The success of nearly everything on the online realm hinges heavily on how well an impression it makes with the user, whether they are ads, logos, banners or even the UI/UX interface of websites. Marketers use the word “Impressions” to gauge the number of visits each webpage had instead of referring them to as just plain “visits” because they strive to create an impact on the user, which in turn will drive the success in viewership or conversions based on how good the impression was. But that’s all about websites and the desktop front, the question therefore is, Are Apps different in catering to the word impression or are they the same?
Apps definitely are different, as making a great impression when one talks of the app domain is more important, because its not just down to opening a web page and seeing what they offer like its done on the conventional front, but its one where you have to make the user pass through the main barrier, i.e. download the app, to have them view any of the things you have on offer there.
You have a great app idea, you get down to building it, you create the perfect interface and make the app function in a way that each user will feel that the app adapted and got personalized based on the preferences. You even had great App store Optimization with all the more relevant keywords and great screenshots and an awesome description to go with it. Are you forgetting something? Is all done? No its isn’t.
The App icon is probably the most important part of the whole app domain as this is where the make or break moment happens. Apps are restricted when it comes to space and only a small title along with a short description can be made available on the app’s listing in the App store. The App Icon or the App logo is what will stand to engage the user more than anything else as in this restricted world where everything is constricted for space, Only the App icon remains the place where the app can show off what it contains inside.
Succinctly describing or personifying what the user will experience once it downloads the app, the App icon is an increasingly important facet of an App.
App stores are becoming crowded by the day, with hundreds of apps plying for user attention in each category every single day, which makes the issue of making your app stand out in this overly crowded space even more important. But the main problem arises where app developers or development companies fail to grasp the idea that investing in a good logo design or a corporate logo design to feature as their App icon will bring in good results and what is exactly a great design that would work wonders for the App.
Taking a look at most of the highly successful apps that feature on App stores like Snapchat or Pokemon Go, their App icons have become instantly recognizable and no matter how many similar apps spring up that offer the same, if not better experience, the user will be drawn to the ones whose Icons are more popular as it signifies the trust and quality of experience that these apps offer.
When it comes to app development companies, the Icons are not part of the more important milestones to cover during the app development journey. It may be a point on the agenda list but its importance is just much as for the app itself.
However, to get it straight, expecting the kind of logos that you would normally deem good for a website or a desktop version of an e-commerce store will not do the job here in the same manner because mobile is an entirely different world with its own criteria for design, scalability, user preferences, and more importantly, a perfectly crafted logo. If the user passes through an app whose Icon is too large or on the face, the screen of the mobile would make this sort of an icon turn off the user, who will pass on and move to the next app.
What constitutes a good design for a logo is a separate read but the first thing that developers should understand is its increasing importance and relevancy in the app world. Google is developing a mobile-centric indexing system which implies that how much apps will serve to dominate the future of online companies and their subsequent viability.
Coming up with something the reverberates with the masses on the app stores should be the main agenda for app developers when it comes to designing an App icon and not just make it a cheap rip-off of the prevailing trends like following Facebook, Twitter and LinkedIn’s lead and asking for the background of the app icon to be bluish. What worked for others might not work for you, keep striving for something different but without compromising on the importance and investment that you App Icon might require to make your app stand the best chance of having a great start and a sustainable following.
You’ve never seen any other logo change the way you have seen Google’s? Google Doodles are the modified Google logos that show up on its homepage to celebrate a holiday, a person or even some event in history. There are times where you yourself wouldn’t know what Google is celebrating but the Doodle will trigger your curiosity and you’ll be compelled to click on it to find out more.
So what exactly is the purpose of the Google Doodles and what does Google get out of it?
Well, the Google Doodle Department shared that the reason behind Google Doodles is twofold.
“The doodles aim to celebrate interesting events and anniversaries around the world that reflect Google’s personality and love of innovation,” is what they said precisely.
Google places immense importance on innovation. They believe their innovativeness is their core competence that has let them conquer the Search Engine Market. Google is constantly coming up with new innovations to enhance customer experience and it has taken long strides from when it first started. It’s no surprise that they celebrate innovation regardless of where and when it came from.
Google Doodles have celebrated everyone from inventors, scientists, artists, musicians and even political figures; anyone whose unique thinking has contributed positively to the world.
With their Doodles, they aim to creatively provide information on some of the world’s most integral discoveries, like DNA, NASA finding water on the moon and the anniversary of flight.
By celebrating the greatest inventions of the world, Google is subtly but very cleverly including itself in the same list, proclaiming that it too is a brilliant invention.
Establish and Grow and Emotional Connection with its users
Every company designs strategies to connect with customers on an emotional level but few of companies have gained that sort of dependency from their customers like Google has. The verb “Google” was entered into the Oxford and Merriam-Webster dictionary back in 2006. It’s been so ingrained into our life that few would be able to imagine a life prior to Google and yet Google feels the need to further connect with its users.
Google Doodles provide users a dose of inspiration when they log in, the doodles are a fun way of delivering important messages before users continue their searches. The effort Google puts into bringing a smile to their user’s faces is much appreciated and undoubtedly makes it stand out from its competitors.
Matthew Cruikshank, a designer from Google’s Doodle team believes the reason the Doodles resonate with the users is because they show the “human behind the machine”. He bases this on how the Doodles first started.
The first Doodle was launched way back in 1998 when founders Larry Page and Sergey Brin went to attend the Burning Man festival in Nevada; they altered the logo to show that they were out of the office. The idea caught on and since then Google Doodles have become a distinctive part of Google’s user experience and identity.
Businesses are constantly advised not to change their logo designs unnecessarily because it makes it makes brand recognition difficult but Google has managed to make its Doodles an integral part of its brand identity which shows a unique way.
With Google Doodles, Google continues its mission to providing information universally by using an exciting blend of animations and interactive games that inspire its users and leave an everlasting impression.
Every business aims to perfect their ideal logo that resonates with their brand image. With the substantial amount of creativity and energy that goes into materializing the product/ service idea, organizations are on the constant lookout for pairing the right visual and graphical representation with their brand name.
With each passing year, some logo trends become all the more deeply engrained while new trends continue to emerge. However, the purpose of a flawless logo design continues to serve the purpose of leaving an indelible mark on your customers, so that they can recognize and recall your brand almost instantly, such is the power of an effective logo.
Familiarize yourself with the upcoming logo trends of 2017 and how they can help your business be a brand known far and wide.
Conveying the intended message with as little as possible is the new trend. Business logos in 2017 will aim to create a unique identity of the brand they are portraying with the idea of staying simple. Often it is not the extravagance or fancy fonts and colors that catch the eye but a straightforward and simple logo that is practical and purpose-driven. With the exodus of marketing messages at the exposure of public, something simple and creative wins the show. A minimalistic logo is timeless and does not need elaborate illustrations to help it stand out.
This technique of designing your logo preys subtly on our sub-conscience by incorporating the object, intended to be the center of attention in the backdrop. Contradictory much? This is where the real trick comes into play. The mind goes through an interactive mental process to try to figure out the hidden message and hence involves the individual into decoding the message. This makes the logo get embedded in our minds and makes recall faster and easier.
Logos that are set apart from the mainstream pre-set fonts and imagery by getting people to hand draw them humanizes the logo. This adds a personal touch to your logo and gets the public thinking about the idea behind the creative art. The final product seems more genuine and had some element of reality in it. The younger generation especially gets attracted to pieces of art that have logic and a unique human touch to it.
With technology reaching new and unprecedented heights, the modern look has its own way of evoking emotions and when something novel and out-of-the-box comes to the forefront it is bound to catch the attention of the general public. It’s all about playing around with the color combinations and font styles which seem to be repeating on various platforms. Retro-modern brings in feelings of nostalgia and can be creatively modified to target a specific group of people.
Clarity like never before
Last but not the least, designers have realized that cluttering a logo with too many fancy elements and inconspicuous items to be left to be deciphered by the audience is not going to work anymore. Instead, brands are aiming to make their logos as simple as possible and making them flexible across a wide variety of platforms. With visual information being so glamorous, attention spans have become situational and shorter. Hence the impact of a logo should be long lasting.
Simple logos don’t mean that you suck the life out of them and make them look all monotonous and unhappening. The design of your logo is central to the existence of your brand and this is what will ultimately determine the brand recall. Your logo design might not be spot on in the first attempt but you can always outsource this crucial task to a reputable digital marketing agency.
When we start talking about businesses, branding seems to be the single most important topic that keeps generating so much attention. Branding determines whether a business lives or dies! It’s your voice out there, it’s a way to make your presence felt and most importantly its there to engage people with your products and services by forging the basis for a powerful relationship.
But what if you are screaming in a void? A place where no one listens to what you say? When scant attention is paid to what you do, no matter how great your words are? Your efforts will end up in vain and your resources will go to waste.
Online Branding and Marketing will be done with the same ingenuity and creativity but what has changed is the platform to target consumers. Mobiles seem to have conquered all!
Mobiles are everywhere and they are expected to dominate 2017 on a much larger scale, crossing the 4.77 billion user mark the same year. Conventional desktop users are getting low and just last year, Google announced that mobiles also dominated its searches and more than 50% came through the same source, while desktop searches kept on their downward spiral.
The complete domination can be gauged from the fact that there are 1.4 mobiles per person on the planet currently. A mind boggling number and when the quantity of something crosses the number of people who use it, things are in for a radical change.
What does this all mean for online branding and Marketing?
The screen might be smaller on mobiles as compared to desktops but the impact isn’t. Branding directed towards mobile users will need to become more and more customized, intelligent and worthy of getting an engagement, otherwise, just a simple swipe on the screen will take the user elsewhere.
That’s how small a window, businesses will have. Getting a new logo won’t be enough, the logo would need to be attractive in addition to being able to fit on that small screen and be just as effective. This might complicate the work of logo designers or logo design companies but it will definitely bring in ingenuity and greater work quality, benefitting everyone involved.
Is it Time to get a mobile-centric branding strategy for my business?
Google has just announced that it is moving towards a mobile-centric indexing system, which would mean that instead of its bots checking your website and ranking it according to a desktop user, they will now rank them from a mobile user’s perspective. This would signal a paradigm shift in the race to get the best ranking on search engines like Google and would also call for businesses to match their steps as soon as possible.
Not having a mobile-centric branding strategy right now, is going to keep you in the game, but not for a very long time. You are losing out on customers and valuable leads, just because your branding strategy is one dimensional and is fast losing relevancy. 1-2 years down the road, it would be too late to make the big shift and then get used to its workings. Getting it now will make your marketing team understand how different things work on the mobile platform and develop a custom strategy for your business, optimized according to the mobile platform.
Is getting an app part of the mobile-centric branding strategy?
During the past 3 years, the number of apps downloaded has more than tripled; jumping from an impressive 75 billion downloads in 2014 to a mighty 268 billion app downloads predicted for 2017. The popularity of apps downloaded stem by the virtue of the unmatched ease of access they provide to brands and companies towards gaining the most out of their consumers and giving consumers unparalleled access to whatever they want, whenever they want. A revolution indeed.
Everyone gets to carry your store around with themselves on their phones through the usage of apps. Apps stay there and are not “visited” like websites, definitely making them a high and immensely influential part of the mobile-centric branding strategy.
When it boils down to who gets successful and who fails in the business world has never been down to the quality of the products you make, it’s a big factor yes, but not immensely influential at that. It’s how you portray your products and their quality and how you sell it to your prospective clients is what matters in the end. Mobiles are the future that have pervaded our present, it’s now up to us on how we make the best use of our resources to capture this phenomenon while time is on our hands.
When you delve out to make a logo, what are the things you start wondering about? Design, colors, graphics, outlay, texture, shapes, fonts, they are all integral parts of the logo design process, but is there something missing in there that is important?
Yes, something is missing, but the highly surprising part is that its beauty lies in being ”missing” all the time. “Negative Space” or more simply put the space leftover in between the different design elements after the process is completed, is one of the most important design components that can make a logo look infinitely great.
Negative space is quite different from the subliminal design elements in that it’s the nothingness here where the brilliance needs to lie. The Amazon logo has an arrow showing the connection from “A-Z’ which signifies that it houses all types of good for consumers and a happy smile. The connection is the subliminal message while the smile arises from the perfect optimization of Negative Space.
The negative space can be used simultaneously in two very different yet equally effective ways:
To Help Increase the Focus:
Take out a family photograph from around 30-40 years back, a time when digital cameras were not in the groove and Polaroid ruled the world. The photograph might have blurred out a bit at some places and remained sharp and stoic at the others. The human eye would automatically zoom in on the clear ones and leave out the blurred part, thereby increasing the amount of focus the clear parts get.
Negative space serves on the same premise. When you want to keep it insanely simple and not make it gaudy so that it repels people off, you let the negative space engulf the visual you have created, enhancing the effect against the nothingness behind its color and lines.
In minimalistic designs, the use of negative space is highly influential as the design itself is so subtle, that it requires the negative space to support it to make a nice impact. Logos are no different.
A lot of firms require smaller and more intricate logos that look a bit more edgy and nifty. Tech firms rule the roost with such designs as they intend to represent the quality and smoothness of experience they inhibit.
The designer and the firm who wants the logo needs to understand here that the negative space is just as important as the main element of design in the overall graphic to make for a better and much more attention grabbing logo.
Playing in together with the Design:
It takes a master or matter of perfect communication to come with a logo design inspiration that perfectly assimilates the design with its negative space to create a complete logo, where each one has its part in portraying the meaning behind the logo.
See this logo design for instance:
The logo represents a brand named Anthony Lane and the logo works on the premise of using negative space to use both initial letters from the two words in the design. The “L” from Lane is portrayed in the negative space that arises in the Letter “A”, take anyone away and the design appears incomplete and irrelevant.
Using the negative space in a logo boils down to acknowledging the space that exists and then panning out a strategy to involve other elements by slightly tweaking this space to create another image altogether. Powerful logos like these stand a far better chance of serving your purpose of branding than other conventional ones as they portray that the brand made an effort to portray itself in not only the best manner but also with a hugely ingenious design.
Missing is not always bad, it’s down to the perception of the people involved in the logo design process on how they incorporate the negative space into their initiatives to make for a compelling and powerful logo.
Since the inception of Google in 1997, it has been the search engine providing millions of people answers to their queries. Through the years, it has progressed in its service and in design. It was at first, a university startup, which then advanced to functioning at a garage which belonged to Susan Wojcicki in California. This then turned into a corporation when Andy Bechtolsheim, the co-founder of Sun microsystems, gave a funding of $100,000 to Google and the rest is history; since then Google has emerged as the biggest search engine present on the internet. It has access to millions of websites to provide you with the best of results.
Just as the site’s search span has changed, so has its logo. Google’s original logo has been a totally different design from the one we know today. A lot has changed, but one thing which has remained constant is that Google has always used a variety of colors. The colors have changed overtime but you will always find the logo to be of varying colors and unique customized logo design.
When Google became a registered corporation, it had to be represented by a logo; the first logo was quite playful. It had bold hues of colors red, blue and green. The font writing style was stretched and had bold outlines. The letters in the logo were not in perfect harmony with each other and had a wavy effect. However, Google was not the odd one in adopting this design; it was the trend for many logos at the time – Windows95, Pepsi, and Yahoo to name a few.
The logo changed tremendously but kept its diversity in color. It had the same color palette as the original but had slightly different tones and the colors became a little dull. The name appeared to be in a straight line as opposed to the wavy effect it had previously. A slight drop shadow was added to the whole logo to induce a touch of dimension. Nonetheless, the logo’s look remained playful due to its font style.
It once again changed the logo, by rearranging the colors in the logo. It also added an exclamation mark at the end of the logo. The font and the styling of the logo remained unchanged.Bold letters with a hard outline or a shadow were a popular trend in 1998 with McDonalds and LEGO leading the trend.
In 1999,Google changed its logo to something that will last them for more than 10 years. The colors remained the same for the logo with a slightly darker tinge. But the logo characters became slimmer and a gradient was added to each letter which gave an overall glossy look to the logo. Its outlines became less visible and the shadow effect became more prominent. This time, however, the shadow was beneath the letters instead of being just beside the letters. The “e” became slanted to the left but remained in the same straight line as the other fonts adding a playful feel to the whole logo.
In 2010, Google changed its logo for the better, and to go along with the logo trend of the day, it removed the shadow from its letters completely. It had a hint of outline in its letters which were barely visible in the first glance. The writing style and positioning of the letters remained constant and no changes were made.google logo history
The logo yet again went through a drastic change to get on top of the logo trends for the time. There were no shadows as the previous logo, but it also removed any outlines as well, which meant that the logo went flat with no dimension added to it. The writing script did not change but the colors became smoother with no glossy effect. This was done so that the logo looked a lot simpler and to stick to the “less is more” effect.google logo history
The letters in the logo became bolder with rounder edges. The colors became brighter and lighter than before. The letters became smoother and changed its font style. The writing style had not been changed for over ten years and this change meant that Google really wanted to move on from its classic font. The “e” in the font became a little less slanting, with its edge cut short. At the same time its counterpart was introduced which was helpful in android applications. It was “G” with all the colors used in the word “Google”. The font of the “G” remained the same as the other logo.google logo history
No matter what changes are made in the future logos by Google, one thing that can be expected is that Google will stick to its playful and colorful feel. There is very little chance that Google would ever go for a logo that has the same color in all the letters. Similarly, there is no denying that Google likes to have fun with their logos which could result in something with even brighter color or more fun fonts in the future logos.google logo history
Any logo that is designed is for the people to recognize the brand in just one glance. It is the brand image of any company and is associated with the name throughout its life. Any misuse of the logo by any other organization or product may affect the brand image of the company originally associated with the logo. This is why it is necessary that the logo is copyrighted. To understand copyrights, you need to understand its basic function.If you copyright a logo, it gives your logo a security which can then limit others from using your logo without your permission.
Copyright is not just valid to logos for major companies who have a vast audience, but even a small family business must have a copyrighted logo. It will guarantee that no one else promotes their business through your logo and avoid any confusion with your loyal customers.
Registering a logo:
As soon as you create a logo, it is your rightful property and its copyrights belong to you. It is however recommended that you register the logo and hold a public record of your property. Anyone who registers their logo receives a certificate of registration as proof. An owner of a registered logo can file a lawsuit in the occasion that their logo has been misused or copied. The copyrights apply to all the states in America. Internationally most of the countries have copyright relations with America. This means that these countries respect the copyright designs of America and copying your design would be illegal.
Ownership of the logo:
If you are having a logo designed by a designer and compensating with a pay then the logo you can also have the ownership of the design. This is in the event that you have signed a contract stating that you are now the sole owner or co-owner of the said logo. If you are the creator of your own logo then to get it registered as copyright property is your individual responsibility.
Uniqueness of the Logo:
You can also risk a lawsuit or a ban of your logo design if the design is too similar to another existing law. To avoid any situation like this, you must do research on your own. An American website by the name of U.S Copyright Office is available to verify if the logo design is already in use or is either open to claim. The website has a massive database with nearly 20 million records to look through.
Using a Copyright Logo:
If you intend to use a logo that is copyrighted then you are required to ask for permission. You may be granted access to the logo by the owner, which means abiding by the conditions set forth by the creator; you are allowed to use the monogram. But in the case the material is copyrighted and you do not get the permission then you cannot use it legally under any law. If the logo is not copyright registered then you may use it, but it still is considered ethical to inform the creator or owner of the logo.
Logos are at the forefront of your brand campaign serving as personifications of your vision and ideology as an organization but each different sector in business serves a different purpose, does that mean there should a different set of rules and niches for designing a logo in a certain domain?
The answer is Yes! Different sectors invite diversity in the logo domain and designing a logo for a certain sector requires the designer and the client to follow the well-defined guidelines on how to make a logo work perfectly and suit their domain. One of the most well-defined sectors that logos serve is the banking and financial sector, where the design gains much more importance than in other areas due to the nature of business.
Trust, commitment, balance, insight, integrity are all different types of strong emotions that logos from this sector need to elicit to successfully serve the business. The logos here can neither be too funky nor too sedate and serious; they have to strike just the right balance. Simplicity is the main tool to focus on here as in this sector the name of the business is an integral part of the logo, which makes it harder to initiate another sort of bright and loud designs around it.
The best logo designs in the financial and banking sector which have served their businesses and have become hallmarks of these institutions have subtlety at their command. Here are some great design inspirations that will work great in the financial sector:
The Merill Lynch Logo
This logo is intensely powerful as it contains the name of the organization and uses a bull as a side graphic. The bull signifies a powerful market in financial terminology as it’s connotation is with rising prices indicating profits.
The bull has its front leg and its tail up signifying an aggressive stance that goes perfectly with the company’s work of providing the best of profitable investments to its clients. Simplicity is of high significance here.
Barclays has been a highly trusted and well known financial institution for many decades and its logo which shows an eagle alongside the text, represents being high and powerful. The eagle is also shaped like a knight’s armor shield which gives it the provocation of power and protection making Barclays gain a reputation for being a company that is head and shoulders above its contemporaries and provides financial protection to all kinds of investment in its foray.
The logo here is one of the best examples of innately powerful simplicity and utter creativity in a minimalistic design. As I told you earlier in the post, the text is immensely important in financial logos but the accompanying image, if any, should be intrinsically beneficial to the cause of the logo without overdoing it.
Here we see a square with a diagonal line going in the middle which subtly represents the “D” of the Deutsche brand and the easy feel of the look make for great brand recognition making for an instantly recognizable logo.
Off Market Design Inspiration:
If you want to veer off the serious minded track in logo design for your financial concern and are looking for a more colorful and vibrant design which doesn’t go over the line, then this design inspiration is for you.
The Design shows a tree growing amidst the pebbles, signifying growth in the real estate opportunities the business offers. Considering the fact that people invest in real estate in the hope of leveraging their money for high returns, this logo has the perfect symbolization to serve that purpose. A must consider for those who like to go offbeat and break from the norm.
Off Market Design Inspiration:
If you want to take your logo a more upbeat level that portrays less seriousness as compared to other financial logos then this logo design is a must-consider option for your business. Firstly the color purple is a paradigm shift from the dominating palettes of blues and greens in the financial world and secondly the circular design gives a feel of a “Smiling Face”, which other financial institutions won’t opt for, giving your logo its own identity.
Logo designs are at your discretion as a business owner and depend on the initial brief you give to your design team about how you want it to look and feel like. It’s your call at the end of the day, but it would be advisable to look for sustainable designs according to ongoing trends and previous preferences across your industry to have a fairly good idea of what will work and what won’t for your brand.
Since prehistoric times, our minds have been hardwired to understand and respond to different kinds of stimuli that aided us in our survival in those wild times. But those psychological underpinnings still do hold value as we elicit the same kind of emotions after seeing certain colors as we did back then.
The perception a person takes away after being exposed to a certain logo is largely dependent on the color of the logo. Yes, the design is immensely important, but color is a stimulus that can change the immediate outlook of your logo to the extent of altering its meaning by eliciting different passions and emotions.
Most of the iconic logos out there are more associated with their colors than they are with their design as a Mcdonald’s logo will be immediately recognizable at even the haziest of days just because of the yellow color that constitutes a major part of the minimalistic logo.
When opting for a new logo design, color is dependent on what vision you are trying to portray to the onlooker and what does your brand stands for. The key here is to pick the perfect color or a combination of colors to match your brand ideology perfectly to make a powerful impact.
To understand the different emotions that each color elicits, we have some of the most popularly used colors in logos for you here:
The colors black and white do not exist alone as one cannot be present without the other although the hues used each time may differ.
Black signifies formality and the elucidating darkness of the night while white is a proponent of peace and composure and together they portray a silken image that is not present in any color making it a perfect color palette to apply when you want a vintage logo for your brand.
Monochromes are great when used to signify technology and innovation and are used mostly by companies that do not want to give away what they do with their logo but just act as a personification of their vision.
The logos of Apple and Nike are built on a monochrome theme but they just signify the calmness of being great at what these companies do without making too much of pomp and noise.
When we talk about the color red, the power here is innate and it portrays passion, aggressiveness, and intensity to the fullest making it a powerful candidate for any brand that vouches to look as a constantly active entity with élan.
Companies like YouTube and Coca-Cola have red as their primary logo color to signify the dynamic nature of these brands and the product or service they offer.
The color red stands to increase or stimulate appetite and consumption which stands to explain its use in so many food and beverage products.
When used wisely, the color green can create an instant connection with an onlooker as it is one of the most abundant colors in nature and stands to elicit the feelings of earth and relaxation just like sitting under a tree.
The connotation is evident in all forms of this color when used in a logo as it provides the logo with a feel that it is fed by natural flavors or possesses a growth-oriented approach.
Money and financial products have long been associated with the color green and its use in such companies is great as it makes it easier to portray the phenomenon of prophesizing sustained growth that will remain fresh for long.
The color green has also been used in the Android bot logo by Google as it portrays the wealth of applications and functionalities that the domain offers.
Blue is symbolic of governance and professionalism and is one of those colors that elicit integrity and trust in the brand logo that aims to incorporate it.
Blue is present in the horizon and the sky and brands with such a vision should opt for this color to give more weight to their cause by the use of their logo.
When using blue, keep in mind that it implies faith and trust which is the main proponent of companies like Samsun and Ford that reek of quality in all of their products making blue the perfect candidate for portraying a confident yet conservative stature of a brand.
The list doesn’t end hereas there are other colors you can use when you get a logo like orange and purple which are used on an equally consistent basis in logo designs and have their own set of emotions with them but what we intended to make you understand here is the power of colors in making your logo impactful which has the ability, if done right, to transform the chances of success of your brand in the marketing world.