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Terms like direct traffic, paid traffic, and organic traffic can be confusing if you’re only just taking your beginning steps into the world of digital marketing. This article will give you a quick overview regarding organic traffic, why it is important, and how you can increase it with ease. Without further ado, let’s get to it. 

Understanding Organic Traffic

The term organic traffic describes visitors to a website from organic search results rather than paid ads. When users enter queries on search engines like Google or Bing, they get a set of results, including top organic pages and ads. Users that click on organic results to visit a website are recorded as organic search traffic by analytics tools. 

Organic vs. Paid Traffic 

The primary difference between organic and paid traffic is that organic traffic is completely free while paid traffic incurs costs. To get traffic from search engines, you have two options: use SEO to rank your website high in search results without paying for it or place paid ads on top of organic results using Google Ads. 

SEO allows you to get traffic for free at any given time, but it takes some time to work and produce measurable results. On the flip side, pay-per-click (PPC) ads get you quick results, but you will end up paying for each click and visit to your website. 

PPC ads only last until your budget runs out. By contrast, organic results will continue driving traffic to your pages as long as you’re able to maintain good rankings on Google. This makes SEO a much more sustainable model for pulling recurring organic traffic to your target pages. 

Importance of Organic Traffic 

Organic traffic is important for any website. In fact, it is much more impactful in the long run than paid traffic. Even traffic from social media platforms like Facebook pales in comparison to organic traffic. The reason why organic traffic is important has to do with the fact that it is targeted. 

Users entering a query in search engines have a specific concern. If you provide them an answer or solution to the said concern, the chances of you gaining a new follower, email subscriber, or customer will be greater. Moreover, organic traffic is essential for increasing website trust, which has numerous other benefits. 

Users blindly trust websites that rank highly on search engines, increasing your chances of success of converting visitors, even more so than visitors coming from social media platforms or other mediums.  

Increasing Organic Traffic 

The best ways to increase organic traffic to your website involve following effective SEO practices, such as:

  1. Only produce content that is of interest to your target audience. 
  2. Use search terms/keywords throughout your content. 
  3. Get links from reliable websites. 
  4. Ensure your website is easy to use. 

These are only the bare essentials of an SEO-friendly website. The optimization actions and strategies necessary for boosting your website high on Google are seldom pulled off so easily. It’s an ongoing process that demands continuous experimentation, performance monitoring, and the marriage of data-driven optimization and creativity. 

You save money, but you expend more time and energy to secure a strong organic position for your website with SEO. And the best part? It truly pays off in the long run by making organic traffic the primary source of visitors to your site.

Businesses that want to establish a relationship with their target audience will need to emphasize branding. After all, branding is essential to build trust, and there is no better way to build a strong brand than coming up with a unique logo design.

However, coming up with a unique logo design is easier said than done. Fortunately, this blog will guide you on developing a unique logo design in no time. Without further ado, let’s dig in.

Simplify your Logo Design

Successful logo designs rely on appropriate shapes and font choices that are simple. Simple logo designs are easier to recall; for instance, people can easily recognize the Apple and McDonald’s logos without breaking a sweat.

When you use too many fonts and colors in your logo, you will only confuse your target audience. Most importantly, you will not be able to communicate your brand’s messaging. By keeping your logo design simple, you tell your target audience that you are organized.

A cluttered logo will leave a negative impression on your target audience, which is why you should take one step at a time to come up with the perfect logo design that best represents your brand.  

Avoid Special Effects

Most brands make the terrible mistake of integrating too many special effects into their logo design. The last thing you need is to do is to overdo your logo design with special effects.

If you rely on too many special effects to make your logo design memorable, you will need to work on your design. Well-designed logos do not have to rely on special effects solely. If and when you design a logo that does not require special effects, you have a robust logo design to work with. Once you have a final logo design, only then should you ever consider adding special effects.

Avoid Copying Popular Brands

Many businesses copy popular logo designs, but what they do not realize is they are doing more harm than good. Businesses that copy popular logo designs leave a negative impression on their target audience since they do not exude originality.

If you want a robust logo design for your brand, you will need to avoid borrowing, stealing, and copying ideas from popular logo designs.

Be Creative

While designing a unique logo for your brand, you should let your creativity take charge. Come up with numerous potential concepts, and work on them until you find one that shows great promise. If you are capable of working with unconventional designs, then there is no reason why you should not take a risk or two for an innovative logo for your brand.

There are several other ways you can develop a unique logo for your brand, but the steps mentioned above should help you get on track in no time. But then again, if you are unable to come up with a logo that best represents your brand, then you should consider hiring a professional logo designer. You can find a list of logo design companies that provide impeccable services. Just make sure the logo designer is experienced, has a great portfolio, and comes highly recommended, and you should be good to go!

If you want to develop a viable and successful web solution, you will need to implement the most recent web development trends. By doing so, you will not only increase engagement but grow your business at the same time. 

Since new technologies are emerging every day, entrepreneurs need to take advantage of them to stay competitive and engage users effectively. Without further ado, let’s take a look at some web development trends and practices worth following in 2021. 

AI (Artificial Intelligence) and Bots

AI bots and assistants can collect data, learn, and solve complex problems. This domain will shape the future of web development, which should explain the rising demand for AI for communication in 2021.  It should not come as a surprise that there are numerous virtual assistants, AI chatbots, and so on, becoming a normal industry trend. With these technologies, businesses can engage with humans effectively. Chatbots can enhance customer experiences digitally for marketplace platforms, and even then, their potential is limitless.

Voice Search 

Until a few years ago, information was delivered in text, but now internet users prefer using audio over text messages. For this reason, and many others, the web now utilizes audio because it is a rapidly emerging technology when it comes to web development. 

Recent trends indicate voice optimization is integral for websites. Now, companies enhance their digital products by delivering voice search capabilities. 

Voice search has numerous benefits for business owners and users, out of which the primary ones are as follows:

  • Users can order products more quickly and allows them to save time;
  • Customer behavior analytics can be acquired. 

To optimize your website for voice search, here is what you need to do:

  • Provide direct answers to questions while using natural language. 
  • Update important information and remove duplicate pages. 
  • Implement voice search by using the Web Speech API. 

Mobile-Friendly Websites 

With a massive number of users relying on their phones to use the internet, it should not come as a surprise that websites now have to be developed using a mobile-first approach. According to DataReportal, mobile phone users are north of 5 billion, and these numbers will continue to rise. 

The future of the internet is dependent on mobile-friendly websites. Businesses adopting a mobile-first approach will see a massive surge in traffic and conversions. Additionally, mobile-friendly websites look good on mobile devices and even desktop computers. 

It is worth noting that Google introduced a mobile-first indexing feature, meaning websites need to be mobile-friendly. Businesses have no other option but to ensure their websites are mobile-friendly, without which their visibility will suffer greatly. 

Blockchain Technology

Blockchain technology involves providing a transaction event. Simply put, a decentralized distributed network verifies each transaction, giving users complete transparency. Blockchain has several benefits for web development, which are as follows:

  • Reduces business expense;
  • Reduces the number of transaction contracts;
  • Increases cash flow due to transparency regarding data/records. 

Blockchain also provides additional advantages as:

  • Data privacy and security;
  • Secure transactions;
  • High interactivity with web pages. 

Of course, there are several other web development trends and practices worth following in 2021, but the ones mentioned above will get you started if you do not know where to begin. Continue exploring new web development trends and practices to interact with your clients like never before, and you will see your business reach new heights without compromising on providing an extraordinary user experience. 

Adidas is a prominent brand in the sports apparel industry. Many people do not know that Adidas’ massive brand started as a small family business. The company owes its success to a unique branding strategy, but that is not what this blog is about. Here, you will take a look at the history of the Adidas logo. Without further ado, let’s dig in.

Adidas Logo Origins

Adidas’ original logo is nowhere near the logo that people recognize today. The company launched its first logo in 1949, and it consisted of a shoe hanging between the two “d” alphabets. The logo was quite similar to the one used by Karhu Sports, but this dispute was resolved when the founder of Adidas, Adolf Dassler, paid 1600 euros for the trademark.

In the 70s, the Adidas logo had three parallel stripes. Due to the 1971 rebranding, the emblem was revisited. It was not until 1991 that the logo was revisited again, but this time the three parallel stripes were tilted to look like a mountain. The modern Adidas logo’s origins can be traced back to the 2000s when the logo first started with three curvy lines crossing a circle.

Meaning of the Adidas Logo

Initially, the stripes were added to Adidas shoes to increase their durability. The stripes on the emblem then were meant to represent the brand’s variety, while the trefoil leaves stood for North America, Asia, and Europe.

The Adidas logo resembling a mountain meant to convey the idea of individuals overcoming obstacles and pursuing their goals. As for the logo with a round emblem, it represents the world and adapting to changes quickly.

What is really interesting about all Adidas logos is that they all start with the lowercase letter “a,” representing the brand’s casual sportswear products, meant to be accessible to everyone.

Why does Adidas have Four Different Logos?

Adidas is one of the very few brands that does not abandon its logos. The brand is using four different logos for its various products.

  • Three Parallel Stripes Logo

This classic symbol is used across all Adidas product lines.

  • Trefoil Leaves Logo

The trefoil leaves logo is solely used for the brand’s Originals line of products.

  • Mountain Logo

The mountain logo perfectly represents its performance line of products that are ideally suited to professional athletes.

  • Circle Logo

The circle logo is used for the Style line of products created in collaboration with renowned designers.

Despite the numerous changes, Adidas sticks to its humble origins. Due to the brand’s consistency, people are able to recognize the brand, regardless of any variations. The Adidas logo’s success depends on a simple design, strong message, versatility, and awareness.

Logo designers or businesses looking for inspiration to create a unique will find plenty of great ideas and strategies from the Adidas brand. Now that you know Adidas’ secret to a successful logo design, use this information to create a logo that will do wonders for your brand.

If you plan to work on a website, especially if you are running a business, you are making the right call. Website development and design are a fairly large project, accompanied by various important activities from purchasing hosting, registering a domain, installing a website theme, building necessary functionalities, and much else.

As a result, website development can be costly. It’s important to remember that costs will always vary depending on the complexity of the project. However, it’s still possible to approximate the costs of a generic web development project, which we’re going to do here:

Website for Small Businesses

Websites for small businesses generally have little to no customization. They usually have 20 pages or less, featuring stock photos, with zero unique functionalities. Small business websites are as simple as they come and can cost $2000-$8000.

Website for Medium-Sized Businesses

Medium-sized business websites are commercial websites that can have as many as 75 pages. These websites have custom design layouts, imagery, and CMS (Content Management System). They can also have some unique functionality and can cost $10,000-$25,000.

Website for Large Businesses

Large business websites have hundreds of pages. These large-scale websites have imagery, CMS (Content Management System), multimedia creation, blog integration, and other personalized development. Large business websites can cost up to $25,000-$40,000.

Ecommerce Website

Ecommerce websites focus on giving customers the ability to browse and purchase products. These websites require payment gateway integration, copy-writing, imagery, CMS, and extensive beta testing. The cost of an ecommerce website is determined by the intricacy of the products being featured. It can range from $5000 to $40,000.

Other Important Expenditures 

There are several other costs associated with running a website. Here are some unavoidable expenditures that need to be dealt with when developing a new website:

·         Domain Name

The domain name is the URL that people type in to access your website. Without one, there is no way to access a website unless you remember the IP address. A domain name can cost from $9-$20 annually depending on the registrar, the name itself, and domain extensions (.com, .co, .org, etc.)

·         SSL Certificate

An SSL certificate is needed to secure sensitive data like personal information and credit card numbers in your web database. An SSL certificate is essential for ecommerce websites to protect users from losing their private and sensitive data. Certification authorities are responsible for issuing SSL certificates. They can cost as low as $10 per month and go up to $1000 per month.

·         Website Hosting

Acquiring a domain name is like buying land where you have an address to work with, but you will need a place to store all your stuff. In this case, web hosting serves as land, while web content is your stuff. Many web hosting companies offer shared hosting plans for as low as $10 per month and can go up to $99 per month.

·         CMS (Content Management System)

A content management system is required to display articles, videos, pictures, text, etc. While a CMS may not be mandatory, it can save a considerable amount of time, allowing you to make your website as efficient as possible. The cost for a CMS can depend on whether you are using a customized one or a free one, like WordPress.

Wrapping Up

Building a website and taking it live is a multi-faceted process and quite time-consuming. Professional developers charge for their time and effort, but since your website is the most important component of your online presence, it’s well-advised to opt for the best design and development that you can find. PNC Logos offers three different web design packages:

  • Beginner: $299
  • Professional: $799
  • Advanced: $1,099

For details, see this page.

Sports fans can identify their favorite team’s colors from miles away, and this has a lot to say about the importance of a good football team logo design.

Knowing how to create a football team logo or any sports team logo for that matter, is easier said than done. However, if you know where to begin, that’s half the battle won! Read on through this article to learn how football team logos are made:

Brainstorm Ideas

You can start by brainstorming ideas. Determine what message your football team logo will communicate. Essentially, you have to answer the following questions:

  • What message is being conveyed?
  • What is the main message?
  • What values are being communicated?

Analyze Existing Football Team Logos

While brainstorming ideas, it would be a good idea to analyze existing football team logos. Check out existing football team logos to find inspiration and external reference points for your logo design.

Doing something as simple as analyzing existing football team logos, can provide valuable insight required to come up with new and innovative ideas. Check out as many logos as you possibly can so that you know what direction you need to be headed. Keep in mind you should not rip off existing logos as it will defeat the purpose of creating your football team logo.

Identify your Options for Logo Types

Since there are different types of logos, finding the right type for a football team logo is important. A combination of symbols, images, and font-based logos can be used. Think of it this way: having just an image or just the name is one option if you want to keep things simple. On the other end of the spectrum, you can opt for an intricate design consisting of images and symbols with font-based logos if the aim is to appear flashy and stylish with your football team logo.

Determine an Appropriate Font

Apart from logo types, equal importance needs to be given to choosing the appropriate font for a football team logo. Stick to fonts used regularly by sports teams to build the mental connection with sports when a person lays eyes on your logo. When searching for font options, a simple online search can be a great help.

Put Pen to Paper

When you are confident you have a framework to work with, put your ideas to paper. Remember, your logo does not need to be perfect; the process simply involves giving life to your ideas.  Note down as many ideas as you possibly can and make as many iterations as necessary. Remember to stay creative and play around a bit to see what you come up with.

Hire a Professional Designer

Creating a football team logo is easier said than done, and it requires a lot of skill to ensure it is executed correctly. If you want to avoid spending a considerable amount of time and money designing a football team logo, you could hire a professional logo designer instead.

While looking for designers, make sure you find one with the necessary experience to cater to your requirements. Also, make it a point to check out their reviews to see what their existing customers say about the quality of service. If everything seems to check out, then the designer is question is likely to be a legitimate professional capable of producing the design you’re looking for.

Nowadays, people are increasingly using mobile devices for business purposes, so they have exceeded other devices in importance. According to usage statistics, mobile devices accounted for 63% of Google’s US organic search traffic.

In light of these changing user behaviors, Google announced in 2016 that it is shifting from desktop-indexing to mobile-first indexing. This announcement was met with a great deal of uncertainty by webmasters, but the world is constantly evolving, and Google takes great pride in leading the change.

What exactly is Mobile-First Indexing?

Before diving into all of the practices that website owners should implement to ensure the smooth sailing of their sites, let’s understand the term Mobile-First Indexing. According to Google, Mobile-First Indexing means that Google primarily indexes and ranks mobile versions of data. Google has already begun indexing mobile-first data by default, and any new website added to Google search after July 2019 will initially index the mobile version of the website.

Best Practices for Mobile-First Indexing to Implement Before 2021:

Following are the practices for Mobile-First Indexing to implement before 2021 to ensure an effective and efficient application for your users.

1) Make sure Googlebot can access mobile website’s content

Make sure that Googlebot (a web crawler) can access and render your page content and resources to provide relevant data for the Google search engine. To allow Googlebot to render your content without error for mobile indexing, follow the few directions.

  • Use the same robot meta tags on your desktop and mobile websites. When your website is set up for mobile-first indexing, Google crawlers may struggle to index the content if you use different tags.
  • Avoid lazy loading your primary content, such as images and videos that require user interaction (clicking and typing), because Googlebot will refuse to index that content. For mobile-first indexing, follow Google’s best practices for lazy loading content.
  • Allow Google to crawl your resources. Some resources have different URLs on the mobile versions and desktop versions. If you want Google to index your resources, make sure you are not blocking them.

2) Keep your mobile and desktop sites equivalent with primary content

As Google will only index mobile versions of websites, ensure that your mobile and desktop websites have the same content. Consider upgrading your mobile site if it has less content. Keep the headlines and visual content consistent on both platforms to provide users with a friendly experience.

3) Maintain a nice visual content

For indexing, visual content such as photos and videos should be in the proper size and quality in both desktop and mobile versions of your websites. Google has suggested a few best practices for images and practices for videos to follow.

  • Make sure your images are in a format appropriate for smaller screens and have a high-quality resolution, as Google does not prefer low-quality images when indexing.
  • Videos must be placed in a suitable format with corrects tag for Google to render them.

All visual content should be perfectly placed on both the mobile and desktop versions of the website.

4) Use responsive websites

Responsive websites are the latest buzz in town as these enable users to view an optimized version of the sites. Responsive website owners should have no issue with mobile-first indexing and search engine results pages (SERPs).

Mobile-first indexing is an evolved and appropriate way of analyzing all data online. Keep in mind that mobile-first indexing is here to stay, and after March 2021, all indexing and ranking will only be done by it, so you can’t opt-out of it. To prevent dysfunction errors, we suggest that you adopt these procedures as soon as possible.

When it comes to the various business models that fall under the umbrella of eCommerce, private label is the most well known one. It is a model that requires more focus and planning than many others. However, it’s the model that can potentially pay off the most.

Starting a private label business on Amazon means that you create your own brand, source your own line of products and sell them on the platform. This is the route that most Amazon sellers take and it’s not something that was easily available in the past.

How to start selling private label items

Step 1 – Product research

This is the first and the most crucial step. It is imperative that you don’t rush this one AT ALL. Other steps can be time sensitive. However, in this case, you should not move forward until you are confident that you have found the right product to sell.

Product research can be done a few different ways. You want to find items that are already selling well (which shouldn’t be that hard to find). You can browse Amazon, especially sections like Movers and Shakers or the Bestseller pages.

You can read the latest Amazon trends report or even use free online tools like Google trends. However, if you want to get the best results, you should use specialized Amazon market intelligence tools like the AMZScout pro Chrome Extension to check your product ideas:

Product Research

This tool allows you to see beneath the veil of every page on Amazon. You can view crucial information like sales volume and estimated monthly revenue of every product, the age of the listing, and the number of reviews.

Basically, this tool shows every single bit of available information that you need in order to make the best decision possible. You can also examine charts that show you the sales and price history of any item:

Amazon

There are also helpful scores such as an individual score for any individual search as well as a group score for the entire page of search results called a “nioche score”.

Here, you can access a breakdown of how difficult it would be to enter a niche and what your approximate chances of success are. This way, you can have an idea of the situation in terms of supply and demand and about the unique circumstances surrounding a niche you are interested in.

There are also a few criteria you would be wise to stick to as a first time private label seller, besides the high demand and low supply which you can see with the tool:

Size and weight – Try and find products that don’t weigh more than 2-3lbs and that don’t take up too much space in order to save on shipping costs.

Evergreen – You want to find a product that is not subjected to any seasonal trends.

Margins – You don’t want your manufacturing cost to be more than 25% of your selling price

No moving parts – Avoid sourcing products with mechanical or electrical components.

Step 2 – Find a supplier

Once you find a product that meets your criteria, it’s time to find a supplier that can make it for you. Most sellers choose to go to Alibaba.com to look for suppliers. Odds are, this is where you will find exactly what you need.

You can ask for price quotes and negotiate with potential suppliers. As a private label seller, you need to find a supplier that will print the product packaging with your logo and design as well as customize it and place it on your product as well.

Step 3 – Register on Amazon and fulfill your orders

Once you find your product and your supplier, you need to register on Amazon before you can order your first batch of products. The registration process is fairly easy and straightforward. All you need to do is to input your personal or company information along with your credit card details.

At this point you need to figure out if you wish to sell using the FBA system or not. There is an advantage to fulfilling your own orders, which is that you don’t have to pay Amazon storage and Fulfillment fees.

On the other hand, unless you have your own facilities or a better way to fulfill your orders, it’s best to stick with the FBA. If you wish to see what the difference is between the two models, you can use this free tool to easily calculate the fees for any product.

Step 4 – Create your listing

Once your first batch is incoming, it’s time to put together your listing. You need to perform proper keyword research and include all of the relevant keywords that you can find in the copy of the listing.

It’s also very important for the listing to find a fine balance between actually writing a compelling copy and including those keywords This is not easy to do and it can have a significant impact on your potential sales.

You should also ensure that you have high quality product images. If you are having trouble putting together a well rounded listing, hiring professional help is something to seriously consider.

Additional tips for a good start

Start with aggressive PPC and promotion:

Amazon has one of the best internal marketing systems and promotion is a proven tool of the trade of a successful Amazon seller. This is something that needs to be worked on continuously.

However, at the start you should be even more aggressive than you usually would be. You need to start getting organic rankings for your product, and there is no better way of doing that than with PPC.

To begin with, don’t focus too much on cost efficiency. Just focus on getting sales. Once orders start coming in, you can always adjust strategy over time. If you can afford it, you can also invest some money on off platform promotions using social media marketing or Google adwords so that you can get established more quickly.

Join the Brand registry: The brand registry is basically a partnership with Amazon. Any private label seller has the option of joining. You need to meet a few conditions first. The most important condition is that you have a registered trademark on your brand.

Sellers used to have to wait for months for registration to complete, but now Amazon will let you into the Brand registry by simply showing proof that you have submitted a trademark for registration.

As a registered brand, you receive a lot of benefits such as the ability to customize your listings and storefront to a much greater extent as well as access to more PPC tools.

In conclusion, starting a private label business on Amazon is not at all difficult. What can be difficult is finding the right product and the right supplier as well as making smart movies to facilitate growth.

However, what makes selling on Amazon attractive is the fact that Amazon can take on all of the heavy lifting while you can focus on sales and promotion. With a bit of creativity and diligence, you can create your own success story on Amazon. Good luck sellers!

A majority of sales on Amazon are generated by shoppers looking for products by typing a string of words in the search box.

And like a search engine, Amazon displays the most relevant listings, using a proprietary technology called A9.

So, for an Amazon Seller, the road to success is paved with listings optimized for Amazon’s A9 algorithm, and knowing how this system works will help you rank your products on pages most visible to buyers.

How Does the Amazon A9 Algorithm Work?

Amazon uses a unique system to determine the ranking of products in the platform’s search results. This is the A9 algorithm, which is similar to Google’s in the sense that the keywords entered by a shopper are the basis for displaying the most relevant listings.

Thus, A9 is technically a search engine, albeit operating exclusively on the Amazon platform. You get what you search for – this is how it works on a buyer’s end, in a nutshell.

For sellers, it means making the SEO of their product listings A9-friendly to appear on top of search results. However, for A9, keywords and optimization are not the only factors at play.

5 Ways to Rank Higher in Search Results

Below are the 5 elements you should focus on in your SEO strategy. Not all of them are weighed in by Amazon’s A9 algorithm when ranking listings, but all of them will ensure that you gain a competitive advantage for your products.

1. Optimize Product Listings with Keywords

When optimizing your listings, bear in mind that A9 crawls only on the Title and Bullet Points. So, you must focus keyword placement in these two visible sections.

The third section where you can optimize your listings is on the backend of your Seller Account, where you find the Search Terms field. Here, you may add 250 characters of keywords which will boost your ranking further.

Keyword Research

Don’t waste your time doing this on your own. Many companies provide this service, and all are tailored to Amazon’s A9 algorithm.

All you need to do is to type in the most relevant keyword(s) to your product on the search box. The system will generate which keywords products rank with on search terms that shoppers use on Amazon to look for products similar to yours.

Relevance and Search Volume

The A9 algorithm places importance on these two keyword features. Keep them in mind while looking through your keyword list for the ones to apply to your listings.

Be wary of keyword stuffing because Amazon frowns upon it. A9 loves content written for customers, not for bots. Hence, you have a greater chance of ranking high if your product’s Title and Bullet Points make sense with keywords integrated within.

How to Use Keywords for Optimization

Select the most relevant and highest-ranking keywords for your Title. Ideally, you should find phrases that are an exact match to your product.

Next, create Bullet Point titles using phrases in all caps, preferably the next high-ranking ones that you weren’t able to apply to the Title. Then, use as many keywords as possible – from top to bottom – as you go along writing the content of each bullet.

And lastly, add the remaining unused but relevant keywords to your backend Search Terms.

2. Price Competitively

When assigning a price to your product, there are only two figures you need to decide on: the lowest you can offer (floor price) and the highest your buyers can afford (ceiling price).

Your Lowest Price

When all is said and done, this truth remains: You’re selling on Amazon to make money. So, unless you’re on a clearance sale mode to make room for new inventory, each item sold must be at a profit.

To ensure profitable margins, list down all your overhead expenses, including:

·         Product Cost – product, packaging, shipping from supplier, tariffs

·         Additional Product Cost for FBM – warehousing and shipping to customers

·         Amazon Fees – commission and payment wiring

·         Amazon Fees for FBA – storage, customer returns

·         Miscellaneous Expenses – transportation, digital tools, employees

Your selling price should be more than the sum of all of the above.

Your Maximum Price

Search for the main competitors in your category using the top 3 keywords on your list. Focus on page one of the search results and check the price on each listing. To stay competitive, your ceiling price should be no more than 20% of the most expensive item.

3. Analyze Competitors’ Listings

Next, search for the bestsellers in your category. Go to each product page and study the elements of every listing. From there, you will learn the secrets to their success.Look closely at their images. Read their copy carefully, including the Product Description. Note their price points. Check their Q&A and Reviews sections.

4. Use Amazon PPC to Rank Higher in Organic Searches

Amazon Pay-Per-Click advertising is arguably the best way to ensure success on a platform that has thousands of sellers and where competition is stiff. Over 70% of Amazon sales are for products found on page one.

With PPC ads, you can buy your way to first-page visibility via 3 options: Sponsored Products, Sponsored Brands, and Sponsored Display Ads.

The beauty of this marketing tool is that you can use it whether your products are FBA or FBM. Also, you pay Amazon only when shoppers click on your ads (hence the name). Meanwhile, your listing enjoys free exposure.

Most importantly, sales from Amazon PPC ads positively impact a listing’s organic ranking. This is the boost you need when your products are new and lack the sales history that A9 requires for ranking.

5. Get Positive Reviews

While reviews do not directly affect your listing’s Amazon ranking, they impact optimization for potential buyers. And quantity and quality both matter. Thus, a product with 200 5-star reviews is more appealing than one with 2,000 reviews at a 3-star average.

Building review numbers is a long and painstaking process, but the increase in conversion rates it brings is worth all the effort.

A word of caution: When doing your review-building campaign, always adhere to Amazon’s TOS (Terms of Services). Never game the system or you risk getting your seller license revoked.

Do Not:

  • give away free products in exchange for reviews
  • promise discounts or freebies to customers who will leave feedback
  • discourage buyers from leaving negative reviews
  • convince them to post positive ones
  • convince them to post positive ones

Do:

  • Build a relationship with your customers through email using an autoresponder like Feedback Genius. Let them know you are available if they need assistance, and then request a review on the third or fourth email.
  • Comment on your product reviews. Thank those who left good feedback, and address the concerns of those who wrote negative ones.
  • Review your Seller Feedback page and email the buyers who left them, requesting to write a product review as well.
  • Respond to customers who email you with an issue. When it’s resolved, request a review.

Conclusion

Having a deep understanding of the Amazon A9 algorithm allows you to optimize your listings so that they will be visible in search results.

However, you shouldn’t stop there. Your goal must be to appear on page one of searches. You can do this by pricing your products competitively, creating product pages better than the bestsellers in your category, building quality reviews, and running an Amazon PPC campaign.

Logos have a vital role to play for businesses and their branding efforts since it is the point of contact for potential customers. For this reason, it is important to design a logo that represents your brand well and connects with your target audience at the same time.

Several characteristics go into logo design, and they can vary depending on your needs and requirements and the industry you are a part of. Despite this, the best logos share five primary qualities, regardless of the differences that make them stand apart from each other. Those five primary qualities that make a good logo are as follows:

Simplicity

If you take some of the most successful businesses into account, they all have one thing in common – simple logo designs.

 From Nike to Apple, their logos are simple and easy to remember. You need to understand as long as logos are simple, they are easier to remember for your target audience.

Since consumers have a short attention span, you will need a simple logo that is easy to recall later on. Moreover, a simple logo also reflects your brand’s personality effectively and concisely.

Relevance

Another quality of a good logo is relevance. Great logos are relevant to their companies’ target markets. Most importantly, they clearly communicate a brand’s identity and personality.

For example, a company that sells toys will use bright colors to communicate excitement, fun, and energy in its logo design.

Other essential components include the word mark or font being used and choosing the right symbol. While fonts communicate a brand’s values and tone, a symbol acts as an anchor for your logo.

Memorability

A good logo has to be memorable, especially from the first time your target audience sees it. The idea of creating a good logo is to form a connection with your audience to generate interest for your brand.

The easier your audience finds it to recall your logo, the easier it will be for them to connect with your brand. 

Memorable logos combine the qualities mentioned above, but they also balance textual and visual aspects.

Lastly, a memorable logo needs to be unique; it is really that simple. Think of it this way, would you remember a bland logo?

Timelessness

The best logos stand out from the rest of the crowd because they tend to stay adequate and relevant for several years.

It may be tempting to design a logo using existing design fads and trends, but that is a terrible idea.

Using existing fads and trends to create a logo may work at the moment, but they will become outdated. Then, you will need to redesign your logo all over again, which is easier said than done.

To solve this problem, it is recommended to design a timeless logo that does not become outdated soon.

While designing a timeless logo, the idea is to focus on quality rather than quantity. Remove unnecessary ideas and elements and strictly focus on what works.

This usually means you will need to focus on your brand’s values and ideas to develop a logo that will remain relevant for years to come.

Versatility

Lastly, a good logo design needs to be versatile. There is no point in having a striking logo if it is limited by how you can use it. For example, if you have a logo with one size and no other, you will not reach your target audience worldwide.

You will need a logo that can be printed, resized, and used on different platforms to increase your brand’s visibility.

By focusing on the qualities mentioned above, you will design a good logo with ease. Remember, these five qualities need to come together for you to develop a logo that will do wonders for your brand, so give them equal importance during the logo development phase.

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