The History of Target’s Logo

You will be surprised to know there is a lot of history behind Target’s logo, and it just comes to show any business can create a simple and clean logo and make it big. The popular mass-merchandise retailer managed to do the unthinkable with its logo, which is ranked as the world’s most recognizable emblem. If you want to learn more about Target’s logo, its origins, and how it has evolved so far, then read on.

The History of Target’s Logo – Logo Evolution

The history of Target’s logo can be rooted to 1962. The company’s PR team was working to find the right name for the business until it finally settled on Target. Not so surprisingly, the name influenced the choice of logo, and so the red bull’s eye became the official logo of Target.

It was not until 1968 that the logo was streamlined, and a single ring was left around a red dot. A year later, the new logo was unveiled by Target to celebrate the opening of a new outlet.

In 1975, the logo was now joined by the company name, which was written in massive black font. It was quite some time before the logo design was drastically changed in 1989. This time, the bull’s eye was nowhere to be seen, and all that remained was the name in red font with a white shadow. Unfortunately, this new logo proved to be unsuccessful, and Target revisited its previous logo design.

Now, it was not until 2006 that the Target logo you know today came into being. The modern logo was more focused on the bull’s eye, which was more solid and vibrant than before. Also, the brand name was removed.

Why is the Target Logo so Memorable?

The history of Target’s logo has shown that a simple logo can do wonders for any business.

The modern Target logo, with a red dot and two circles around it, looks great on all platforms. In fact, it builds instant emotional connections, with the color red symbolizing energy, passion, and love. Additionally, the color does a great job of grabbing the viewer’s attention. At the same time, the white color proves to be a great contrast to red, relating to elegance and style.

Simply put, the following factors make the Target logo a success:

• The logo is minimalistic with a clean design. It is instantly recognizable from any distance.
• The symmetry of the circle shape forms a harmonious composition.
• The visual symbol and company name manage to exceed the idea of prosperity and success.

If it is not apparent enough, the history of Target’s logo is a complex yet interesting one. It has a lot to teach to new and upcoming businesses that want to stand apart from the rest of the crowd. Most importantly, it highlights the importance of branding to inspire trust and loyalty.

Now that you know how to create a memorable logo, get cracking on creating your own unique logo design. Or you could hire a professional to take care of that for you; the choice is yours.