If you have launched a start-up or you are running your business for a couple of years, you already know the necessity of digital marketing. For many business owners, the mere thought of a digital marketing campaign seems terrifying because of big words like ‘keyword research’, ‘competitor analysis’, ‘buyer persona, ‘journey mapping’, ‘user intent’, ‘SEO’, […]
Read moreWriting great content is not very difficult. In fact, all it requires is a bit of hard work as well as a dash of creativity to get the job done right, the very first time over. An important step in any content writing 101 guide is to get the facts right. After all, if you […]
Read moreOur good old Facebook started off as a local website in a college student’s dormitory room. However, as of today, it is a globe straddling colossus with literally billions of active online users. It also has a significant influence on the global stage. However, the history of Facebook is certainly a really interesting story. Let […]
Read moreBrands and logos have been the unique identifying marks for companies and products alike, since ages past. Just like Nike has their truly iconic ‘tick mark’ logo and their equally well known slogan “just do it” so too have their rival sports brand “Adidas “ gone out of their way to create a unique look […]
Read moreLaunching just about any new website can turn out to be a singularly daunting task. And as the precious weeks turn to months, you feel that you are losing out on different opportunities and become really frustrated. However, instead of feeling overwhelmed, you should try and treat your just website like any other brick and […]
Read moreKeyword research is a process where you identify popular terms that people search for on search engines like Bing, Google, and so on. These keyword search terms are then incorporated into content, so that it ranks higher on a SERP (Search Engine Results Page). Keyword search analysis is an important part of SEO (Search Engine […]
Read moreMost of us receive an unspecified number of e-mails everyday – and most of them try to convince us to buy something. There are so many of these emails that clutter our inbox and we end up deleting them without reading any. On the flip side, if you are engaged in email marketing, you would […]
Read moreNot very long ago, most people considered social media websites, and particularly Facebook, for teenagers. However, over the past few years, Facebook has evolved into a potent advertisement channel for reaching a wider niche audience. Number of social media users worldwide from 2010 to 2021 (in billions) The above chart shows that the number of […]
Read moreSource: Pixabay The iconic golden arches of McDonald’s stand tall and strong for all the world to see. Although the fast food chain has roots dating back to the 1940s, the brand remains a symbol of success among countless others – with over 40,000 restaurants in 118 countries across the globe. While the logo has […]
Read moreThe 4th of July is right around the corner, which means you do not have that much time to up your social media game or run promotions. Considering the fact the 4th of July is the biggest retail day of the year, there is absolutely no reason why you should miss out on it. Last […]
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