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You may have heard about flat logo designs, but do you know what they are? And do you think they are worth considering for your business? To get answers to said questions, read on.

What is a Flat Logo Design?

When it comes to a flat logo design, it is all about creating logos that stick to the minimalistic design principle. According to this principle, a company logo needs to be free from intricate details, like gradients, stuffed fonts, textures, and shadows. Despite the lack of intricate details, the logo must still be able to deliver the core message of the brand.

Flat designs are entirely based on minimalisms, and when compared to traditionally detailed logos, they are surprisingly adaptable and flexible. In fact, a flat design logo can be placed on any medium you can think of, such as letterheads, websites, or even the storefront.

Simply put, fact flat designs are all about rendering in two-dimensions. This minimalistic, simple, and flat style may lack realism, but it can offer logo designs that can last a lifetime.

Flat Logo Designs for a New Era

Take, for example, the Pizza Hut logo; you will be surprised to know the logo has more or less remained the same for years now. Of course, tiny adjustments have been made, and the logo was once again revamped in 2014; but the logo manages to deliver its core message to its target audience with ease.

Pizza Hut’s first logo from 1955 had an unflattering design, but it was later changed to an effective flat design logo with a combination of red, green, and yellow in it. The move from a logo with a mascot to a minimalistic and straightforward logo proved to be advantageous for the brand’s image and identity.

Mail Chimp, too, had a mascot in its logo design initially, and the logo was not exactly bad, but the brand had to keep up with the changing times. Eventually, Mail Chimp completely overhauled its brand logo, which now relied solely on sleek typography. The wordmark logo is quite simple, but it successfully represents the Mail Chimp brand and what it is supposed to do.

It is worth noting the two brands clearly illustrated flat and minimalist designs are easy to remember. Unfortunately, intricate logo designs are not that easy to remember, making it easier for the target audience to recall the brand, or worse, forget about them entirely.

You need to understand times have changed, and intricate logo designs are no longer popular. In this day and age, when social media is all the rage, people have shorter attention spans. Their attention spans are so short; they want information presented to them swiftly and efficiently. For this reason, you must take advantage of a flat logo design so that you can give them just that.

Nowadays, people do not care about realism; they want visually appealing images that are simple. So, if you want your brand to succeed, make sure you stick to getting a flat logo design for the best possible results!

You will be surprised to know there is a lot of history behind Target’s logo, and it just comes to show any business can create a simple and clean logo and make it big. The popular mass-merchandise retailer managed to do the unthinkable with its logo, which is ranked as the world’s most recognizable emblem. If you want to learn more about Target’s logo, its origins, and how it has evolved so far, then read on.

The History of Target’s Logo – Logo Evolution

The history of Target’s logo can be rooted to 1962. The company’s PR team was working to find the right name for the business until it finally settled on Target. Not so surprisingly, the name influenced the choice of logo, and so the red bull’s eye became the official logo of Target.

It was not until 1968 that the logo was streamlined, and a single ring was left around a red dot. A year later, the new logo was unveiled by Target to celebrate the opening of a new outlet.

In 1975, the logo was now joined by the company name, which was written in massive black font. It was quite some time before the logo design was drastically changed in 1989. This time, the bull’s eye was nowhere to be seen, and all that remained was the name in red font with a white shadow. Unfortunately, this new logo proved to be unsuccessful, and Target revisited its previous logo design.

Now, it was not until 2006 that the Target logo you know today came into being. The modern logo was more focused on the bull’s eye, which was more solid and vibrant than before. Also, the brand name was removed.

Why is the Target Logo so Memorable?

The history of Target’s logo has shown that a simple logo can do wonders for any business.

The modern Target logo, with a red dot and two circles around it, looks great on all platforms. In fact, it builds instant emotional connections, with the color red symbolizing energy, passion, and love. Additionally, the color does a great job of grabbing the viewer’s attention. At the same time, the white color proves to be a great contrast to red, relating to elegance and style.

Simply put, the following factors make the Target logo a success:

• The logo is minimalistic with a clean design. It is instantly recognizable from any distance.
• The symmetry of the circle shape forms a harmonious composition.
• The visual symbol and company name manage to exceed the idea of prosperity and success.

If it is not apparent enough, the history of Target’s logo is a complex yet interesting one. It has a lot to teach to new and upcoming businesses that want to stand apart from the rest of the crowd. Most importantly, it highlights the importance of branding to inspire trust and loyalty.

Now that you know how to create a memorable logo, get cracking on creating your own unique logo design. Or you could hire a professional to take care of that for you; the choice is yours.

Logo design might seems like an easy task. We have always heard from the designers to draw a simple circle and write the brand name in it. However, creating a professional logo involves a lot of considerations. From choosing the right color to typography and shapes, everything can become intimidating. However, this process does not have to be that complex. Logos are the cornerstone for a business brand and have a major impact on how customers perceive it. For that case, your logo must always outstand professionally as well as elegancy. With that said, let’s discuss how you can create a professional logo.

KNOW THE BRAND

The first and most important step to create a visually professional logo is to know the business brand. Always make sure to research the brand properly before designing the sketch. The research is important to make sure the logo stays relevant to the targeted audience. All you need to do is to write down all the points for the business, brand, and the targeted market.  Also, identify the personality of your brand. Find whether you are creating a logo for a hard brand or soft brand.

SKETCH AND BRAINSTORM

Many designers always make a mistake of jumping onto the computer for designing the professional logo. But in fact, you will be required to brainstorm and sketch all the ideas before converting them to digital. All you need to do is to grab a pen and white paper and start drawing different concepts. You do not have to make everything perfect in the sketches. Just draw a rough idea for some time until you realize that it seems fine. After that, you can move to the computer software to convert your sketches.

BUILD VECTOR GRAPHICS

Vector graphics is the most common term used in the graphical world. The word is still quite a buzzword to a lot of beginners and professional designers. Most of the time designers recommend using bitmap graphic format. For those who do not know, the common image formats like JPEG, BMP, GIF, and TIFF are bitmap formats. Most of these formatted images are made of dots and pixels. However, the vector graphics do not have these pixels. This means these graphics can be enlarged and maximized without putting a strain on pixels. These graphics will not only destroy the image quality but also land equally sharp on printed media.

COLOR SCHEME

The next step is to decorate the introduce colors to your logo and make them look more appealing. Designers always find themselves puzzling about choosing the right colors for their logo. However, there is no need to scratch your head and only use one or two colors for the logo. Also, you do not have to use bright colors for specific brands. For instance, you might never use pink or orange for an investment bank.

TYPOGRAPHY

The typography is just as important as the graphics. In fact, typography plays a vital role in communicating the brand to the customers. For that instance, always use effective typography. You can use different fonts styles on your vector design.

FINAL WORDS

In short, the secret to a good logo is its simplicity. Moreover, the right amount of color and typography can ensure that your logo outstands from others. Along with that, it is important to know the brands from the inside out. These aspects can assist you to create a professional and eye-catching logo.

Logos holds sheer importance in the digital world of businesses. In fact, the logo represents your business as a whole and defines the specific brand. On the other side, designing a svelte logo is another crux of the matter. A professional and successful logo provides a visual representation of the business. Not just that but a good looking logo builds the trust between customer and business. However, designing a business logo that leaves a long-lasting impression involves a lot of considerations. With that said, let’s discuss what are the golden rules of logo design.

SIMPLICITY

Simplicity is the prime ingredient of a good logo. We see a lot of brands and logos every day and find a unique touch to each. However, the only thing most graphic designers always miss is the simplicity. As per professional recommendation, always keep your logo simple and refined. This practice will ensure a long-lasting impression on the customer. Simply think of the Nike logo, which depicts a great level of simplicity. Many businesses always seek minimalistic logos for their brands. For that instance, always brainstorm simple sketches and convert them for the logo.

BE UNIQUE

Take a moment and think of the major brand’s logos. You will find out that every logo is unique and creative on its own. Most of the time designers are required to dive into the depths of business competitions and sketch the logos. Always brainstorm before the sketch and connect different aspects of the business to the logo.

MAINTAIN RELEVANCY

Most of the designers always scratch their heads over maintaining the relevancy in a logo. However, it is worth noting that keeping the logo relevant is as important as the client’s brand. Always choose the logo design that matches the brand’s elements. For instance, the logo of the burger king involves buns with a text “Burger King” in the middle. Moreover, designers must use the relevant fonts for the type of brand.

CHOOSE COLOR CAREFULLY

Colors are the most important aspects of our lives that play a vital role in our everyday life. We recognize and see things with respect to their color. As discussed earlier, it is important to keep the logo simple and unique. One or two colors will do just fine for the logo design. However, many professionals also force to work on one color. Many companies always overlook this rule and think where they have missed. Always limit your color scheme and choose them wisely.

TYPOGRAPHY

Typography is the soul of the logo design. In fact, typography serves the role of communication with the targeted audience and develops a level of trust. Since there are countless different typography fonts available, the large amount can easily puzzle the designers for choice. However, there is still an easy approach to get out of the puzzling block and choose the right typography. While designing the logo, thorough research of the business can help you to find the right font for the logo.

FINAL WORDS

It is true that your logo design must be timeless and sleek, but it also should stand out from others. The slight adjustment in the design should not turn it unrecognizable. This is the key to designing the logo that leaves an impression on customers’ minds.

Your logo plays an important role in shaping your brand’s identity. It affects the customer’s perception of your business, their buying decision, and their general attitude towards your products. In the highly competitive markets of today, it is your logo that makes you stand out from the rest.

So, what is the key to designing a great logo? Whether you are designing your first logo or simply revamping your existing one, here are our top tips on how to go about it:

1. MAKE SURE IT REPRESENTS WHO YOU ARE

Your logo tells your story, i.e. who you are, what you do, and your core values. It conveys your message to your audience. For instance, if we look at the logos for different fashion brands, all of them tell a different story. While some brands have logos that are casual and fun, others have a more sophisticated, high-end vibe – each logo represents what their business is about.

When designing your logo, think about who you are and the top three words that can describe your brand. Your logo should be a reflection of these attributes.

2. THINK OUT-OF-THE-BOX

The main purpose of a logo is to help you stand out from the rest, so it needs to be creative and unique. The goal should be to think outside the box and opt for a logo that is different from what’s already being used by others in the market. Given the number of logos in the world, it is difficult to create something completely unique but you need to try and differentiate yourself as much as possible.

3. USE THE RIGHT COLORS

Colors are one of the most important components of a logo, and they will help define your brand’s personality. Different colors have different traits and emotions attached to them, which is why graphic designers use them very carefully.

For instance, if you use red as your main color, you send out the message that your brand is energetic, passionate, and aggressive, which is great if your products are aimed at young people. On the other hand, blue is a symbol of stability, trustworthiness, and maturity, while black looks sleek and luxurious.

4. PICK A SUITABLE FONT

Just like colors, the font used in your logo also represents your brand’s personality so don’t choose randomly. For instance, a handwritten-style font is a great choice for a children’s brand as it looks simple and fun. Alternatively, if you sell beard-care products, a font that is big and bold could be the most suitable.

5. KEEP IT SIMPLE

Ask any expert and they will tell you that simple logo designs are the most effective. By simple, we mean the logo should have two to three colors, simple font, and only a few elements. Since a logo shapes your customer’s first impression of your business, too many colors or elements can send them mixed signals, making it difficult for them to figure out who you are.

CONCLUSION

Logos are a crucial part of your brand images so it is important to take your time selecting the right one for your business. The right approach is to come up with 3-4 options and then opt for one that you feel best reflects who you are. Once it is ready, you will be all set to show your business’ new face to the world!

A new decade has arrived, and new logo trends have emerged. These new logo trends are a combination of new and old. There are a ton of throwbacks to previous eras, like black and white images from the 30s to neon and chrome 80s. It is safe to say, these logo design trends will continue evolving trends from previous years while taking designs into new directions. But if you are looking for logo design trends that have taken the world by storm in 2020, then let’s take a look.

Imperfect Logos

Imperfect logos are a thing this year. These hand-drawn logos are successfully replacing logos designed by programs, encouraging designers to start working on new ideas on their sketchbooks. Of course, these logos may not be perfect, but there is something truly unique about logos that utilize uneven lines and shading techniques.

Imperfect logos have been quite popular in 2020, and they have been getting more sketch-like, stamp-like, and grittier as brands continue to embrace the organic and homegrown look.

People are now opting for raw imperfections after having their fill with digital perfection. Brands are utilizing hand-drawn logos to give their logos personalities and to highlight their authenticity.

It really should not come as a surprise that imperfect logos are gaining traction, especially since people are desperately looking for a way to connect with something more handmade and organic.

Throwback Logos: 1980s

Enough time has passed for the 80s to be cool and happening again. This includes pop music, video games, and even the attitude, and these will be reflected in throwback logos this year.

Throwback logos from the 80s involve a lot of neon and chrome. There are nods to throwback tech as well. Surprisingly, there is a tremendous amount of demand for the 80s these days. This could be due to the fact people are consuming and collecting 80s nostalgia in the form of video game consoles, arcade machines, cassette tapes, vinyl, and so on.

80s tech is old enough to be collectible, cool, and retro. This should explain why throwback logos to the 80s reference items like joysticks and the DeLorean.

Vintage Logos: 1930s

Just like the throwback logos of the 80s, vintage logos of the 30s have a nostalgic look but with a different style entirely.

The 1930s cartoon look has all the potential to become immensely popular in 2020 dye to its two-tone color palette and clean and sleek style.

People are looking for familiar comforts of print to stay grounded, and the cartoon look of the 30s does just that. These expressive, adorable, and simple 30s logos are appealing to brands and designers alike.

3D Gradients

This year, you will see the popular gradient trend merge with the 3D trend. This is perfect for this day and age, considering how people are on their smartphones 24/7.

Gradients can transform any group of colors into a dynamic spectrum of colors, and when coupled with 3D effects, they give logos life and energy, unlike anything you have seen before.

3D gradient logos are difficult to print, but they look amazing on smartphones or any other screen for that matter. These logos are quite popular with brands that really do not care about print.

Expect designers to explore 3D gradients to their fullest potential, and so should you.

Ultra-Thin Lines

In 2020, digital media is not taking a back seat and is leaving a lasting impact on logo design as well. Designers are now pushing the envelope using delicate lines, create unique effects that work surpassingly well in the digital sphere.

Since there is a lot of complexity involved, these logos feel ethereal, giving birth to a completely new style, bidding farewell to the traditional styles of yesteryear.

Seeing how brands can operate online exclusively, logos are not restricted to print anymore. Logos with ultra-thin lines are abstract and sleek, but difficult to pull off without a computer. This should explain why this logo design trend is massively popular for industrial and tech branding.

This logo design trend masterfully expresses the future of technology, where less is more. Simply put, it has a mysterious and futuristic feel, so much so, it feels as though it left the age of print.

Overlapping Logos

2020 is all about logos going deeper and bigger than ever before through layer upon layer of colors. This trend is causing designers to look past semi-flat and flat designs. Of course, colors and shapes will remain simple, but there will be more layers to look forward to.

Overlapping logos are far more complex, using elaborate colors, shadows, and highlights to communicate more about brands. These logos do not have to necessarily have colors and can use semi-transparent layers and shading for subtle effects.

It goes without saying, overlapping logos will draw a lot of attention in 2020.

The logo design trends mentioned above are just a few of the many logo design trends that are gaining momentum in 2020. If you were looking for a new design or style to start a new brand, or uplift an existing one, you now know your options.

If you are looking for more options and inspiration, you will find plenty of additional logo design trends gaining popularity in 2020 online. You can check them out, and if need be, integrate them into one of the logo design trends mentioned above.

If you are not sure what to do or where you need to start, you do have the option to seek professional assistance. In-house designers can give you greater insight into what your brand needs, thus allowing you to come up with a logo design that will allow your brand to reach new heights. However, if you do not have an in-house designer to count on, then you can seek assistance from third parties. If you do take this route, remember to work with reliable and dependable designers. To find the best ones out there, make sure you see what others have to say, which will require a bit of homework on your part. Rest assured, it will be worth the hassle.

What is lead generation and how can you achieve it? Lead generation is a widely-used term in digital marketing. Your leads are the people who are genuinely interested in your company’s products or services. Hence, lead generation refers to any activity carried out to attract and engage these people who could turn into potential customers some point down the line.

Lead generation is mainly a numbers game. Every business wants to maximize its leads because when you have more leads, you can collect more information about your target market. When prospective leads visit your website, you can use different tools to find out who they are and what they are most interested in. Using this information on customer behavior, you can come up with a marketing funnel that will help convert these leads into customers.

Now that we know the importance of lead generation for your business, let’s take a look at some of the best ways to generate leads online

1. PRODUCE VALUABLE CONTENT

What is the best way to attract the modern consumer? Create relevant and useful content. The purpose of your content will not be to sell your product but instead talk about topics that are likely to be of interest to your potential customers to get their attention. By regularly posting engaging content, you become a knowledgeable and trustworthy figure in the industry in the minds of your potential customers. In return, they are likely to be interested in finding out who you are and what you do.

2. SEND AN EMAIL

Although it is considered one of the oldest online communication channels, emails are still very much alive and thriving. But for email marketing to be effective, it has to be personalized according to the interests of the prospect. You have to attract leads by telling them about the developments in your business they are likely to be interested in based on their recent activity. For instance, if a visitor was checking out a particular product on your website, you can inform them through email when there is a promotional offer on it.

3. OPTIMIZE YOUR HOME PAGE, LANDING PAGE, AND OTHER IMPORTANT PAGES

Every one of your web pages is important but your home page and landing pages deserve special attention. The landing page is the first page your visitors are directed to when they click on your ads or a social media post and thus, they present the perfect opportunity to create a great first impression about your business. To achieve this, every element of these pages must be optimized. You need to keep your text short and concise, have an appealing layout, and highlight how you can help make your customer’s life easier through your products.

4. BUILD A SOCIAL MEDIA PRESENCE

With the majority of shoppers spending considerable time on social media talking about the products they use, reading reviews, and interacting with others about their shopping experiences, social media is currently one of the best places to generating leads. It is where you can start conversations, engage your customers, get their feedback, and answer questions – this level of interaction with your potential customers isn’t possible anywhere else.

FINAL TAKEAWAY

While there are plenty of other ways to generate leads, these are some of the main ones you need to be focusing on in the beginning to get your digital marketing approach set out on the right track. Make sure to use a multi-channel approach to lead generation and seek professional help if you don’t have the expertise in-house. Given their expertise and experience, a professional digital marketing company can play a significant role in giving your business a competitive edge in the market.

Selecting your SEO provider is not an easy task at all. After all, how can you determine whether your chosen company will deliver the results you are after? And when it’s something as important as your online presence that they will be dealing with, the decision is definitely an overwhelming one.

While you can’t judge the quality of someone’s work until you have worked with them, a thorough look at an SEO company’s website content, case studies, and reviews can give you a good idea of whether they are the right fit for your business.

To help make your decision easier, here are our top tips on how to choose the right SEO company for your business:

1. KNOW YOUR SEO GOALS

The first step to finding the right company is to know your SEO goals. For instance, do you need a full range of digital marketing services or do you just want to focus on SEO? Knowing what you need from your SEO provider can help narrow down your options and make your search easier. Generally, it is always a good idea to opt for a company that provides a range of services so that they can meet all your digital marketing needs, should you require additional services at a later point.

2. READ REVIEWS, TESTIMONIALS AND CASE STUDIES

Reviews and testimonials are the only way to find out whether an SEO provider truly offers the quality of service they claim to be offering. You can read reviews on their website, or look for them on Google, Glassdoor, or Yelp. Additionally, you can get in touch with the SEO company and ask them to provide you case studies or references. A reliable agency should have no issues showing you their previous work and connecting you with their existing clients.

3. ARRANGE A CONSULTATION

Before you choose your SEO provider, it is essential to arrange a consultation with them. This could be a face-to-face meeting or a video conference. Make sure to prepare for the consultation by listing down the points you need to discuss and the questions you have in mind. Remember, being a customer, it is your right to ask the company questions about their past performance, their skills and experience, and anything else you wish to know.

You can ask if the SEO company has any prior experience working with businesses in your industry, the cost of their services, and when you can expect results from their campaigns. The more you ask, the more you will know about the company’s capabilities and the benefits it can deliver for your business.

4. CHOOSE A COMPANY WITH SOUND COMMUNICATION SKILLS

Your SEO company will use numerous tools to measure your online presence and collect significant data about your business in the process. But unless they know how to analyze this data and communicate it to you in an appropriate form, it is of no use. Due to this, it is essential to hire an SEO company that

communicates effectively and is committed to building a productive working relationship with its clients. You could be working with this company for years, so choose a team that you would like to work with due to their transparency and willingness to keep you in the loop every step of the way.

THE TAKEAWAY

In a world where the majority of customers begin their buying journey with an online search, SEO is critical to the success of any business, and so is working with the right SEO company. Finding the right SEO company is a surefire way to take your business to greater heights.

Have you ever wondered why some logos are so affordable and cheap while others cause hundreds of dollars? Have you ever carefully and meticulously observed the difference between the two designs?

In a day and age when entrepreneurs can design their own logos through online tools, such as Canva, why pay for an expensive logo? In fact, why are certain logo designs so expensive?

It’s quite simple: a logo design, like any piece or specimen of creativity and art, is created through a process, and the amount you pay is not for the final result, but in fact, the process that has created it. Naturally, all artists and graphic designers have their own unique processes and creative talents, and the price you pay for a logo can be and must be justified with the final design.

So, why is a logo design so expensive? Let’s find out, shall we?

Creativity

An expensive logo design puts forward a massive punch of creativity that has been perfected and refined through a continuous process of improvement. It starts with a rough design that resonates with the brand identity, and evolves into a masterpiece that will allow a brand to standout in the industry.

It involves a long and strenuous process of sketching, designing and meticulous planning to create a logo design that will capture the consumer audience with its creativity and brilliance. It captures a story and presents it with such finesse that allows the brand to gain a competitive edge in the market.

Research

Entrepreneurs and individuals who are not well-versed in the processes and talents of graphic designing often disregard it as an art that is easy and laidback. That is not true. There is graphic art everywhere around us, as it is propelling customers towards brands, markets and industries and driving branding agendas across the world.

Contrary to what most people think, the process doesn’t start with experimenting with design software. It begins with research, as a graphic designer must begin by understanding the brand and its consumer audience. This requires time and diligent observation to ensure that the final logo design resonates with the brand’s ideology and its consumer audience.

Elements & Colors

When we say that logo designing is an art, we refer not only to the creativity that goes into the process, but more importantly, the impact is creates in the minds of the audience. It inculcates the psychology of colors and the philosophy of elements by using clever and creative placement tactics.

A logo, albeit a minor smudge on the bottom or start of a page, is a powerful branding tool, if only it is designed to deliver an impact. An expensive and creative logo design will help you deliver a

dynamic impact without requiring too many words or elements. It will play upon the minds of your consumer audience and deliver results by utilizing cleverly placed elements, and the right blend of colors

Logos are expensive because of the creativity, expertise and research that has been poured into a design to make it perfect for a brand’s identity. A design must justify its price by speaking volumes about a brand without giving much away!

A logo is a significant element of a business’s brand identity. It serves as a visual cue that allows your consumer audience to resonate with your brand. Naturally, if you want your brand or website to attract attention, the first step is curate an attractive logo.

Popular brands, such as McDonalds, Nike, Coca-Cola and Ikea have a powerful brand identity, which stems from their catchy logos. In this article, we will walk you through some steps to make your logo stand out and command attention.

Here, take a look:

Understanding your Audience

Every single marketing strategy, be it logo designing or content optimization, requires a marketer to understand the target audience. First and foremost, you must select your target audience, and understand the demand for your products and services. Are you producing a mass-produced product or service, or are you catering to a specific niche?

Before working on your logo design, it is important to conduct research on your audience demographic and explore designs that are popular amongst your audience.

Originality is Exclusivity

The significance of originality and creativity simply cannot be stressed enough as it allows a brand to capture exclusivity in its brand identity. A logo is simply not a design element that can be mimicked or copied from another brand. It requires you to study various designs and play around with graphics to create something that is original and unique.

Avoid Overly Complicated Designs

A logo that is too complicated to understand will not fulfill the due purpose of a visual cue. Consumers find it difficult to relate with or even remember logos that are overly complicated and complex. You need to create a symbol that will easily stick in the minds of your consumer audience. Remember, when it comes to logo designing, less is always more. The key is to make a dynamic impact with a design that is simplistic and attention-grabbing.

A Hidden Message

A logo must convey a story by adding hidden messages into its design. This message will convey the story behind the brand’s identity and existence. You can achieve this by adding a strong one-liner, such as the Nike logo. Or you can play around with words and phrases, or even symbols and other design elements.

Again, this is where creativity and originality comes into play. However, the underlying principal remains the same: a well-designed logo must convey a message and a purpose.

The Psychology of Colors

Colors are one of the most significant design elements of a logo, and they play a powerful impact in brand positioning and brand identity. You can make an impact with an attractive color scheme, but that doesn’t mean you should underestimate the impact of a grayscale logo design.

It all comes to down your brand identity, the preferences of your consumers, and the color palettes that resonate with your brand story. Each color and color palette reflects a series of emotions and feelings. It is important to understand these emotions and feelings in order to create an impact on your target audience.