When you delve out to make a logo, what are the things you start wondering about? Design, colors, graphics, outlay, texture, shapes, fonts, they are all integral parts of the logo design process, but is there something missing in there that is important?
Yes, something is missing, but the highly surprising part is that its beauty lies in being ”missing” all the time. “Negative Space” or more simply put the space leftover in between the different design elements after the process is completed, is one of the most important design components that can make a logo look infinitely great.
Negative space is quite different from the subliminal design elements in that it’s the nothingness here where the brilliance needs to lie. The Amazon logo has an arrow showing the connection from “A-Z’ which signifies that it houses all types of good for consumers and a happy smile. The connection is the subliminal message while the smile arises from the perfect optimization of Negative Space.
The negative space can be used simultaneously in two very different yet equally effective ways:
To Help Increase the Focus:
Take out a family photograph from around 30-40 years back, a time when digital cameras were not in the groove and Polaroid ruled the world. The photograph might have blurred out a bit at some places and remained sharp and stoic at the others. The human eye would automatically zoom in on the clear ones and leave out the blurred part, thereby increasing the amount of focus the clear parts get.
Negative space serves on the same premise. When you want to keep it insanely simple and not make it gaudy so that it repels people off, you let the negative space engulf the visual you have created, enhancing the effect against the nothingness behind its color and lines.
In minimalistic designs, the use of negative space is highly influential as the design itself is so subtle, that it requires the negative space to support it to make a nice impact. Logos are no different.
A lot of firms require smaller and more intricate logos that look a bit more edgy and nifty. Tech firms rule the roost with such designs as they intend to represent the quality and smoothness of experience they inhibit.
The designer and the firm who wants the logo needs to understand here that the negative space is just as important as the main element of design in the overall graphic to make for a better and much more attention grabbing logo.
Playing in together with the Design:
It takes a master or matter of perfect communication to come with a logo design inspiration that perfectly assimilates the design with its negative space to create a complete logo, where each one has its part in portraying the meaning behind the logo.
See this logo design for instance:
The logo represents a brand named Anthony Lane and the logo works on the premise of using negative space to use both initial letters from the two words in the design. The “L” from Lane is portrayed in the negative space that arises in the Letter “A”, take anyone away and the design appears incomplete and irrelevant.
Using the negative space in a logo boils down to acknowledging the space that exists and then panning out a strategy to involve other elements by slightly tweaking this space to create another image altogether. Powerful logos like these stand a far better chance of serving your purpose of branding than other conventional ones as they portray that the brand made an effort to portray itself in not only the best manner but also with a hugely ingenious design.
Missing is not always bad, it’s down to the perception of the people involved in the logo design process on how they incorporate the negative space into their initiatives to make for a compelling and powerful logo.
Since the inception of Google in 1997, it has been the search engine providing millions of people answers to their queries. Through the years, it has progressed in its service and in design. It was at first, a university startup, which then advanced to functioning at a garage which belonged to Susan Wojcicki in California. This then turned into a corporation when Andy Bechtolsheim, the co-founder of Sun microsystems, gave a funding of $100,000 to Google and the rest is history; since then Google has emerged as the biggest search engine present on the internet. It has access to millions of websites to provide you with the best of results.
Just as the site’s search span has changed, so has its logo. Google’s original logo has been a totally different design from the one we know today. A lot has changed, but one thing which has remained constant is that Google has always used a variety of colors. The colors have changed overtime but you will always find the logo to be of varying colors and unique customized logo design.
When Google became a registered corporation, it had to be represented by a logo; the first logo was quite playful. It had bold hues of colors red, blue and green. The font writing style was stretched and had bold outlines. The letters in the logo were not in perfect harmony with each other and had a wavy effect. However, Google was not the odd one in adopting this design; it was the trend for many logos at the time – Windows95, Pepsi, and Yahoo to name a few.
The logo changed tremendously but kept its diversity in color. It had the same color palette as the original but had slightly different tones and the colors became a little dull. The name appeared to be in a straight line as opposed to the wavy effect it had previously. A slight drop shadow was added to the whole logo to induce a touch of dimension. Nonetheless, the logo’s look remained playful due to its font style.
It once again changed the logo, by rearranging the colors in the logo. It also added an exclamation mark at the end of the logo. The font and the styling of the logo remained unchanged.Bold letters with a hard outline or a shadow were a popular trend in 1998 with McDonalds and LEGO leading the trend.
In 1999,Google changed its logo to something that will last them for more than 10 years. The colors remained the same for the logo with a slightly darker tinge. But the logo characters became slimmer and a gradient was added to each letter which gave an overall glossy look to the logo. Its outlines became less visible and the shadow effect became more prominent. This time, however, the shadow was beneath the letters instead of being just beside the letters. The “e” became slanted to the left but remained in the same straight line as the other fonts adding a playful feel to the whole logo.
In 2010, Google changed its logo for the better, and to go along with the logo trend of the day, it removed the shadow from its letters completely. It had a hint of outline in its letters which were barely visible in the first glance. The writing style and positioning of the letters remained constant and no changes were made.google logo history
The logo yet again went through a drastic change to get on top of the logo trends for the time. There were no shadows as the previous logo, but it also removed any outlines as well, which meant that the logo went flat with no dimension added to it. The writing script did not change but the colors became smoother with no glossy effect. This was done so that the logo looked a lot simpler and to stick to the “less is more” effect.google logo history
The letters in the logo became bolder with rounder edges. The colors became brighter and lighter than before. The letters became smoother and changed its font style. The writing style had not been changed for over ten years and this change meant that Google really wanted to move on from its classic font. The “e” in the font became a little less slanting, with its edge cut short. At the same time its counterpart was introduced which was helpful in android applications. It was “G” with all the colors used in the word “Google”. The font of the “G” remained the same as the other logo.google logo history
No matter what changes are made in the future logos by Google, one thing that can be expected is that Google will stick to its playful and colorful feel. There is very little chance that Google would ever go for a logo that has the same color in all the letters. Similarly, there is no denying that Google likes to have fun with their logos which could result in something with even brighter color or more fun fonts in the future logos.google logo history
Any logo that is designed is for the people to recognize the brand in just one glance. It is the brand image of any company and is associated with the name throughout its life. Any misuse of the logo by any other organization or product may affect the brand image of the company originally associated with the logo. This is why it is necessary that the logo is copyrighted. To understand copyrights, you need to understand its basic function.If you copyright a logo, it gives your logo a security which can then limit others from using your logo without your permission.
Copyright is not just valid to logos for major companies who have a vast audience, but even a small family business must have a copyrighted logo. It will guarantee that no one else promotes their business through your logo and avoid any confusion with your loyal customers.
Registering a logo:
As soon as you create a logo, it is your rightful property and its copyrights belong to you. It is however recommended that you register the logo and hold a public record of your property. Anyone who registers their logo receives a certificate of registration as proof. An owner of a registered logo can file a lawsuit in the occasion that their logo has been misused or copied. The copyrights apply to all the states in America. Internationally most of the countries have copyright relations with America. This means that these countries respect the copyright designs of America and copying your design would be illegal.
Ownership of the logo:
If you are having a logo designed by a designer and compensating with a pay then the logo you can also have the ownership of the design. This is in the event that you have signed a contract stating that you are now the sole owner or co-owner of the said logo. If you are the creator of your own logo then to get it registered as copyright property is your individual responsibility.
Uniqueness of the Logo:
You can also risk a lawsuit or a ban of your logo design if the design is too similar to another existing law. To avoid any situation like this, you must do research on your own. An American website by the name of U.S Copyright Office is available to verify if the logo design is already in use or is either open to claim. The website has a massive database with nearly 20 million records to look through.
Using a Copyright Logo:
If you intend to use a logo that is copyrighted then you are required to ask for permission. You may be granted access to the logo by the owner, which means abiding by the conditions set forth by the creator; you are allowed to use the monogram. But in the case the material is copyrighted and you do not get the permission then you cannot use it legally under any law. If the logo is not copyright registered then you may use it, but it still is considered ethical to inform the creator or owner of the logo.
Logos are at the forefront of your brand campaign serving as personifications of your vision and ideology as an organization but each different sector in business serves a different purpose, does that mean there should a different set of rules and niches for designing a logo in a certain domain?
The answer is Yes! Different sectors invite diversity in the logo domain and designing a logo for a certain sector requires the designer and the client to follow the well-defined guidelines on how to make a logo work perfectly and suit their domain. One of the most well-defined sectors that logos serve is the banking and financial sector, where the design gains much more importance than in other areas due to the nature of business.
Trust, commitment, balance, insight, integrity are all different types of strong emotions that logos from this sector need to elicit to successfully serve the business. The logos here can neither be too funky nor too sedate and serious; they have to strike just the right balance. Simplicity is the main tool to focus on here as in this sector the name of the business is an integral part of the logo, which makes it harder to initiate another sort of bright and loud designs around it.
The best logo designs in the financial and banking sector which have served their businesses and have become hallmarks of these institutions have subtlety at their command. Here are some great design inspirations that will work great in the financial sector:
The Merill Lynch Logo
This logo is intensely powerful as it contains the name of the organization and uses a bull as a side graphic. The bull signifies a powerful market in financial terminology as it’s connotation is with rising prices indicating profits.
The bull has its front leg and its tail up signifying an aggressive stance that goes perfectly with the company’s work of providing the best of profitable investments to its clients. Simplicity is of high significance here.
Barclays has been a highly trusted and well known financial institution for many decades and its logo which shows an eagle alongside the text, represents being high and powerful. The eagle is also shaped like a knight’s armor shield which gives it the provocation of power and protection making Barclays gain a reputation for being a company that is head and shoulders above its contemporaries and provides financial protection to all kinds of investment in its foray.
The logo here is one of the best examples of innately powerful simplicity and utter creativity in a minimalistic design. As I told you earlier in the post, the text is immensely important in financial logos but the accompanying image, if any, should be intrinsically beneficial to the cause of the logo without overdoing it.
Here we see a square with a diagonal line going in the middle which subtly represents the “D” of the Deutsche brand and the easy feel of the look make for great brand recognition making for an instantly recognizable logo.
Off Market Design Inspiration:
If you want to veer off the serious minded track in logo design for your financial concern and are looking for a more colorful and vibrant design which doesn’t go over the line, then this design inspiration is for you.
The Design shows a tree growing amidst the pebbles, signifying growth in the real estate opportunities the business offers. Considering the fact that people invest in real estate in the hope of leveraging their money for high returns, this logo has the perfect symbolization to serve that purpose. A must consider for those who like to go offbeat and break from the norm.
Off Market Design Inspiration:
If you want to take your logo a more upbeat level that portrays less seriousness as compared to other financial logos then this logo design is a must-consider option for your business. Firstly the color purple is a paradigm shift from the dominating palettes of blues and greens in the financial world and secondly the circular design gives a feel of a “Smiling Face”, which other financial institutions won’t opt for, giving your logo its own identity.
Logo designs are at your discretion as a business owner and depend on the initial brief you give to your design team about how you want it to look and feel like. It’s your call at the end of the day, but it would be advisable to look for sustainable designs according to ongoing trends and previous preferences across your industry to have a fairly good idea of what will work and what won’t for your brand.
Since prehistoric times, our minds have been hardwired to understand and respond to different kinds of stimuli that aided us in our survival in those wild times. But those psychological underpinnings still do hold value as we elicit the same kind of emotions after seeing certain colors as we did back then.
The perception a person takes away after being exposed to a certain logo is largely dependent on the color of the logo. Yes, the design is immensely important, but color is a stimulus that can change the immediate outlook of your logo to the extent of altering its meaning by eliciting different passions and emotions.
Most of the iconic logos out there are more associated with their colors than they are with their design as a Mcdonald’s logo will be immediately recognizable at even the haziest of days just because of the yellow color that constitutes a major part of the minimalistic logo.
When opting for a new logo design, color is dependent on what vision you are trying to portray to the onlooker and what does your brand stands for. The key here is to pick the perfect color or a combination of colors to match your brand ideology perfectly to make a powerful impact.
To understand the different emotions that each color elicits, we have some of the most popularly used colors in logos for you here:
The colors black and white do not exist alone as one cannot be present without the other although the hues used each time may differ.
Black signifies formality and the elucidating darkness of the night while white is a proponent of peace and composure and together they portray a silken image that is not present in any color making it a perfect color palette to apply when you want a vintage logo for your brand.
Monochromes are great when used to signify technology and innovation and are used mostly by companies that do not want to give away what they do with their logo but just act as a personification of their vision.
The logos of Apple and Nike are built on a monochrome theme but they just signify the calmness of being great at what these companies do without making too much of pomp and noise.
When we talk about the color red, the power here is innate and it portrays passion, aggressiveness, and intensity to the fullest making it a powerful candidate for any brand that vouches to look as a constantly active entity with élan.
Companies like YouTube and Coca-Cola have red as their primary logo color to signify the dynamic nature of these brands and the product or service they offer.
The color red stands to increase or stimulate appetite and consumption which stands to explain its use in so many food and beverage products.
When used wisely, the color green can create an instant connection with an onlooker as it is one of the most abundant colors in nature and stands to elicit the feelings of earth and relaxation just like sitting under a tree.
The connotation is evident in all forms of this color when used in a logo as it provides the logo with a feel that it is fed by natural flavors or possesses a growth-oriented approach.
Money and financial products have long been associated with the color green and its use in such companies is great as it makes it easier to portray the phenomenon of prophesizing sustained growth that will remain fresh for long.
The color green has also been used in the Android bot logo by Google as it portrays the wealth of applications and functionalities that the domain offers.
Blue is symbolic of governance and professionalism and is one of those colors that elicit integrity and trust in the brand logo that aims to incorporate it.
Blue is present in the horizon and the sky and brands with such a vision should opt for this color to give more weight to their cause by the use of their logo.
When using blue, keep in mind that it implies faith and trust which is the main proponent of companies like Samsun and Ford that reek of quality in all of their products making blue the perfect candidate for portraying a confident yet conservative stature of a brand.
The list doesn’t end hereas there are other colors you can use when you get a logo like orange and purple which are used on an equally consistent basis in logo designs and have their own set of emotions with them but what we intended to make you understand here is the power of colors in making your logo impactful which has the ability, if done right, to transform the chances of success of your brand in the marketing world.
A logo is an insight in what your brand promises to give the customer, what it stands for, what the brand is at its core. In short, the logo is the accumulation of your brand identity in a beautifully designed package that appeals to your target market. This is not something you can make with just good Photoshop skills. Let us give you an example of what true depth is.
The vast pyramids of Gaza and Mona Lisa, both very different but yet they have something in common. One is the symbol of grandeur and vastness, and the other a work of art, personifying a mystic beauty but both of them are designed using the “Golden Ratio”. And once you realize that these works have such depth in them you appreciated them in a completely new light. But even if you never find the genius behinds such works, research has shown that the human eye and brain interpret and process images built on the golden ratio a lot faster than the norm. This helps us to prove that the appeal of Mona Lisa is in part of its well thought out design. Now think if you put this much thought into designing your product logo – that would give you a constant edge. For example, if you are in fashion retail, and if your quality is on par with the competition, a logo could make or break you. So in no way can we underestimate the importance of a good product logo design.
However, how do you convince top management that Design is something that should be focused upon? Well, first of all, remember that design is something that makes the pros stand out from the amateurs. Designs that are planned well will resonate with your clients. When you cut corners in the design phase it does not say anything good about your business. It says that you are doing a “patch job”; you are here to make a quick buck not make a mark for yourself.
Understand the brand and remember simplicity is king
Before you start your quest of making a logo, you have to literally make it crystal clear what your brand stands for, what is delivering to the customer. You have to decide how you want your brand to be perceived as. Once these ideas are jotted down on paper and are coherent with each other, then you can work on how to reflect them in a logo.
Last but not the least, the logo should be beautiful but it should be a work of art like the Last supper. Keep it simple, making it easily recognizable. Plus simple logos also make sense financially as they are easier to recreate (very important if you are in the retail industry). So when you hire a digital agency, the first thing they should ask you is about you. If they start pitching designs from the get go, its time to hunt a new partner.
Designing a logo is like creating the representation of a company that will continue to be associated with it for all time to come and for that, it should be designed around certain logo standards that will do justice to the design. A logo has to be spot on in terms of the image that it will portray to the general public about the business as it has the ability to influence the brand recall and loyalty towards that brand.
What is that specific element in a logo design that will not only make it innovative but be impactful and stay relevant to the industry as well? How do you evaluate the effectiveness of your logo design? What makes a certain logo design stand out from the rest?
To answer these questions holistically, below are some of the logo standards to be kept in mind when designing a totally unique logo design to best represent your business:
Having a rough sketch in front of you when designing the final logo can facilitate a clear thinking process and help you put the perfect logo design as the visual representative of your brand as you thought of it in your mind. You could get the different drafts ready in the form of hand-made sketches or a vector program such as Illustrator. Your ideas will automatically start flowing and help you reach the final stage with ease.
2. The role of colors in a logo
Different colors signify different meanings and evoke certain emotions and hence can be used by designers accordingly. Keeping the color combination as an essential logo standard in your tool box is a must as it helps you set the overall tone and feel of the brand. The colors of your logo should not contradict with the message your brand is trying to make, for e.g. do not use extremely vibrant colors in your logo that it tarnishes its sophisticated image. Also, keep in mind that the black and white version of the logo also looks presentable and is easily recognizable.
The color of your logo is accompanied by the font size that you wish to display it in because that is what will create the overall final effect of your logo. The choice of font is crucial in getting your message through and if you get down to designing a custom hand-drawn typeface for your brand you are bound to steal the show. Custom lettering makes the logo identifiable from afar and occupies a unique space in the minds of the general public facilitating brand recall. Don’t fall for the cliché, strive to set yourself apart from the rest.
4. Striking a balance
Our mind is designed to view things from the perspective of balance on either side. This could be a uniform spread of the graphics used, colors and the apparent distribution of the weight of the logo from left to right or top to bottom. The whole purpose is to make the logo seem in accordance with the law of gravity. Sound absurd? Ask a designer and he will completely comprehend how a creative person views a logo which is balanced. You don’t know who critiques your logo so why not play safe and follow this principle.
Your logo should have a conspicuous presence on all platforms and across all business collaterals: what they call as consistency. For your logo to be discernible when it is scaled down for business cards, letterheads, and small-sized promotional items it should be designed accordingly. They best way to make sure that this element is incorporated in your logo you need to test and try and your logo in different formats and in different sizes and see for yourself if any loopholes exist. Not only should your logo be able to retain its originality in minute size but also be legible when printed on poster-size for instance. Blurred letters or vague typography can destroy the charm of the logo.
6. Simple is beautiful
Go easy on the effects and do not be tempted to use fancy fonts, lines, and typography. You do not have to show off to the world about your highly proficient Photoshop or Illustrator skills from your logo. In fact, it is a creative way of presenting the brand image in the most palatable manner without even mentioning the brand name or the need to caption it. A complicated logo is not only difficult to identify but may also create confusion amongst similar type of logos because of the complexities. Clear-cut, simple logos have a unique ‘persona’ or feel about it that no other logo can imitate. Remember that a logo is an insignia, not a manifesto that it needs to be detailed and fancy.
They key towards successful branding is to envision your business as an individual that is going to meet people and wants to leave an impact on them. If your business fails to create a personal feel towards the consumer, then your business won’t survive for very long. But the question that arises first is not how but when does a personal feel develop in this relationship?
It happens, just like in the case of individuals, on the very first impression that your business has on the prospective customer. If it succeeds there, then be rest assured, you are definitely going to feel your cash registers ringing.
But how are first impressions formed in business? It requires a change of perspective to view it in that manner and No! It’s not about being as flashy as you possibly can. Would you develop a good first impression of an individual if he/she is wearing gaudy and loud clothes and has a punk-style hairdo?
Probably no and more so if they are there to sell you something. You would be turned off by it and won’t be interested in what that individual has to say even if it’s good because the first impression was so lax that you didn’t want to proceed any further.
Most businesses commit the same mistake and it reflects in their bottom line results. So to successfully create a great first impression on the online consumer, make sure that you follow these guidelines:
The Feel of the Home Page Holistically:
Before zooming in on what specific areas of the landing page say, our subconscious mind makes a snap judgment on the website after seeing it as a whole rather than a sum of its parts.
This is where the power of branding and First impression kicks in and is at its most powerful so make sure that your landing page or the home page is looking great, which means that the branding done there is seamlessly blended there be it the website logo or any CTAs. If something looks out of place and jumps at you, it would serve to be distracting on your other features, which makes it harder for the visitor to stay long enough.
The impression goes out that you are trying desperately to sell by being so over the top with your antics. Make it smooth and easier to the eyes.
The UI Design and Customer centric UX:
After the eyes have done their work, the hands come into play and the navigation and scrolling starts. Here the customer is developing a feel of how you have designed your website by keeping the ease of customers in mind. The harder it is to navigate, the more chances of inducing a redirect to another site.
Make your website clutter free and employ easier navigational tools like interactive drop-down menus and re-directing slideshows. Videos and pictures work great to create a good first impression of your site by increasing user engagement. Integrate your website logo strategically in your interactive tools and don’t overdo. Overkill might be bad for everything but it’s devastating for your website logo.
Offering your Product:
The chain of first impressions continues as the user heads on towards your product category page and further on to individual products.
This is where the magic is supposed to happen. Most businesses share a common misperception that the pictorial representation of the product is where the whole emphasis should be. Nothing could be farther from the truth.
The pictures need to look attractive, yes, but it’s not the whole deal. The display of information related to the product should be clear and easily readable as should the price, payment options and the delivery methods offered by you.
Keep in mind that the customer is not there to just buy your product; it is there to fulfill a need. It’s not there to buy a jacket; it’s there to buy warmth and good looks. Make sure you focus your strategy towards catering this need of the customer. This is part of the overall initial customer experience and the formation of the first impression towards your business, make it count!
In the end, it would be great that if a sale is made, you could put up a thank you message in the same shape and design of your website logo to make it look like you are creative as well as friendly. Your goal should be that once the site is closed by the consumer, a reverberating impact has been made by your branding strategies enough to make it come again soon to make your business flourish.
What are the essentials of a winning brand? How do you ensure that all of the internal and external people associated with your brand are on the same page? The modern business dynamics have redefined the way the “brand” word is used in multiple contexts. Your brand undoubtedly personifies your businesses personality and is crucial to the existence of the company. Consumers intend to be able to connect with the brand on an emotional and personal level and for that,a logo and complimentary color scheming is not the only takeaway as it is not successful in establishing a meaningful dialogue with your brand. And hence the concept of a Logo Style Guide comes into play.
A logo style guide is like a roadmap for your business in the form of a document that assists your company to deliver a consistent brand image across all company collaterals whether visual or text. The way your brand identity can be leveraged is set out in a series of rules and guidelines in this document and features basic sections like logo usage, typography, corporate trade dress which is determined by the color scheme and if your brand has a specific editorial tone that needs to be followed or not.
The Logo Style Guide portrays multiple facets of your logo in creative versions and alignments for you to choose from. This helps you perceive the logo in various scenarios so that you can justifiably decide which works best for your brand. For example, it may include the main typeface, a secondary serif typeface and the color palette which was used.
What’s in it for the business?
What businesses aim for all the time is that their target audience buys their marketing pitch and ultimately makes that purchase. Consciously or unconsciously you are marketing your brand message across multiple platforms and you need to keep in mind that the perceived value of a brand in the eyes of the consumer is as important as the sincerity with which the work is executed. It is the first thing that people visually encounterprocess and stores it in their memory. Visual identity is something that stands out well-pronounced and hence it should be well-formulated. That is why a Logo Style Guide is a ‘must-have’ tool when working to build your brand identity.
Attention to detail
Your logo style guide categorically lays down the brand elements that come together to define your brand and how they should effectively be put into action across your marketing collaterals. The in-depth details that they are believed to hold can range from the photography style that needs to be adopted, the precise measurements of the logo from the borders, the guidelines to compile the copy and the mode of communication that should be used to disseminate information regarding the placement of furniture and fittings in the real-world scenario.
The more holistically and comprehensively you present your company image the more favorable it will prove to be for your business. This one document self-presents your company to anyone of your in-house staff whether they are designers (internal or outsourced), workers hired on acontractual basis, freelancers or external stakeholders like suppliers, vendors (such as printers), to help communicate the brand message to your target audience in a seamless and well-integrated manner.
Why do you need a logo style guide?
The logo style guide also commonly known as the brand guide or ‘brand bible’ effectively coordinates between the product or service, the logo and the brand equity that it projects and the corporate identity so that all of the elements connect together in a fluid manner and is perfectly synchronized with the image in the minds of the existing and potential customers.
• Establishes a brand personality
The tangibleelements of the brand like the poster ads, business cards, packaging and the signage need certain instructions to be implemented in the right context and not come out us inconsistent with the brand image. The guide helps the designers and the marketers steer the way in helping to put together the ideal logo, make ads that grab consumer attention and also maintain brand integrity across a range of platforms. Your brand values and every possible communication with the customer should go hand in hand both on an emotional and visual level.
• Ensures consistency over various platforms
The benefits of a style guide can be viewed from the viewpoint of a prospective customer who struggles to put the information he receives about your business in bits and pieces. Your success lies in the fact that your style guide removes all sorts of ambiguity from the minds of consumers by familiarizing them with the core values and competencies that your company believes in and sets the overall tone for your brand. From the color scheming to the positioning of your products on the website makes a whole lot of difference. Make sure there are no visible or subtle contradictions amongst your core areas of expertise and presents a fair picture to prevent any harm to your business in the long run.
The existence of a guide will help the entry of new products or services or penetration into newer product lines. Any product that does not comply with a business brand value may create confusion both amongst the employees and in the eyes of your esteemed customer as well.
Remember that no two businesses are alike and you need to understand the unique branding needs of your business to do justice to your value proposition. A brand identity that exudes professionalism is sure to go a long way and can serve as a very impactful asset. Successful business pride on their clear and consistent brand image.