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CASE STUDY

CHAPAL BUILDERS

Strengthening the real estate brand through strategic digital marketing.

REAL ESTATE - VISIBILITY & LEAD GEN
ServiceBrand Identity
ServiceWebsite Redesign
ServiceContent Marketing
ServiceSocial Media
IndustryReal Estate
GoalVisibility & Lead Gen
Building

About the Client

Chapal Builders is a prominent player in the real estate development sector, driven by a set of core principles and extensive industry experience. With a focus on quality, innovation, and sustainability, they develop residential and commercial spaces that exceed client expectations and contribute to stronger communities.

To enhance their online presence and drive growth for their brand.

Challenge

The Challenge

Chapal Builders needed a stronger online presence to stay ahead in a competitive real estate market.

  • Low brand visibility
  • Outdated website
  • Limited engagement on digital channels
  • Inconsistent lead generation
  • Strong competition in both organic and paid channels
Solution

Our Solution

We implemented a multi-faceted digital marketing strategy:

  • Brand Identity DevelopmentRefined their brand identity with a consistent visual style and messaging.
  • Website Redesign & OptimizationRedesigned their website with SEO best practices to showcase projects and improve visibility.
  • Content Marketing StrategyCreated blogs, project case studies, and industry insights to drive traffic and engagement.
  • Social Media CampaignsManaged Facebook and Instagram with regular posts, project highlights, and client testimonials.

The Results

Our campaigns delivered measurable growth across multiple platforms:

Facebook Conversion

21,055,755 impressions, 4,963,083 reach, 3,909 leads at PKR 380.80 per lead, with a 3.73% CTR.

21M+Impressions
3.9KLeads
3.73%CTR

Engagement Campaign

427,799 engagements, 2,396,258 reach, and 10,174,638 impressions at PKR 0.58 per engagement, with a 5.04% CTR.

427.8KEngagements
2.4MReach
5.04%CTR

Instant Form (Grand Vista)

458 leads at PKR 245.39 per lead, with 492,149 impressions, 221,055 reach, and a 3.31% CTR.

458Leads
492.1KImpressions
3.31%CTR

Search Campaign

164 high-quality leads with a 6.57% conversion rate, 18,059 impressions, and an average cost of PKR 48.84 per lead.

164Leads
6.57%Conversion Rate
PKR 48.84Cost per Lead
Overall Outcome

Overall Outcome

Through a strategic digital marketing approach, we helped Chapal Builders increase brand visibility, generate high-quality leads, and strengthen their position in the real estate market.

  • Higher brand visibility
  • More qualified leads
  • Stronger market position

Our Blog

Landing Page Optimization Guide
Landing Page Optimization: A 12-Step Guide

Landing page optimization improves your content, design, usability, and page performance to turn more visitors into customers. A well-optimized page gives visitors the information they need, presents relevant offers, and makes it easy to take action. For PPC campaigns, landing page relevance and user experience also affect ad performance and cost per lead. This article […]

Read more
Link Building for Law Firms: How Attorneys Earn Quality Backlinks

Law firms earn quality backlinks by publishing useful legal content, sharing expert insights, and building relationships with reputable legal publications and local organizations. These links can support search visibility, strengthen credibility, and help potential clients discover your practice. This guide explains how attorneys can identify valuable backlink opportunities, earn relevant links, and avoid risky link-building […]

Read more
How to Choose an SEO Company for Your Law Firm

The best SEO company for attorneys knows the legal industry and builds a strategy around your practice areas and target locations. To choose the right agency, check its legal SEO experience, services, case studies, reporting, ethical practices, and contract terms. This guide covers the key factors to consider and the exact questions to ask before […]

Read more
Attorney Website SEO: How to Get More Clients From Your Law Firm Website
Attorney Website SEO: How to Get More Clients From Your Law Firm Website

Attorney website SEO is the process of improving your law firm website so it shows up in Google searches and attracts more clients. It works by targeting searches related to your practice areas and locations, improving individual pages, and creating a clear path from search results to consultation. In this guide, you’ll learn how to […]

Read more

Get In Touch

Get In Touch

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