A logo is an insight in what your brand promises to give the customer, what it stands for, what the brand is at its core. In short, the logo is the accumulation of your brand identity in a beautifully designed package that appeals to your target market. This is not something you can make with just good Photoshop skills. Let us give you an example of what true depth is.
The vast pyramids of Gaza and Mona Lisa, both very different but yet they have something in common. One is the symbol of grandeur and vastness, and the other a work of art, personifying a mystic beauty but both of them are designed using the “Golden Ratio”. And once you realize that these works have such depth in them you appreciated them in a completely new light. But even if you never find the genius behinds such works, research has shown that the human eye and brain interpret and process images built on the golden ratio a lot faster than the norm. This helps us to prove that the appeal of Mona Lisa is in part of its well thought out design. Now think if you put this much thought into designing your product logo – that would give you a constant edge. For example, if you are in fashion retail, and if your quality is on par with the competition, a logo could make or break you. So in no way can we underestimate the importance of a good product logo design.
However, how do you convince top management that Design is something that should be focused upon? Well, first of all, remember that design is something that makes the pros stand out from the amateurs. Designs that are planned well will resonate with your clients. When you cut corners in the design phase it does not say anything good about your business. It says that you are doing a “patch job”; you are here to make a quick buck not make a mark for yourself.
Understand the brand and remember simplicity is king
Before you start your quest of making a logo, you have to literally make it crystal clear what your brand stands for, what is delivering to the customer. You have to decide how you want your brand to be perceived as. Once these ideas are jotted down on paper and are coherent with each other, then you can work on how to reflect them in a logo.
Last but not the least, the logo should be beautiful but it should be a work of art like the Last supper. Keep it simple, making it easily recognizable. Plus simple logos also make sense financially as they are easier to recreate (very important if you are in the retail industry). So when you hire a digital agency, the first thing they should ask you is about you. If they start pitching designs from the get go, its time to hunt a new partner.
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