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CASE STUDY

CHAPAL BUILDERS

Strengthening the real estate brand through strategic digital marketing.

REAL ESTATE - VISIBILITY & LEAD GEN
ServiceBrand Identity
ServiceWebsite Redesign
ServiceContent Marketing
ServiceSocial Media
IndustryReal Estate
GoalVisibility & Lead Gen
Building

About the Client

Chapal Builders is a prominent player in the real estate development sector, driven by a set of core principles and extensive industry experience. With a focus on quality, innovation, and sustainability, they develop residential and commercial spaces that exceed client expectations and contribute to stronger communities.

To enhance their online presence and drive growth for their brand.

Challenge

The Challenge

Chapal Builders needed a stronger online presence to stay ahead in a competitive real estate market.

  • Low brand visibility
  • Outdated website
  • Limited engagement on digital channels
  • Inconsistent lead generation
  • Strong competition in both organic and paid channels
Solution

Our Solution

We implemented a multi-faceted digital marketing strategy:

  • Brand Identity DevelopmentRefined their brand identity with a consistent visual style and messaging.
  • Website Redesign & OptimizationRedesigned their website with SEO best practices to showcase projects and improve visibility.
  • Content Marketing StrategyCreated blogs, project case studies, and industry insights to drive traffic and engagement.
  • Social Media CampaignsManaged Facebook and Instagram with regular posts, project highlights, and client testimonials.

The Results

Our campaigns delivered measurable growth across multiple platforms:

Facebook Conversion

21,055,755 impressions, 4,963,083 reach, 3,909 leads at PKR 380.80 per lead, with a 3.73% CTR.

21M+Impressions
3.9KLeads
3.73%CTR

Engagement Campaign

427,799 engagements, 2,396,258 reach, and 10,174,638 impressions at PKR 0.58 per engagement, with a 5.04% CTR.

427.8KEngagements
2.4MReach
5.04%CTR

Instant Form (Grand Vista)

458 leads at PKR 245.39 per lead, with 492,149 impressions, 221,055 reach, and a 3.31% CTR.

458Leads
492.1KImpressions
3.31%CTR

Search Campaign

164 high-quality leads with a 6.57% conversion rate, 18,059 impressions, and an average cost of PKR 48.84 per lead.

164Leads
6.57%Conversion Rate
PKR 48.84Cost per Lead
Overall Outcome

Overall Outcome

Through a strategic digital marketing approach, we helped Chapal Builders increase brand visibility, generate high-quality leads, and strengthen their position in the real estate market.

  • Higher brand visibility
  • More qualified leads
  • Stronger market position

Our Blog

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Core Web Vitals: How Site Speed Impacts SEO & Digital Marketing

Core Web Vitals show how well your website performs when people visit it. They measure loading speed, interactivity, and visual stability through three key metrics: LCP, INP, and CLS. Passing all three can give your site a modest SEO advantage and create a better user experience. This article explains each Core Web Vitals metric, how […]

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AI SEO for Financial Services: Rank in AI Overviews & LLMs

To rank financial services in Google AI Overviews and LLMs, your content needs clear definitions, structured data, authoritative sources, and comprehensive information. These help AI systems understand, verify, and cite your content in their answers. This guide gives financial service providers five actionable strategies you can use to optimize your website, structure content, and strengthen […]

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Why Orlando Businesses Trust PNC Logos for Digital Marketing

In 2026, hundreds of Orlando businesses are competing for the same local customers across search, social, and paid channels. This competition makes choosing a marketing partner a high-stakes decision. With so many Orlando agencies vying for your business, the question is which one you can actually trust. PNC Logos brings more than a decade of […]

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General Email3 months ago
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Jamilya Arzanesh3 months ago
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I had a very productive meeting with Asad and greatly appreciate the knowledge and guidance he shared. Thanks to his advice, I successfully converted my Google profile to a business profile and received the verification code shortly afterward, just as he predicted. He took the time to explain the next steps clearly and helped me understand how to connect my business profile to my website. His expertise, professionalism, and willingness to help made a significant difference for my business. Thank you, Asad, for your support and valuable insights. I highly recommend working with him!
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Madsen Financial Coaching11 months ago
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