Atlanta immigration law firm·6-month case study

From nearly invisible to 100 qualified leads.

A website revamp and focused Local SEO campaign turned limited search visibility into measurable demand—without changing what made the firm trusted.

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THE RESULT, IN SIX MONTHS

649ranking keywords
+13,860%

31.1Ksearch impressions
+2,238%

100qualified leads
2 → 31 monthly

LocationAtlanta, Georgia

IndustryImmigration law

Duration6 months

FocusLocal visibility + leads

01 / The client

An Atlanta firm with the expertise but not the visibility.

THA Law Firm helps individuals and businesses navigate visa applications, green cards, immigration waivers, deportation defense, permanent residency, business immigration, and student visas.

The firm needed its digital presence to perform as strongly as its legal work: easier to find, easier to trust, and easier to contact.

02 / Verified growth

Proof before promises.

MONTHLY QUALIFIED LEADS

+1,450%From 2 conversions in December to 31 in May.

Analytics chart showing monthly conversions rising from 2 in December to 31 in May — Campaign evidenceMonthly conversions, December–May

Organic keywords5 → 649+13,860%

Search impressions1,330 → 31.1K+2,238%

Referring domains166354 backlinks

Domain rating2 → 8Authority growth

Google Business ProfileLocal intent turned into real actions

+770: Views
+95: Interactions
+24: Calls
+46: Directions
+25: Website clicks

Campaign evidenceGoogle Business Profile performance

Campaign evidence Search Console performance performance

Campaign evidence Organic keyword growth

Campaign evidence Website sessions over time

Campaign evidenceAuthority and organic visibility snapshot

Growth snapshot

Metric	Before	After	Lift
Monthly qualified leads	2	31	+1,450%
Organic keywords	5	649	+13,860%
Search impressions	1,330	31.1K	+2,238%
Domain rating	2	8	Authority growth

Local profile actions

Action	Total
Profile views	770
Total interactions	95
Calls	24
Direction requests	46
Website clicks	25

Put the leads into business terms

What could 100 qualified leads mean for your firm?

Choose a realistic close rate and average fee to see the six-month opportunity.

From Tha Law Firm 100 CASE ESTIMATEBASED ON THA’S 100 LEADS

If you closed this % of THA’s leads…

Closing 20% of 100 leads = 20 clients

…at this average fee per case

or write your own:$

Line 3 New clients20

Line 4 Your revenue$100,000

Every month you’re not on page 1, about $16,667 in cases goes to the firm that is.

Is your firm getting $100,000 in cases from Google every 6 months?

Not yet, show me how Yes, help me grow it

Example based on industry averages. Actual results depend on your close rate, fees, market, and case mix.

03 / The problem

If your firm is good but Google barely shows it, this will feel familiar.

01Prospective clients search, but directories and competing firms appear first.

02Your Google profile exists, yet calls and direction requests remain inconsistent.

03Your website explains your services, but it does not create a steady flow of enquiries.

04You cannot clearly connect marketing activity to qualified cases.

04 / What changed

One coordinated system, not disconnected SEO tasks.

✓

Website basics

Improved structure, metadata, crawlability, internal linking, and the mobile experience.

✓

The right searches

Aligned service pages and content with high-intent Atlanta immigration searches.

✓

Trust with Google

Built relevant backlinks and citations to strengthen authority from a DR of 2.

✓

Google Maps visibility

Optimized the Business Profile to drive calls, directions, and website visits.

✓

An easier next step

Improved forms, calls to action, click-to-call, and the path from visit to enquiry.

Can this work for your firm?

You do not need to be the biggest firm. You need a clearer path to being found.

The exact plan will differ by city, competition, practice mix, website history, and intake capacity. The principle does not: build visibility around the matters you want, then make every visit easier to convert.

See where your firm is losing visibility

05 / Search positions

The searches that became visible.

First-page visibility grew across commercial searches tied to real immigration matters. As more targeted keywords moved into stronger search positions, the firm gained greater visibility among people actively searching for relevant immigration legal services.

Keyword ranking export showing THA Law Firm search positions — Campaign evidenceLive keyword position export

Search	Before	After	Case type
Immigration waivers consultant Atlanta	Not ranked	#1	Waivers
Naturalization lawyers	Not ranked	#3	Citizenship
Naturalization attorneys near me	Not ranked	#3	Citizenship
F-1 student visa lawyer Atlanta	Not ranked	#4	Student visa
I-601 waiver lawyer Atlanta	Not ranked	#9	Waivers

06 / Common questions

What law firms ask before investing in SEO.

How long did these SEO results take?

The measured campaign ran for six months, from December 2025 through May 2026.

Can a smaller immigration firm compete?

Yes. The strategy is built around the firm’s market, practice areas, and realistic high-intent opportunities—not its headcount.

Is SEO better than Google Ads for law firms?

They solve different needs. Ads can create immediate visibility; SEO compounds durable visibility and can reduce reliance on paid clicks over time.

Does Google Maps matter for immigration lawyers?

Yes. THA’s optimized profile generated 770 views, 95 interactions, 24 calls, 46 direction requests, and 25 website clicks.

What does an SEO engagement include?

Website improvements, search targeting, authority building, Google Business Profile work, and conversion improvements formed this campaign.

Are results guaranteed?

No ethical SEO partner can guarantee rankings or leads. Results depend on the market, competition, website, intake, and case mix.

Your competitors are not waiting

Find out what your immigration firm could be missing.

Request a focused visibility audit. We’ll review how your firm appears across search and local results, then show you the clearest opportunities.

Search visibility gapsGrowth opportunitiesLead-path friction

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