Every business, company, or brand needs a logo to represent themselves. Having a good logo can gain good recognition and attract more customers/users. The majority of the popular multinational technology companies have iconic logos that make them well known and if anybody sees their logo, they will recognize the brand without any thought. The types of the logo used nowadays are way different from the logos that were used years back.
The design of logos changes from time to time to come up with the customer’s expectations. Many big companies after being founded have changed their logo more than six times, each time trying to make the logo better than before. Now, most companies either use text or abstract logos, both of these categories have subcategories each different than the previous.
Trends and Examples
Now simplified logos are a common type of way to design logos. Simplified logos are basically logos that are redesigned so that the logos are easy to read, smaller in size, etc. Now, you may have noticed that many old companies had very showy logos. Complicated logo designs are being outdated some companies say and are changing the way their logos look to give the logos a simple yet attractive vibe.
Many famous companies like Uber, Yahoo! and Crocs have recently changed their logo into a more simplified version. The simplified logo design has made work easier as they do not have to put in hours of their time to make a complicated yet perfect looking logo. Branding is overall easier as well because putting these icons/logos on billboards is easier. This style is the most modern out of all the trendy logo designs and its simplicity stands out.
Next is the logos that mostly contain the geometrical design. Companies like Katerra and The Pudding have really flashy and yet straightforward logos. On top of the logo being filled with geometrical shapes, the names of the companies are also written in a flashy manner to match the icon. These logo designs are gaining very much momentum for the past few years as many big fashion designing companies are also thinking about changing their logo to geometry based.
Icon with Text
Another modern logo design is the symbol which is paired with the name of the brand. A majority of the big companies use this logo design as it gets their name out as well as shows the symbol of the brand in the logo. Companies like Target, Microsoft, Slack all use this logo design. This type of logo design is enjoyable to watch when it is animated. A more distinctive evolution of the logo as stated by Slack can fulfil the purpose of the logo better than the previous one.
Hand Drawn Logos
The hand-drawn designs are a very popular logo design favoured by tattoo or barbershops, pubs, and bars, etc. The logo basically has the name of the shop written in a handwriting format followed with different alignments based on the shop owner. These logos are hand-drawn so they are not perfect but that is the great thing about them. They do not have to be perfect, being simple yet charming is enough to attract the customers.
Next are the topography logos which are widely used by many fashionable companies. The basic design of the logos contains the name of the brand but some of the letters have been sliced in half and shown in such a way that the alphabet is still recognizable. Events and companies like Luminato and curious pictures have this type of logo. This logo design never goes out of style. The most popular logo option is Sans serif typography.
One type of logo design is the clustered logo. This logo has been a popular design trend for the past few years. The logo has letters stuck to one another either from side to side or top to bottom. Brands like Zara, Byrider, etc have this kind of logo design. The clustered logos portray the feeling of reliability and are really popular in the United States of America.
Gradients are a very popular logo design that has been used for quite some time now. The gradient logos are the logos that shine that most as they have vibrant colours and look exquisite. These logos are purely simple in design, but the use of radiant colours totally changes the perspective of the customer and thus is widely used by many companies. Redmi and Mozilla Firefox both are known to use this logo design for quite some time.
Another is the chaotic arrangements logos which portrays letters aligned in a weird or messy manner. Byron and Fashion for Good use of this logo design.
Text in a Box
Text in a box is a logo design used by Duke University Press and Modern Flipbooks. These logos are easy to read as they portray the name of the company in boxes. Many companies use this logo design and add the name of their company and just reverse it to make it look unique. The better the font and simplicity of the letters the better this logo design will look.
The last trend is the Vintage style logo design which is an old classic logo design used by Pixel frames and Boardman. Vintage-style logos does not support all the companies and it depends on what the nature of the company is to attract more customers.
Almost all of these logo designs are being used by companies all around the world. All of these logo designs communicate with their customers one way or another and make them keep coming back to the brand. The logos attract more and new potential customers increasing their reach and reputation.