Category: Brand Identity

What are the essentials of a winning brand? How do you ensure that all of the internal and external people associated with your brand are on the same page? The modern business dynamics have redefined the way the “brand” word is used in multiple contexts. Your brand undoubtedly personifies your businesses personality and is crucial […]

The most important thing startups should consider is how to build up a diverse and multi-faceted initial brand recognition strategy. Focusing on increasing brand recognition is an indispensable strategy as far as startups are concerned, no matter how powerful or innovative your product or service is. For brand recognition to be powerful, it has to […]

A while back we talked about the importance of the business card in the digital world of today. We discussed that even in the digital world of today the business card prospers in corporate business circles and is highly valued. A business card exchange is almost ceremonious in most countries and has its own set […]

Ever saw faces where there were none? Like when the headlights and front bumper of the car gives you an impression that you are seeing a face. This highly interesting phenomenon is called Pareidolia and it’s the best personification of how the human mind sees and perceives things with each thing eliciting a different kind […]

Building a brand is difficult, but re-building one after a failure is even more difficult. It is a well-known fact that human brain is naturally hard-wired to remember and talk about negative experiences more than the positive ones. Anything worth doing is difficult and if you have failed as a brand then reinvention may be […]

Judging or accessing creative ideas or designs can be a difficult task as the evaluator must possess the particular skill to see eye to eye with the designer. The creative designs made can be on the principle of both rational and emotional but personal taste, liking or preferences can collide and not reach on to […]