Category: Marketing

According to Backlinko, over 5.17 billion people use social media across the globe. More importantly, 77% of consumers prefer to purchase from brands they follow on social media, as per WiserNotify. Needless to say, social media marketing (SMM) is crucial for your success. But it’s not merely about creating an account and posting viral content. […]

We all have seen pesky popups that appear on our screens when we open most websites. They are permission for cookies, which we often accept or reject without even reading. They are kind of important because in a way, they determine your online experience as we see ads based on those cookies – more on […]

Are you ready to skyrocket your TikTok ad results without blowing your budget? Then you’re in the right place. TikTok has taken the social media world by storm, and savvy businesses are cashing in on this viral video app’s huge potential to drive sales. But making your ads stand out in a sea of lip […]

In 2024, Facebook marketing evolves with AI, VR, and hyper-personalization. Discover how businesses are venturing into the metaverse, retailing virtual goods, and creating immersive experiences to engage audiences like never before. Are you ready to harness the future of marketing?

As any marketing whizz will be able to tell you, the best way to grow your audience is to advertise your services on as many channels as possible. Moreover, with ad prices constantly increasing, many businesses are using owned channels for marketing themselves. This is where text marketing comes in. It is relatively new on […]

Facebook has recently taken action against advertisers who have failed to adhere to their advertising policies when using the platform. As a result, there has been a spike in ad rejections as well as page restrictions, leaving many advertisers annoyed and uncertain of what to do next. Facebook notifies you via email and also on […]

Running a business of any size requires you to be familiar with what’s happening in the digital landscape. To stay ahead, you need to know the latest digital marketing trends and what you can do to incorporate these into your business to make it more successful. Imagine having a website that doesn’t load in milliseconds […]

Like every year, retailers expect robust sales during the holiday season this year, mainly because many people have been stuck at home, which means increased savings. However, the coronavirus could bring this holiday season to a halt. But what can businesses expect from a COVID-19 stricken 2020 holiday season? Will they have to brace for […]

Halloween has for some time been a well-known festival in the US, yet lately the ‘holiday’ has traversed into different business sectors, where – as in the US – it has indicated amazing growth over the recent 5-years. Halloween now is considered to be one of the best times of the year from business point […]

Now that 2020 is here, there is a lot that needs to be done to up your social media engagement game. You will need to keep adapting to trends so that you stay ahead of the curve. But what can you actually differently this year? What strategies and/or tricks will boost your social media engagement in 2020? To find out, read on.