Launching just about any new website can turn out to be a singularly daunting task. And as the precious weeks turn to months, you feel that you are losing out on different opportunities and become really frustrated.
However, instead of feeling overwhelmed, you should try and treat your just website like any other brick and mortar business. That is, a site that is constantly changing and growing, and it is based on exactly how your potential customers may respond to your marketing strategies.
Remember, your website doesn’t have to be excellent the very minute you hit the publish icon. It is a good idea to follow a few important guidelines to ensure that you are launching a site that is not just secure but also easy to use. After all, your website has to be absolutely full of useful information.
Once you have chosen your launch date, it is time to buckle down and really go to work! You must always keep track of how the work is progressing, and you should also tell other people about your new site and when it will be up and operational. Once the domain has been registered, you can also place a ‘coming soon” place holder.
Step Two: Pick A Nice Web Building Software
A quick search engine search will easily show that there are many options when it comes to choosing any specific website platform. This is why it is important to do your due diligence and research so that you will be able to find that one fits in your budget and suits your needs. You also need to look at your business needs and the technical skills and website preferences of your users.
Step 3: Choose a Really Nice Domain Name
The domain name you choose is the central location of your online address. I.e., it is what appears in the address bar of the web browser whenever a visitor comes to your website. For example, any custom and personalized domain (e.g., www.mybusiness.com) will also help the business look highly reputable to the visitor.
In fact, the relevance of this step in your website evaluation checklist cannot be over emphasized. This is because it is absolutely critical in maintaining the site. If you get a cheap and unreliable host, you will be vulnerable to long blackouts and periods where your website will remain unavailable.
Step 5: Focus on The End User’s Experience
The user experience, or UX for short, is a central component of your whole website. It relates to two distinct but equally important elements: navigation and design.
Your website should be very easy to navigate, and the visitor should feel that he is at home. Furthermore, the design should be esthetically pleasing and eye catching as well. This holds ever more true for a mobile website as well as an online business too. Every individual page should focus on how it can help the customer solve a problem, or it should focus on imparting knowledge and value addition to the target audience.
Step 6: A Consistent Feel and Look Is of Supreme Importance
If you have a blue page in your ‘about us’ section and a green one in “our team’ than it will jar the eye. You already have your logo in place, all you need is a theme, and that will come only with consistency in color and design.
Step 7: You Simply Must Create Compelling Content
The age old adage ‘content is king’ holds as true today as it ever did before. As a matter of fact, from important meta keywords all the way to value addition to attracting organic traffic, it’s always good content that comes to the rescue of even a moribund website.
Your content must be SEO friendly. That is, it should be optimized for search engines so that it will make it to the top ten of the popular search engines.
Step 8: Test It for Usability
If your site is not user-friendly, people will not be interested in staying long, and they will ‘bounce. It should be readable; the pictures should be clearly legible and not too small, and it should come packed with a host of features that can enable the user to share it on his social media walls and accounts.
The website audit checklist should also include how it can work with mobile phones since they are now supplanting notebooks and PCs.
Step 9: Always Try and Keep the Site as Secure as Possible
Safety and security, especially for an online business website, are of extreme importance. The site should also have all relevant HTTPS and SSL certificates. This holds true even if it is not geared towards an online cash transaction platform.
Step 10: You Should Sign Up for Analytic Software such as Google Analytics
Such a platform will easily let you know who is visiting your site and when. This way, you will be able to keep track of your target audience and also make sure that your bounce rate remains low. If it becomes high, you can take steps to decrease it. All of this is only possible if you are constantly analyzing your site.
In light of the above, we can safely conclude that the above 10 step website audit checklist is absolutely imperative if you want to make a successful and popular website.
Keyword research is a process where you identify popular terms that people search for on search engines like Bing, Google, and so on. These keyword search terms are then incorporated into content, so that it ranks higher on a SERP (Search Engine Results Page). Keyword search analysis is an important part of SEO (Search Engine Optimization).
The entire process involves choosing topics for your content that focuses on specific keywords for which you want your content to rank.
How to Research Keywords
In order to decide what keywords may work best work for your business, you need to identify your buyer’s journey and buyer personas. The buyer’s journey is important for numerous teams in your organization; its usefulness is not limited to the marketing team alone. For instance, your sales team might find it a lot easier to determine what approach works best for your potential customers.
There is no doubt each user has their own unique journey, but finding out as much about their goals, intent, and demographics provides you with countless keyword ranges. This is also why it is important to work on a content map, as it helps you plot your buyer’s journey and buyer personas on a map, giving you valuable insight about what content you are missing out on.
Once you have clearly defined personas, plan for the keywords you want to rank for and those you already rank for.
A simple process to follow would be the PIE method; which stands for Protect, Improve, and Expand.
This portion is primarily concerned with keywords you already rank for — keep them locked as they are. This includes keywords associated with your product or service.
Here, you deal with opportunity keywords. Your rank can lie anywhere between second to tenth on Google search result pages, these “low hanging fruit” keywords can be tweaked to increase authority.
Finally, and most importantly, this portion deals with opportunity terms that fare well in PPC, but have little to no visibility in organic. These keywords have a low probability of ranking on the top ten pages on Google.
Search Engine Keyword Research Best Practices
If you lack SEO keyword search, it is high time you take the necessary steps to up your game before you lose to your competition. To aid you in your endeavor, here are some keyword research best practices for you to consider.
Capitalize on Trending Topics
There is no need to complicate things. Sometimes, you do not need strategies or campaigns with unique content.
All you need to do is to check on the latest trends. Don’t overthink it, but it takes time to create relevant and fresh content.
Improve Your PPC Performance
Most companies think they can throw money at a problem to make it go away. Due to this, they only solve their problems by throwing their money at it, which means they have lesser finances to experiment with.
What these companies do not understand is that it is not money that is important, it is time. Marketers simply do not have the time to guess what keywords are going to work. To solve this, they can use Google to provide those much needed keywords.
You can start searching for keywords using a service or product name. Look for related keywords for relevance. Look for keywords that are pretty close, but something that is much more popular.
Once you have found enough keywords, load them into Google Ads.
Analyze Your Competition
When it comes to SEO, the idea is to outdo your competition on search engine results — find who your competitors actually are. You will also need to find out how they rank for keywords that you want to target.
To find out more about your competition and their strategies, you can use tools like SEMrush’s Position Tracker. Simply enter your competitors’ URLs, and the tool compares your rankings with those of your competition.
There are many tools that not only provide you with organic keyword results, but Google Ads as well. This way you can see what keywords are used by your competition for their ads.
Pick the top three competitors and analyze their strategies off-site and on-site. Look at their Meta titles and Meta descriptions. Check out what sites are linked back to them. See how well their pages are structured.
Use Keywords in the Right Places
Keywords need to be incorporated into the headings, Meta titles, and Meta descriptions on your page. They must be used appropriately, throughout your written content.
Think of it this way: every web page is an optimization opportunity — do not just focus on your homepage.
While optimizing each and every page on your website, target 2-3 keywords for each page. Of course, this means you need to plan what keyword phrases will be used on which pages.
Writing unique content around keyword phrases is an art. For this reason, be careful about the words you use and how you use them for maximum search ability and readability.
Keep in mind, keyword research is not a list of boxes you need to tick off. Take it seriously as a consistent and comprehensive activity for your next big marketing idea.
Use keyword research to constantly tweak your strategies based on what your customers search for. Then all you need to do is to figure out how you can do an even better job than your competitors to give them what they want.
Most of us receive an unspecified number of e-mails everyday – and most of them try to convince us to buy something. There are so many of these emails that clutter our inbox and we end up deleting them without reading any.
On the flip side, if you are engaged in email marketing, you would want each one of your emails to be opened and read, and ultimately translate into sales. For this purpose, you need to create emails that are engaging, captivating and convincing.
Why Email Marketing
Above is a comparative analysis of marketing channels that offer the best Return on Investment (ROI). As you can see, email marketing channel is well ahead of its peers.
A successful email marketing campaign has three basic components: getting leads, making sales, and retaining customers. When you plan an email marketing strategy for ecommerce, you must keep these three basic components in mind.
Serving as a guide to email marketing, this article provides you with some tips and tricks that will serve to enhance your ROI with the help of email marketing.
Create a Catchy Subject Line
The importance of the subject line of an email cannot be stressed enough. The subject decides whether the receiver will open your email or simply delete it without reading.
One effective way of increasing the email open rate is by adding a sense of urgency in your subject line. You can make your sales offer time-sensitive so that the receiver is convinced enough to open the email and does not miss the opportunity to obtain an exclusive deal.
It’s All in the Words
One of the ecommerce email marketing best practices is the clever and concise use of words.
You have a catchy subject which compelled your target audience to open your email. Now what?
Your aim is to sell a product or a service — anything you write in your email should engage the recipient and eventually close the sale. There are a few words that are regarded as power words — make ample use of these words, such as ‘the best-selling’, ‘latest improved version’, and ‘sensational’ etc. These words render your product / service as more appealing.
Compare the following two lines:
1. This is a very good offer.
2. Embrace yourself for the new and sensational offer.
Which line do you think is more appealing?
Of course, the second one. By simply adding two adjectives to the line, you have changed the entire perspective of the receiver. The first one sounds generic and boring, while the second one seems full of energy.
Get your recipients to feel the excitement. They must feel how good it would be to wear the t-shirt your company is selling. How it will allow them to save money if they purchase the product within the next fifteen days.
For example, when a company chooses its logo, they want it to be attractive and impressive. They want their target audience to be impressed by it, which is why they look for something that makes their logo special — like Baskin Robins has the 31 in the middle because they have 31 flavors! Just like this, your email should be full of energy and you must look for a reason why your email is special for the recipient.
While drafting your email, you must keep in mind that your recipient must feel important. You should not address them with a generic name like ‘dear recipient’ or ‘dear subscriber’. They must be addressed in such a way that every one of them should feel as if you are addressing them. This will add exclusivity to your email.
Segmenting Your Recipients List
Everyone is not interested in everything.
An academic will be least interested in your running shoes. Likewise a sportsperson will not be compelled to buy the latest research paper on Shakespeare. This means that you must first divide your recipients’ list into proper segments, and then send marketing emails that are specifically targeted. This results in a notably higher percentage of success.
There are several criteria’s by which you can segment your list. These include (but are not limited to) cultural background, geography, purchasing history, and past behavioral data of a prospective customer. Eventually, the burden of segmenting falls on your shoulders. You must decide how your list should be categorized and who should fall in which category. Just keep in mind that everyone in your list should get the right email – something in which interests them, so that they intentionally move towards your landing page.
Send- Don’t Spam
Once you have all the basics of an email put together, you need your target audience to read the email. Design a drip email campaign to send your customers or clients information using best email marketing tools at strategic intervals. Drip emails save time and energy because they are created in advance and send out the right message at the right time while increasing brand awareness. Eventually, they improve your open rates by up to 70%. The idea is to choose a trigger, identify an audience, craft a suitable message and maintain the drip consistently over a period of time. A good drip campaign delights the recipient, and they don’t realize it is pre-written and automated.
The Final Word
Ecommerce email examples are abundant over the internet. There are also ecommerce newsletter best practices which you may consider. In simple words, you can find just about any kind of email that you may be seeking. This does not mean that you can use any one of them for your specific purpose.
With the help of the above listed trick and tips, you can make sure that your recipients don’t delete your email without reading it. It must catch the eye of the recipient, and in the end, convert into a sale. Only then your objective will be achieved.
Not very long ago, most people considered social media websites, and particularly Facebook, for teenagers. However, over the past few years, Facebook has evolved into a potent advertisement channel for reaching a wider niche audience.
Number of social media users worldwide from 2010 to 2021 (in billions)
The above chart shows that the number of global social media users will cross 3 billion threshold by 2021 — most of them will be using Facebook. The increasing use of smartphones and other mobile devices will further fuel Facebook’s penetration among the general public through its app.
Widely regarded as a site for social media interactions, Facebook has slowly morphed into a highly effective – and competitive – marketing tool.
Businesses and entrepreneurs who had the vision and the understanding to decipher Facebook’s marketing power in advance, were the first to tap into it for the purpose of generating leads for their products and services. The exponential scope of Facebook can be comprehended by the fact that every day, more than 3 billion goods / services are liked / disliked, and commented on through this social media website. This translates into a huge opportunity for businesses to present their products / services to an unimaginable number of people who feel connected to your brand by virtue of watching it almost every day.
Some of the benefits of Facebook online, marketing are listed below:
One of the most notable benefits of Facebook business marketing is that it is extremely cost effective. In fact, it is regarded as among the cheapest channels for advertising your products / services. While traditional media channels like television, radio and magazines charge a lot of money to deliver the message through your target audience / customers, Facebook does the same for far less amount of money.
Effective and Efficient
There are certain businesses that pride themselves on their after-sales service and the level of engagement with their customers. For such businesses, traditional media does not provide the tools that Facebook offers. The social media website, offers prospects of interaction between company and customers in real time. Prospective customers can also avail opportunities of obtaining information about a certain product / service. Customer queries can be noted and resolved within minutes.
Attribution is a term that is used to denote the number of times a customer looks at the company’s brand. It is a common belief that the more a person looks at your brand, the more chances that he / she will eventually become a customer. A case in example could be McDonald’s golden arches logo.
The chart above shows that the reach of Facebook is much more than its peers. This increases your customer attribution because avid Facebook users may stumble upon your brand more often while surfing the web, raising the chances of customer conversion manifold.
There are several ways of diverting web traffic towards your own website with the help of Facebook. For example, there is a prospective customer who has seen your Facebook page, and wants to know more about your product / service. For convenience of such customers, you can add a link to your own website in your Facebook page. This link will take them directly to your website where all the necessary information is readily available. Similarly, you can also link your blog posts.
For successful marketers, there is nothing better than finding the right people for marketing a product / service. If a person needs to buy a vacuum cleaner, he will be least interested in the best guns available in town. Facebook allows you to identify needs of its users and carve out a niche market for your product. This saves time and efforts that may be wasted on people who are not interested at all.
There are billions of people all over the world who use Facebook on a daily basis. This simply means that this social media website reaches billions of people within no time. The diversity of Facebook users is enormous whether geographically, culturally or linguistically offering a wide range of basic population to whom you offer your product. Such a huge and user-friendly database is a God-given opportunity for anyone who is seeking to position himself as a major producer of any given product.
When it comes to Facebook page marketing, guessing is simply out of the picture. Results of Facebook marketing campaigns are easily measurable. Every click is recorded and every conversion is reported. A simple conversion add-on helps you track your entire advertisement activity. It also reports how many conversions you achieved through Facebook. Facebook does not offer you guesses. It offers numbers that speak for themselves.
Facebook is very fast — its results are concise, concrete, and timely. Once you start a campaign on Facebook, it can positively reach thousands of people within a few seconds leading to surge in customer curiosity. This translates into an increase in web-traffic towards your own website, and an increase in conversions. The best part is that all of this happens within no time at all.
Research, Insights and Analytics
Facebook is a potent and robust marketing tool. It offers amazing analytical tools that gather, analyze, and present user data in such a manner that it can be easily arranged according to their demography and preferences. You can easily segregate your target market towards your marketing campaign.
Facebook not only provides you with comprehensive knowledge about your own customers, it also offers information about your competitors. When you have knowledge about your competitors, and how they carry out their marketing campaigns, you get a competitive edge which allows you to be more specific in your marketing approach. This results in more conversions and increased profits.
The Final Word
Entrepreneurs are only beginning to understand the scope of using Facebook for marketing, and how it can enhance their business prospects in an ever-changing world. Smartphones and mobile devices have increased Facebook’s outreach manifold. These days everyone is connected all the time. The situation has opened new doors for marketers who are seeking ways of reaching worldwide audiences with much less associated costs. Facebook has proved its worth as a potent marketing tool. There is little doubt that it will beat all its peers in the marketing game.
McDonald’s is an American chain of fast food restaurants which is widely regarded as the largest in the world. It was founded as a single restaurant by Richard and Maurice McDonald in 1940. Later, they turned it into a franchise. McDonald’s is counted among the most valuable brands in the entire world.
McDonald’s serves around 60 million people on a daily basis through its thousands of outlets scattered in more than 100 countries. It offers an assortment of products including hamburgers, cheeseburgers, french fries, wraps and shakes. However, one of the main reasons for its global fan following – apart from its mouthwatering recipes – is its attractive logo. In fact, McDonald’s logo design is cited as one of the main reasons for its immense global success.
McDonald’s trademark emblem – the Golden Arches – has a great back ground story that serves as an inspiration for anyone seeking to become a graphic designer.
The history of McDonald’s logo is as old as the business itself. The speedy growth of the franchise since its humble establishment saw an equally rapid evolution of the brand’s logo until it became of the best business logos in the world.
While we delve into the history of the McDonald’s logo – its creation and subsequent development over the years – we will also discuss how the brand itself evolved over the past few decades, and how it has left a profound impact on peoples’ lives.
THE BIRTH OF THE LOGO
McDonald’s story began with a small drive-in restaurant known as the “The Airdrome.” It was opened by Patrick McDonald. Only three years later, in 1940, Patrick’s two sons Maurice and Richard renamed the establishment “McDonald’s”.
With the growth of the business, the two brothers decided it was time they needed a new building to house their restaurant. They wanted the new building to be service-efficient as well as visually attractive. Stanley Clark Meston was hired to design the architecture of the building. Taking cue from the rough sketch of the two arches drawn by one of the brothers, Meston and his assistant Charles Fish created a sophisticated design that oozed energy.
This was the birth of the Golden Arches – McDonald’s famous logo.
McDonald’s Fascinating Logo
The Golden Arches are the most popular logo anywhere in the world. They represent a cornerstone of McDonald’s astounding worldwide success
They are instantly recognizable anywhere in North America, South America, Middle East, Indo-Pak Subcontinent, Australia, New Zealand, and Africa.
It is an undeniable fact that McDonald’s brand name and logo design have played an integral part in the chain’s astounding success over the years. The famous logo has seen many changes over the course of the past several decades but the Golden Arches remained part of the design since they were first created in 1968. They constitute McDonald’s global brand identity.
The Shape of the Logo
The Golden Arches logo – first and foremost – depict the arches that were incorporated in the architecture of the very first modern restaurant envisaged by the McDonald brothers.
When Ray Kroc – a businessman – purchased the chain from its original owners, he saw it fit to incorporate the arches in the brand’s logo in such a manner that they looked like the English letter ‘M’. Kroc’s Logo became the identity of the business for the next five decades.
The Logo features two primary colors: Red and Golden. The red color represents the food industry whereas the golden color depicts the original arches. It is the synergy between these two colors gives the logo its ethereal energy allowing it to captivate millions. Above all, however, it is the inherent simplicity of the design that catches everyone’s imagination.
The Initial Logo – Stress on Speed
The McDonald brother thought – perhaps rightly – that quick service is the key to success in the food industry. They were convinced that when a person is truly hungry, he / she cannot wait for even a second.
Keeping this in mind, the McDonald brothers invented the Speedee Service. This resulted in cutting out all barbeque items from their menu because they took too much time.
The Speedee Service logo showed a winking chef hinting towards the rapid service of the restaurant.
The First Golden Arches Logo
The Golden Arches were originally the idea of Richard McDonald who thought they will attract passersby towards his facility. He shared the idea with Stanley Clark Meston who designed the very first arches.
Ray Kroc improvised on the original idea and with the help of two associates, created another logo that showed two overlapping arches with a line passing through them. It became a text logo design.
The ‘M’ Logo
Ray Kroc was never really satisfied with his logos. He continuously made changes in order to make them look more appealing. The next thing he did was to join the two arches so that they looked like the ‘M’. The line cutting through the arches was removed. The name of the company – McDonald’s – was incorporated into the logo rendering it a text logo design.
The “I’m lovin’ it’
There were several revisions in the logo during the next three and a half decades but the most impactful was the one that took place in 2003: I’m lovin’ it
It became the most successful marketing slogan in the history of the franchise. Some changes in the original logo were incorporated rendering the arches cylindrical in shape. The arches became cylindrical and a shadow was attached to the M.
The Future of the Logo
The McDonald’s logo has a rich history that is truly inspirational. It is regarded as a sign of integrity, excellence and business acumen.
The fast-food industry is changing at a rapid pace. There are new chains that are offering excellent food at competitive prices. This has created a challenge as well as an opportunity for McDonald’s.
The chain possesses perhaps the most popular business logo in modern history. It retains its attractiveness in any kind of background. It is a truly amazing creation that tickles your senses and becomes part of your memory.
McDonald’s logo represents the integrity of the business. There is every chance that it will continue to do so in the future.
The 4th of July is right around the corner, which means you do not have that much time to up your social media game or run promotions. Considering the fact the 4th of July is the biggest retail day of the year, there is absolutely no reason why you should miss out on it. Last year, sales were estimated to exceed $7 billion, and this year it will most likely increase by leaps and bounds.
So if you want a nice bump in sales, especially if you have had a hard time during summer, then you should take advantage of this 4th of July before it is too late. To aid you in your cause, here are some of the best marketing ideas that will allow you to fire up your 4th of July game like never before.
This should be a no-brainer when it comes to great marketing ideas for all seasons. For the 4th of July specifically, you will need to hold special promotions and sales. If you are wondering why, because it will work without fail. Shoppers are most active during this time of the year, and this is the perfect time for you to engage with them.
By running sales and specials for the 4th of July, you will let your target audience know you care. Incorporate a 4th of July theme in your campaign. Even if you can’t, there is nothing to worry about, but only as long as you run promotions and sales during the holiday week.
Patriotic Promotions and Sales Offers
If you have some great offers for the 4th of July, make sure you promote them on social media. Let your customers know that they should shop at your store.
Promote posts for your merchandise, and if need be, set up a Facebook ad with a patriotic offer of your very own. Not only is this is a quick way to get the word out, but it will attract old customers as well as new ones.
If you are concerned about overspending, fear not. Facebook ads are relatively cheap, not to mention easy to pull off. What is interesting is you can customize them for your current audience, or for an audience that has a similar demographic.
Show Your Patriotism on Social Media
Promoting posts about your merchandise on social media is not going to be enough. You will have to post pictures of your employees and customers celebrating their patriotism. There is no harm in showing your store either.
Wish everyone a great holiday, and share your posts as well those created by your customers. Got the extra mile by posting holiday graphics on Instagram, changing your Twitter or Facebook cover photos or sending out email specials.
If you are open during the holiday week, make sure you let your customers know about it so that they can visit your store.
To get your customers into the holiday spirit, create a DIY photo with patriotic props and backgrounds. What is the best about this approach is that it is inexpensive, and you will end up engaging your customers, making them happy in the process.
For each and every post, use a custom hashtag, encourage your customers to use those hashtags while sharing their content. If you want to increase the organic reach of your posts, share and tag your customers.
Add some Flare to your Push Notifications
Believe it or not, mobile messaging matters quite a bit, even more so during the days leading to the holiday.
Be strategic about your push notifications, spend as much time as possible to find the right words. With well-timed and quippy messages, you can increase your click throughs by entertaining your customers instead of solely focusing on selling something to them.
So while spreading the word about special events, holiday discounts and app-exclusive deals, make sure you do it in style.
Think Outside the Box
Some other great business marketing ideas involve thinking outside the box. Do not restrict yourself to strategies that have already been adopted by other businesses and brands. If you want to leave a lasting impression, then you will need to show your audience, and others too, that you are different from the rest.
Apart from the usual sales and promotions, you can tell great independence stories. Share your own or your customers’ to let them know that no sacrifice is in vain. For instance, you can tell a story about your own business and its struggles to reach where it is today.
On the other hand, you can commemorate the event by remembering those responsible for keeping the people and country safe. If possible, donate money to support a cause for veterans, or highlight the great things a local firefighter has done for his/her community.
These are just a few ways you can separate yourself from the rest of the crowd this 4th of July. The possibilities, are quite literally, limitless.
The aforementioned marketing ideas are great if you are not sure what to do this 4th of July. Make the most of this information so that you benefit from greater reach and an increase in sales. Remember, all of this only works if what you do is something your customers can relate to.
If you are looking for more top marketing ideas, you will find plenty more online. For this reason, make it a point do your own homework beforehand to find strategies and ideas that will best suit your business in particular. However, if you are not sure where to start, or if you are in desperate need of assistance, there is no harm in getting professional help, this applies to all aspects of marketing, be it content or website design.
It is that time of the year, and Superhero fans ranging across the DC universe are “justifiably” intrigued (pun intended). DC has finally announced not only the official series of Justice League logos for all of the individual members of this elite club but also released some really nifty footage from the all-new ‘Justice League Movie.’
As far as the logos are concerned, it is perfectly evident that the good people at DC have really gone over and above the call of duty (just like the superheroes they have created). Let us take a look at these logos one by one
Look Up, It’s A Bird… It’s A Plane…. No, It’s Superman!
The Kryptonian’s ‘Superman’ Logo has always struck deep into the hearts of the people who idealize him. The ‘Red Color Gradient ‘has been liberally mixed with the dark red color of blood. This is why it almost immediately strikes the viewer as mute testimony to his superhuman strength and other powers; all contained within this logo. In fact, it is difficult to tear one’s eyes away from a logo that just throbs with an alien power, of the kind that can dispatch evildoers in the blink of an eye. This logo is the ultimate showcase for massive power, held firmly in check by the inner goodness of the one man who has the privilege of wearing it.
The Dark Knight Rises In All His Glory
The ‘Bat logo’ is as old as Batman himself. It is the embodiment of a young boy’s transformation from a privileged and pampered child to the masked vigilante that evildoers love to hate and fear. It is an important reminder of the power of tragedy and how it can transform anyone into a wonderful source of justice. The simple yet powerful symbol of the bat is all black and designed to scare bad guys and anyone else who is in the thrall of the raw power behind the ‘black bat’ logo.
Wonder Woman: The Thrilling Amazon Princess
The new ‘Wonder Woman’ Logo is slightly reminiscent of the old WWF (World Wrestling Federation before its transformation,) thanks to its twin ‘W’ look. But here all resemblance ends once and for all. Nevertheless, the solid beak shape of the ‘middle W’ basically represents a bird in flight and is quite different from the old version of the same logo. The new braces on this logo also bring about a complete change in the overall look, and it portrays Wonder Woman as a bird that will tear down and sink her talons in the forces of evil. With this logo, it is easy to visualize her as an immortal individual who can tangle with the very gods and come out a winner!
Aquaman: The Undisputed King of the Seven Seas!
To say that this logo is unique would be a mild understatement! Aquaman has been part of the DC universe for almost 80 years, and his logo has gone through many iterations over the past few decades. However, this time around this logo has a muted and darker look. Especially since the emblem itself is redolent of the mysteries of the underwater world in which the man lives. It has intrigued not just Aquaman fans alone but conceptual designers, all over the world. Everyone is eager to see what the new Aquaman equipped with his emblematic logo will do in the upcoming Justice League movie.
Flash: Sheer Poetry in Motion
If ever a logo can be said to showcase poetry in motion. It would be the electricity bolt that Barry Allen carries on his chest to show the world that he is indeed ‘the fastest man alive.’ For a man who is faster than ‘greased lighting,’ this is a suitably apt logo. It brings with it a time-honored tradition in which the electric flash logo and the golden flash logo merge to create a highly symmetrical symbol that is a cause of great excitement for Flash’s myriad fans, all over the world.
Part Human, Part Machine… Complete Cyborg
This new logo is not just attractive but singularly appealing as well. It heralds the Cyborg’s entity as a brand-new member of the Justice League. The Cyborg is an interesting take on the ‘meta-human’ concept since he still retains his humanity while being a part machine. The DC comic reading fans will be used to this logo, but the people who have seen this bright red dot only in the movies. Well, all we can say is that they are in for the treat of a lifetime!
For all those fans who have been eagerly waiting for the all-new ‘Justice League Movie,’ the new justice league logos are a tantalizing teaser of what is to come. Going by the logos alone, we can safely assume that the movie will be the kind of blockbuster that will certainly keep the audience to the edge of their seats.
Whirlpool Corporation is an American company and one of the world’s best-known multinational manufacturers of electronic home appliances. It currently boasts of revenue figures well above $20 billion per annum.
As a matter of fact, the organization itself has constantly been striving to come up with ‘state of the art’ domestic appliances that will be able to improve the living standards of the people who buy Whirlpool products. In keeping with a mindset that inspires such innovation, Whirlpool has over 70 research centers that are located all over the world.
But all products and brands have a particular life cycle regardless of how well known and accepted they are amongst their target audience. Here, Whirlpool is certainly no exception to this rule. This is indeed precisely why back in 2010, the Whirlpool Corporation made the critical decision to modify its logo design. They changed the original font type to sans serif. Apart from that, they also altered the hook around the text. Finally, they also changed the ‘whirl’ in their ‘Whirlpool,’ as well.
It is pertinent to note that a logo is the visible face of a brand. And any changes to a logo means that the perception of the target audience will also change in line with the vision and the mission around which the brand coalesces and operates.
Whirlpool: Ushering in an Age of Large-Scale Expansion
Keeping this factor in mind, people at Whirlpool decided to reflect their massive expansion plans in their logo too. And the best way forward was to solidify their identity in their chosen target market with a well-crafted logo design that would easily reflect their expansion process in many different categories. Especially since they are going for both horizontal growth and depth in their product portfolio.
Whirlpool’s new logo design is in stark contrast to the old one. While it may not seem to be very different to the layman’s eyes but when the two are juxtaposed together, it is easy to see that it is a far more straightforward than its older counterpart.
As a matter of fact, the main design idea for this radical shift in identity has a lot to do with reinforcing the twin notions of elegance and novelty. The two traits for which the Whirlpool logo and by extension, the brand itself is renowned for, the world over.
If we were to study the logo more carefully, we could easily see that the brand has also shifted the concept of customer orientation very nicely in their new Whirlpool logo.
In a nutshell, the easily recognized loop centered around the middle of the typographical arrangement has been consciously and deliberated altered to a continuous and concentric circle. In marketing parlance, this is known as the “Ring of the Promise.” This ring, in fact, depicts the continuous commitment of the Whirlpool brand to their customers. This commitment is in the form of a promise to provide highly improved quality and integrity in all of their electronic products. This unspoken promise to the end consumer bears mute testimony to the extremely high standards for which this brand is justifiably renowned.
The Graphical Aspect of The Whirlpool Logo
From a purely graphical point of view, the elaborate “Swirl” in the logo that is located directly above the alphabet “W” was itself an addition dating back to the early 1960s. It was supposed to denote the fact that the brand manufactures laundry products for the discerning consumer.
Perhaps, this is why the very name ‘whirlpool’ was almost synonymous with top-end washing machines and several other laundry products. However, this swirl has been completely removed from the logo because the company has diversified both its target market as well as its products portfolio.
These days, they manufacture an extensive range of large and small electronic household appliances that they distribute pretty much all over the world. Actually, the brand was able to capitalize on the core values of their original product line and the goodwill it had generated for them, for so many decades.
Building on Customer Trust
Their end consumers implicitly trusted the Whirlpool brand, and this meant that this trust and goodwill was directly transferred to the new products that they developed and launched into the target market.
And now the brand is one of the leading producers of all manners of household appliances and has effectively overtaken many of the original top brands in this field.
Keeping the above in retrospect, we can see how it also applies to the development of the Whirlpool logo as well. Here, the graphical and visual balance of the current logo is far more appealing than its older counterpart. This has a lot to do with its light minimalist touch. Not only is the logo both more precise and refined, but it is also far more readable as well. In fact, it is entirely in keeping with the brand’s latest and most modern and topographical illustration.
Many of the alphabets in this logo have made the transformation from 3D to a flatter 2D look. Apart from the alphabets, the ring that is the cornerstone of the logo has been effectively transformed into a 3D objet d’art. The selection of the color follows a neutral scheme marking. This is done to ensure that its esthetics legibility and readability remain constant.
In light of the above, we can safely deduce that Whirlpool has quite successfully met both its customer-oriented as well as its expansion-oriented goals in this all-new logo design.
The new logostill had the green and yellow elements only this time it seemed like they had perfected the style. perhaps this time their RGB to HEX game is on point. In 2016 Subway took a significant leap by changing its brand identity. The new logo still had the green and yellow elements only this time it seemed like they had perfected the style. The last time the franchise changed its logo was in 2001.
Previously patrons were used to a black font for the old subway logo, now it is more of a minimalistic design. The arrows on the s in the beginning and y in the end are still there. The company also came up with a brand new icon which is an s incorporating both the arrows and both the colors.
As part of changing their brand identity, they have also added new items to a premium menu, Subway is considering this revamp the next big step in the evolution of the sandwich chain.
The president and CEO of subway Suzzane Greco stated that they are on an exciting new journey as they cater to the changing tastes of the patrons. She also said that Subway is one brand which is recognized. The change in the logo will only reinforce the brand’s dedication and passion for staying forward thinking and fresh. The design is clear, confident and yet has so much of the old subway log that it has not lost sight of its heritage and overall brand persona.
Another tricky thing Subway did as part of introducing the new logo was to advertise it during the opening ceremony of the Olympics on NBC. As soon as the New Year began every country and franchise branch had the new logo.
There are a lot of reports that also state that the fact of the matter is that Subway was unable to keep up with competition and in 2015 was losing out to other chains by 3.4%. The new logo is meant to offer the sandwich place a fresh new start where they make use of rotisserie chicken and carved turkey breast. It also has a new tech division called Subway Digital.
When you compare the new logo with the old subway logo, you will find that the new one is successfully communicative and harbors a long-spanned corresponsive identity which is very important when you are transitioning a brand identity.
History of Subway and the Subway Logo
During the summer of 1965 in Bridgeport Connecticut, a 17-year-old high- schooler Fred DeLuca wanted a way he could pay for his college fee. At a barbeque with his family, a friend of the family Dr. Buck suggested to the teenager that he opens a submarine sandwich shop as he had seen so many in his hometown open and thrive. The same doctor lent Deluca a thousand dollars entering into a partnership and allowing the Submarine shops to open in August 1965.
It only took one year for the pair to open a second shop. This was the time to make strategic growth plans. They noticed that the key to the success of the business and a way to make people switch from competitor brands the needed visibility. So the third shop that they opened was in a much more visible and familiar spot, that one franchise is still open today. At the same time, they also decided to shorten the name of the shop and came up with Pete’s Subway. At the time they introduced the yellow logo with the arrows around Subway.
In 1968 the brand dropped the word Pete’s and became Subway. At this point the next step in their business plan was franchising. In 1974 they opened the first Subway franchise in Connecticut.
In 2002 they introduced the more dominant logo that we remember with the white and yellow font. In 2015 the brand played and experimented with slight variations which felt like an attempt to return to
the original look. The new logo has no italics, and have more of the curves that were present in the font of Pete’s Subway.
Why are there Arrows in the Subway Logo
The story behind the arrows in the Subway logo is fascinating. Out of all the things in the logo, the arrows are the one thing that remained constant throughout. The arrows denote an essential quality of the franchise that you can have a sandwich on the go with ease. The arrow on the S represents entrance, and the arrow on Y represents the exit from Subway. It makes it one of the most unique things about the brand that is recognized all over the world.The number’s stats are provide by our friends at HattanMedia
Today Subway employs 450,000 people in 44000 outlets across 111 countries. Forbes states that Peter Buck accumulated a fortune worth 3.6 billion USD. Fred DeLuca died in 2015 at the age of 67, his net worth was 3.5 billion USD.