HOME > CASE STUDY > The Fruity Reaper
The Fruity Reaper was started November 2023 by Deamon Boettcher a man of many talents including music and the creator of the worldwide Recovery Ribbon tattoo. After moving his family of 6 to a new location, Chippewa Falls Wisconsin, he discovered a new passion and what he believes to be his calling. Making the world's most unique and versatile Sauces. Using unique combinations of fruit and spice he has garnished 5 star reviews from all across the United States.
The Fruity Reaper, a unique brand specializing in fruit-and-spice-based sauces, lacked an online presence to reach a wider audience. As a newly established business, it needed an appealing and functional e-commerce platform to showcase its distinctive products and compete in a crowded market.
We developed a Shopify website tailored to The Fruity Reaper’s brand ethos, highlighting its unique sauces with vibrant product imagery, clear descriptions, and easy navigation. The platform was optimized for user experience, ensuring smooth browsing and checkout processes. The design incorporated the founder’s story to connect with customers on a personal level, building trust and brand loyalty.
Since the launch in July 2024, the Shopify website has generated $3,857 in gross sales, establishing a solid foundation for the business’s online presence. The site effectively introduced The Fruity Reaper’s innovative sauces to a nationwide audience, earning positive customer feedback and helping to build a loyal customer base.

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