If you have launched a start-up or you are running your business for a couple of years, you already know the necessity of digital marketing.
For many business owners, the mere thought of a digital marketing campaign seems terrifying because of big words like ‘keyword research’, ‘competitor analysis’, ‘buyer persona, ‘journey mapping’, ‘user intent’, ‘SEO’, ‘PPC’, ‘Google Analytics’ etc.
Of course, a full-fledged campaign requires both time and expertise. But that doesn’t mean you should delay creating your digital presence.
In the following paragraphs, we will list down some effective digital marketing tips that you can apply immediately.
#1 Engage Customers on Social Media
One of the first things that a company must do today is leveraging brand awareness on social platforms. A great way to engage your audience on each platform is to customize your messaging. This means you must avoid sharing tweets on Facebook!
Of course, it takes longer to create unique posts or Twitter, Facebook, LinkedIn and Instagram, but it’s worth it.
Also, discover which platforms your target market uses and restrict your efforts to them. For example, there’s no use creating content for LinkedIn if most of your prospects hang out on Instagram.
#2 Leverage Video
There are several avenues for engaging with your tribe though video. Consider Facebook Live or Instagram and SnapChat stories. You can sit down and create a short video on your phone, announcing a new product update, share industry news or answer questions. With a little bit of editing, you will have good enough video content to add value to your website, blog or social media profiles.
#3 Start A Blog
Publishing creative content regularly is not just good for SEO (see point #5), but it also improves brand engagement and provides value to your audience. One of the best ways to publish regularly is to start a blog.
If you are in business, chances are you know more about your product, service and industry than the average person. You can create blog articles to educate prospects, answer their questions, and just be generous with your content. As engagement increases, conversions will follow suit.
#4 Repurpose Your Content
One of the key benefits of blogging is that in time, you create a library of useful content. This, in turn, makes it easy to develop social media posts and video scripts. This is known as repurposing or repackaging content. You can also turn your blog posts into infographics, which are known to increase engagement.
Repurposing has dual benefits. On the one hand, you’re creating new content for different platforms with very little effort. On the other hand, you are providing tailored content to your audience, boosting your branding efforts.
#5 Optimize your Website
Creating a website is a must for your digital presence, but it’s not enough. You need to ensure that your website ranks high on search engines to increase visitors. SEO, like all digital marketing processes, requires a particular set of skills, but you can at least optimize your website your website for high-ranking keywords.
There are free tools available for keyword research. You can also look for specific words and phrases that your audience uses by looking at Google search bar suggestions. Once you have decided on the keywords, you can naturally incorporate them in your page title, the header tag, meta tags, and meta descriptions.
#6 Improve User Experience
User experience refers to how people engage with your brand through websites, mobile apps, social media etc. Elements of good user experience include tailored content, relevant communication channels and an intuitive user-interface (UI).
So before launching your website, see how fast it loads. When creating your business profile on Facebook, leverage chat bots. And when publishing a new blog, tweak your content for simplicity and a reader-friendly tone.
Paying attention to these details results in smooth user experience.
#7 Test, Test and Test Some More
Finally, there are a dozen forms of digital marketing and a hundred ways of executing them. How do you know which one is right for you?
The answer is testing. Lots of testing.
Even if you have just started with your digital effort, you need to pay attention to numbers. Which pages of your website get the most traffic? Which ones have the greatest engagement? What is your average post reach on Facebook? How many people click the links at the end of each blog post?
Ultimately, it’s all about testing and adapting, finding out what works and screening out what doesn’t.