Project Info

Sweet Dreams Glamping (SDG) is a Charlotte, NC mobile slumber party and event planner/service business. SDG provides an extraordinary gorgeous and fun overnight slumber Glamping parties, including various birthday party set up themes for your well deserving and precious son, daughter, and friends. What does SDG mean by Glamping? The business will provide a glamorous and luxury teepee set-up not usually associated with traditional camping. If you clear some space in your living room, basement or family room, SDG motto “Release the Stress, Let Sweet Dreams Glamping do the Rest.

EXECUTING

THE STRATEGY

THE CHALLENGE

Sweet Dreams Glamping (SDG) lacked a cohesive brand identity and digital presence, which made it difficult for the business to attract its target audience or establish credibility. As a mobile slumber party and event service business, they needed an appealing visual brand, professional marketing materials, and a functional e-commerce website to streamline booking and boost sales.

THE SOLUTION

PNC Logos crafted a complete brand identity for SDG, starting with a bespoke logo and professionally designed business cards to reflect the brand’s fun and whimsical nature. We designed and developed a user-friendly e-commerce website tailored to SDG’s needs, showcasing their services with stunning visuals, clear navigation, and seamless booking functionality. The website highlighted various themed party packages and offered a smooth customer experience, driving engagement and conversions.

OUR POPULAR THEMES

Results:

Since the launch of the new brand and e-commerce website in 2021, SDG achieved gross sales of $144,885, as demonstrated in the attached graph. The consistent growth in sales underscores the impact of a strong brand identity and a well-optimized website in helping SDG gain visibility, attract clients, and build a thriving business.

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