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When we start talking about logos, we stop looking ahead for a while and stop our association with it on the borders of the branding frontier but logos have had a deep, rich and an immensely interesting history with most of them having intriguing histories into their formation and budgets. A logo is an artistic […]

It is an unarguable fact that businesses do not need an online presence to reap benefits, rather an online presence has become an absolutely vital need if the business is to compete in today’s world. Many small businesses are now getting their websites developed to make a mark on the online world. It is nice […]

Evolution is as much a phenomenon in the online market as it is in the natural world. As things change, you also need to alter your strategic mix to keep up with trends and stay relevant. However, logos are fundamentally different from other marketing strategies. They serve as identification marks that represent your brand’s identity […]

If you want to run an e-commerce store then the first thing you need to understand is that it is not so different from running an actual storefront. You need to focus on customer service, product availability and make sure your shop looks inviting enough for a customer to step in and then have their […]

The most important thing startups should consider is how to build up a diverse and multi-faceted initial brand recognition strategy. Focusing on increasing brand recognition is an indispensable strategy as far as startups are concerned, no matter how powerful or innovative your product or service is. For brand recognition to be powerful, it has to […]

A while back we talked about the importance of the business card in the digital world of today. We discussed that even in the digital world of today the business card prospers in corporate business circles and is highly valued. A business card exchange is almost ceremonious in most countries and has its own set […]

Ever saw faces where there were none? Like when the headlights and front bumper of the car gives you an impression that you are seeing a face. This highly interesting phenomenon is called Pareidolia and it’s the best personification of how the human mind sees and perceives things with each thing eliciting a different kind […]

As a social media marketer or enthusiast; it is important know about the common challenges on social media. These challenges are found to be quite stressing on any social media platform and if not resolved in an effective manner; it can lead to more drastic consequences and people on social media choose to engage with […]

Building a brand is difficult, but re-building one after a failure is even more difficult. It is a well-known fact that human brain is naturally hard-wired to remember and talk about negative experiences more than the positive ones. Anything worth doing is difficult and if you have failed as a brand then reinvention may be […]