Memorable logo design, memorable logo, how to design a memorable logo. You might have read these words in brochures, design blogs, logo design websites and targeted ad pop-ups if you had a logo designed recently or are intending on getting one designed for your firm right now. But why is the word “Memorable” so emphasized whenever someone is mentioning anything related to a logo? Why do marketers and firm owners get excited by the use of this word with logos? In this post, you will know the exact meaning of this word in the context of marketing and promotion, and why is it so apt to use this word to describe a logo’s quality to the buyer.
Marketing, in the simplest of terms, is to promote your product or service through the use of an agent, so that it reaches the maximum amount of people, which in turn can increase your sales. However, this is not as easy as it sounds. For this whole process to go forward and end in a sales closure, the promotion has to be bang on and for that, it has to be capable of having a certain effect on the onlooker. This promotion needs to be able to make the onlooker stop, read or watch it, remember what is being conveyed, then move towards making an action on it. While good design elements like a fancy 3d design, an engaging color palette or even unique fonts can certainly help the onlooker to stop and read, remembering the ad or the promotion is the most difficult part and these design elements cannot do this alone.
The third stage of the promotion engagement process i.e. remembering what is being said is what logo design firms mean when they mention the word memorable alongside the word logo. The logo can be as vibrant, fancy or erratic as possible, but if it’s not memorable enough, the whole point of getting a logo in the first place becomes redundant.
A lot has been said about how logos are representative of a company’s values and how they are the first tools of the impression that an onlooker encounters. What everyone fails to recognize is the fact that although it is the first impression of a brand on the onlooker or viewer, it has to do more than just look pretty. The logo has to be “Memorable” enough that the person who sees it remembers not only its design, but what is being conveyed through the design, and then takes action. Which means that it further interacts with the firm or the brand.
When logos are talked about, the biggest emphasis is placed on the use of the right colors to showcase what industry the business belongs to, what kind of fonts are being used and other things about the design of the logo. But when these design elements fail to create a meaningful message, the whole purpose of the logo is lost on the onlooker.
The importance of getting a memorable logo designed for your brand has only increased in recent times. Hundreds of thousands of websites, millions of pages of magazines filled with advertising collaterals, bright neon billboards outside brand shops and restaurants, everywhere the onlooker happens to take his view to, there is a piece of information waiting to secure its attention. In such a scenario, making your logo memorable enough is immensely important, otherwise, no matter how good or creative the design of the logo is, it will end up hazed in the advertising clutter that exists everywhere today.
Having a memorable logo adds to its stickiness factor, signifying that more and more people that look at it, will definitely stand a high chance of moving on to the next step and interact with logo’s brand, in real time. It’s important that you consider this factor very seriously when getting a logo designed for your brand and hire an experienced logo design firm while also give your inputs at each stage of the design process. The agency you bring on board will ensure that your logo is not just a fancy piece of design that is placed inconspicuously along with your brand’s name but is a real time working brand agent that is able to spur on onlookers to take action and bring in sales.
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