Logo design might seems like an easy task. We have always heard from the designers to draw a simple circle and write the brand name in it. However, creating a professional logo involves a lot of considerations. From choosing the right color to typography and shapes, everything can become intimidating. However, this process does not have to be that complex. Logos are the cornerstone for a business brand and have a major impact on how customers perceive it. For that case, your logo must always outstand professionally as well as elegancy. With that said, let’s discuss how you can create a professional logo.
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KNOW THE BRAND
The first and most important step to create a visually professional logo is to know the business brand. Always make sure to research the brand properly before designing the sketch. The research is important to make sure the logo stays relevant to the targeted audience. All you need to do is to write down all the points for the business, brand, and the targeted market. Also, identify the personality of your brand. Find whether you are creating a logo for a hard brand or soft brand.
SKETCH AND BRAINSTORM
Many designers always make a mistake of jumping onto the computer for designing the professional logo. But in fact, you will be required to brainstorm and sketch all the ideas before converting them to digital. All you need to do is to grab a pen and white paper and start drawing different concepts. You do not have to make everything perfect in the sketches. Just draw a rough idea for some time until you realize that it seems fine. After that, you can move to the computer software to convert your sketches.
BUILD VECTOR GRAPHICS
Vector graphics is the most common term used in the graphical world. The word is still quite a buzzword to a lot of beginners and professional designers. Most of the time designers recommend using bitmap graphic format. For those who do not know, the common image formats like JPEG, BMP, GIF, and TIFF are bitmap formats. Most of these formatted images are made of dots and pixels. However, the vector graphics do not have these pixels. This means these graphics can be enlarged and maximized without putting a strain on pixels. These graphics will not only destroy the image quality but also land equally sharp on printed media.
The next step is to decorate the introduce colors to your logo and make them look more appealing. Designers always find themselves puzzling about choosing the right colors for their logo. However, there is no need to scratch your head and only use one or two colors for the logo. Also, you do not have to use bright colors for specific brands. For instance, you might never use pink or orange for an investment bank.
The typography is just as important as the graphics. In fact, typography plays a vital role in communicating the brand to the customers. For that instance, always use effective typography. You can use different fonts styles on your vector design.
In short, the secret to a good logo is its simplicity. Moreover, the right amount of color and typography can ensure that your logo outstands from others. Along with that, it is important to know the brands from the inside out. These aspects can assist you to create a professional and eye-catching logo.