THE HIGHLIGHTS

Digital Marketing is our forte, and we made every effort to boost Midwest Distribution’s visibility and traffic in the online sphere. All this resulted in optimized cost per lead, enhanced social media campaign performance, and improved leads and traffic.

The improved numbers in just a span of a few months speak for themselves:

70%

CPL

86,872

Social Media Reach

54

Organic Goals

88%

New users

EXECUTING

THE STRATEGY

THE CHALLENGE

Working on solutions for Midwest solutions posed many challenges due to their niche market. Operating in B2B, the complex customer journey was longer and trickier and required careful navigation. Our main goals were to contact leads effectively and find the right people in the audience. Dealing with low-quality leads made things more challenging, highlighting the importance of customized strategies and vigilant execution.

THE SOLUTION

In designing our strategy, we focused on key areas to optimize Midwest Distribution’s branding efforts effectively. Our services covered Social Media and Pay Per Click Advertising for brand visibility, SEO for enhanced online presence and user experience, and Email Automation for lead nurturing.

Advertising

We selected audience interests, optimized offers and CTAs, and set up Google Ads with conversion-centric keywords while avoiding irrelevant searches. Utilizing Google Analytics and Call Tracking, we monitored performance closely. We enhanced ads with Site Links and callout extensions and conducted A/B testing for headlines and description finalization.

Email Marketing

We also implemented a funnel-based approach, reaching out to prospects on LinkedIn and nurturing leads through email funnels. Additionally, we enticed and retargeted interested individuals with a Free Guide offer. Moreover, a comprehensive newsletter was sent to the ones who replied with personalized queries and quote requests.

Search Engine Optimization

We began with a thorough website audit based on our SEO checklist, identifying various issues, including weak URL structure, non-optimized UI/UX, lack of separate service pages, thin content, etc. These issues were addressed through a search engine-friendly URL structure, in-depth keyword research, optimized CTAs, and improved content quality. Additionally, we created a blog section with informative content, performed competitor analysis, and implemented effective local link-building tactics. We also optimized the Google My Business profile to enhance local visibility and drive leads.

Our Blog

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Today, consumers are more skeptical than ever. They’ve seen the flashy ads, heard the fancy slogans—and they’re not buying it. Why? They’re looking for brands that are honest, relatable, and driven by their core values. But what does it mean to be an authentic brand? And how can you make your business feel more trustworthy? […]

AI Search Algorithms and SEO: Your Complete Guide to Staying Visible in 2025

AI search algorithms are changing the rules of SEO. And if you’re not keeping up with the new trends, your brand can easily fall behind the competition. Recent research from Bain & Company reveals that 80% of people rely on AI-driven search results for at least 40% of their searches, leading to a 15% to […]

Executing Effective Target Marketing Campaigns – Your Ultimate Guide

The first rule of marketing is knowing whom you’re marketing your product to. Yes, the world is your oyster, but not every product is for everyone, and trying to sell everything to everybody everywhere is a waste of money and, frankly, stupid. So, unless you know who your audience is and where you can find […]

7 reasons your page won’t rank and how to fix them

Search engine optimization, or SEO, is 90% effort and 10% reward. Sometimes, it feels like you’re trying everything, and still, the results aren’t visible. You know what I am talking about, right? All SEO experts have gone through this phase. The world seems a very gloomy place when your page won’t rank despite you doing […]