A business logo establishes the visual identity of a brand, and this identity is created by incorporating various elements of design and consumer psychology. A logo defines a business, reflects its ideology, and presents a visual identity that attracts and appeals to the tastes of consumers.
In this article, we will explore the essential elements that create a business logo.
A masterfully designed logo reflects clarity of vision with its simplicity. A great logo design is not cluttered or overly bright. It is simple and reflects its message with clarity. Simplicity is always the focal goal while designing a logo, as incorporating too many elements, colors or images will only create chaos. Logo designs must appeal to the consumer, as opposed to overwhelming the consumer and failing to leave a memorable impact.
Logos that are excessively complex and cluttered look unprofessional, and they do not convey a coveted brand image of confidence. Simplicity and clarity leaves an impact on the consumer, and reassures the target audience of a brand that is worth-remembering.
Relevance to the Brand
A logo is not a random image or blend of colors and fonts. It is in fact, the symbol of a brand’s corporate identity, therefore, it must be relevant to the business ideology and vision. A cool design is not enough to capture the consumer’s attention. The design must stand for a clear and inspiring message, and it should reflect the offerings of the brand, in terms of value and commodities.
Relevance gives the logo a purpose, and transforms a cool design into a corporate symbol. Designers need to focus on creating a design that speaks to the targeted consumer audience and encourages their buying decisions.
Pinch of Versatility
The use of a business logo is not limited to marketing material or formal correspondence. It is used for a wide array of purposes throughout its lifecycle. The logo is added to the website, social media marketing material and content, business cards, promotional gifts and giveaways, brochures and much more. Therefore, it is important for the design to adapt to different scenarios, and fit seamlessly well with a wide array of color palettes and designs.
Originality of Design
Uniqueness and originality are two important elements that simply cannot be ignored while designing a logo. Taking inspiration from other designs and logos always helps while churning out ideas, but when it comes to business logos, imitation is not the best form of flattery. The design must be unique and original to ensure that it stands out from the competition across the industry.
Logos serve the purpose of a marketing tool that is capable of forming an imprint in the minds of the consumers. Therefore, the design must be memorable and infused with an intelligible charm to leave a lasting impact on the targeted audience. A consumer is likely to see a logo on TV or on billboards for a few seconds, and with a powerful design, these seconds are enough to deliver a lasting impression that is unforgettable.
A logo is an integral ingredient of a brand’s corporate identity and marketing mix. It lays down the foundation for an immersive visual brand identity, and emerges as a symbol that resonates with the offerings of a business. We all know what they say about first impressions-they go a long way in establishing a brand identity that consumers will remember.
Needless to say, a logo influences the brand perceptions of a consumer, alongside shaping an attitude that encourages consumers to invest in the products or services of the brand. Modern-day society is painted with an abundance of brand logos. These logos are constantly competing against one another to engage consumers and capture their attention.
Have you ever thought what makes the McDonald’s logo or the Nike logo better than its other counterparts? It is their uniqueness and exclusive flair for creativity that allows them to stand out. You see, a logo is an amalgamation of various design techniques and trends that allow a brand to set itself apart in the industry.
In this article, we will take a look at the ingredients and factors that create a catchy and attention grabbing logo.
Here, take a look:
Flair for Uniqueness
A logo has to be unique and exclusive as its underlying purpose is to distinguish a brand from its competition, and create an image that stands out and grabs attention. Many brands that fail to realize the importance of uniqueness and use basic templates or imitation end up struggle to carve out a sphere of influence in the corporate realm.
Imitation may be the best form of flattering, but as far as logos are concerned, it is the death of a brand’s visual identity. It is important to create something unique and exclusive to ensure that it creates a dramatic ripple amongst the consumer audience. Consumers appreciate originality and creativity, and a logo is the first step towards appealing to the tastes of the brand’s targeted audience.
Capture the Brand’s Vision
A logo may seem like nothing more than a tiny image that can be added to marketing materials and emails. But it is a great deal more, it is in fact an introduction into the brand’s philosophy. It is a token of design that can capture the vision and philosophy of the brand, and present it to the consumer audience with masterful strokes of graphic creativity.
A catchy logo resonates the ideology and philosophy of the brand, and presents this ideology with delicate strokes of imagery and an inviting blend of colors. These aesthetics create the visual identity of a brand-an identity that encapsulates a much deeper, and profound meaning. A logo must be original and unique, and it should represent the attributes of the brand through its design elements and colors
The Psychology of Colors
The psychology of colors reveals that each and every color palette reflects profound meanings and emotions, and the art of logo designing is all about playing with colors that reflect the ideology of the brand. Colors define the personality of a logo and vis-a-vis, the personality of the brand. Bright and bold colors work wonders at grabbing attention, but for certain brands and services, they may appear harsh and unflattering.
While bright colors work for certain brands, other need to create a more sophisticated palette of colors. You see, each color has its own distinctive influence and adds a deeper meaning to the message. For instance, red reflects a bold and sexy energy, while sunny yellow reflects optimism and positivity. Orange is a friendly hue that reflects creativity while green is all about sustainability and growth. Blue reflects an image of trustworthiness, black is powerful and reliable, while the fun and flirty pink exudes a youthful ambiance.
A catchy logo incorporates the psychology of colors to create a design that is visually appealing and reflects emotions of trust, excitement and creativity.
Now that 2020 is here, there is a lot that needs to be done to up your social media engagement game. You will need to keep adapting to trends so that you stay ahead of the curve. But what can you actually differently this year? What strategies and/or tricks will boost your social media engagement in 2020? To find out, read on.
To get more engagement on Facebook, you should go live more often than not. According to a survey it was found that live videos performed better than the usual Facebook videos. In order for this to work, you will need to plan your video and notify your viewers beforehand. Do not forget to write a short description for your video, and give answers to questions your viewers are posting so they know they matter. Most importantly, be yourself.
Another great way to increase engagement on Facebook is by creating a private group. You may have a page for your brand, but that will not cut it. You will need a Facebook group to create a community that is all about your brand, which will in turn increase visibility and boost engagement. Just remember to keep posting, and avoid being salesy all the time.
Boosting Social Media Engagement on Instagram
When it comes to boosting social media engagement on Instagram, you will need to utilize all its features to their fullest potential. Features like mention sticker, question sticker, location tag, etc. can do wonders if you play your cards right. Use Instagram stories to keep your audience hooked as well, just be unique and fun about whatever it is that you end up posting.
To get more comments on your Instagram posts, you should post more videos, it really is that simple! Of course, people generally do not leave comments on posts on Instagram, but you can rectify that by posting more videos. Studies have shown that videos actually get more comments than the usual Instagram posts.
Boosting Social Media Engagement on Twitter
For Twitter, you will not have to do much to boost engagement. You can start with using hashtags wherever possible. Believe it or not, hashtags are a powerful way of increasing your reach and engagement. It will without a shadow of a doubt increase your exposure on Twitter. As long as you use them wisely, your Twitter account will get to the top in no time.
If you were not using GIFs before, then the fact that GIFs
getting 55% more engagement on posts will get you started right away.
Other useful tips include interacting with other users’ content, retweeting whenever you are mentioned, responding to people who tweeted you, and sharing useful articles.
Boosting Social Media Engagement on LinkedIn
LinkedIn can be a bit tricky, and there is nothing to be ashamed about if you were not working extensively on this social media platform in particular. It can be intimidating, and not a lot of individuals and businesses know how to boost social media engagement on LinkedIn.
Since the social media platform has over 300 million active users, you will need to take advantage of the professional networking app, but the good news is you have the following tips to count on for phenomenal results:
Much like Facebook, you will need to go live here often as well. As soon as you go live, your followers will be notified. Just choose a topic, any topic, and talk about it. Provide unique insight, and encourage your viewers to ask questions so that they interact with you.
One of the best things about LinkedIn is that it has support for hashtags. So use them wherever you deem appropriate. Remember, you can’t use them sparingly like on the platforms mentioned above.
Other useful tips for boosting engagement on LinedIn include writing LinkedIn blogs and articles, engaging with others, creating your own LinkedIn group, joining other LinkedIn groups, and the most important of them all, and sharing content that is relevant to your target audience.
Social media is a place where you can always count on your consumers to be present and active. There is absolutely no reason why you should not use this to your advantage. Reach your target audience more easily, by simply being active and responding to queries and concerns on all social media platforms. If you are not present on all social media platforms, then it is high time you create your presence.
Boosting your social media engagement really boils down to how effective you are in showing you care about your target audience. When you show them they matter, and you take their comments seriously, there is no way your social media engagement will not grow. By doing something so simple, you can actually make a big difference, so much so, your target audience will opt for you rather than your competitors each and every time.
For over fifty years, a vibrant multi-colored bird has been a prominent feature of NBC’s logo. Based on the changing styles and preferences of its audience along with different marketing strategies, the logo has gone through several transformations over the years.
The design of the NBC logo has wonderfully transitioned from a conventional Laramie Peacock to a more conventional-styled peacock. The popular peacock emblem was, however, not always a part of the NBC logo. Here is how the NBC logo made its journey over the years:
The First NBC Logo
The network’s first logo consisted of a black microphone instead of the vibrant looking peacock emblem. It was launched in 1943 and lasted for more than 10 years.A look at NBC’s logo and the history behind it will tell you that NBC started off as a popular radio station and eventually transformed into a successful TV network.
So, the image of a microphone in the logo sent the message across that the channel embodied the spark and enthusiasm along with the expeditiousness conventionally associated with radio.
A New NBC Logo
In 1954, the network launched a new logo that featured an image of a xylophone and a mallet. The company prefered to use the abbreviation NBC instead of using its entire name.
The Birth Of The Peacock Logo
Shortly, with the revolution of colored TVs, the channel decided to incorporate this trend in their new logo.
The designer, John J Graham decided to design a peacock emblem. The original emblem had a total of six colors. The eleven feathers of the peacock’s tail were given tips like a drop to look like a graphical representation of real feathers. The peacock image was also given feet. Surprisingly, the peacock in the logo was never given a name.
Finally, in 1956, the Peacock emblem was launched. The logo would appear during the start and finish of color casts to make the audience get used to the new color technology. One year later, the logo was animated for the first time where the white feathers of the peacock would immediately turn into brightly colored ones.
A Different Version
The NBC logo was soon revamped which featured a conventional Laramie Peacock. In 1962, this peacock had colorful feathers as the tail opened out with the vivid colors of the background.
NBC Team Goes Minimalistic
Several years later in 1975, the makers decided to focus more on the text of the logo and removed the iconic Laramie Peacock emblem.
Soon in 1980, the peacock was again incorporated in the channel’s logo. The design was modified to get a more conventional styled logo. The colorful feathers in the logo remained the same;, however, the drop-shaped tips were removed to give it a minimalistic look.
The entire peacock’s body was also simplified and the feet of the peacock were removed. The new peacock emblem also went perfectly well with the channel’s new slogan, “Proud as a Peacock.”
A Drastic Uplift in 1986
The network gained immense popularity during the 80s, and the network decided to again modify the logo. In 1986, the peacock emblem was completely changed. The primary focus shifted from the font to the modernized peacock emblem. The peacock’s feathers were reduced to a total of six which represented the network’s six different branches.
Modernized Versions in the 90s
During the early nineties, the network decided to modify the logo with the help of different artists and designers. All the creators designed their own animated versions of the NBC peacock.
A look at NBC’s logo and the history behind it shows that the network’s logo displayed different colors and was also animated multiple times. Since the network had another company that used to build color TV sets, the new technology depicted the growing trend of color TVs. The colors also represented NBC as a powerful brand in media broadcasting.
NBC’s logo was often changed to depict its technological advances. Till date, the logo has gone through several transformations and the iconic peacock was changed numerous times as well.
Symbolism of the Latest Version
In the network’s current logo, several aspects were strategically designed. For instance, the peacock is shown as looking to the right; depicting the futuristic stance of the channel. It reflects the philosophy of looking at what lies ahead instead of living in the past.
Also, as mentioned earlier, the peacock’s feathers symbolize NBC’s six different divisions; news, entertainment, network, sports, productions and stations. It is clear that NBC kept modifying its logo and each logo represented a unique achievement of the network.
One major reason not a single NBC logo sustained for a long period of time is that the network wanted to depict its technological advancements through the logo. With constant technological changes and advancements, the network kept changing its logo accordingly. This also represented the network’s attitude for keeping up with changing trends in media technology.
Launching a startup or running a small business? You must be aware of how vital graphic design is in building a company. You may also have an idea of how costly graphic design projects can be.
Almost 70% of small business are willing to pay $500 while 18% would pay up to $1000 for logo designing.
It takes just 400 milliseconds to our visual cortex to process the visual elements of a logo. This is essentially the time you have to capture (or lose) the attention of your customers.
For this reason, business owners should have a working knowledge of designs. This way, they have greater control over their brand’s appearance.
And the first and major graphic design product is developing a logo. A logo is more than just a color and font. On a deeper level, it reflects your brand’s personality. Logo design then is the process in which you communicate your brand’s personality to your consumers.
Considering there are several types of logos (abstract, emblem, word mark, etc.), how do you go about choosing the best one for your business? Continue reading to find out.
Consider Logo Design Types
There are 7 types of logo designs:
• Combination mark
• Pictorial mark
Abstract logos are not only imaginative, but they can immediately communicate what your business is all about. The DropBox logo, for example, is a blue colored box conveying the idea of safe data storage. However, there is always a chance of being too abstract with these logos.
Mascots are usually used by sports teams. Such logos are visually appealing, using images of animals, people or even imaginary things to represent the brand. Michelin Man is an example where a brand has positioned itself with a mascot logo.
Then there is the pictorial mark, aiming to convey the brand through an image. Examples include Twitter, Nike and Target. These logos are often used by global companies to achieve consistency in branding.
The complete opposite of pictorial mark is wordmark. Coca Cola is a major example. Lettermarks are also text-based, used to highlight companies with acronyms, like IBM. However, if you want the best of both worlds, you can go for combination mark, like Dunkin Donuts or Baskin Robbins.
Emblem logos likewise combine design elements with text. Examples of this style include Mastercard and Harley Davidson.
Pick the Right Font
Typography or simply the choice of font goes a long way in establishing your vibe. When choosing fonts, you have to three main options:
Serif fonts established trust. Think newspapers or academic journals. You find such fonts being used to share quotes, and there’s data to show that readers actually gauge the trustworthiness of a quote by the font used. So go for serif fonts if you want to create a professional image for your company. The downside is that such fonts can also make your logo look outdated. A major brand using a serif font logo is Gap.
• Sans Serif
San serif fonts are all over the internet. Even Google has a san serif logo. These fonts give off a clean, modern look. They are easy to read as well. You can use a sans serif font to create a fresh, new personality for your business. The downside is that you may end up looking like other companies. It is hard to stand apart with a sans serif logo unless you’re Google!
• Script Fonts
Finally, script fonts can be used to create an elegant, creative or even a casual image for your business. However, these fonts can be difficult to read.
Of course, you can always use more than one font in your logo.
Choose the Best Color
Finally, colors are also integral to projecting your business personality. According to a survey, 80% of consumers believe that color increases brand recognition. Colors are cool because they convey emotion:
• Red represents excitement, boldness, and youthfulness
• Orange represents confidence, happiness and friendliness
• Yellow gives off warmth, clarity and positive vibes
• Green stands for peace, health, and abundance
• Purple exudes creativity, wit, and imagination
Likewise, a combination of black and white can denote calm and balance. Blue, on the other hand, evokes trust and strength. In fact, more than 30% of the top 100 brands use the color blue in their logo. Gap, for instance, uses navy blue, whereas Google has a brighter blue. Research also shows that people find color combinations in similar hues appealing.
This again ties back to your brand personality. Once you know what kind of image you want to portray, you can experiment with different designs, fonts and colors to discover the right logo for your business.
If you have launched a start-up or you are running your business for a couple of years, you already know the necessity of digital marketing.
For many business owners, the mere thought of a digital marketing campaign seems terrifying because of big words like ‘keyword research’, ‘competitor analysis’, ‘buyer persona, ‘journey mapping’, ‘user intent’, ‘SEO’, ‘PPC’, ‘Google Analytics’ etc.
Of course, a full-fledged campaign requires both time and expertise. But that doesn’t mean you should delay creating your digital presence.
In the following paragraphs, we will list down some effective digital marketing tips that you can apply immediately.
#1 Engage Customers on Social Media
One of the first things that a company must do today is leveraging brand awareness on social platforms. A great way to engage your audience on each platform is to customize your messaging. This means you must avoid sharing tweets on Facebook!
Of course, it takes longer to create unique posts or Twitter, Facebook, LinkedIn and Instagram, but it’s worth it.
Also, discover which platforms your target market uses and restrict your efforts to them. For example, there’s no use creating content for LinkedIn if most of your prospects hang out on Instagram.
#2 Leverage Video
There are several avenues for engaging with your tribe though video. Consider Facebook Live or Instagram and SnapChat stories. You can sit down and create a short video on your phone, announcing a new product update, share industry news or answer questions. With a little bit of editing, you will have good enough video content to add value to your website, blog or social media profiles.
#3 Start A Blog
Publishing creative content regularly is not just good for SEO (see point #5), but it also improves brand engagement and provides value to your audience. One of the best ways to publish regularly is to start a blog.
If you are in business, chances are you know more about your product, service and industry than the average person. You can create blog articles to educate prospects, answer their questions, and just be generous with your content. As engagement increases, conversions will follow suit.
#4 Repurpose Your Content
One of the key benefits of blogging is that in time, you create a library of useful content. This, in turn, makes it easy to develop social media posts and video scripts. This is known as repurposing or repackaging content. You can also turn your blog posts into infographics, which are known to increase engagement.
Repurposing has dual benefits. On the one hand, you’re creating new content for different platforms with very little effort. On the other hand, you are providing tailored content to your audience, boosting your branding efforts.
#5 Optimize your Website
Creating a website is a must for your digital presence, but it’s not enough. You need to ensure that your website ranks high on search engines to increase visitors. SEO, like all digital marketing processes, requires a particular set of skills, but you can at least optimize your website your website for high-ranking keywords.
There are free tools available for keyword research. You can also look for specific words and phrases that your audience uses by looking at Google search bar suggestions. Once you have decided on the keywords, you can naturally incorporate them in your page title, the header tag, meta tags, and meta descriptions.
#6 Improve User Experience
User experience refers to how people engage with your brand through websites, mobile apps, social media etc. Elements of good user experience include tailored content, relevant communication channels and an intuitive user-interface (UI).
So before launching your website, see how fast it loads. When creating your business profile on Facebook, leverage chat bots. And when publishing a new blog, tweak your content for simplicity and a reader-friendly tone.
Paying attention to these details results in smooth user experience.
#7 Test, Test and Test Some More
Finally, there are a dozen forms of digital marketing and a hundred ways of executing them. How do you know which one is right for you?
The answer is testing. Lots of testing.
Even if you have just started with your digital effort, you need to pay attention to numbers. Which pages of your website get the most traffic? Which ones have the greatest engagement? What is your average post reach on Facebook? How many people click the links at the end of each blog post?
Ultimately, it’s all about testing and adapting, finding out what works and screening out what doesn’t.
Writing great content is not very difficult. In fact, all it requires is a bit of hard work as well as a dash of creativity to get the job done right, the very first time over.
An important step in any content writing 101 guide is to get the facts right.
After all, if you do not have anything of value to add to a conversation, than it will simply lead to your article or blog being considered ‘click bait.’
And here it is pertinent to note that Google and other common search engines are a whole lot smarter than ever before. Various algorithms will effectively ensure that you ‘never’ end up in the top 10 or the ‘holy grail’ of search engine results.
What Does Content Writing Mean?
It is basically concerned with the creation of value based content that will be consumed online. If done correctly, it will decrease the bounce rate substantially. ‘Bounce rate’ is when a person comes to the site and finding nothing of interest, he closes it or in other words ‘bounces’ off.’ A good content writer will not only enthrall his audience, but he will also make good and sure that there are sufficient keywords to attract the relevant traffic to the site.
Here it is pertinent to note that blog content writing is somewhat different from creative content writing. The words and sentences of the former are smaller and easily digestible to a large audience. When writing creative content, you have to remember that you are in a race against time.
If you make the slightest mistake about your sentence structure, overall length, and verbosity, the target audience will lose their interest and click off the site. After all, it only takes just a swipe of the finger to do so!
However, content writing pros really know their jobs well, and they keep their target audience visiting their site.
Understanding Your Target Market
Here it is vital to understand that all content generation strategies needs must take into consideration the specific personal preferences of the target audience itself. That is, what are the demographics as well as the psychographics of the target audience you are trying to attract. For example. If you are into sports shoes in Perth, it will not make sense to pepper your articles on Bitcoins (for instance).
In a nutshell, you will have to customize your content and ensure that it is relatable to your audience’s personal preferences.
Headlines are important
We all know that headlines are important. The chances are that many ‘digital marketing content specialists’ continue to write reams and reams of their blogs and favorite articles. And they do not even understand the fact that it not always the body text of the content that actually catches the eye, but the headline.
In other words, if you can capture the imagination of your reader right from the word go (so to speak), then he will be hooked sufficiently well enough to read the whole thing. And once he does so, he will enter the marketing funnel. That is, he will take the first steps towards doing whatever it is you have created the website for. Such as generating interest in the second world wear (for instance) or trying to buy/sell a particular product. This is why you must always try to go for a really eye-catching headline whenever and wherever you can.
Avoid Errors as Much as Possible
Spelling and grammatical errors are just plain off-putting. If you make enough of those, then your target audience will think that not only are you bereft of any knowledge regarding the subject matter, but you are bereft of any knowledge. Period! Typos are the bane of any well written blog or article, and you should try and run them through any online grammar and syntax correcting tool of you can.
Do Your Research
If you are going to write an authoritative article or blog, it makes sense to have the required knowledge for the task at hand. Otherwise, you will just come off as a ‘wanna be’ writer who is trying to write about stuff that he does not know anything about.
And this is not like the dark ages when you have to go to a library to find data. A simple Google search will land all the data at your fingertips, and you would just need to put it all together, properly enough.
Ultimately these website content writing tips will generate plenty of organic traffic to your site. Apart from that, they will also go a long way in making sure that you can actually retain the core interest of your target market. So that they keep coming back to you again and again.
QR codes are short for something known as a “quick response” codes. This is basically a square shaped box that consists of various black and white symbols. Many people use them to scan stuff while utilizing the services of a smart device such as a smartphone to learn more about the item they have scanned.
As a general rule many, if not most of these little encrypted squares located discreetly on containers can potentially hold various links, event details, coupons, and other relevant information that the QR user may want to see or even to want to save on their device for future reference purposes.
When it comes to the creation of custom QR code with a logo, it is really not that difficult, to begin with. All you have to do is to follow a series of steps: These steps are as follows:
Step 1: You have to select a specific QR code generator
There are literally tons and ton of Quick Reference code generators available today. However, some of the better ones usually give you multiple entirely varied options for using the QR code itself. Apart from that, they also help to solve various compatibility issues with many if not most mobile QR code reading capable apps.
Step 2: You have to choose the most relevant reader for the type of content that you aim to promote
Let’ us select a popular QR code generator so that you would be able to generate your free qr code with logo. For this purpose, we will use the very popular qr-code-generator.com. This generator is used by many professionals all over the world, and it will help you to make your own QR code with logo.
First, you will have to select precisely which type of content that you would want in your QR code so that it will be visible to the person who scans the same.
Step 3: You should try and enter your data in the specific form in which it appears
Once you select that very specific type of QR content that you are interested in promoting with the help of your custom QR code with logo, a field or form will then appear in the space where
you are supposed to enter the relevant information so that it can correspond with your campaign.
If you want your QR code logo to save the contact information it has been provided, then you can even set specific fields where you can enter your subject line, email address, and any associated message by default.
Step 4: You might consider downloading something known as dynamic QR code
If you are really interested in trying to make a QR code with logo, then you should opt for a dynamic QR code with logo. One unfortunate drawback of making a QR code is that it is not possible to edit the data or information it contains once the code has been printed. However, with the invention of dynamic QR codes, it is now entirely possible to easily edit this data.
If you are using the right QR code generator you will be able to print a dynamic QR code, then scan it, and finally pull out an editable form. You will easily be able to modify the information your visitors will receive whenever they scan that specific QR code for themselves.
Step 5. Customizing your QR code logo
This is actually the really fun part of creating the perfect QR code. That is the customizing of the design of the code as per your own brand and logo. In fact, if you really want your QR code to look just like your logo, then you should definitely go for it! In fact, it is also entirely possible to reflect your online ecommerce website design scheme with the help of your dynamic QR code.
However, it is pertinent to note that not every QR code maker is built alike. And many of the free ones do not offer such a design option. If you really want to create a QR code with logo, then you have to check out all the different options that are currently available in the QR code generation industry.
However, the more options you generate when you want to create QR code with logo, the more difficult it becomes for the unit to pick up the code. So be careful of what you want.
Step 6: You should really test your QR code to make good and sure that it works
Sometimes a custom QR code with logo is quite difficult for many different mobile apps to “read,” properly enough. It that is the case, all your hard work will go to waste. This is why you should not forget to check and see if your QR code reads correctly or not. Make sure to try out multiple readers here.
Step 7: Track and execute a detailed performance analysis
Here you will have to make it a part of your whole marketing campaign plan. This is why you have to create and distribute collateral while using your new QR codes to see if the campaign is actually working.
The above steps if followed properly enough can easily help you to not just make your own QR code with logo, but also ensure that this code is up and running and easily scannable for the target audience that you have selected.
Our good old Facebook started off as a local website in a college student’s dormitory room. However, as of today, it is a globe straddling colossus with literally billions of active online users. It also has a significant influence on the global stage.
However, the history of Facebook is certainly a really interesting story. Let us take a closer look at its admittedly illustrious life story, while simultaneously looking at the platform’s famous and indeed iconic logo. We will also see how it has played a key role in making Facebook, the social media platform, the undisputed ruler of online social cyberspace.
Facebook: Its history and its origins
In 2003, a student in his sophomore year of college at Harvard University named Mark Zuckerberg came to his dorm. He quickly created an online social media platform known as Face Mash.” Here, Harvard students would be able to see two pictures of their fellow students juxtaposed to each other. They also got to vote which one was the most attractive of the two. Needless to say, the administration was not amused, and the website was quickly taken down as per varsity orders. As for Mark, he was lucky he was not permanently expelled from this institution. However, the seeds of the Facebook platform had now been planted.
A year later, an undaunted and unrepentant Mark decided to create his own version of an online directory of Harvard students. He called this as yet nascent directory “TheFacebook.”
Within a week of the launch of the site, he ran into controversy after he was accused by three fellow Harvard students of pretending that he was actually going to help them build a website called HarvardConnection.com.
However, according to them, he used all of their ideas to build his own competitor website. The trio of students than proceeded to contact Crimson – the local varsity newspaper. There was an investigation after that. However, “TheFacebook” became wildly popular on campus. As a matter of fact, within only the first month, almost half of all undergraduate students who were enrolled at Harvard university had their own separate accounts on the website.
At the initial level, the membership on “TheFacebook” platform had been strictly limited only to Harvard students. However, Zuckerberg soon decided to open his platform to students of Stanford, Yale, and even Columbia varsity. Shortly after that, the membership of this network based platform was subsequently opened up to include all of the ivy league schools around and eventually to the public at large.
Later in the same year, the Facebook platform was duly incorporated and a certain Sean Parker who was one of Mark’s informal advisors when he was in the process of actually building the website – was declared as the president of the company. Shortly after that, the platform dropped the “The” from its name. To make the transition successful, the company paid over $200,000 to buy the domain facebook.com.
Facebook remained a fully private company up till 2012. In that year, the company went on to hold its IPO or initial public offering. The company’s stock has been able to perform very well even as Facebook thrives and continues to increase its active user base and as it also increased its profits and revenues through advertising. As of now, the company continues to excel in the corporate sector due to its very high profitability ratios.
Now let us see the role, that Facebook’s hugely popular logo has played in making the company such a runaway success, and let us also study Facebook logo history, as well.
The Facebook logo today
Once it was clear that Facebook was going to become a global success, Mark Zuckerberg and president Sean Parker went on to hire Mike Buzzard of the Cuban Council to design an absolutely wonderful logo for the as yet nascent company.
The logo that Mike had designed is those far off days is to this day almost identical to the platform’s current logo. In fact, if you were to juxtapose Facebook’s original logo with Facebook’s new logo, you will quickly see that the company has decided to make very minor changes over the years.
Interestingly, the Facebook logo color scheme had been chosen because of a certain vision condition that Mark suffers from. It is called deuteranopia. This is a mild form of color blindness.
The person finds it difficult to distinguish between certain colors. But the one color that even a deuteranopia sufferer can easily see and distinguish is blue.
Unlike the evolution of Facebook features, the logo itself has differed little from its older iterations. In fact, so minor are the changes that to the average layman, it will be very difficult to even discern them, unless you are looking for them, that is.
This is because the Facebook platform has stuck by its usual simplicity as well as recognizability, at least as far as their logo is concerned. They have opted to keep it as stable as possible. Especially after vectoring in the many changes of the platform. In fact, the website as it was in 2005 (for instance) is now almost completely different from its origins. While the logo, as well as the central blue and white color scheme, have remained (more or less) the same, but the site itself has undergone a steady evolution regarding its myriad features.
In light of the above, we can safely conclude that the Facebook platform is highly popular for two reasons. The simplicity and recognizability of its logo and its ability to evolve with the times.