Fanta has been around a long time. Since the days of the second world war in fact. When it was initially launched, it was just a means of covering a small European niche because Coca-Cola itself was in short supply all-over war-ravaged Europe, way back in the early 1940s.
However, with time, Fanta went on to become the second biggest brand under the Coca-Cola umbrella. And it has grown and evolved over the years not just in terms of flavor and the Fanta logo itself, but also, its target market. From being a wartime drink for soldiers, it has shifted focus to the trendy young teenager market while retaining the interest it had always invoked in its primary target market.
The Bottle and The Logo
Fanta had always made it a point to differentiate on the basis of taste and color. But it went a bit further and created a funky twisted bottle that was its very own take on the differentiation factor that set it apart from its more regular and mundane competition.
In its continued efforts to turn its USP (unique selling proposition) to an SCA (sustainable competitive advantage, the brand has never really stopped evolving. This way it has been saved from the inevitable stagnation that has been the bane of its competitors.
Fanta believes in the age-old adage: Eye view is buy view.” This is precisely why it’s all-new bottle gives it a truly unique look that has been expressly designed to ‘catch the eye’ of the buyer.
The Fanta logo has been similarly redesigned as well. In fact, this year, Fanta enthusiasts from all over the world will really get to enjoy the ice cold and refreshing favorite drink with an entirely new and fascinating twist. Yes, the good people at Fanta have not only changed the taste of this globally acclaimed beverage, but they have gone even further.
That is they have changed both the logo and the shape by creating a fanta’stic’ new bottle that has a has been endowed with a ‘one of a kind shape.
Switching from The Old To The New
This is not exactly a subtle change in their logo. On the contrary, the marketers at Fanta headquarters have really gone to town with their original logo design and have switched from their usual ‘lower case and well-rounded text’ to bigger and bolder upper case ‘hand-cut paper’ style of typography.
Another fun feature that enables the Fanta logo to stand out is the ‘smiley face’ that has been creatively weaved into the letter “A.” this gives the whole logo (and by extension the brand itself) a playful look in a really elusive way. Apart from that, the colors have also been given a ‘touch up’ of sorts. And they have now been updated to a much brighter version of the original drink. This change has been made keeping in mind the fact that Fanta is a unique drink that targets not just the multicultural youth of today’s Generation Z. But at the same time it also ‘aspire to inspire’ the core energetic spirit in all the youngsters of the world.
The design team of the brand did not just pick this shape and logo out of a hat. On the contrary, they took their time to come up with this brand-new logo and shape. In fact, it took them all of two years before they got their logo designed ‘just right.’
Creating a Brave New World
As far as the bottle is concerned, it ushers in a brave new world. Especially keeping in mind the fact that this unique bottle and logo has gone against the more traditional and symmetric designs that dominate the cold beverages industry, as a whole. The designer, Gregory Bentley believed that it was time to raise the bar and break out of the shackles of conventionalism. This is why he tried a hand at being completely different and in the process created a shape that has become a trendsetter for the whole industry.
The ‘Fanta’ brand is second only to Coca-Cola itself in terms of age, and it is currently available in around one hundred different flavors all across the world. This logo and shape have a dual purpose. It has to maintain ‘Fanta’s brand value’ by creating synergy between the old and the new designs so that the new one can really take off from where the ‘old’ left off.
The new one is now already available in certain select countries in Europe including Poland, Romania Italy, Serbia, and Malta. This newly designed logo has been crafted to create a sense of excitement amongst the younger audiences while the different taste will tantalize their taste buds.
The ultimate aim of the new logo is to attract the younger generation and at the same time retain the dynamics of the old taste, shape, and logo so that it will not alienate the many generations of people who have been enjoying this really refreshing drink from their childhood to their old age.
The new logo retains a sense of continuity with the old one, and at the same time it also stands out amongst the many other drinks on the shelf so that the consumer pauses and takes a look and buys the product.
There is no denying the fact that lead generation is an integral aspect of online digital setup. Lead generation is essential for every type of business. The process facilitates you to identify prospective clients so that you can match your target audience with brand’s offerings.
The significance of SEO lead generation is of paramount stature. It helps increase your brand visibility to prospective customers. With people and businesses becoming increasingly dependent on Google, in a bid to find the goods and services, the role of SEO is on astonishingly inclined plane.
It has been estimated that for around 60% of marketers, lead generation is their brand’s biggest challenge. Such a daunting task can be accomplished by making smart use of SEO blogs.
Blogging is a mighty effective SEO technique as it plays a crucial role with a number of things that are significant ranking factors. When you have a blog that has a huge following and is updated quite regularly with SEO blogs of high-quality, or is based on the topics relevant to your audience – it can strike a massive difference in the performance of your overall website visibility in the search engines.
SEO Trends to be Followed in 2019
Here are some top notch SEO trends that will help you dominate the ecommerce arena – escalating your revenues.
. Content Marketing
This is indeed an amazing option for brands that have high-quality and interesting content to share with the world. It can be a great bridge to connect you with your intended market as it can provide you with great search engine optimization for your website.
Not only content is critical from an SEO point of view, but the fact of the matter is, the copy that fails to generate interest of the reader will reflect poorly on the description and appeal level of the products as well.
. Social Media Marketing
The use of social media is at its all-time peak. Social media helps you refine the entire lead generation phase as it allows for a more objective and targeted approach. 62% of the marketers strongly believe that social media has proven itself to be an effective channel in lead generation. It presents the businesses a fabulous platform to interact and serve their customers.
Social media advertising works wonders, especially nowadays when you hardly come across a person who doesn’t has a Facebook, Twitter, or Instagram account. Advertisements running through these mediums are highly engaging as it facilitates you in setting up the location, age, gender, and interests among many others.
. Higher Customization
Customized marketing is not at all a brand new concept. It’s something that has been around for a while now, but growth and evolution has been simply magnificent. Now in 2019, customers have arrived to a level where they expect this personalization to reach a new level.
In the world of B2B interactions, 75% of consumers report that they expect companies to send them customized offers – keeping in mind their specific sets of needs and wants. More than half of the consumers expect the brands to be proactive in predicting their needs and make suitable suggestions in the first point of contact.
. Use Long-Tail Keywords
Using long tail keywords is on a definite rise. It takes 6 to 12 months for businesses to start witnessing growth in traffic via SEO lead generation techniques. Search engines prioritize websites that have been around for quite some time.
This waiting time can be reduced by the professional and expert use of long-tail keywords. These keywords include two or more phrases. The reason for the success of these types of keywords is they are less competitive and easier to rank on the search engine.
. The Era of Automation
The magical advancements of artificial intelligence (AI) and machine learning are being recognized. It’s not at all surprising that automation is quickly becoming one of the biggest lead generation strategies of 2019.
The research report at McKinsey found out that 60% of businesses are already in the process of adopting it. The aggressive uses of chatbots are one of the best uses of automation. With the help of these automated chatbots, you can easily provide 24/7 services to the clients, serving it to the best of your abilities.
Advance versions of these chatbots can even secure orders for your brand, paving the way for you to turn a lead into a client. Modern day marketers use automation to process and analyze data. For instance, a digital marketing campaign generates tons of data points.
SEO is a strategy that builds on itself, which makes it a scintillating aspect of online world. With the passage of time, the ability to generate lead through SEO increases as you figure out more innovative forms of content and web optimization. SEO trends play a vital role in giving the direction to the brand as well as site’s ranking success.
In the modern era, the relevance of consumer experience is at its peak. Customer experience design revolves around the phenomenon of putting the customer first – to build and deliver solutions that are both effective and enjoyable.
The game changer in online businesses is customer satisfaction. As products and services continue to emphasize customer experience, the key factor of brand differentiation is creating a brand experience that can trigger emotional aspects of the customers and tends to define the buying journey of a product.
The Importance of Brand Experience
Brands are typically defined by the experiences that they offer…
Helping is the new selling…. The key is making brand experiences easier, quicker, and smoother than anyone else. The more helpful a brand is, the higher the probability of its success.
You need to remember that customers want facilitation; all they look for is an omnichannel experience that engenders some sense of control into them.
The mega success of giants like Amazon and eBay can easily be boiled back down to the simple point of them making it extremely easier than other previous prevailing alternatives.
Consumers are flooded with a barrage of messages from various businesses, both online and offline on daily basis. As a result, it is more important than ever to build emotional connections between consumers and your brand, in a bid to hit and make mark in customers’ subconscious.
How to Create Better Brand Experience
Here are a few relevant tips that can be of significant help in building a brand experience.
> Know Your Customer (KYC)
Incorporation of Artificial Intelligence (AI) in retail branding is due to the opportunity it provides for gathering refined piece of information for their target segment (audience). This extensive knowledge about the market has substantially helped brands to come up with the kind of product that can quickly appeal to their clientele and fulfill their needs for long.
The brand Nike has emerged successful as a sports retail brand. Nike built an empire by broadcasting itself not just as a shoe store, but rather a brand that showcases oriented lifestyle. They have an impressive strategy when it comes to knowing their customers’ needs and wants.
> Engage Through Effective Advertising
We are living in an always-on world, so customers expect brands to be proactive in anticipating their needs and then come up with a quick solution to fulfill the said need. The communication (advertisement) of this solution needs to be sound and efficient.
Successful brands focus immensely on customer engagement; they target value creation, and not just revenue extraction.
McDonald’s has been thriving to use advertising to drive its business. The launch of their product “Happy Meal” has been quite impressive. This customized product offered an ideal platform to connect with mothers’ sentiments, through an ideal blend of emotional storytelling and rational reassurance to shift attitudes and make an impactful statement.
This was followed by the tremendous “That’s What Makes McDonalds” campaign, in which the TV commercial charmingly and engagingly told the truth about the ingredients of a Happy Meal – celebrating the food and connecting it back to the source.
> Make Use of Influencers
Influencer marketing is now the real mainstream and that too, with a good reason. Customers often rely on recommendations of other individuals they encounter on different social media platforms or through celebrity marketing like shoutouts or podcasts.
By associating yourself with an influencer who has trust in you and whose reach, resonance, and engagement meets your requirement, you avail yourself of the credibility that goes along with an already established relationship of interest.
Since almost 20 years, Starbucks release a special edition of their cups around the holiday season. Two years back, Starbucks decided to come up with something special. They released a limited edition of red colored cups decorated with 13 paintings made by customers from around the globe. This collaboration was done to add the personalization phenomenon into their marketing.
These cups became part of Starbucks’ #RedCupArt campaign, in which the customers were invited to paint. This option of painting was also available in stores.
Starbucks Influencer Choices
Starbucks made good strides in outreaching the innovative illustrators and invited them to express their valuable opinions regarding the holiday cup. Following are some of the influencers Starbucks linked with:
Sam Larson, an amazing artist from Portland. His love for coffee cups is quite evident if you go through some of his top content. More than half of his followers are artists themselves.
Heather Rooney, an illustrator and a renowned YouTuber with more than a million followers. While going through her followers, you can see that almost 64% of her followers are quite into art, drawing, and design.
Kelly Klapstein, a lettering artist, who is quite a regular when it comes to posting on her Instagram channel. She posts lettering videos that are being watched by thousands of people, and hence a good pick for influencer marketing.
Successful brands have a strong identity that consumers can relate to. The chief reason for their success is the ability to gain deep understanding of psychology of their audience. Brand experiences are a great way to showcase your thought leadership and convey it to the consumers. Brands have been amazingly effective in communicating the great experience into the mind and heart of the customers.
In the present era, videos in the workplace aren’t just limited to only marketing and training. It’s also a sales tool that drives conversions and purchases.
Humans love binge watching as our brains process videos 60,000 times faster than text.
Videos are entertaining, visual, and massively underused to convert leads. Despite this, having a video on the landing page can boost conversion rates by 80%.
There is no denying the fact that videos have come a long way since the early days of the internet inception. In fact, 95% of people have watched an explainer video to know further about a product in detail. This makes it a fascinating medium and tool to integrate into your firm’s sales program.
With the correct pack of tools, your marketing department can efficiently and reliably fill the top of your sales funnel having an ideal prospect, which can considerably facilitate in moving them along the on-boarding process faster.
According to a recent survey by Content Marketing Institute, 62% of content marketers termed videos extremely effective and beneficial for the sake of higher audience engagement, and lead generation.
How Video Marketing Works At Different Stage Of The Funnel
Normally, the marketing funnel can be broadly categorized into the following categories.
Here’s how videos comes into the equation with each stage of the funnel.
In this stage, your potential customer is having a problem, and you have a solution, it’s just that you haven’t found each other yet. What better medium of connecting with each other, than videos.
Successful marketers take this opportunity to come up with a kind of video that tell people about your brand via videos that appear in targeted search and social media ads.
In this phase of consideration, people are aware of the problem, and are looking for solution. You want to help them with their decision process.
Videos are not only a useful medium for transmitting tons of information in a short period of time that can be beneficial for the intended market, but they are also quickly becoming a preferred medium for content consumption online.
III. Decision – Conversion
The decision stage is the conversion time for your potential customers. They have already done the research at their end, taken the feedback of your offerings, and are almost ready to sign up.
Video is an efficient conversion tool as it gives viewers a revealing inside look at the brand, and the different offerings it has. Since emotion is quite a strong factor in the process of decision making, videos at this stage of the funnel benefit a great deal from a human touch to pack an emotional punch.
How Brand Are Using Videos
Brands are looking to come up with those brand value that can serve the purpose of creating their UVP, Unique Value Proposition. It can only be possible and effective once they have complete understanding of their marketing goals, and the demographics of their targeted audience.
This is just marketing short-speak for the purpose of creating an outline about your content, and the reason of being it special.
* Reebok’s “25,915” Days Campaign
Grab Attention in the first 10 seconds:
Your potential award-winning 3 minute video is worth absolutely nothing, if you don’t hook up with the audience within first 5-10 seconds, then only you can have dividends for your efforts. Internet users typically have a quite short attention span. Best brand videos are the ones that can capitalize in the initial few seconds.
In Reebok’s “25,915 Days” campaign, they grab attention within first 10 seconds of the video by broadcasting the woman from the opening sequence, when she is younger to go with some creative placement of numbers that matches the theme of their brand video.
The content of your video should be interesting and compelling. There is no point in taking the same old content that has already been published in hundreds of other places.
Videos, especially brand videos, allow you the liberty to be more expressive about the offerings of your brand in a bid to depict your values to your precious customers.
The video from GoPro has done exactly that. Out of all the user-generated content GoPro could have enticed to forward their typical adrenaline-junkie targeted marketing, they rather chose to put money into post production of the video.
The reason this video scored big was because the people at GoPro saw a good opportunity to showcase a different side of their values that don’t always get seen in their traditional and standard marketing.
The video caught the eye-balls across the globe, as it was quite inspiring, and compelling. It shows the importance of humanity. These sorts of gestures televise wonderful feelings to have people associate with your brand.
Video is an effective and persuasive medium; it’s highly engaging and leads can use it to make their way through the entire funnel at a rampant pace. You only need to set up content journey. If you want your video to be successful, then map your content to the funnel, set up your ideal content mix, and connect your video marketing to ROI.
Without even a shadow of doubt, Instagram is one of the most important and most powerful marketing mediums of the present era. It is such a wonderful blend of content marketing, and communication service. It has all the potential and capacity to drive fabulous engagement, and above average return on investment for a brand.
The growth of Instagram users has been absolutely phenomenal, which the following chart illustrates. The number of monthly active Instagram users has been on an amazing inclined.
According to eMarketer, Instagram has brought in $6 billion in global mobile ad revenue in 2018.
Top Instagram Marketing Hacks
Here are some of the most effective marketing hacks you can use on Instagram
Post between 9pm and 8am
The most effective time to post on Instagram is between 9pm to 8am. The prime reason for this is that fact that most users prefer to wait until they are done with their office. It is quite amazing how much difference it can make in the eventual outcome. This also plays a pivotal role in increasing brand visibility.
Use Emojis to Profile
Emojis can lead to 47.7% more interactions on Instagram, as per Quintly. An authentic research indicated that when we see a smiling face online, the same parts of the brain are stimulated as when we look at a human face, hence they actually show a real effect on human beings.
More than 60% of Instagram accounts use emojis. It is a good idea to limit it to one to two emojis per post. In fact, you can even put some in your Instagram bio.
The best ads on Instagram are the ones that don’t particularly look like ads at all. You would never want to give an impression to people that you are trying to sell or trap them into buying something.
It is strongly recommended to avoid using stock photography at all costs. Instead it is the preferred option to create engaging lifestyle photography that broadcasts the functions and features of your offering in real situations. It has proven to be an influential tool in driving sales, as pictures help communicating the brand’s message better than dull and boring text.
Share Instagram Pictures on Other Forums
Instagram photos are probably some of the most amazing and flattering images you can have. The best thing about Instagram is, when you upload your photos; you can share them on other mediums like Facebook or Twitter.
This cross channel sharing of visual content is a good innovative way of making quality inroads into your segment. Consequently, this sharing has done wonders in improving engagement levels, which in return has boosted the sales volume.
Utilization of Instagram Carousels
The Carousel enables you to upload up to 10 photos in one post. If you have a long list of pictures to post without adding them into separate posts, then this is the feature you want to use.
A carousel ad allows you to place multiple photos or videos within the same ads. These photos or videos can then easily be swiped through by users who encounter your ad in their feeds.
Constant Monitoring of Comment Section
Reviews are a quite a precious piece of words in the current online digital hacks. Improper remarks can substantially hamper the image of your brand. Customers like to be responded, they perceive it as a matter of respect.
If you have left a comment, and later felt pang of regret, it’s never too late. You simply need to go to the offending comment, and click comment to access the comment screen again. Swipe the comment you made to the left, and then you will see the garbage appear, and then tap on the can, and select delete.
Use of Videos for Storytelling
One efficient way of reaching out to your aimed audience on Instagram is by creating and launching scintillating and captivating ads that run within the Instagram stories section of the platform.
According to Instagram, over 400 million accounts are now using this feature quite actively. These stories represent a massive opportunity for business owners who are quite willing to invest time, energy, and money in a bid to create unique, entertaining stories that users can easily see and interact while viewing different stories from the people they follow.
Instagram remains one of the most relevant social channels for your business. This channel of social media is surprising people with its potential. Building an audience on a platform like Instagram demands strategic effort in depth. If you want to make 2019 the year Instagram pave the way the growth of your business, then the above mentioned marketing hacks can considerably help you.
Designing an ecommerce website is not an easy task as it requires extensive planning, especially if you want the website to attract new customers’ day in and day out. Ideally, the best ecommerce website design makes the entire process of online buying stress-free, easy and quick.
According to Diceus website, no matter how good your advertising strategies are, they are of little use if you are losing customers due to a poorly optimized website design. To ensure you get more traffic with maximum conversions, here are 11 tips for cool website designs that will keep your customers coming back for more each time.
1. Keep it Simple
While designing your ecommerce website, keep things as simple as possible. Avoid integrating unnecessary elements that will hinder your target audience’s experience. Pop-ups and banner ads will not do you any good, as they only serve as a distraction and nothing more. The cleaner the design, the more sales you will get.
2. Branding should get Top Priority
When it comes to shopping online, people rather stick to established brands. If your website is faceless, it will look like a scam. To drive sales, you will need to build trust, which is only possible if you spend time on branding. The best ecommerce website design incorporates the business’ brand identity and somehow reflects their culture.
3. Think like a Customer
To connect with your audience, you will need to think like them. Ultimately, there are just a few things your customers will want from their experience this includes a well-designed, easy to navigate site that makes shopping online hassle free and straightforward. If you want your site to succeed, you better give your customers exactly what they want.
4. Use Colors Extensively
Choosing the right colors for your website is not about selecting your favorite color and making do with it. Believe it or not, color is a powerful tool. If you understand the psychology behind it, you can drive some serious sales to your website.
Remember, different colors inspire different feelings. For instance, if you want people to go ahead with a purchase, use a powerful color like red. However, if you want to increase your credibility then you will need to use blue in your ecommerce website design. Each color palate has its own effect on the viewer, so carefully choose the aesthetic facet of your website.
5. Use High Quality Images
it is a known fact that high quality images increase conversions. People will not buy from you if they do not know what the product looks like. For this reason, you will need to show them by providing high quality images. Take professional images from different angles, it will go a long way for your website and brand.
6. Ensure your Content is Readable
Crafting long descriptions will do you no favors, as people will not read it. Break up your content, whether it is a blog post, product description or an about us page. The idea here is to provide content that is easy to scan and read. Keep paragraphs and sentences short, and for key information use bolding. Bulleted lists can be used to break down blocks of texts as well.
7. Your Website should look Professional
People will not hand over their personal information to make purchases on your website if it does not look professional. You will need to invest considerably to make sure your website looks top notch.
There should be no misspellings or typos. The color palette, font and footer design needs to be consistent on every page. Each and every button and link needs to work. The point being, if you want to be taken seriously, you need to show your customers that you take them seriously too.
8. Don’t Ignore Social Media Platforms
Another great way to build trust is by integrating social media platforms into your website design. There are plenty of ways you can show potential customers what others have to say about you. This can include ratings and testimonials section. The more people see others have had a great experience with you, the more likely they will purchase from your site.
9. Product Categories should be easy to Navigate
Avoid clunky product pages, as they will kill sales faster. Instead of having ten different menus for everything, make sure you have easy to navigate product pages and categories. The easier you make pages and categories to navigate, the easier it will be for your customers to find exactly what they are looking for.
10. The Checkout Process should be Simple
Your checkout process should be as simple as possible. If it is overly complicated, your customers will head to your competitors instead. The checkout page must be simple, easy to navigate and clean. Give your customers the choice to purchase as a member or a guest. The process needs to be crystal clear and once the purchase has been completed, redirect your customers to a confirmation page so they know everything went smoothly.
11. The Website Must be Responsive
To capture more customers, you will need to cater to mobile devices. Your website design has to be optimized for phones and tablets. If it isn’t responsive, you will not able to convince mobile users to purchase from your website.
There is no denying the fact that designing an ecommerce website is not an easy task – but the aforementioned ecommerce design tips will give you everything you need to make sure your website looks great and help converts at the same time.
The digital world requires businesses and companies to create a brand identity to reach their true potential. If you own a lackluster brand, you will need to up your game to ensure you stay ahead of the curve. With a powerful brand identity, you will make it possible for your target audience to relate and understand what your brand really has to offer. If you want a powerful brand identity design, then you are in luck, as you will find everything you need right here.
Identity your Purpose
Every brand typically serves a purpose, what is yours? With a brand purpose you will be able to position yourself more effectively. If done correctly, it will make your service or product more desirable. In this day and age, consumers focus on brands that have a purpose beyond keeping shareholders or investors happy or doing business.
It is the duty of the CEO, founder and brand owners to establish a purpose and also make sure it reflects through the organization. This will not only motivate employees, but it will motivate potential customers as well. When people are motivated, they will surely help you in building a powerful brand identity.
If you are having a hard time with the communication of your brand purpose, try to identify how your product or service is making lives easier, changing lives, being a resource or solving challenges. In the end, this is why people will choose to do business with you, not only because you offer an outstanding product or service.Understanding this will bring you closer to creating a powerful brand identity.
If it was not obvious enough, you will need to differentiate yourself from the rest of the crowd. This will help your business in the long run. When creating a powerful brand identity, you will need to consider your business’ uniqueness.
When communicating with your target audience, you need to explain how you are different from your competitors. To do so, here are three factors that will do wonders for you:
This refers to the respect or honor shown towards your brand. This should be your first goal while creating a powerful brand identity.
Recall is the extent to which a product, service or brand name is recalled. With a powerful brand identity, you can make the process easier than ever before.
Once you have acquired recall and reverence, it will automatically lead to an increase in revenue.
Focus on Brand Visual Identity
What people see should reflect across the board for your brand. Popular brands like Nike and Apple manage to nail their visual identity with their brand message each and every time. You too can stand out by understanding a few things that contribute to your overall brand visual identity.
To build a visual identity that clearly reflects your brand message, you will need to consider the following questions:
How do you want people to act, respond or feel about your brand?
When it comes to creating a powerful brand identity, it may look simple on paper. To gain power, you will need to be respected. Respect can only be established by what you are saying and how you are saying it. Believe it or not, what you write or speak becomes a part of your brand communication.
The content on your website, a conversational email or a headline that attracts social media attention – they all contribute towards a powerful brand identity. To effectively communicate your brand message, take the following questions into your consideration:
What stands out about the way you speak?
Is your content perfect all around?
Are your headlines click-worthy?
Deliver Real Value
The way your services, products or offerings benefit your target audience is vital for your digital brand. What value are you actually delivering? To identity, communicate and enhance your brand value for maximum impact, consider these questions:
What are your strengths?– Knowing what you do well is necessary to define the necessary elements of your brand value.
How are you sharing your uniqueness?– Find out about what the world looks forward to from you.
What are you doing to increase value?– Even though you may be an industry leader, you can never stop learning.
Creating a powerful brand identity does not have to be difficult or complicated. Pay close attention to your product or service to evaluate how it solves problems, makes lives easier or is a valuable resource. Then, consider your brand’s uniqueness to position it properly. Earn respect by being careful about what you say and the way you say it. Deliver real value so that your brand benefits a powerful brand identity.
If you already curate blog for commercial purposes, it is likely that you already understand and appreciate the importance of business blogging. However, do you know you can optimize your blog posts in order to make them more search engine friendly? You can actually use blogs to personalize your brand identity and streamline your SEO strategies.
Research shows that organic search tends to drive an estimated 51% of traffic to B2C and B2B websites. As a result, the importance of SEO as well as enhancing your website’s organic presence is widely accepted. Keep in mind that blogging is one of the most effective tools in most digital marketers’ toolbox. This is exactly why marketers consider blogging and SEO to be synonymous to each other.
Does Blogging Help with SEO
Blogging is great for SEO as it helps considerably with a number of aspects which are crucial ranking factors. If you have a blog that is updated frequently with posts that are relevant and high quality, it could make a considerable difference to how your site performs in various search engines.
Here’s how blogging helps with SEO.
1.Keeps your Site Updated
Publishing blog posts regularly is a very natural and logical way to update your site frequently; it signals to various search engines that it is being taken care of and is a great place to send users. This is why a new blog post at least every couple of weeks would show those ‘bots that your website is active.
2.Keeps Users on your site for Longer
Note that Google’s priority is offering people who perform searches with relevant information, so they will come back to use Google again.
A person who comes to your site from a blog post which shows up in search result will have more persuasive reason to stick around longer and read the entire thing compared to someone who happens to land on a webpage with less text or information. A good SEO blog will entice your users to stay on your site for longer and improve your traffic ratios.
A lot of SEO is mainly about links and internal links are usually the easiest ones to get as you could create them on your own. Not including internal links on your site that conveniently point visitors from one webpage on the website to another is perhaps one of the simplest SEO mistakes one can make.
Although you may find some reasonable internal linking possibilities on your site’s main page, as soon as you begin publishing relevant blog posts, the opportunities would really blossom.
SEO Blog Tips
1.Maintain Keyword Density
It goes without saying that keyword density is a vital aspect for better ranking. Stuffing your keywords will lead to over optimization while too less may lead to lower ranking. It is often better to maintain a ratio of 2 percent per post.
Do not stuff keywords in order to manipulate search engines. However, after you finish writing, you could analyze your entire post to determine suitable locations where you can insert these keywords without distracting readers.
2.Do your Research
For on page optimization keyword research is essential. It is likely that you’re naturally inserting keywords without simply realizing it by offering valuable and relevant content on a specific topic. That being said, there are a number of great tools and techniques to find related keywords that are relevant to your blog post which you might not have even considered.
The Google AdWords Keyword Tool as well as semrush.com are both incredible tools that enable you to find relevant keywords and even spy on your competitors to determine what phrases and words they’re targeting in order to draw traffic to their websites.
3.Optimize your Images
When you upload an image or photo to your blog, make sure you incorporate keywords into your file name while filling out the alternate text field using brief and keyword rich description of your photo. This will help optimize your blog for search engine purposes.
4.Capitalize on Social Media Shares
There is no denying that there are plenty of great benefits of sharing your blog posts on various social media platforms:
1.It helps keep your social media websites relevant and current.
2.It keeps your audience fully engaged.
3.As social signals are usually included in ranking algorithms, it helps improve SEO results.
4.Social links also help raise referral traffic.
We would recommend that you always share your blog post on different social channels as this will help enhance your social media branding by a huge margin. It is advisable to share a few sentences that describe a brief summary of your post or an excerpt from your post. Also, remember to include all keywords you’re targeting within your social media posting since these social signals could help with rankings.
5.Give Readers the Chance to Subscribe to the Blog
You should include prominently place RSS and Feed Subscription Buttons while offering viewers the opportunity to subscribe to the posts through email when possible. This will allow all your blog followers to get instant notifications of your latest blog posts without periodically checking your website for new content.
Whenever you mention another blogger or an article in your post, make sure you include the link to the specific information that you’re referencing. Not only it is good blogging etiquette, but you are also likely to get lucky and get a link back. Remember that quality links are an extremely valuable commodity for any website that is looking to rank higher in various SERPs.
The aforementioned SEO tips have been designed to help every business improve their marketing strategies and effectively use blogging as a digital outreach channel. People love blogs, so why would you not capitalize on the vast benefits of commercial blogging.
As the New Year has just started, marketers all over the globe are thinking about all the new design trends this past year have brought us. The year 2019 will be a challenging and fascinating one for brands all around the world. We are constantly tuned in and aware of the trends that dictate the trajectory of the market. Reflection of these trends is critical and preparing for the future is paramount in today’s digital era.
Many designers are taking their own roles in the events of 2018 and are using their own creativity to curate unique designs. The perceptions about the new design trends vary from individual to individual. However, one thing is for sure the new Ecommerce design will be quite creative, interactive and captivating.
Top Design Trends for launching the New Year
Here are the top five trends that you should keep on radar for the year 2019:
1. The Role of Artificial Intelligence (AI)
Humans are hypothetically on a cusp of the single largest revolution in technology, you can also call this the next industrial revolution. It has been forecasted that designing as a practice is going to evolve quite swiftly. Artificial Intelligence designs will be the new face and role in the AI industry, just like movie directors have a vital role in making movies, without the director there will be no movie. These AI designers will head multi-disciplinary teams in the formation and design of webpages using AI.
It is worth noting that we are rapidly advancing in perfecting deep learning algorithms and machine learning properties. We are reaching a level of perfection in a number of different aspects which AI can marvelously do for us and at the same time, we are compiling a pile of extremely narrowly focused functions, all of them disjointed as a whole.
It is more or less like building an artificial person but we are starting from all parts of the brain at once. Artificial Intelligence designs stand out to become the most exciting practice in the history of commercial entities. The emerging face of this segment has taken the world by storm.
2. The Use of Vivid Colors
Use of bright colors for everything from backgrounds to images to user interface elements has been one of the most prevalent graphic design trends of 2018 and these strategies are expected to be an integral component in the new web design trends of 2019.
If you have noticed that the world of design feels a little more colorful lately. You would be spot on. Splashes of electric yellows, bright corals and vivid blues are replacing the reserved colors of the previous years. It has been observed that more brands and designers are adding vivid colors to their palettes for 2019 in order to immediately entice potential or current clients.
Last year was a catalyst in terms of branding, advertising and packaging as businesses prioritized simplification in each of their strategies. Hence, it should not come as a surprise that businesses have adopted this approach for designs and illustrations as well. Due to the incredible popularity of simplification and reduction, this trend will continue to prevail in the following year.
3. Effective Focal Points
Another trend to look out for in 2019 is the mega use of bold fonts and type-faces. Many companies have personified the use of these focal points. Take Adidas as a prime example of how effective this new webpage design trend really is and how they have used it across all of their marketing channels.
As you can see from the above image, the bold font makes it quite easy to read the text on social media feeds and on mobile devices. It facilitates in instantly projecting strength, innovation and individuality. It is important to understand that these bold fonts are often the supporting partners to other design elements which will contribute to your conversion rates. The synchronization among the different processes involved is of paramount importance. Consider using these bold fonts with other trends to get the most out of your marketing efforts.
4. Handmade and Organic
While colorful, geometric, 2D vector still dominate the web design landscape. There has been somewhat of a counter-trend, in the form of illustration which is organic and handmade, even if these creations are digital.
One look at the image above will leave you curious and quite intrigued, which proves how effective this new web page design really is. These new design trends have a huge potential of being an effective tool in the coming year as numerous brands are working on handmade and organic design which can serve the purpose for the broadcasting of the brand and its message.
5. The Existence of Gradients
Gradients are one of the most effective elements in any Ecommerce design. These gradients give the designing dynamics more depth and intensity. Plus, like some of the other rising graphic design trends, they look amazing on mobile devices. These gradients will not only attract your user’s attention to important information but it will also help continuity throughout landing pages.
With the presence of vivid colors and futuristic patterns, these elements feel right at home with some of the other graphic design trends in 2019.
The Bottom Line
The current e-commerce website design standard is quite effective in guiding visitors through the purchase cycle. The competition globally has become quite fierce and the margin of error is constantly shrinking. One simple mistake could thwart every marketing effort your business implements.
Web designers are working hard to come up with fascinating designs which can effectively convey a brands message. All of these new design trends have completely changed how businesses engage with their clients and how they entice new users to invest in the business. So if you are currently contemplating a new web page design, consider the aforementioned trends to get the most out of your website.