Designing an ecommerce website is not an easy task as it requires extensive planning, especially if you want the website to attract new customers’ day in and day out. Ideally, the best ecommerce website design makes the entire process of online buying stress-free, easy and quick.
No matter how good your advertising strategies are, they are of little use if you are losing customers due to a poorly optimized website design. To ensure you get more traffic with maximum conversions, here are 11 tips for cool website designs that will keep your customers coming back for more each time.
1. Keep it Simple
While designing your ecommerce website, keep things as simple as possible. Avoid integrating unnecessary elements that will hinder your target audience’s experience. Pop-ups and banner ads will not do you any good, as they only serve as a distraction and nothing more. The cleaner the design, the more sales you will get.
2. Branding should get Top Priority
When it comes to shopping online, people rather stick to established brands. If your website is faceless, it will look like a scam. To drive sales, you will need to build trust, which is only possible if you spend time on branding. The best ecommerce website design incorporates the business’ brand identity and somehow reflects their culture.
3. Think like a Customer
To connect with your audience, you will need to think like them. Ultimately, there are just a few things your customers will want from their experience this includes a well-designed, easy to navigate site that makes shopping online hassle free and straightforward. If you want your site to succeed, you better give your customers exactly what they want.
4. Use Colors Extensively
Choosing the right colors for your website is not about selecting your favorite color and making do with it. Believe it or not, color is a powerful tool. If you understand the psychology behind it, you can drive some serious sales to your website.
Remember, different colors inspire different feelings. For instance, if you want people to go ahead with a purchase, use a powerful color like red. However, if you want to increase your credibility then you will need to use blue in your ecommerce website design. Each color palate has its own effect on the viewer, so carefully choose the aesthetic facet of your website.
5. Use High Quality Images
it is a known fact that high quality images increase conversions. People will not buy from you if they do not know what the product looks like. For this reason, you will need to show them by providing high quality images. Take professional images from different angles, it will go a long way for your website and brand.
6. Ensure your Content is Readable
Crafting long descriptions will do you no favors, as people will not read it. Break up your content, whether it is a blog post, product description or an about us page. The idea here is to provide content that is easy to scan and read. Keep paragraphs and sentences short, and for key information use bolding. Bulleted lists can be used to break down blocks of texts as well.
7. Your Website should look Professional
People will not hand over their personal information to make purchases on your website if it does not look professional. You will need to invest considerably to make sure your website looks top notch.
There should be no misspellings or typos. The color palette, font and footer design needs to be consistent on every page. Each and every button and link needs to work. The point being, if you want to be taken seriously, you need to show your customers that you take them seriously too.
8. Don’t Ignore Social Media Platforms
Another great way to build trust is by integrating social media platforms into your website design. There are plenty of ways you can show potential customers what others have to say about you. This can include ratings and testimonials section. The more people see others have had a great experience with you, the more likely they will purchase from your site.
9. Product Categories should be easy to Navigate
Avoid clunky product pages, as they will kill sales faster. Instead of having ten different menus for everything, make sure you have easy to navigate product pages and categories. The easier you make pages and categories to navigate, the easier it will be for your customers to find exactly what they are looking for.
10. The Checkout Process should be Simple
Your checkout process should be as simple as possible. If it is overly complicated, your customers will head to your competitors instead. The checkout page must be simple, easy to navigate and clean. Give your customers the choice to purchase as a member or a guest. The process needs to be crystal clear and once the purchase has been completed, redirect your customers to a confirmation page so they know everything went smoothly.
11. The Website Must be Responsive
To capture more customers, you will need to cater to mobile devices. Your website design has to be optimized for phones and tablets. If it isn’t responsive, you will not able to convince mobile users to purchase from your website.
There is no denying the fact that designing an ecommerce website is not an easy task – but the aforementioned ecommerce design tips will give you everything you need to make sure your website looks great and help converts at the same time.