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Keeping up with the most innovative and latest digital marketing trends usually feels like a chore for many brands and marketers. It is even more stressful during the holiday season with everything else you have to do. Whether you are a small business owner or a big company, it is always good to know all […]

The digital scope of the world is changing with time and the industries world-wide are moving their business to the digital landscape. Moving the marketing campaigns online implies that you should have great landing pages to provide value to your consumers. A landing page is an essential part of the conversion funnel and helps drive […]

There are almost EIGHT billion people in the world. More than FIVE billion of them are on social media, as per Smart Insights. Now, I am not saying all five billion of them are your consumers – unless you’re selling air, then they all need that – it is safe to estimate that millions or […]

According to a recent survey, 64% of the consumers said their purchase decisions were influenced by watching marketing videos on Facebook. When you’re creating a video with the objective of building your brand identity, you want to be able to make sure that you’re representing the core brand values in the best way possible in […]

When you hear the name of a famous brand, you suddenly associate certain colors with the brand. One of the 4 C’s of Marketing is for Creating, and creating a great logo acts as a great beginning for your business. McDonalds yellow and red, the multi-colored Google, and the orange and white Soundcloud, for example. […]

Just as errors occur in our lives, they also tend to happen on the websites. The 404 page is a page with an error code which means the web page your visitor is trying to get to can no longer be found. There can be multiple reasons for the occurrence of this error; this could […]

What are call to action buttons? They are actually digital canvases. You can create your art on them. There is a very simple reason for this analogy. What is art? It is someone’s skill put together to create such an appeal that invokes emotions. We all feel something when we see good art, don’t we? […]

Hewlett-Packard, Apple, Google; do you know what is common among these companies? All of them started with just a garage for their entire operations! As we know, now these companies have grown and evolved into industry behemoths and dominate their respective industries. We all know the value and importance of the small business industry. In […]

A brand’s identity, much like a personal identity, defines what it stands for; it’s characteristics, qualities and how it differs from other brands. However, unlike human beings, brands are not born with innate identities and this presents business owners with a blank canvas on which to craft a brand identity from scratch. While it can […]