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FISHPAINTINGLLC.COM

HOME > CASE STUDY > FISHPAINTINGLLC.com


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SERVICES

PROVIDED

checkboxWeb Design Enhancement
checkbox Local SEO

PROJECT OVERVIEW

Fish Painting LLC is an Interior and Exterior Painting Service Company in Concord, New Hampshire. Their team of Professional Painters is well-equipped in transforming old houses and buildings and add a fresh look and feel to them. They also offer other services such as commercial painting, wallpaper, popcorn removal, and power washing. The brand teamed up with PNC Logos to make its website more effective in order to increase its local ranking and leads through organic search in Concord, NH.

THE RESULTS

Our Local SEO efforts resulted in improved business visibility in local search results, driving more traffic as well as conversions and enhancing brand reputation. Furthermore, our team focused on providing a contemporary and intuitive web design, prioritizing a smooth and enjoyable customer journey. Overall, Fish Painting was able to make a mark in the digital world in just a few months.

01 80%

New Users

02 24

Organic Goals

03 35+

Calls and Messages through GMB

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EXECUTING

THE STRATEGY

THE CHALLENGE

The competition from other local painting businesses, constantly changing search engine algorithms, and the need for ongoing optimization efforts to maintain and improve rankings is a challenge in itself. Plus, the time span for the said task was six months, where we aimed to deliver the best possible results to the client.

THE SOLUTION

Local SEO is always an amazing challenge. If you have an effective strategy, you can win the local SERPs without any hurdles. In the case of Fish Painting, we achieved the expected results in terms of website performance, local leads and traffic.

PNC Logo’s Solution for Fish Painting
can be characterized into TWO main Sections

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Web Design

Our website optimization strategy encompassed revamping the website's design to address UI/UX issues. Additionally, we introduced a blog section for Fish Painting featuring well-researched and engaging content to captivate users. Furthermore, we conducted a comprehensive competitor analysis to enhance the website strategy for improved performance.

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Local SEO

In our local SEO approach, we began with a thorough website audit to identify issues such as weak URL structures and thin content. Consequently, we revamped content and optimized URL structures to align with search engine best practices. We also conducted extensive keyword research, strategically implemented CTAs and internal linking, and integrated local link-building tactics to boost local rankings. Moreover, we established and optimized a Google My Business profile to actively engage with the local audience and drive valuable leads.

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