people now interact with a variety of contact points. This is extremely significant to remember as you must design a logo that can harmoniously interact with other elements of the identity experience, like the voice tone and packaging.
These principles command that a logo must be flexible and versatile without being so trendy that it goes out of style fast. The best logo should advertise the heritage, identity, and voice of the brand while following a practically applicable strategy. Lastly, it should uplift the brand image higher especially against competitors while also agreeably going with all the other design elements that a brand would need.
Be it updates and newer versions of the most renowned software, unique apps from startups or better, faster computing power in newer machines, tools for graphic designers are always getting improved. So much so that it often gets difficult to keep a track of all of them. This year too there have been some remarkable additions to the graphic designer’s armor. Getting all of them may not be that easy due to the costs involved but it’s definitely worth investing in the best kit that one can afford.
Surface Studio/Book or iMac/MacBook
For the longest time the iMac or the MacBook have been the top choice for graphic designers all over the world, however, the landscape seems to be shifting with the soon to be released Microsoft Surface which looks like a true artist’s device. The surface Studio can be used as a traditional desktop or can be tilted and used directly as a drawing tablet. However, the new MacBook Pro with LG’s 4K screen is nonetheless impressive too.
The best software in your budget
Due to the depth and the range of its suite tools which are unmatched in any other company’s software, Adobe’s Creative Suite is the industry standard when it comes to graphic designing. However, it comes at a cost. For an individual designer or an artist the price starts from around $50 if paid for annually, or $80 per month. This is a high price but it equips one with Photoshop, InDesign, Illustrator, After Effects, Premiere Pro and more. It makes it a great choice for multi-talented creators. However, for designers solely focused on vector designs for logos and illustrations and photo manipulation, Affinity Designer, and Affinity photo are incredible tools from Serif, even toppling Illustrator and Photoshop in some functions. Their updates are free and they only cost $50 each. They are also compatible with files from the Adobe suite making it easy for designers who work on them to share and collaborate.
Wacom Tablet and pen
A Wacom tablet is very important for illustrations and other design work as the mouse is not natural at all when it comes to drawing and painting. Their Intuos Tablet or the Cintiq interactive display are absolute necessities. Drawing through the pen will not just enable pressure sensitivity but it will also allow for more natural, creative and intuitive movement. It’s also ergonomically healthy and will prevent repetitive strain injury (RSI), unlike the mouse.
The Pantone color library is essential for designers who use print as it’s the only way to make sure how exactly your fifth color will print. The Pantone Reference Library is a series of color swatches made in books which depict a printed representation of the colors present. This makes it a great investment as it will not only show you how the colors you selected in Photoshop or Illustrator will print but it also allows you to tear the switch out and pin it on your desk for everyone to see. It also provides the option of matching a fifth color to a CMYK value, perfect in a situation when your client’s budget does not allow for a fifth hue. The 14 book library, however, comes at the price of $1400 with a storage and a display stand. However individual books can also be bought in the case when a certain guide, like a metallic color guide, is only required.
Whether one has Pantone or not, it’s important that a designer’s color workflow is very precise so that the resultant work doesn’t look different than it did in the design process. Datacolor Spyder 5 Pro is a specialist tool that can be used to calibrate your monitor. The tool hangs on your monitor and creates a color profile according to your printer or an entirely unique one through adjusting the monitor’s brightness according to the room’s lighting. Calibrating the color is the only way to ensure screen to print accuracy hence it an important tool to invest in.
With these, some other important gadgets that streamline graphic design work should also be included like a variable desk, a good camera to capture interesting references and inspirations, and an interactive sketchpad like the Wacom slate to instantaneously transfer handmade doodles or notes. Depending on the budget and requirement, new and veteran designers can both equally benefit from these amazing innovations.
Memorable logo design, memorable logo, how to design a memorable logo. You might have read these words in brochures, design blogs, logo design websites and targeted ad pop-ups if you had a logo designed recently or are intending on getting one designed for your firm right now. But why is the word “Memorable” so emphasized whenever someone is mentioning anything related to a logo? Why do marketers and firm owners get excited by the use of this word with logos? In this post, you will know the exact meaning of this word in the context of marketing and promotion, and why is it so apt to use this word to describe a logo’s quality to the buyer.
Marketing, in the simplest of terms, is to promote your product or service through the use of an agent, so that it reaches the maximum amount of people, which in turn can increase your sales. However, this is not as easy as it sounds. For this whole process to go forward and end in a sales closure, the promotion has to be bang on and for that, it has to be capable of having a certain effect on the onlooker. This promotion needs to be able to make the onlooker stop, read or watch it, remember what is being conveyed, then move towards making an action on it. While good design elements like a fancy 3d design, an engaging color palette or even unique fonts can certainly help the onlooker to stop and read, remembering the ad or the promotion is the most difficult part and these design elements cannot do this alone.
The third stage of the promotion engagement process i.e. remembering what is being said is what logo design firms mean when they mention the word memorable alongside the word logo. The logo can be as vibrant, fancy or erratic as possible, but if it’s not memorable enough, the whole point of getting a logo in the first place becomes redundant.
A lot has been said about how logos are representative of a company’s values and how they are the first tools of the impression that an onlooker encounters. What everyone fails to recognize is the fact that although it is the first impression of a brand on the onlooker or viewer, it has to do more than just look pretty. The logo has to be “Memorable” enough that the person who sees it remembers not only its design, but what is being conveyed through the design, and then takes action. Which means that it further interacts with the firm or the brand.
When logos are talked about, the biggest emphasis is placed on the use of the right colors to showcase what industry the business belongs to, what kind of fonts are being used and other things about the design of the logo. But when these design elements fail to create a meaningful message, the whole purpose of the logo is lost on the onlooker.
The importance of getting a memorable logo designed for your brand has only increased in recent times. Hundreds of thousands of websites, millions of pages of magazines filled with advertising collaterals, bright neon billboards outside brand shops and restaurants, everywhere the onlooker happens to take his view to, there is a piece of information waiting to secure its attention. In such a scenario, making your logo memorable enough is immensely important, otherwise, no matter how good or creative the design of the logo is, it will end up hazed in the advertising clutter that exists everywhere today.
Having a memorable logo adds to its stickiness factor, signifying that more and more people that look at it, will definitely stand a high chance of moving on to the next step and interact with logo’s brand, in real time. It’s important that you consider this factor very seriously when getting a logo designed for your brand and hire an experienced logo design firm while also give your inputs at each stage of the design process. The agency you bring on board will ensure that your logo is not just a fancy piece of design that is placed inconspicuously along with your brand’s name but is a real time working brand agent that is able to spur on onlookers to take action and bring in sales.
Each particular area, town, city, country, region has its own religious, moral, ethical and humanistic cultural values that the people residing in those areas respect and observe. These cultural values have been developed and passed down over generations and disrespecting them either intentionally or unintentionally can turn out to be disastrous for any brand.
And the brand asset in which you should show the most care regarding this issue is logo design as it’s the most impressionable marketing tool for any brand and your introduction to a new group of people. Any mistake here and you are risking your investments. Too many brands have done this and have seen their business closed even before they started and no matter how many apologies or rebranded launches they try, the audience fails to accept them.
To avoid meeting a similar fate for your brand, the foremost thing you need to do is research extensively about these very cultural values and try to end up on the right side of the perception with your logo design. A right perception will definitely strike the chord with the audiences and has the power to transform your brand into an overnight success.
When trying to do so, you would need to make sure that you do two things during the research phase. First, you need to hire an expert logo designer or an expert logo design firm, one that has had a lot of industry experience to know and understand how to avoid these disastrous conundrums with designs. Secondly, you would need to make sure that the most sensitive logo design aspects that can hold some sort of cultural insinuations or relations are researched for thoroughly to avoid anything that could send the wrong message.
Here is a list of design aspects of a logo that you need to take care of the most:
In many cultures around the world, certain colors are regarded as symbolic representations of various emotions and feelings. What a certain color means in one area might be entirely different to what it means in another area altogether, even if these two areas lay in close proximity to each other. One of the biggest examples of this cultural divide of colors are the colors white and black. While black is regarded as the color of mourning in the west, people from the east regard white as representing the same thing. In the west, brides wear the white color, but in the east, it is mostly adorned by widows.
White cannot be used to represent something funky or upbeat in the east, while green is a very sensitive religious color in most Islamic countries. When trying to choose a color template for your logo design, make sure that you have studied the culture well and know how it uses and regards certain colors to make sure your logo turns out to be a success.
Just like in colors, certain symbolic gestures like the thumbs up sign or the full hand sign can certainly have different connotations in different parts of the world and they are even more sensitive than colors when it comes to know about a certain culture. Just as no two languages can sound alike, cultural symbolism of a particular area is also unique, so make sure that you communicate what to avoid incorporating in the logo design. This factor is important for firms who want to grow internationally, where they have to cater to and respect the cultural beliefs of a large number of diverse people.
The codes of moral and cultural decency vary highly with each region and that’s where you need to take care during the logo design process. Even small things like the font that you might use, or a picture that might come off as suggestive, can turn out to be a huge turn off for the people you would want to target and influence. Expert logo designers know how to avoid these design mishaps but it’s best that a brand takes part in the design process at each stage to make sure the end results turn out to be great.
It is important to think about every aspect of the logo design before you make it the face of your brand. Always consult your logo designers, especially with ideas that you believe would work well within a certain culture, and work your way to make the design distinctive and beautiful. The importance of research is indispensable during the logo design process to avoid bad publicity for your brand. Make sure that you are not just choosing a logo design that you like, but the one that can connect to the maximum number of people through ingenuity, creativity and mutual respect for the cultural values they hold in a high regard without creating any misperception.
When a brand wants to get a logo designed for itself, the foremost priority it places on is its uniqueness, but with so many industries that feature hundreds of thousands of similar companies also wanting to do the same, avoiding clichés becomes an immensely difficult problem to overcome. The advent of the digital world has made it easier for all designers to access all sorts of images and ideas, which mean that any image you can think of, has definitely been used by others in making their own logos. This very scarcity of ideas has made designing a unique logo, one of the biggest challenges in the logo design sphere.
But as a brand, you definitely would want something that stands out and is original, so it’s important that you share your ideas with the designer and collaborate with him/her to get you closer to the kind of results you are expecting.
Here are great tips and considerations from our side that will definitely make it easier for you to do that and stay away from clichés while getting your logo designed:
Understanding Why Clichés Happen
Every logo needs to represent the industry of work and nearly every industry has an undeclared symbol to represent that it’s being represented there. Ever seen that homes are always featured in logos for the real estate industry or how food is always featured so prominently in logos from the restaurant industry? They are there because these elements are essential in making the audience recognize the industry that logo belongs to.
Now when the audience knows your industry, it has to know your area of specialization within that industry. This positioning happens in tandem with the industry specific images we have. For e.g. a police badge in a logo will definitely help you identify that this business belongs to the law enforcement or security industry, but adding a sea wave inside that badge as a design element makes it easier to understand that this firm specializes in providing coastal security. Here is the logo that will help you understand this concept:
When you get this difference through with, you need something that sets you apart from your competitors, so if everyone has the wave within the badge, no client in the world would be able to tell them apart. You would need to make your logo differentiable enough from the competition that also has similar elements within their logos which now brings into play the other design elements like vibrancy, color schemes, edge-o-graphy, typography and the mood. These design elements can help you in the unique positioning of your logo that the audience doesn’t confuse with similar firms that easily.
Coming to back to what makes clichés happen, as the design process moves forward, you have little room to wiggle away from the conventionals or have limited tools of choice to help keep your logo an original. There is a fine line between being offbeat and being clichéd and you can find yourself on the wrong side at any time if you fail to understand how less you need to depend on the resources and how much more depends on inherent creativity of your designer and your own self to make the logo more memorable and unique.
How to Avoid this Problem?
Clichéd signifies common and common stems from the ease and low focus on creativity. Sans Sherif is one of the most overused fonts just because it’s easier to read and comprehend than others, making it useful but still a clichéd design element, that is at best, avoided.
Even if you are using something conventional like a plane, in your logo for the aviation industry, make sure that there is something done to that plane that represents your uniqueness.
For e.g. something like a cowboy hat or Bullhorns in a logo signifies something that is from the good old Wild West or is related to it in some manner, in this logo made by us, we have combined these two peripheries to make the audience see a Cowboy hat placed on top of bull horns and also see a bull ready to rage forward. The hat functions both ways, as a hat and as the upper view of a bull’s face as seen from the rider’s perspective. This simple, yet effective logo will make this business stand out amongst similar competitors and still stay true to its other purposes.
So the next time you are gearing up to get either an entirely new logo for your brand or are getting a redesign done, make sure that you jazz the seemingly clichéd elements a bit by infusing creativity. No brand should end up with a run of the mill logo, but for that, you would need a unique vision, a great logo design firm who has the experience of catering to different perspectives successfully and the desire to get the best for your brand every single time.
Nearly every brand has a logo to represent itself because the logo serves as a visual manifestation of your brand’s goals, mission or even its character. It’s the tool through which customers come to identify your brand with, but come 2017, the world of logos and logo design is changing fast because technology now allows brands to utilize their logos in a wide variety of unconventional ways and gather data on exactly how much monetary impact did the logo bring on to the brand.
HotelTonight is an app which provides users with critical last minute information on rooms available in a particular hotel. The app uses a 3 step booking cycle in which users need to tap three times before the room can be booked, however, when the app ran into the problem of people booking accidentally and then demanding refunds, they needed a design solution. The solution would have to be highly potent in solving the issue of the process of bookings being “Too easy” and lead to a cut in accidental bookings.
In a design masterstroke, they found that their logo could serve as a UI fixture and stop people from booking accidentally. The logo, which resembles a bed, has to be traced by your finger before your booking is validated. This simple yet powerful use of the logo in solving an innate business problem led towards a direct impact on the firm’s monetary profits. Not just increasing the firm’s revenue by a steady average of 10% for the last five years, it also brought down fall-out and incomplete booking bounce off rates by 75%. HotelTonight’s logo is serving customers by being a functional tool which is part of the overall process of booking the room, providing a great example of how logos in and beyond 2017 would serve much more than surface-level branding purposes.
However, considering the increasing importance and the shifting usage applications for logos in the future, plagiarism would become an even more serious issue for logo designers, logo design companies and brands in particular.
Plagiarism in logo design has been talked about a lot and there have been countless logo designs in history that had striking similarities. The logos for popular high-end fashion brands, Coco Chanel and Gucci are unusually similar.
The problem with defending your logo from plagiarized comes from the issue of subjectivity. If a lawsuit is filed on copyright infringement to defend a certain brand’s logo against someone who has allegedly copied it, there is not a particular and defined way in which the judge could adjudge whether there was an unintentional similarity or a downright rip off from the original. The judge would only use an ordinary observer test to justify its final decisions and it can come either way because it’s immensely difficult to verify whether a visual design element like a logo has been copied or not. The designs which are intricate and complex may stand a better chance against a plagiarized logo but when a firm has used design fixtures like geometrical designs, which normally stay the same no matter where they are used, the decision will become more problematic.
While there has been some progress in the field of protecting visual copyright portfolios of brands from plagiarism by firms like TradeMark.Vision, who use Artificial intelligence to identify different regresses of a particular logo and then match their similarity with others present on its database, the technology still needs to expand its outreach by getting much more varying factors to get included in the decision-making process to make the inferences and results much more reliable. The technology is in its nascent stage and will take some time before it’s of much more use to brands and logo designs.
Currently, the best way through which you can remain scot-free in and after the logo design process for your own brand’s logo is to always look to hire a design firm that has experiential experience and sound knowledge of the industry’s design preferences, because this will provide you with added leverage on the fact that they will stand a lesser chance of accidentally or intentionally copying someone else’s design or helping you during a copyright infringement lawsuit with technical knowledge of various visual design elements that you can look to defend yourself on.
Your brand’s logo is your biggest differentiation factor and compromising it through leniency during the logo design process will be one of the most sedate yet dangerous mistakes you will make for your brand in the long run. Be involved in the process with the design firm and make it a point to check for relevancy independently at each stage for you to get an exclusive logo that no one else has.
Graphic design is a medium of visual communication which shapes brand identity and contributes to factors such as marketing and product packaging. For many companies and brands, the right designs are essential to their success. Designers often face problems when dealing with clients who are inclined to the business side of the product and have little to no knowledge about the aesthetics or fundamentals of design.
Custom design services such as logos are sold to brands at prices ranging from $100,000 to even $100. This difference comes with the types of clients the designer is providing the service for and the worth of the designer themselves. However, the question remains, what sets the price of the services provided by a graphic designer and is it equal to the actual utility and quality of the design. The following three factors answer these questions:
The first and foremost thing to consider is who the client approaches for their design and branding needs. An acclaimed agency with famous past clients, a huge number of employees and constant delivery in terms of quality will obviously charge a bigger amount for their services. These agencies spend more and therefore demand more as well. A designer working in their basement or an agency with their office in a small apartment building will only charge as per their reputation and quality which can never be of comparison to an agency with proper infrastructure, employee hiring and a reputable past.
The value to the client
The client must have some need which is why they approach design agencies and it is up to the agency to understand the value of the designs for the clients. It is about maximizing revenue at the end of the day and in return provide quality services for client satisfaction. The agency must tackle each client differently as they all represent a different brand with different corporate identities and needs.
A multi-national conglomerate will require something totally unique in contrast to a local brand that only has its reach to a few shops. The agency will certainly be required to do more for the former and will also price them differently according to their needs and budget.
Factors such as expertise or hard work have little to do with what agencies will charge for their design packages. Designs can be minimal and simple but yet be more expensive than a complicated floral or gothic style just because of their value to the client. The apple logo is simplistic and looks like it can be designed easily but it is worth billions today and represents a company which has taken over the world. A local tattoo parlor likely has a more complicated logo which requires aesthetic sense and technical skills. For the value of the logo itself, companies are ready to pay millions.
It must be understood that these logos go on to represent an entire brand throughout the world for years to follow. The logo will be printed on their infrastructure to promotional products which is why the investment must be worth it. Many brands, for this very reason, do not experiment with different agencies and only contact reputable ones for their designs. These agencies do a simple but very valuable job for their clienteles who can, in turn, use their designs for a long time as their glory and build their brand’s identity and standing in the market.
The pricing of design services by an agency also depend on the number of design components they are offering to their clients. The basic and foremost component being the logo; is then used on all following designs. Companies can design for customized business cards, typography, letterheads, folders, notebooks, color schemes, posters, and illustrations etc. Well-designed components like these give companies a professional outlook and helps distinguish themselves from competitors.
Clients can be difficult to deal with and demand work without considering the principles of design or the policies of an agency. They want the highest quality work for the cheapest price and go as far as to ask the number of labor hours required for a certain design. This is where the designer must take a stand and show the clients that they are professionally trained visual communicators hence their service is their customized dedicated creation after a thorough mental and physical process.
A company’s logo is the most important part of its brand identity which is why companies take such a long time finalizing it. Every business requires a logo for recognition and establishing its identity in the consumer’s minds. If your business is successful, your logo will be etched in the consumer’s minds for a long time.
In a society as consumerist as ours, it becomes tough for brands to stand out in the crowd. There are great logos out there which have gained fame because they have successfully integrated hidden messages that represent the company’s business functions.
You may doubt the impact of the barely noticeable hidden messages in logos but these logos do have higher brand recognition than others. Companies integrate hidden messages in their logos for several reasons. Sometimes they do it as a tribute to their hometowns, sometimes it’s for fun but other times they do it to influence us subconsciously.
Here’s a list of 6 of famous logos that have integrated hidden messages into their logos.
The famous FedEx logo has won 40 awards and was even ranked the 8th best logo in the last 35 years by Rolling Stone Magazine. For those who are unaware, there is a hidden arrow in between the capital ‘E’ and lowercase ‘x’. According to Lindon Leader, the designer of the logo claimed that the arrow connoted forward direction.
The world’s largest ice-cream chain, Baskin-Robbins is known for its option of 31 delightful flavors. A first glance, the companies ‘BR’ logo may just look like the brand’s initials but upon a closer look, you’ll find a hidden ‘31’ in the pink curves of the ‘B’ and the pink line of the ‘R’. A logo is that much more special when it can convey the brand’s message. Carol Austin, VP of marketing for Baskin-Robbins, says that the logo represents the fun and energy of Baskin Robbins while celebrating the brand’s iconic ’31 flavors’, reminding people that it launches a brand new flavor every month.
You may not see it in the first go, but if you look closer you’ll see a winking face in LG’s red circle. The ‘L’ is the nose, while the ‘G’ is the face. It may not look like much but it opens up many branding options for TV spots.
Most people aren’t able to see the hidden images in the Tostitos logo when they first look at it, but once they see it, that’s all their eyes are drawn to. The two ‘Ts’ in the middle of the logo are actually people with a bowl of a dip and tortilla chip.
Hershey’s Kisses are famous for their unique shape and wonderful taste. The Hershey’s Kisses logo contains images of two kisses but there is also another kiss you probably didn’t see. There is a hidden kiss between the ‘K’ and the ‘i’.
Wendy’s has been in the news the beginning of the month as she revealed her sassy side as she roasted trolls on Twitter but there’s something else you probably didn’t notice about Wendy’s. According to founder Dave Thomas, Wendy’s was originally supposed to exude a personal and homemade feeling. If you take a closer look at the girl’s collar in the logo, you’ll see it says ‘mom’. This hidden message in the collar wasn’t meant to be noticeable; it’s meant to be subliminal and should leave an imprint on your brain.