CASE STUDY

Website Revamp + Local SEO

THA LAW FIRM - ATLANTA, GEORGIA

VISIT WEBSITE

SERVICEWebsite Revamp

SEO

SERVICELocal SEO

SERVICEGoogle Business Profile

SERVICEAuthority Building

LOC

LOCATIONAtlanta, Georgia

LAW

INDUSTRYImmigration Law

Project focus

Modernize the WordPress website while improving local search visibility, qualified organic traffic, and consistent lead generation.

2021 -> 2026 Website evolution

649 Ranking keywords

+13,860% Keyword growth

100 Qualified leads

ABOUT

About the Client

The client is an immigration-focused law firm based in Atlanta, providing legal services for individuals and businesses dealing with immigration matters. Their services include visa applications, green cards, immigration waivers, deportation defense, permanent residency cases, business immigration, and student visa assistance.

The firm approached us to improve its local online visibility, increase qualified organic traffic, and generate consistent leads through Local SEO and Google Business Profile optimization.

Website Revamp

The original website was built by PNC Logos in 2021. As the firm's digital presence evolved, we revamped the WordPress website to meet modern design, usability, and web standards while creating a stronger foundation for ongoing SEO and digital marketing.

The revamp and SEO work were treated as one digital improvement effort: improve the website experience, strengthen search visibility, and make it easier for prospective clients to take the next step.

Search performance screenshot showing clicks and impressions growth

CHALLENGE

Limited visibility in a competitive Atlanta legal market.

At the time of takeover, the website had very limited online visibility and almost no organic traffic. The law firm was struggling to rank for competitive local immigration-related keywords in the Atlanta market, which significantly impacted lead generation and brand visibility.

Some of the major challenges included:

Extremely low website authority and backlink profile
Minimal organic traffic and keyword visibility
Lack of rankings for high-intent local search terms
Limited local search presence in Google Maps and Google Business Profile
Low conversion volume from organic traffic

Primary objective

Improve local keyword rankings, increase targeted traffic, strengthen domain authority, and generate high-quality local leads through SEO.

SOLUTION

SEO

A focused Local SEO system built around qualified leads.

We implemented a comprehensive Local SEO strategy focused on improving the firm's search visibility in the Atlanta market. Our approach included technical optimization, localized content targeting, authority building, and Google Business Profile optimization.

01 Technical foundation Improved structure, metadata, crawlability, and internal linking.

02 Localized targeting Mapped service pages and content around high-intent Atlanta searches.

03 Authority growth Strengthened trust signals with backlinks, citations, and GBP optimization.

SEO & Website Optimization

We optimized the website structure, metadata, internal linking, and service pages to improve crawlability and search relevance. Location-focused landing pages and immigration-related content were strategically optimized around high-intent local keywords.

Local Keyword Targeting

Our SEO strategy focused on highly targeted immigration-related search terms such as:

b-1 b-2 visa attorney Atlanta
f-1 student visa lawyer Atlanta
immigration waiver lawyer Atlanta
healthcare immigration attorney Atlanta
business immigration lawyer Atlanta
deportation attorney Atlanta
lawyers for green card
Atlanta immigration legal services

This helped improve local relevance and attract users actively searching for immigration legal services in Atlanta.

Authority Building & Backlinks

To strengthen the website's authority, we implemented a backlink acquisition strategy focused on quality referring domains and niche-relevant citations. This significantly improved the site's backlink profile and overall search trust.

Google Business Profile Optimization

We fully optimized the client's Google Business Profile to improve visibility in local searches and Google Maps. This included profile optimization, keyword enhancements, business category improvements, and ongoing activity management to increase user engagement and local interactions.

Conversion Optimization

To maximize lead generation, we improved conversion opportunities across the website and GBP profile by optimizing contact forms, calls-to-action, click-to-call functionality, and user experience.

Results Within a few months of implementing our Local SEO strategy, the law firm experienced substantial growth in organic visibility, keyword rankings, traffic, and lead generation.

Traffic & Organic Growth

Comparing the 6-month engagement period (December 2025 - June 2026) against the pre-engagement baseline, the website showed remarkable improvements.

Organic Keywords: 5 to 649 (+13,860%)
Search Impressions: 1,330 to 31,100 (+2,238%)
Month-over-Month Click Growth: +25.8%

These improvements reflected a significant increase in targeted organic visibility and local search presence.

Search Console clicks and impressions trend

Keyword Ranking Improvements

The website began ranking for several highly competitive immigration-related keywords in the Atlanta market.

First-page rankings achieved include:

#1 Immigration waivers consultant Atlanta #3 Naturalization lawyers #3 Naturalization attorneys near me #4 F-1 student visa lawyer Atlanta #5 Benefits of lawyer review for immigration forms #6 Student visa attorney Atlanta #7 Humanitarian immigration attorney #8 Family visa & immigration services #9 I-601 waiver lawyer Atlanta

These rankings reflect strong first-page visibility across a wide range of immigration-related search terms in the Atlanta market.
Overall organic keyword visibility increased to 649 ranking keywords, reflecting a 13,860% growth.

Keyword ranking table showing immigration queries and positions

Authority & Backlink Growth

The website's backlink profile improved significantly, reaching:

354 backlinks166 referring domains2 -> 8 Ahrefs DR

This helped strengthen domain authority and improve overall search engine trust signals.

SEO authority metrics showing organic keywords, referring domains and backlinks

Lead Generation Performance

Organic SEO efforts also translated into measurable lead growth month over month

Dec2 Jan8 Feb15 Mar20 Apr24 May31

+1,450% increase in monthly conversion volume (2 -> 31 conversions).

Conversions by month chart showing growth from December to May

Google Business Profile Results

The optimized Google Business Profile generated strong local engagement and visibility (as of May 2026).

770 profile views95 interactions24 phone calls46 direction requests25 website clicks

These results demonstrated significant improvement in the firm's local presence and user engagement through Google Search and Maps.

OVERALL OUTCOME

A stronger digital presence supported by measurable search growth.

Through a targeted Local SEO strategy, authority-building campaign, and Google Business Profile optimization, we successfully transformed the law firm's online visibility in a highly competitive legal market.

Significant organic traffic growth
Improved rankings for high-intent immigration searches
Increased local visibility in Google Maps
Stronger domain authority
Consistent lead generation from organic search

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