A new decade has arrived, and new logo trends have emerged. These new logo trends are a combination of new and old. There are a ton of throwbacks to previous eras, like black and white images from the 30s to neon and chrome 80s. It is safe to say, these logo design trends will continue evolving trends from previous years while taking designs into new directions. But if you are looking for logo design trends that have taken the world by storm in 2020, then let’s take a look.
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Imperfect logos are a thing this year. These hand-drawn logos are successfully replacing logos designed by programs, encouraging designers to start working on new ideas on their sketchbooks. Of course, these logos may not be perfect, but there is something truly unique about logos that utilize uneven lines and shading techniques.
Imperfect logos have been quite popular in 2020, and they have been getting more sketch-like, stamp-like, and grittier as brands continue to embrace the organic and homegrown look.
People are now opting for raw imperfections after having their fill with digital perfection. Brands are utilizing hand-drawn logos to give their logos personalities and to highlight their authenticity.
It really should not come as a surprise that imperfect logos are gaining traction, especially since people are desperately looking for a way to connect with something more handmade and organic.
Throwback Logos: 1980s
Enough time has passed for the 80s to be cool and happening again. This includes pop music, video games, and even the attitude, and these will be reflected in throwback logos this year.
Throwback logos from the 80s involve a lot of neon and chrome. There are nods to throwback tech as well. Surprisingly, there is a tremendous amount of demand for the 80s these days. This could be due to the fact people are consuming and collecting 80s nostalgia in the form of video game consoles, arcade machines, cassette tapes, vinyl, and so on.
80s tech is old enough to be collectible, cool, and retro. This should explain why throwback logos to the 80s reference items like joysticks and the DeLorean.
Vintage Logos: 1930s
Just like the throwback logos of the 80s, vintage logos of the 30s have a nostalgic look but with a different style entirely.
The 1930s cartoon look has all the potential to become immensely popular in 2020 dye to its two-tone color palette and clean and sleek style.
People are looking for familiar comforts of print to stay grounded, and the cartoon look of the 30s does just that. These expressive, adorable, and simple 30s logos are appealing to brands and designers alike.
This year, you will see the popular gradient trend merge with the 3D trend. This is perfect for this day and age, considering how people are on their smartphones 24/7.
Gradients can transform any group of colors into a dynamic spectrum of colors, and when coupled with 3D effects, they give logos life and energy, unlike anything you have seen before.
3D gradient logos are difficult to print, but they look amazing on smartphones or any other screen for that matter. These logos are quite popular with brands that really do not care about print.
Expect designers to explore 3D gradients to their fullest potential, and so should you.
In 2020, digital media is not taking a back seat and is leaving a lasting impact on logo design as well. Designers are now pushing the envelope using delicate lines, create unique effects that work surpassingly well in the digital sphere.
Since there is a lot of complexity involved, these logos feel ethereal, giving birth to a completely new style, bidding farewell to the traditional styles of yesteryear.
Seeing how brands can operate online exclusively, logos are not restricted to print anymore. Logos with ultra-thin lines are abstract and sleek, but difficult to pull off without a computer. This should explain why this logo design trend is massively popular for industrial and tech branding.
This logo design trend masterfully expresses the future of technology, where less is more. Simply put, it has a mysterious and futuristic feel, so much so, it feels as though it left the age of print.
2020 is all about logos going deeper and bigger than ever before through layer upon layer of colors. This trend is causing designers to look past semi-flat and flat designs. Of course, colors and shapes will remain simple, but there will be more layers to look forward to.
Overlapping logos are far more complex, using elaborate colors, shadows, and highlights to communicate more about brands. These logos do not have to necessarily have colors and can use semi-transparent layers and shading for subtle effects.
It goes without saying, overlapping logos will draw a lot of attention in 2020.
The logo design trends mentioned above are just a few of the many logo design trends that are gaining momentum in 2020. If you were looking for a new design or style to start a new brand, or uplift an existing one, you now know your options.
If you are looking for more options and inspiration, you will find plenty of additional logo design trends gaining popularity in 2020 online. You can check them out, and if need be, integrate them into one of the logo design trends mentioned above.
If you are not sure what to do or where you need to start, you do have the option to seek professional assistance. In-house designers can give you greater insight into what your brand needs, thus allowing you to come up with a logo design that will allow your brand to reach new heights. However, if you do not have an in-house designer to count on, then you can seek assistance from third parties. If you do take this route, remember to work with reliable and dependable designers. To find the best ones out there, make sure you see what others have to say, which will require a bit of homework on your part. Rest assured, it will be worth the hassle.