Not very long ago, most people considered social media websites, and particularly Facebook, for teenagers. However, over the past few years, Facebook has evolved into a potent advertisement channel for reaching a wider niche audience.
Number of social media users worldwide from 2010 to 2021 (in billions)
The above chart shows that the number of global social media users will cross 3 billion threshold by 2021 — most of them will be using Facebook. The increasing use of smartphones and other mobile devices will further fuel Facebook’s penetration among the general public through its app.
Widely regarded as a site for social media interactions, Facebook has slowly morphed into a highly effective – and competitive – marketing tool.
Businesses and entrepreneurs who had the vision and the understanding to decipher Facebook’s marketing power in advance, were the first to tap into it for the purpose of generating leads for their products and services. The exponential scope of Facebook can be comprehended by the fact that every day, more than 3 billion goods / services are liked / disliked, and commented on through this social media website. This translates into a huge opportunity for businesses to present their products / services to an unimaginable number of people who feel connected to your brand by virtue of watching it almost every day.
Some of the benefits of Facebook online, marketing are listed below:
One of the most notable benefits of Facebook business marketing is that it is extremely cost effective. In fact, it is regarded as among the cheapest channels for advertising your products / services. While traditional media channels like television, radio and magazines charge a lot of money to deliver the message through your target audience / customers, Facebook does the same for far less amount of money.
Effective and Efficient
There are certain businesses that pride themselves on their after-sales service and the level of engagement with their customers. For such businesses, traditional media does not provide the tools that Facebook offers. The social media website, offers prospects of interaction between company and customers in real time. Prospective customers can also avail opportunities of obtaining information about a certain product / service. Customer queries can be noted and resolved within minutes.
Attribution is a term that is used to denote the number of times a customer looks at the company’s brand. It is a common belief that the more a person looks at your brand, the more chances that he / she will eventually become a customer. A case in example could be McDonald’s golden arches logo.
The chart above shows that the reach of Facebook is much more than its peers. This increases your customer attribution because avid Facebook users may stumble upon your brand more often while surfing the web, raising the chances of customer conversion manifold.
There are several ways of diverting web traffic towards your own website with the help of Facebook. For example, there is a prospective customer who has seen your Facebook page, and wants to know more about your product / service. For convenience of such customers, you can add a link to your own website in your Facebook page. This link will take them directly to your website where all the necessary information is readily available. Similarly, you can also link your blog posts.
For successful marketers, there is nothing better than finding the right people for marketing a product / service. If a person needs to buy a vacuum cleaner, he will be least interested in the best guns available in town. Facebook allows you to identify needs of its users and carve out a niche market for your product. This saves time and efforts that may be wasted on people who are not interested at all.
There are billions of people all over the world who use Facebook on a daily basis. This simply means that this social media website reaches billions of people within no time. The diversity of Facebook users is enormous whether geographically, culturally or linguistically offering a wide range of basic population to whom you offer your product. Such a huge and user-friendly database is a God-given opportunity for anyone who is seeking to position himself as a major producer of any given product.
When it comes to Facebook page marketing, guessing is simply out of the picture. Results of Facebook marketing campaigns are easily measurable. Every click is recorded and every conversion is reported. A simple conversion add-on helps you track your entire advertisement activity. It also reports how many conversions you achieved through Facebook. Facebook does not offer you guesses. It offers numbers that speak for themselves.
Facebook is very fast — its results are concise, concrete, and timely. Once you start a campaign on Facebook, it can positively reach thousands of people within a few seconds leading to surge in customer curiosity. This translates into an increase in web-traffic towards your own website, and an increase in conversions. The best part is that all of this happens within no time at all.
Research, Insights and Analytics
Facebook is a potent and robust marketing tool. It offers amazing analytical tools that gather, analyze, and present user data in such a manner that it can be easily arranged according to their demography and preferences. You can easily segregate your target market towards your marketing campaign.
Facebook not only provides you with comprehensive knowledge about your own customers, it also offers information about your competitors. When you have knowledge about your competitors, and how they carry out their marketing campaigns, you get a competitive edge which allows you to be more specific in your marketing approach. This results in more conversions and increased profits.
The Final Word
Entrepreneurs are only beginning to understand the scope of using Facebook for marketing, and how it can enhance their business prospects in an ever-changing world. Smartphones and mobile devices have increased Facebook’s outreach manifold. These days everyone is connected all the time. The situation has opened new doors for marketers who are seeking ways of reaching worldwide audiences with much less associated costs. Facebook has proved its worth as a potent marketing tool. There is little doubt that it will beat all its peers in the marketing game.
McDonald’s is an American chain of fast food restaurants which is widely regarded as the largest in the world. It was founded as a single restaurant by Richard and Maurice McDonald in 1940. Later, they turned it into a franchise. McDonald’s is counted among the most valuable brands in the entire world.
McDonald’s serves around 60 million people on a daily basis through its thousands of outlets scattered in more than 100 countries. It offers an assortment of products including hamburgers, cheeseburgers, french fries, wraps and shakes. However, one of the main reasons for its global fan following – apart from its mouthwatering recipes – is its attractive logo. In fact, McDonald’s logo design is cited as one of the main reasons for its immense global success.
McDonald’s trademark emblem – the Golden Arches – has a great back ground story that serves as an inspiration for anyone seeking to become a graphic designer.
The history of McDonald’s logo is as old as the business itself. The speedy growth of the franchise since its humble establishment saw an equally rapid evolution of the brand’s logo until it became of the best business logos in the world.
While we delve into the history of the McDonald’s logo – its creation and subsequent development over the years – we will also discuss how the brand itself evolved over the past few decades, and how it has left a profound impact on peoples’ lives.
THE BIRTH OF THE LOGO
McDonald’s story began with a small drive-in restaurant known as the “The Airdrome.” It was opened by Patrick McDonald. Only three years later, in 1940, Patrick’s two sons Maurice and Richard renamed the establishment “McDonald’s”.
With the growth of the business, the two brothers decided it was time they needed a new building to house their restaurant. They wanted the new building to be service-efficient as well as visually attractive. Stanley Clark Meston was hired to design the architecture of the building. Taking cue from the rough sketch of the two arches drawn by one of the brothers, Meston and his assistant Charles Fish created a sophisticated design that oozed energy.
This was the birth of the Golden Arches – McDonald’s famous logo.
McDonald’s Fascinating Logo
The Golden Arches are the most popular logo anywhere in the world. They represent a cornerstone of McDonald’s astounding worldwide success
They are instantly recognizable anywhere in North America, South America, Middle East, Indo-Pak Subcontinent, Australia, New Zealand, and Africa.
It is an undeniable fact that McDonald’s brand name and logo design have played an integral part in the chain’s astounding success over the years. The famous logo has seen many changes over the course of the past several decades but the Golden Arches remained part of the design since they were first created in 1968. They constitute McDonald’s global brand identity.
The Shape of the Logo
The Golden Arches logo – first and foremost – depict the arches that were incorporated in the architecture of the very first modern restaurant envisaged by the McDonald brothers.
When Ray Kroc – a businessman – purchased the chain from its original owners, he saw it fit to incorporate the arches in the brand’s logo in such a manner that they looked like the English letter ‘M’. Kroc’s Logo became the identity of the business for the next five decades.
The Logo features two primary colors: Red and Golden. The red color represents the food industry whereas the golden color depicts the original arches. It is the synergy between these two colors gives the logo its ethereal energy allowing it to captivate millions. Above all, however, it is the inherent simplicity of the design that catches everyone’s imagination.
The Initial Logo – Stress on Speed
The McDonald brother thought – perhaps rightly – that quick service is the key to success in the food industry. They were convinced that when a person is truly hungry, he / she cannot wait for even a second.
Keeping this in mind, the McDonald brothers invented the Speedee Service. This resulted in cutting out all barbeque items from their menu because they took too much time.
The Speedee Service logo showed a winking chef hinting towards the rapid service of the restaurant.
The First Golden Arches Logo
The Golden Arches were originally the idea of Richard McDonald who thought they will attract passersby towards his facility. He shared the idea with Stanley Clark Meston who designed the very first arches.
Ray Kroc improvised on the original idea and with the help of two associates, created another logo that showed two overlapping arches with a line passing through them. It became a text logo design.
The ‘M’ Logo
Ray Kroc was never really satisfied with his logos. He continuously made changes in order to make them look more appealing. The next thing he did was to join the two arches so that they looked like the ‘M’. The line cutting through the arches was removed. The name of the company – McDonald’s – was incorporated into the logo rendering it a text logo design.
The “I’m lovin’ it’
There were several revisions in the logo during the next three and a half decades but the most impactful was the one that took place in 2003: I’m lovin’ it
It became the most successful marketing slogan in the history of the franchise. Some changes in the original logo were incorporated rendering the arches cylindrical in shape. The arches became cylindrical and a shadow was attached to the M.
The Future of the Logo
The McDonald’s logo has a rich history that is truly inspirational. It is regarded as a sign of integrity, excellence and business acumen.
The fast-food industry is changing at a rapid pace. There are new chains that are offering excellent food at competitive prices. This has created a challenge as well as an opportunity for McDonald’s.
The chain possesses perhaps the most popular business logo in modern history. It retains its attractiveness in any kind of background. It is a truly amazing creation that tickles your senses and becomes part of your memory.
McDonald’s logo represents the integrity of the business. There is every chance that it will continue to do so in the future.
The 4th of July is right around the corner, which means you do not have that much time to up your social media game or run promotions. Considering the fact the 4th of July is the biggest retail day of the year, there is absolutely no reason why you should miss out on it. Last year, sales were estimated to exceed $7 billion, and this year it will most likely increase by leaps and bounds.
So if you want a nice bump in sales, especially if you have had a hard time during summer, then you should take advantage of this 4th of July before it is too late. To aid you in your cause, here are some of the best marketing ideas that will allow you to fire up your 4th of July game like never before.
This should be a no-brainer when it comes to great marketing ideas for all seasons. For the 4th of July specifically, you will need to hold special promotions and sales. If you are wondering why, because it will work without fail. Shoppers are most active during this time of the year, and this is the perfect time for you to engage with them.
By running sales and specials for the 4th of July, you will let your target audience know you care. Incorporate a 4th of July theme in your campaign. Even if you can’t, there is nothing to worry about, but only as long as you run promotions and sales during the holiday week.
Patriotic Promotions and Sales Offers
If you have some great offers for the 4th of July, make sure you promote them on social media. Let your customers know that they should shop at your store.
Promote posts for your merchandise, and if need be, set up a Facebook ad with a patriotic offer of your very own. Not only is this is a quick way to get the word out, but it will attract old customers as well as new ones.
If you are concerned about overspending, fear not. Facebook ads are relatively cheap, not to mention easy to pull off. What is interesting is you can customize them for your current audience, or for an audience that has a similar demographic.
Show Your Patriotism on Social Media
Promoting posts about your merchandise on social media is not going to be enough. You will have to post pictures of your employees and customers celebrating their patriotism. There is no harm in showing your store either.
Wish everyone a great holiday, and share your posts as well those created by your customers. Got the extra mile by posting holiday graphics on Instagram, changing your Twitter or Facebook cover photos or sending out email specials.
If you are open during the holiday week, make sure you let your customers know about it so that they can visit your store.
To get your customers into the holiday spirit, create a DIY photo with patriotic props and backgrounds. What is the best about this approach is that it is inexpensive, and you will end up engaging your customers, making them happy in the process.
For each and every post, use a custom hashtag, encourage your customers to use those hashtags while sharing their content. If you want to increase the organic reach of your posts, share and tag your customers.
Add some Flare to your Push Notifications
Believe it or not, mobile messaging matters quite a bit, even more so during the days leading to the holiday.
Be strategic about your push notifications, spend as much time as possible to find the right words. With well-timed and quippy messages, you can increase your click throughs by entertaining your customers instead of solely focusing on selling something to them.
So while spreading the word about special events, holiday discounts and app-exclusive deals, make sure you do it in style.
Think Outside the Box
Some other great business marketing ideas involve thinking outside the box. Do not restrict yourself to strategies that have already been adopted by other businesses and brands. If you want to leave a lasting impression, then you will need to show your audience, and others too, that you are different from the rest.
Apart from the usual sales and promotions, you can tell great independence stories. Share your own or your customers’ to let them know that no sacrifice is in vain. For instance, you can tell a story about your own business and its struggles to reach where it is today.
On the other hand, you can commemorate the event by remembering those responsible for keeping the people and country safe. If possible, donate money to support a cause for veterans, or highlight the great things a local firefighter has done for his/her community.
These are just a few ways you can separate yourself from the rest of the crowd this 4th of July. The possibilities, are quite literally, limitless.
The aforementioned marketing ideas are great if you are not sure what to do this 4th of July. Make the most of this information so that you benefit from greater reach and an increase in sales. Remember, all of this only works if what you do is something your customers can relate to.
If you are looking for more top marketing ideas, you will find plenty more online. For this reason, make it a point do your own homework beforehand to find strategies and ideas that will best suit your business in particular. However, if you are not sure where to start, or if you are in desperate need of assistance, there is no harm in getting professional help, this applies to all aspects of marketing, be it content or website design.
It is that time of the year, and Superhero fans ranging across the DC universe are “justifiably” intrigued (pun intended). DC has finally announced not only the official series of Justice League logos for all of the individual members of this elite club but also released some really nifty footage from the all-new ‘Justice League Movie.’
As far as the logos are concerned, it is perfectly evident that the good people at DC have really gone over and above the call of duty (just like the superheroes they have created). Let us take a look at these logos one by one
Look Up, It’s A Bird… It’s A Plane…. No, It’s Superman!
The Kryptonian’s ‘Superman’ Logo has always struck deep into the hearts of the people who idealize him. The ‘Red Color Gradient ‘has been liberally mixed with the dark red color of blood. This is why it almost immediately strikes the viewer as mute testimony to his superhuman strength and other powers; all contained within this logo. In fact, it is difficult to tear one’s eyes away from a logo that just throbs with an alien power, of the kind that can dispatch evildoers in the blink of an eye. This logo is the ultimate showcase for massive power, held firmly in check by the inner goodness of the one man who has the privilege of wearing it.
The Dark Knight Rises In All His Glory
The ‘Bat logo’ is as old as Batman himself. It is the embodiment of a young boy’s transformation from a privileged and pampered child to the masked vigilante that evildoers love to hate and fear. It is an important reminder of the power of tragedy and how it can transform anyone into a wonderful source of justice. The simple yet powerful symbol of the bat is all black and designed to scare bad guys and anyone else who is in the thrall of the raw power behind the ‘black bat’ logo.
Wonder Woman: The Thrilling Amazon Princess
The new ‘Wonder Woman’ Logo is slightly reminiscent of the old WWF (World Wrestling Federation before its transformation,) thanks to its twin ‘W’ look. But here all resemblance ends once and for all. Nevertheless, the solid beak shape of the ‘middle W’ basically represents a bird in flight and is quite different from the old version of the same logo. The new braces on this logo also bring about a complete change in the overall look, and it portrays Wonder Woman as a bird that will tear down and sink her talons in the forces of evil. With this logo, it is easy to visualize her as an immortal individual who can tangle with the very gods and come out a winner!
Aquaman: The Undisputed King of the Seven Seas!
To say that this logo is unique would be a mild understatement! Aquaman has been part of the DC universe for almost 80 years, and his logo has gone through many iterations over the past few decades. However, this time around this logo has a muted and darker look. Especially since the emblem itself is redolent of the mysteries of the underwater world in which the man lives. It has intrigued not just Aquaman fans alone but conceptual designers, all over the world. Everyone is eager to see what the new Aquaman equipped with his emblematic logo will do in the upcoming Justice League movie.
Flash: Sheer Poetry in Motion
If ever a logo can be said to showcase poetry in motion. It would be the electricity bolt that Barry Allen carries on his chest to show the world that he is indeed ‘the fastest man alive.’ For a man who is faster than ‘greased lighting,’ this is a suitably apt logo. It brings with it a time-honored tradition in which the electric flash logo and the golden flash logo merge to create a highly symmetrical symbol that is a cause of great excitement for Flash’s myriad fans, all over the world.
Part Human, Part Machine… Complete Cyborg
This new logo is not just attractive but singularly appealing as well. It heralds the Cyborg’s entity as a brand-new member of the Justice League. The Cyborg is an interesting take on the ‘meta-human’ concept since he still retains his humanity while being a part machine. The DC comic reading fans will be used to this logo, but the people who have seen this bright red dot only in the movies. Well, all we can say is that they are in for the treat of a lifetime!
For all those fans who have been eagerly waiting for the all-new ‘Justice League Movie,’ the new justice league logos are a tantalizing teaser of what is to come. Going by the logos alone, we can safely assume that the movie will be the kind of blockbuster that will certainly keep the audience to the edge of their seats.
Whirlpool Corporation is an American company and one of the world’s best-known multinational manufacturers of electronic home appliances. It currently boasts of revenue figures well above $20 billion per annum.
As a matter of fact, the organization itself has constantly been striving to come up with ‘state of the art’ domestic appliances that will be able to improve the living standards of the people who buy Whirlpool products. In keeping with a mindset that inspires such innovation, Whirlpool has over 70 research centers that are located all over the world.
But all products and brands have a particular life cycle regardless of how well known and accepted they are amongst their target audience. Here, Whirlpool is certainly no exception to this rule. This is indeed precisely why back in 2010, the Whirlpool Corporation made the critical decision to modify its logo design. They changed the original font type to sans serif. Apart from that, they also altered the hook around the text. Finally, they also changed the ‘whirl’ in their ‘Whirlpool,’ as well.
It is pertinent to note that a logo is the visible face of a brand. And any changes to a logo means that the perception of the target audience will also change in line with the vision and the mission around which the brand coalesces and operates.
Whirlpool: Ushering in an Age of Large-Scale Expansion
Keeping this factor in mind, people at Whirlpool decided to reflect their massive expansion plans in their logo too. And the best way forward was to solidify their identity in their chosen target market with a well-crafted logo design that would easily reflect their expansion process in many different categories. Especially since they are going for both horizontal growth and depth in their product portfolio.
Whirlpool’s new logo design is in stark contrast to the old one. While it may not seem to be very different to the layman’s eyes but when the two are juxtaposed together, it is easy to see that it is a far more straightforward than its older counterpart.
As a matter of fact, the main design idea for this radical shift in identity has a lot to do with reinforcing the twin notions of elegance and novelty. The two traits for which the Whirlpool logo and by extension, the brand itself is renowned for, the world over.
If we were to study the logo more carefully, we could easily see that the brand has also shifted the concept of customer orientation very nicely in their new Whirlpool logo.
In a nutshell, the easily recognized loop centered around the middle of the typographical arrangement has been consciously and deliberated altered to a continuous and concentric circle. In marketing parlance, this is known as the “Ring of the Promise.” This ring, in fact, depicts the continuous commitment of the Whirlpool brand to their customers. This commitment is in the form of a promise to provide highly improved quality and integrity in all of their electronic products. This unspoken promise to the end consumer bears mute testimony to the extremely high standards for which this brand is justifiably renowned.
The Graphical Aspect of The Whirlpool Logo
From a purely graphical point of view, the elaborate “Swirl” in the logo that is located directly above the alphabet “W” was itself an addition dating back to the early 1960s. It was supposed to denote the fact that the brand manufactures laundry products for the discerning consumer.
Perhaps, this is why the very name ‘whirlpool’ was almost synonymous with top-end washing machines and several other laundry products. However, this swirl has been completely removed from the logo because the company has diversified both its target market as well as its products portfolio.
These days, they manufacture an extensive range of large and small electronic household appliances that they distribute pretty much all over the world. Actually, the brand was able to capitalize on the core values of their original product line and the goodwill it had generated for them, for so many decades.
Building on Customer Trust
Their end consumers implicitly trusted the Whirlpool brand, and this meant that this trust and goodwill was directly transferred to the new products that they developed and launched into the target market.
And now the brand is one of the leading producers of all manners of household appliances and has effectively overtaken many of the original top brands in this field.
Keeping the above in retrospect, we can see how it also applies to the development of the Whirlpool logo as well. Here, the graphical and visual balance of the current logo is far more appealing than its older counterpart. This has a lot to do with its light minimalist touch. Not only is the logo both more precise and refined, but it is also far more readable as well. In fact, it is entirely in keeping with the brand’s latest and most modern and topographical illustration.
Many of the alphabets in this logo have made the transformation from 3D to a flatter 2D look. Apart from the alphabets, the ring that is the cornerstone of the logo has been effectively transformed into a 3D objet d’art. The selection of the color follows a neutral scheme marking. This is done to ensure that its esthetics legibility and readability remain constant.
In light of the above, we can safely deduce that Whirlpool has quite successfully met both its customer-oriented as well as its expansion-oriented goals in this all-new logo design.
The new logo still had the green and yellow elements only this time it seemed like they had perfected the style. perhaps this time their RGB to HEX game is on point. In 2016 Subway took a significant leap by changing its brand identity. The new logo still had the green and yellow elements only this time it seemed like they had perfected the style. The last time the franchise changed its logo was in 2001.
Previously patrons were used to a black font for the old subway logo, now it is more of a minimalistic design. The arrows on the s in the beginning and y in the end are still there. The company also came up with a brand new icon which is an s incorporating both the arrows and both the colors.
As part of changing their brand identity, they have also added new items to a premium menu, Subway is considering this revamp the next big step in the evolution of the sandwich chain.
The president and CEO of subway Suzzane Greco stated that they are on an exciting new journey as they cater to the changing tastes of the patrons. She also said that Subway is one brand which is recognized. The change in the logo will only reinforce the brand’s dedication and passion for staying forward thinking and fresh. The design is clear, confident and yet has so much of the old subway log that it has not lost sight of its heritage and overall brand persona.
Another tricky thing Subway did as part of introducing the new logo was to advertise it during the opening ceremony of the Olympics on NBC. As soon as the New Year began every country and franchise branch had the new logo.
There are a lot of reports that also state that the fact of the matter is that Subway was unable to keep up with competition and in 2015 was losing out to other chains by 3.4%. The new logo is meant to offer the sandwich place a fresh new start where they make use of rotisserie chicken and carved turkey breast. It also has a new tech division called Subway Digital.
When you compare the new logo with the old subway logo, you will find that the new one is successfully communicative and harbors a long-spanned corresponsive identity which is very important when you are transitioning a brand identity.
History of Subway and the Subway Logo
During the summer of 1965 in Bridgeport Connecticut, a 17-year-old high- schooler Fred DeLuca wanted a way he could pay for his college fee. At a barbeque with his family, a friend of the family Dr. Buck suggested to the teenager that he opens a submarine sandwich shop as he had seen so many in his hometown open and thrive. The same doctor lent Deluca a thousand dollars entering into a partnership and allowing the Submarine shops to open in August 1965.
It only took one year for the pair to open a second shop. This was the time to make strategic growth plans. They noticed that the key to the success of the business and a way to make people switch from competitor brands the needed visibility. So the third shop that they opened was in a much more visible and familiar spot, that one franchise is still open today. At the same time, they also decided to shorten the name of the shop and came up with Pete’s Subway. At the time they introduced the yellow logo with the arrows around Subway.
In 1968 the brand dropped the word Pete’s and became Subway. At this point the next step in their business plan was franchising. In 1974 they opened the first Subway franchise in Connecticut.
In 2002 they introduced the more dominant logo that we remember with the white and yellow font. In 2015 the brand played and experimented with slight variations which felt like an attempt to return to
the original look. The new logo has no italics, and have more of the curves that were present in the font of Pete’s Subway.
Why are there Arrows in the Subway Logo
The story behind the arrows in the Subway logo is fascinating. Out of all the things in the logo, the arrows are the one thing that remained constant throughout. The arrows denote an essential quality of the franchise that you can have a sandwich on the go with ease. The arrow on the S represents entrance, and the arrow on Y represents the exit from Subway. It makes it one of the most unique things about the brand that is recognized all over the world.The number’s stats are provide by our friends at HattanMedia
Today Subway employs 450,000 people in 44000 outlets across 111 countries. Forbes states that Peter Buck accumulated a fortune worth 3.6 billion USD. Fred DeLuca died in 2015 at the age of 67, his net worth was 3.5 billion USD.
Fanta has been around a long time. Since the days of the second world war in fact. When it was initially launched, it was just a means of covering a small European niche because Coca-Cola itself was in short supply all-over war-ravaged Europe, way back in the early 1940s.
However, with time, Fanta went on to become the second biggest brand under the Coca-Cola umbrella. And it has grown and evolved over the years not just in terms of flavor and the Fanta logo itself, but also, its target market. From being a wartime drink for soldiers, it has shifted focus to the trendy young teenager market while retaining the interest it had always invoked in its primary target market.
The Bottle and The Logo
Fanta had always made it a point to differentiate on the basis of taste and color. But it went a bit further and created a funky twisted bottle that was its very own take on the differentiation factor that set it apart from its more regular and mundane competition.
In its continued efforts to turn its USP (unique selling proposition) to an SCA (sustainable competitive advantage, the brand has never really stopped evolving. This way it has been saved from the inevitable stagnation that has been the bane of its competitors.
Fanta believes in the age-old adage: Eye view is buy view.” This is precisely why it’s all-new bottle gives it a truly unique look that has been expressly designed to ‘catch the eye’ of the buyer.
The Fanta logo has been similarly redesigned as well. In fact, this year, Fanta enthusiasts from all over the world will really get to enjoy the ice cold and refreshing favorite drink with an entirely new and fascinating twist. Yes, the good people at Fanta have not only changed the taste of this globally acclaimed beverage, but they have gone even further.
That is they have changed both the logo and the shape by creating a fanta’stic’ new bottle that has a has been endowed with a ‘one of a kind shape.
Switching from The Old To The New
This is not exactly a subtle change in their logo. On the contrary, the marketers at Fanta headquarters have really gone to town with their original logo design and have switched from their usual ‘lower case and well-rounded text’ to bigger and bolder upper case ‘hand-cut paper’ style of typography.
Another fun feature that enables the Fanta logo to stand out is the ‘smiley face’ that has been creatively weaved into the letter “A.” this gives the whole logo (and by extension the brand itself) a playful look in a really elusive way. Apart from that, the colors have also been given a ‘touch up’ of sorts. And they have now been updated to a much brighter version of the original drink. This change has been made keeping in mind the fact that Fanta is a unique drink that targets not just the multicultural youth of today’s Generation Z. But at the same time it also ‘aspire to inspire’ the core energetic spirit in all the youngsters of the world.
The design team of the brand did not just pick this shape and logo out of a hat. On the contrary, they took their time to come up with this brand-new logo and shape. In fact, it took them all of two years before they got their logo designed ‘just right.’
Creating a Brave New World
As far as the bottle is concerned, it ushers in a brave new world. Especially keeping in mind the fact that this unique bottle and logo has gone against the more traditional and symmetric designs that dominate the cold beverages industry, as a whole. The designer, Gregory Bentley believed that it was time to raise the bar and break out of the shackles of conventionalism. This is why he tried a hand at being completely different and in the process created a shape that has become a trendsetter for the whole industry.
The ‘Fanta’ brand is second only to Coca-Cola itself in terms of age, and it is currently available in around one hundred different flavors all across the world. This logo and shape have a dual purpose. It has to maintain ‘Fanta’s brand value’ by creating synergy between the old and the new designs so that the new one can really take off from where the ‘old’ left off.
The new one is now already available in certain select countries in Europe including Poland, Romania Italy, Serbia, and Malta. This newly designed logo has been crafted to create a sense of excitement amongst the younger audiences while the different taste will tantalize their taste buds.
The ultimate aim of the new logo is to attract the younger generation and at the same time retain the dynamics of the old taste, shape, and logo so that it will not alienate the many generations of people who have been enjoying this really refreshing drink from their childhood to their old age.
The new logo retains a sense of continuity with the old one, and at the same time it also stands out amongst the many other drinks on the shelf so that the consumer pauses and takes a look and buys the product.
There is no denying the fact that lead generation is an integral aspect of online digital setup. Lead generation is essential for every type of business. The process facilitates you to identify prospective clients so that you can match your target audience with brand’s offerings.
The significance of SEO lead generation is of paramount stature. It helps increase your brand visibility to prospective customers. With people and businesses becoming increasingly dependent on Google, in a bid to find the goods and services, the role of SEO is on astonishingly inclined plane.
It has been estimated that for around 60% of marketers, lead generation is their brand’s biggest challenge. Such a daunting task can be accomplished by making smart use of SEO blogs.
Blogging is a mighty effective SEO technique as it plays a crucial role with a number of things that are significant ranking factors. When you have a blog that has a huge following and is updated quite regularly with SEO blogs of high-quality, or is based on the topics relevant to your audience – it can strike a massive difference in the performance of your overall website visibility in the search engines.
SEO Trends to be Followed in 2019
Here are some top notch SEO trends that will help you dominate the ecommerce arena – escalating your revenues.
. Content Marketing
This is indeed an amazing option for brands that have high-quality and interesting content to share with the world. It can be a great bridge to connect you with your intended market as it can provide you with great search engine optimization for your website.
Not only content is critical from an SEO point of view, but the fact of the matter is, the copy that fails to generate interest of the reader will reflect poorly on the description and appeal level of the products as well.
. Social Media Marketing
The use of social media is at its all-time peak. Social media helps you refine the entire lead generation phase as it allows for a more objective and targeted approach. 62% of the marketers strongly believe that social media has proven itself to be an effective channel in lead generation. It presents the businesses a fabulous platform to interact and serve their customers.
Social media advertising works wonders, especially nowadays when you hardly come across a person who doesn’t has a Facebook, Twitter, or Instagram account. Advertisements running through these mediums are highly engaging as it facilitates you in setting up the location, age, gender, and interests among many others.
. Higher Customization
Customized marketing is not at all a brand new concept. It’s something that has been around for a while now, but growth and evolution has been simply magnificent. Now in 2019, customers have arrived to a level where they expect this personalization to reach a new level.
In the world of B2B interactions, 75% of consumers report that they expect companies to send them customized offers – keeping in mind their specific sets of needs and wants. More than half of the consumers expect the brands to be proactive in predicting their needs and make suitable suggestions in the first point of contact.
. Use Long-Tail Keywords
Using long tail keywords is on a definite rise. It takes 6 to 12 months for businesses to start witnessing growth in traffic via SEO lead generation techniques. Search engines prioritize websites that have been around for quite some time.
This waiting time can be reduced by the professional and expert use of long-tail keywords. These keywords include two or more phrases. The reason for the success of these types of keywords is they are less competitive and easier to rank on the search engine.
. The Era of Automation
The magical advancements of artificial intelligence (AI) and machine learning are being recognized. It’s not at all surprising that automation is quickly becoming one of the biggest lead generation strategies of 2019.
The research report at McKinsey found out that 60% of businesses are already in the process of adopting it. The aggressive uses of chatbots are one of the best uses of automation. With the help of these automated chatbots, you can easily provide 24/7 services to the clients, serving it to the best of your abilities.
Advance versions of these chatbots can even secure orders for your brand, paving the way for you to turn a lead into a client. Modern day marketers use automation to process and analyze data. For instance, a digital marketing campaign generates tons of data points.
SEO is a strategy that builds on itself, which makes it a scintillating aspect of online world. With the passage of time, the ability to generate lead through SEO increases as you figure out more innovative forms of content and web optimization. SEO trends play a vital role in giving the direction to the brand as well as site’s ranking success.
In the modern era, the relevance of consumer experience is at its peak. Customer experience design revolves around the phenomenon of putting the customer first – to build and deliver solutions that are both effective and enjoyable.
The game changer in online businesses is customer satisfaction. As products and services continue to emphasize customer experience, the key factor of brand differentiation is creating a brand experience that can trigger emotional aspects of the customers and tends to define the buying journey of a product.
The Importance of Brand Experience
Brands are typically defined by the experiences that they offer…
Helping is the new selling…. The key is making brand experiences easier, quicker, and smoother than anyone else. The more helpful a brand is, the higher the probability of its success.
You need to remember that customers want facilitation; all they look for is an omnichannel experience that engenders some sense of control into them.
The mega success of giants like Amazon and eBay can easily be boiled back down to the simple point of them making it extremely easier than other previous prevailing alternatives.
Consumers are flooded with a barrage of messages from various businesses, both online and offline on daily basis. As a result, it is more important than ever to build emotional connections between consumers and your brand, in a bid to hit and make mark in customers’ subconscious.
How to Create Better Brand Experience
Here are a few relevant tips that can be of significant help in building a brand experience.
> Know Your Customer (KYC)
Incorporation of Artificial Intelligence (AI) in retail branding is due to the opportunity it provides for gathering refined piece of information for their target segment (audience). This extensive knowledge about the market has substantially helped brands to come up with the kind of product that can quickly appeal to their clientele and fulfill their needs for long.
The brand Nike has emerged successful as a sports retail brand. Nike built an empire by broadcasting itself not just as a shoe store, but rather a brand that showcases oriented lifestyle. They have an impressive strategy when it comes to knowing their customers’ needs and wants.
> Engage Through Effective Advertising
We are living in an always-on world, so customers expect brands to be proactive in anticipating their needs and then come up with a quick solution to fulfill the said need. The communication (advertisement) of this solution needs to be sound and efficient.
Successful brands focus immensely on customer engagement; they target value creation, and not just revenue extraction.
McDonald’s has been thriving to use advertising to drive its business. The launch of their product “Happy Meal” has been quite impressive. This customized product offered an ideal platform to connect with mothers’ sentiments, through an ideal blend of emotional storytelling and rational reassurance to shift attitudes and make an impactful statement.
This was followed by the tremendous “That’s What Makes McDonalds” campaign, in which the TV commercial charmingly and engagingly told the truth about the ingredients of a Happy Meal – celebrating the food and connecting it back to the source.
> Make Use of Influencers
Influencer marketing is now the real mainstream and that too, with a good reason. Customers often rely on recommendations of other individuals they encounter on different social media platforms or through celebrity marketing like shoutouts or podcasts.
By associating yourself with an influencer who has trust in you and whose reach, resonance, and engagement meets your requirement, you avail yourself of the credibility that goes along with an already established relationship of interest.
Since almost 20 years, Starbucks release a special edition of their cups around the holiday season. Two years back, Starbucks decided to come up with something special. They released a limited edition of red colored cups decorated with 13 paintings made by customers from around the globe. This collaboration was done to add the personalization phenomenon into their marketing.
These cups became part of Starbucks’ #RedCupArt campaign, in which the customers were invited to paint. This option of painting was also available in stores.
Starbucks Influencer Choices
Starbucks made good strides in outreaching the innovative illustrators and invited them to express their valuable opinions regarding the holiday cup. Following are some of the influencers Starbucks linked with:
Sam Larson, an amazing artist from Portland. His love for coffee cups is quite evident if you go through some of his top content. More than half of his followers are artists themselves.
Heather Rooney, an illustrator and a renowned YouTuber with more than a million followers. While going through her followers, you can see that almost 64% of her followers are quite into art, drawing, and design.
Kelly Klapstein, a lettering artist, who is quite a regular when it comes to posting on her Instagram channel. She posts lettering videos that are being watched by thousands of people, and hence a good pick for influencer marketing.
Successful brands have a strong identity that consumers can relate to. The chief reason for their success is the ability to gain deep understanding of psychology of their audience. Brand experiences are a great way to showcase your thought leadership and convey it to the consumers. Brands have been amazingly effective in communicating the great experience into the mind and heart of the customers.