Effective logo optimization can enhance a brand’s online search engine visibility For many individuals, search engine optimization (SEO) consists merely of choosing keywords and producing pertinent content. Due to this, they give lower weightage to other vital factors. But SEO is more than just using keywords and content. Several different elements can affect brand visibility […]

As any marketing whizz will be able to tell you, the best way to grow your audience is to advertise your services on as many channels as possible. Moreover, with ad prices constantly increasing, many businesses are using owned channels for marketing themselves. This is where text marketing comes in. It is relatively new on […]

“As soon as I accessed their website, the first thing that caught my attention was the logo right at the top of the homepage. A striking design with a subtle combination of colors, words, simplicity, and intensity. Even though it has been years since I saw that logo, the special thing is that I still […]

One of the most interesting facts about digital services is that Gen Z, which utilizes the web extensively today, was not even born when online services became accessible to the public about three decades ago. The same generation is now using the Internet to sell their products and services. However, setting up an online business […]