CASE STUDY

Turning Local Search Into a Steady Lead Engine.

HOME INSTEAD - HENDERSON, NEVADA

VISIT WEBSITE

Google

SEO

Optimization

Performance

Optimization

Web Design

Enhancement

LOCATION

Henderson, NV

INDUSTRY

Home Care

FEB 2026

3-month campaign performance

CONVERSIONS

3-MONTH TOTAL

$26.21

COST PER CONVERSION

IMPROVED

602

CLICKS

3-MONTH TOTAL

OUR MISSION

The mission was simple.
The targeting wasn't.

The client needed instant leads through Google Ads for their Henderson franchise location. The challenge?

Generate instant leads through Google Ads
Tightly localize to the Henderson service area
Prevent traffic from other Home Instead franchise territories
Compete in a highly competitive local market

Hover to view full page

RESULT

Three Months of Consistent Growth

Within just three months, the Google Ads campaign delivered strong growth in traffic, lead generation, and overall campaign efficiency for the Henderson franchise location.

DECEMBER 2025

Impressions: 2K+
Clicks: 404
Click-Through Rate (CTR): 20.21%
Total Ad Spend: ~$1.2K
Conversions: 36
Average Cost per Conversion: $33.34
Key Outcome: Strong audience engagement and highly relevant ad targeting
Strategy Validation: Localized targeting and a conversion-focused campaign structure proved effective

JANUARY 2026

Jan 11, 2026 Feb 1, 2026

Impressions: 2.13K
Clicks: 593
Click-Through Rate (CTR): 27.81%
Total Ad Spend: ~$1.5K
Average CPC: $2.56, down from $2.97
Conversions: 46, up from 36
Cost per Conversion: $33.04, improved from $33.34
CTR Improvement: 20.21% -> 27.81%
Key Outcome: Stronger ad relevance, refined targeting, and improved audience engagement
Overall Impact: Higher-quality traffic and more consistent lead generation

FEBRUARY 2026

Jan 1, 2026 Mar 1, 2026

Impressions: 2.52K
Clicks: 602
Click-Through Rate (CTR): 23.91%, down from 28.24%
Total Ad Spend: ~$1.52K
Average CPC: $2.52, improved from the previous period
Conversions: 58, up from 42
Cost per Conversion: $26.21, down significantly from $33.38
Conversion Growth: 42 -> 58
Key Outcome: Major improvement in campaign profitability and lead quality
Overall Impact: Higher conversion volume and stronger return on ad spend despite the slight CTR decline
Optimization Drivers: Audience refinement, continuous optimization, and strategic bid adjustments

CTR improved from20.21% to 23.91%

Conversions grew from36 to 58

Cost per conversionreduced by 21%

Qualified leads increasedmonth over month

Overall Outcome

Over the course of the campaign, we successfully increased qualified traffic, improved conversion rates, and reduced acquisition costs for the Henderson franchise location. Through precise geo-targeting, conversion-focused landing pages, and continuous campaign optimization, the client achieved a steady flow of high-quality leads while maintaining strong cost efficiency in a competitive local market.

WHY CHOOSE US?

At PNC Logos, we focus on delivering measurable growth through data-driven digital marketing strategies. From precise audience targeting to conversion-focused landing pages and continuous campaign optimization, our goal is to help businesses generate high-quality leads while maximizing return on investment.

The success of this campaign demonstrates our ability to scale local lead generation campaigns efficiently, even in competitive markets. Whether you want to increase qualified traffic, improve conversion rates, or grow your brand visibility, our team is committed to delivering results that make a real business impact.

If you are looking to grow your business through strategic digital marketing and high-performing Google Ads campaigns, get in touch with us today.

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