Category: Uncategorized

We have brands and ads all around us but regardless of how many there are, only a few have brand power, even fewer enjoy the iconic brand status. A handful of brands can be recognized globally and have become integrated into the pop culture. All of these brands can be recognized through their logos and […]

Since the advent of conventional businesses, Logos have been there. Just like a human body has to have a face otherwise it looks odd, a business without a logo had always seemed incomplete. Irrespective of the size or scale of the business, the business had to have a logo, even if it meant to place […]

Nearly every brand in the world has the same purpose i.e. of increasing brand recognition and recall and every other marketing and branding tool was geared to specifically works as a means to an end towards that very purpose, but, in this fast-paced world, nothing is static, not even this age-old branding purpose kit. The […]

Firms often spend a huge amount of time and financial resources on getting their branding strategies right, to serve just one purpose and that is to initiate and sustain consumer interest. But the world has been changing drastically for the past couple of years. Smartphones and social media have infiltrated our lives as we look […]

Logos are definitely a brand’s first engagement asset and they serve to personify the value, mission and the vision of the brand to the consumer. There has been a lot of talk on the importance of having a good logo designed, the types of colors that can or cannot be used, how to choose a […]

To design an amazing logo, there are a few skills which are absolutely necessary, these are: design abilities, creative thinking, and expert application. Whereas new designers with ability can create and deliver usable designs, it takes time to fully master the craft. Logo design is an important part of taking care of a company’s branding […]

Memorable logo design, memorable logo, how to design a memorable logo. You might have read these words in brochures, design blogs, logo design websites and targeted ad pop-ups if you had a logo designed recently or are intending on getting one designed for your firm right now. But why is the word “Memorable” so emphasized […]

Each particular area, town, city, country, region has its own religious, moral, ethical and humanistic cultural values that the people residing in those areas respect and observe. These cultural values have been developed and passed down over generations and disrespecting them either intentionally or unintentionally can turn out to be disastrous for any brand. And […]

When a brand wants to get a logo designed for itself, the foremost priority it places on is its uniqueness, but with so many industries that feature hundreds of thousands of similar companies also wanting to do the same, avoiding clichés becomes an immensely difficult problem to overcome. The advent of the digital world has […]

Graphic design is a medium of visual communication which shapes brand identity and contributes to factors such as marketing and product packaging. For many companies and brands, the right designs are essential to their success. Designers often face problems when dealing with clients who are inclined to the business side of the product and have […]