There is no denying the fact that lead generation is an integral aspect of online digital setup. Lead generation is essential for every type of business. The process facilitates you to identify prospective clients so that you can match your target audience with brand’s offerings.
The significance of SEO lead generation is of paramount stature. It helps increase your brand visibility to prospective customers. With people and businesses becoming increasingly dependent on Google, in a bid to find the goods and services, the role of SEO is on astonishingly inclined plane.
It has been estimated that for around 60% of marketers, lead generation is their brand’s biggest challenge. Such a daunting task can be accomplished by making smart use of SEO blogs.
Blogging is a mighty effective SEO technique as it plays a crucial role with a number of things that are significant ranking factors. When you have a blog that has a huge following and is updated quite regularly with SEO blogs of high-quality, or is based on the topics relevant to your audience – it can strike a massive difference in the performance of your overall website visibility in the search engines.
SEO Trends to be Followed in 2019
Here are some top notch SEO trends that will help you dominate the ecommerce arena – escalating your revenues.
. Content Marketing
This is indeed an amazing option for brands that have high-quality and interesting content to share with the world. It can be a great bridge to connect you with your intended market as it can provide you with great search engine optimization for your website.
Not only content is critical from an SEO point of view, but the fact of the matter is, the copy that fails to generate interest of the reader will reflect poorly on the description and appeal level of the products as well.
. Social Media Marketing
The use of social media is at its all-time peak. Social media helps you refine the entire lead generation phase as it allows for a more objective and targeted approach. 62% of the marketers strongly believe that social media has proven itself to be an effective channel in lead generation. It presents the businesses a fabulous platform to interact and serve their customers.
Social media advertising works wonders, especially nowadays when you hardly come across a person who doesn’t has a Facebook, Twitter, or Instagram account. Advertisements running through these mediums are highly engaging as it facilitates you in setting up the location, age, gender, and interests among many others.
. Higher Customization
Customized marketing is not at all a brand new concept. It’s something that has been around for a while now, but growth and evolution has been simply magnificent. Now in 2019, customers have arrived to a level where they expect this personalization to reach a new level.
In the world of B2B interactions, 75% of consumers report that they expect companies to send them customized offers – keeping in mind their specific sets of needs and wants. More than half of the consumers expect the brands to be proactive in predicting their needs and make suitable suggestions in the first point of contact.
. Use Long-Tail Keywords
Using long tail keywords is on a definite rise. It takes 6 to 12 months for businesses to start witnessing growth in traffic via SEO lead generation techniques. Search engines prioritize websites that have been around for quite some time.
(Source: Neil Patel’s Official Blog)
This waiting time can be reduced by the professional and expert use of long-tail keywords. These keywords include two or more phrases. The reason for the success of these types of keywords is they are less competitive and easier to rank on the search engine.
. The Era of Automation
The magical advancements of artificial intelligence (AI) and machine learning are being recognized. It’s not at all surprising that automation is quickly becoming one of the biggest lead generation strategies of 2019.
The research report at McKinsey found out that 60% of businesses are already in the process of adopting it. The aggressive uses of chatbots are one of the best uses of automation. With the help of these automated chatbots, you can easily provide 24/7 services to the clients, serving it to the best of your abilities.
Advance versions of these chatbots can even secure orders for your brand, paving the way for you to turn a lead into a client. Modern day marketers use automation to process and analyze data. For instance, a digital marketing campaign generates tons of data points.
SEO is a strategy that builds on itself, which makes it a scintillating aspect of online world. With the passage of time, the ability to generate lead through SEO increases as you figure out more innovative forms of content and web optimization. SEO trends play a vital role in giving the direction to the brand as well as site’s ranking success.