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HOME > CASE STUDY > BLUEAGAVEHOUSTON.COM
Blue Agave is a thriving Mexican restaurant in Houston. Specializing in authentic Mexican cuisine, its diverse menu features a fusion of traditional flavors and modern twists. It also has a banquet facility and offers catering services to various clients to make their events memorable. The brand partnered with PNC Logos to enhance its website's effectiveness, aiming to boost its local ranking and generate more leads through organic search in Houston, Texas.
Our endeavors in local SEO led to increased visibility in local searches, greater credibility and trust among local customers, and higher foot traffic and conversions. Moreover, our website enhancement efforts were geared towards improved user experience, enhanced brand perception, increased engagement and retention, and better accessibility across various devices and platforms. In a matter of months, Blue Agave was able to touch greater heights of success and get noticed in the digital ecosphere.
Users
Organic Goals
GMB Interaction boost
The challenges that were part of the project included fierce competition from other local restaurants, frequent changes in search engine algorithms, maintaining consistent business information across various online directories, achieving a balance between aesthetics and functionality for the website, continuously creating content to stay relevant and engaging, and adapting strategies to cater to the evolving local search trends and user behaviors. The duration for the task was six months, where we worked hard to deliver the best SEO results.
Implementing Local SEO is a challenging task, but with an effective strategy, conquering the local SERPs becomes seamless. For Blue Agave, we made endless efforts to generate the desired results which are evident through the surge in local leads and traffic.
Web Design
Our approach to website optimization focused on improving the website's UI/UX to enhance the user experience. Additionally, we introduced a robust blog section featuring meticulously researched and informative content. We also leveraged competitor analysis insights to devise and execute a tailored strategy to enhance their website performance.
Local SEO
Following our local SEO checklist, we began with a comprehensive website audit. This helped us uncover numerous issues, including weak URL structures, lack of individual pages, thin content, and suboptimal CTA placement. To address these challenges, we worked on implementing search engine-friendly URL structures, conducting extensive keyword research for each page, optimizing CTAs, incorporating internal links, and generating SEO-optimized content. Also, we employed local anchor link-building tactics to boost local rankings and established a Google My Business profile to target local audiences effectively.
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Web Design Enhancement