THE HIGHLIGHTS

Digital Marketing is our forte, and we made every effort to boost Midwest Distribution’s visibility and traffic in the online sphere. All this resulted in optimized cost per lead, enhanced social media campaign performance, and improved leads and traffic.

The improved numbers in just a span of a few months speak for themselves:

70%

CPL

86,872

Social Media Reach

54

Organic Goals

88%

New users

EXECUTING

THE STRATEGY

THE CHALLENGE

Working on solutions for Midwest solutions posed many challenges due to their niche market. Operating in B2B, the complex customer journey was longer and trickier and required careful navigation. Our main goals were to contact leads effectively and find the right people in the audience. Dealing with low-quality leads made things more challenging, highlighting the importance of customized strategies and vigilant execution.

THE SOLUTION

In designing our strategy, we focused on key areas to optimize Midwest Distribution’s branding efforts effectively. Our services covered Social Media and Pay Per Click Advertising for brand visibility, SEO for enhanced online presence and user experience, and Email Automation for lead nurturing.

Advertising

We selected audience interests, optimized offers and CTAs, and set up Google Ads with conversion-centric keywords while avoiding irrelevant searches. Utilizing Google Analytics and Call Tracking, we monitored performance closely. We enhanced ads with Site Links and callout extensions and conducted A/B testing for headlines and description finalization.

Email Marketing

We also implemented a funnel-based approach, reaching out to prospects on LinkedIn and nurturing leads through email funnels. Additionally, we enticed and retargeted interested individuals with a Free Guide offer. Moreover, a comprehensive newsletter was sent to the ones who replied with personalized queries and quote requests.

Search Engine Optimization

We began with a thorough website audit based on our SEO checklist, identifying various issues, including weak URL structure, non-optimized UI/UX, lack of separate service pages, thin content, etc. These issues were addressed through a search engine-friendly URL structure, in-depth keyword research, optimized CTAs, and improved content quality. Additionally, we created a blog section with informative content, performed competitor analysis, and implemented effective local link-building tactics. We also optimized the Google My Business profile to enhance local visibility and drive leads.

Our Blog

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Topical Authority vs Keyword Targeting: Which SEO Strategy Wins in 2026?

Imagine two competing websites in the same niche. One has over 50 blog posts, each targeting a single keyword. The other publishes half as much but links every post around a central topic. Six months later? The second site still ranks on page one. The first? Ranked and disappeared. That’s the whole essence of the […]

8 Best AI Branding Tools for Small Businesses in 2026

For small businesses, building a strong brand identity can be financially exhaustive. Yet without a strong visual identity and consistent messaging, how do you compete with deep-pocketed rivals in crowded markets? Artificial intelligence has made this much easier. Emerging AI tools for branding have made professional-quality brand assets and management accessible at a fraction of […]

The Importance of Semantic Keywords in SEO

Gone are the days when search engines just matched exact words. Today, Google understands the meaning behind a search, how different ideas relate to it, and what the user actually needs. Because of this, modern SEO isn’t just about using the right keywords. It’s about understanding how these words and ideas relate to each other. […]