Effective logo optimization can enhance a brand’s online search engine visibility
For many individuals, search engine optimization (SEO) consists merely of choosing keywords and producing pertinent content. Due to this, they give lower weightage to other vital factors. But SEO is more than just using keywords and content. Several different elements can affect brand visibility on the search engine results page (SERP).
One of these elements is logo optimization. Knowing that your corporate logo can significantly improve your brand’s online visibility is crucial. Google has a major global search market share, standing at 84.69%. This indicates how boosting search visibility on Google through optimized logos can be a game-changer for SMEs.
Google leading the overall online search market (Source: Statista)
A company’s logo is a critical component. The world of a corporate logo is diverse, ranging from Nike’s swoosh design to Twitter’s blue bird. This variability can make it challenging to adhere to the image search optimization requirements for brand logos.
Greater online visibility of logos can enable your customers to distinguish your company by simply glancing at the logo. An effective yet simple optimized logo can help you greatly in increasing your brand awareness.
How To Enhance Brand Visibility Through Logo Optimization?
Brands must ensure they are easily visible online by following modern SEO best practices and becoming familiar with how different search engines rank digital brands according to their logos.
The following measures can help optimize logos to boost visibility on popular search engines:
1. Conducting an SEO Audit
Optimizing your logo is crucial for improving the overall SEO rankings of brand websites. Brands must thoroughly assess their websites according to the SEO requirements and check whether their logos adhere to them. Google Optimize is an effective tool for conducting an SEO audit, which also includes an optimization check of business logos.
An SEO audit can help determine the current optimization level of your brand logo and identify areas that can be further optimized to boost search visibility. Doing it periodically will help you identify the areas of your website that still require work to rank higher in search results on Google and other engines.
The following stats depict the different SEO factors that impact a website’s performance.
Different SEO factors that affect website ranking (Source: Statista)
The stats indicate that on-page elements have the strongest impact on website rankings. Since a logo is one of the crucial on-page elements, it should be optimized for enhanced visibility.
It is equally important to ensure that your logo complies with specific requirements before commencing an SEO audit. You must also consider the following questions:
- Is there a genuine need to use logo optimization techniques?
- How will my brand logo change once it is optimized for search visibility? Will it impact the brand values which the logo has to exhibit?
- Will my blog be recognizable in the same manner the way online users recognized it before its optimization?
Companies spend a tremendous amount of money on optimizing their logo as per best SEO practices. Significant sums of money are spent on revamping and connecting logos. However, they often miss the trick by not conducting regular SEO audits to ensure their logo (and other SEO essentials) are optimized for enhanced online visibility.
It’s crucial that your optimized logo embodies the principles of your business while also including the components that any logo should have. It should also help form your brand identity, as an investment in your logo can be crucial for maximizing your online reach.
2. Image File Type Must Be SEO Friendly
You can also optimize your logo by ensuring that the logo image file complies with SEO best practices. Your website usability will be affected if your logo’s image file size is too large. This can irritate and even offend the users, resulting in an increased bounce rate which can have a negative impact on your business.
You should start with a vector-based picture format for your logo’s original file. It’s a common practice to employ compressed image formats to economize on storage and transfer time. There is a wide variety of file formats now in use. AI, EPS, PDF, SVG, PNG, and JPG are the most frequently used file types for logos.
In most cases, the ideal logo size for use on the web is below 200 kilobytes (KB). Larger file sizes take longer to load and are harder on websites. The smaller the logo file size, the better it becomes for loading quickly in SERPs.
It is worth noting that 72% of search engine users browse through images before making purchases. This makes it essential to optimize your logo image as per the best practices, and reducing the file size can be a vital step towards matching user searches.
3. File Schema Should Be Wisely Selected
For those who don’t know, microdata comes in the form of schema markup. When added to a site, it generates a description that later displays in search results. Leading search engines Google, Yahoo, Bing, and Yandex joined to find Schema.org. The fact that such major players worked together to produce it shows how significant a notion of schema markup is.
It would help to remember the schema markup when creating your logo. Let’s suppose a website features your logo. This is visible to the search engine, which interprets it as an image. The search engine will be informed that the logo is not just a meaningless image if the proper schema markup is used to surround it.
Using schema markup, you can distinguish your logo from the other images on your website. When someone searches for images that resemble your brand logo, the search engine will pick the logo and show it in the top SERPs.
4. Importance Of ALT Attribute
The ALT tag is among the most crucial ways to connect text to an image if users search logos by image. Search engines are constantly improving, so they can now comprehend a page’s content much better. Nevertheless, the ALT attribute feature is still producing top-notch results by giving the right cues to the crawlers.
The ALT property aids in a better understanding of an image. It provides access to keywords that the algorithms have not yet shown. This elevates the search engine ranking and boosts your brand’s online visibility.
These are some obscure facts about the ALT property for a logo. Even though the actual corporate name is far better than having no details on your logo, the likelihood of having your logo appear in SERPs increases when you include the distinctive brand name in the ALT element. It provides a little bit of information that is sufficient enough for search engine crawlers to match the search results with your brand logo.
Images that serve a purpose other than aesthetics should include an alt attribute. It is important to ensure that the image’s description is helpful. For instance, if the image is a company logo, the alt text should reflect the name of the business. The word “logo” is neither required nor helpful in the alternative text, as shown in the example below.
Alt Attribute: NIKE’s trademark symbol
The keywords pertinent to your business are ideal for inclusion in the ALT text. The more specific the keywords you use, the better will be your logo’s rating on SERPs. The information on the different parameters used by search engines for matching keywords can be seen in the bar chart below.
Different factors used by search engines for matching keywords (Source: Statista)
The bar chart shows that Domain Authority (DA) has the greatest say when it comes to the matching of keywords by search engines. So it is crucial to focus on projecting an optimized logo that complements the SEO best practices described above.
An optimized logo can connect your brand values with users. This is why it’s important to incorporate your optimized logo into your SEO strategies and keep your online visibility as well as credibility intact.
5. The Name of the File Must Be As Per SEO Best Practices
A website designer would publish your logo under “logo.png/jpg.” An SEO expert will ensure that the logo’s file name contains a keyword for better logo optimization. Experts say it is crucial to do so to educate search engines about the substance of the image. The file name associates the logo with the business, highlighting the brand’s connection with the optimized logo. An example of a logo file name for Starbucks can be ‘Starbucks.png’ or ‘Starbucks Coffee.png’.
6. Title And Link Attribute
The logo must be linked to the website’s home page for optimization to yield the intended results. Creating a canonical link to the website is the best way to form this linkage. Enhanced logo branding can result from the introduction of a title attribute. It may also be supplied in the IMG tag. Ensure the title and ALT content are the same to create an effectively optimized logo.
Users typically click the logo to access the homepage; these elements serve as a sizable “home” link icon. As a result, you have the incentive to include the logo on each website page, making it a key component of the overall layout.
While building valuable links, you must ensure the company logo is visible from every angle. A logo may occasionally suffice if your organization is highly known to your target market. The logo thus turns into a valuable marketing tool.
In A Nutshell
Even though leveraging different logo design trends can be an optimization in itself, a logo’s image optimization for SEO can create a massive difference in connecting with current and potential users, maximizing brand reach and awareness, and maintaining a competitive edge in the business industry.
We have given you a head start to initiate full-fledged logo optimization for your brand. Let’s connect with more users and share your brand!
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