Time and again, it has been proved that a logo design can turn the tables for any company. A carefully designed logo not only identifies a brand but also becomes the identity of a company. You may not think of it as much, but you immediately think of Nike whenever you see a big check sign.
This is how powerful a logo is. Anyways, we are not going to indulge in jotting down the pros of a logo. This article is all about the evolution of one of the most infamous online movie streaming platforms. Yes! We certainly are talking about Netflix.
We will go as far as to say that Netflix does not need any introduction. We all familiar with the streaming service, and some of us are quite addicted to it.
But did you know Netflix had a very different logo at first from the big, bold one in red you see today? If we are diving that far into history, the streaming service was not even named Netflix at first. Instead, it was named Kibble by the creators Marc and Reed.
Since then, the two masterminds behind this brilliant idea have not looked back, and Netflix itself has gone through quite some changes.
Let’s have a look at the changes in the Netflix logo over the years.
The First One
In the year 1997, when Netflix was born, the logo was completely different from what we see today. When we say different, it means the logo had a different approach and an entire colour scheme.
https://brand.netflix.com/en/assets/
The logo was hues of purple and violet, with a film wrapped around the text “Netflix” separating “Net” from the “Flix”. This logo was used until 2000.
The 360O Change
In 2000, the designers took a 360O change. They changed the logo entirely, and instead of using lighter tones such as purple and violet, this time bold colours were used.
https://brand.netflix.com/en/assets/
A red background carrying the bold letters in white font with a black outline was used. The red colour in the background was supposed to make the logo pop out. And honestly, it did a pretty good job at popping out and getting stuck in our heads.
But the story doesn’t end here. There have been further changes in the Netflix logo. Let’s find out.
The One We See Today
The logo with a red background, white font, and bold black outline was changed in 2014. This time, the red background was changed to white, and the font was red.
https://brand.netflix.com/en/assets/
The designers decided to keep the red colour as it had already become the brand identity of Netflix. This also the logo we see today on our screens.
But the creativity of designers at Netflix does not stop here. To immortalise the logo in the heads of audience, a big bright N is flashed on the screen before the start of movies and series. This is another way of marking Netflix’s identity. Because to recognise the logo of Netflix, we don’t have to see the whole logo.
https://brand.netflix.com/en/assets/
We see the flashy red N on-screen and bam, our mind immediately recognises it. This is how powerful a logo is when done right.
