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Snapchat has been one of the most influential social media platforms of the past decade, growing rapidly since its launch in September 2011. Its biggest innovation was the introduction of “stories” that disappear after 24 hours, along with face filters powered by technologies like the Viola-Jones algorithm. These features quickly went viral. Today, the stories […]

Logos are important, we all know that. We take care of their design, color schemes, fonts and a host of other details to make for the most perfectly suited logo to match our brand vision and make customers recognize us more easily. But, while the things we need to care for haven’t changed when it […]

Logos, websites, social media, SEO and a host of other marketing collaterals and strategies are combined together to serve just one purpose i.e. brand visibility, which would lead to increased conversions and drive sales. Some like their marketing to be subtle while others want it to be vibrant, flashy or edgy but what works conventionally […]

The food service industry is one of the biggest industries in the United States, with millions of restaurants spread across the country, serving everything from burgers and pizza to sushi and fine dining cuisine. Catering to different tastes and target markets, the competition is fierce as every restaurant aims to attract more customers and increase […]

Sports and religion share a common bond in the fact that both of them tend to boast of a similar level of loyalty towards a single identity. In prehistoric times, there were warriors who fought with each other and sports offer a similar rush of adrenaline, albeit with all the blood and gore, making it […]

The success of nearly everything on the online realm hinges heavily on how well an impression it makes with the user, whether they are ads, logos, banners or even the UI/UX interface of websites. Marketers use the word “Impressions” to gauge the number of visits each webpage had instead of referring them to as just […]

You’ve never seen any other logo change the way you have seen Google’s? Google Doodles are the modified Google logos that show up on its homepage to celebrate a holiday, a person or even some event in history. There are times where you yourself wouldn’t know what Google is celebrating but the Doodle will trigger […]

The world of branding is moving fast, and if your business is still working with a logo from five years ago, you’re already losing ground. In 2026, logo design isn’t just about looking pretty anymore. It’s about creating a visual identity that works across platforms, connects with your audience emotionally, and stands the test of […]

When we start talking about businesses, branding seems to be the single most important topic that keeps generating so much attention. Branding determines whether a business lives or dies! It’s your voice out there, it’s a way to make your presence felt and most importantly its there to engage people with your products and services […]