Do you remember the time when only a website for your business was considered a benchmark of success? Yes, me neither. Today, having a website means nothing. It’s not even a drop in a digital ocean where there are 1.09 billion websites. Here, more websites get lost than created. Nowadays, going live with your website […]

A logo is essentially the face of any brand which strives for longevity and loyalty. Over time, the logo is etched on consumers’ minds and becomes synonymous with the ‘brand identity’. Logos come in all shapes, sizes and designs, but very few have the impact of a wordmark logo. I mean imagine that you want […]

When do you open Google Maps? Probably when you’re lost in a new area and want to find the way to your destination. Or when you are running late for work and want to see how the traffic is on the route you take daily to reach the workplace. Most, if not all of us, […]

We all have seen a © sign in books, photographs, songs, paintings, and several other things that are original creations of an individual or a group. While encircled “c” might look small on huge posters and covers, it wields immense power. It is your safety net in case someone tries to steal your work. Like […]