If you already curate blog for commercial purposes, it is likely that you already understand and appreciate the importance of business blogging. However, do you know you can optimize your blog posts in order to make them more search engine friendly? You can actually use blogs to personalize your brand identity and streamline your SEO strategies.
Research shows that organic search tends to drive an estimated 51% of traffic to B2C and B2B websites. As a result, the importance of SEO as well as enhancing your website’s organic presence is widely accepted. Keep in mind that blogging is one of the most effective tools in most digital marketers’ toolbox. This is exactly why marketers consider blogging and SEO to be synonymous to each other.
Does Blogging Help with SEO
Blogging is great for SEO as it helps considerably with a number of aspects which are crucial ranking factors. If you have a blog that is updated frequently with posts that are relevant and high quality, it could make a considerable difference to how your site performs in various search engines.
Here’s how blogging helps with SEO.
1.Keeps your Site Updated
Publishing blog posts regularly is a very natural and logical way to update your site frequently; it signals to various search engines that it is being taken care of and is a great place to send users. This is why a new blog post at least every couple of weeks would show those ‘bots that your website is active.
2.Keeps Users on your site for Longer
Note that Google’s priority is offering people who perform searches with relevant information, so they will come back to use Google again.
A person who comes to your site from a blog post which shows up in search result will have more persuasive reason to stick around longer and read the entire thing compared to someone who happens to land on a webpage with less text or information. A good SEO blog will entice your users to stay on your site for longer and improve your traffic ratios.
3.Internal Linking
A lot of SEO is mainly about links and internal links are usually the easiest ones to get as you could create them on your own. Not including internal links on your site that conveniently point visitors from one webpage on the website to another is perhaps one of the simplest SEO mistakes one can make.
Although you may find some reasonable internal linking possibilities on your site’s main page, as soon as you begin publishing relevant blog posts, the opportunities would really blossom.
SEO Blog Tips
1.Maintain Keyword Density
It goes without saying that keyword density is a vital aspect for better ranking. Stuffing your keywords will lead to over optimization while too less may lead to lower ranking. It is often better to maintain a ratio of 2 percent per post.
Do not stuff keywords in order to manipulate search engines. However, after you finish writing, you could analyze your entire post to determine suitable locations where you can insert these keywords without distracting readers.
2.Do your Research
For on page optimization keyword research is essential. It is likely that you’re naturally inserting keywords without simply realizing it by offering valuable and relevant content on a specific topic. That being said, there are a number of great tools and techniques to find related keywords that are relevant to your blog post which you might not have even considered.
The Google AdWords Keyword Tool as well as semrush.com are both incredible tools that enable you to find relevant keywords and even spy on your competitors to determine what phrases and words they’re targeting in order to draw traffic to their websites.
3.Optimize your Images
When you upload an image or photo to your blog, make sure you incorporate keywords into your file name while filling out the alternate text field using brief and keyword rich description of your photo. This will help optimize your blog for search engine purposes.
4.Capitalize on Social Media Shares
There is no denying that there are plenty of great benefits of sharing your blog posts on various social media platforms:
1.It helps keep your social media websites relevant and current.
2.It keeps your audience fully engaged.
3.As social signals are usually included in ranking algorithms, it helps improve SEO results.
4.Social links also help raise referral traffic.
We would recommend that you always share your blog post on different social channels as this will help enhance your social media branding by a huge margin. It is advisable to share a few sentences that describe a brief summary of your post or an excerpt from your post. Also, remember to include all keywords you’re targeting within your social media posting since these social signals could help with rankings.
5.Give Readers the Chance to Subscribe to the Blog
You should include prominently place RSS and Feed Subscription Buttons while offering viewers the opportunity to subscribe to the posts through email when possible. This will allow all your blog followers to get instant notifications of your latest blog posts without periodically checking your website for new content.
6.Reference others
Whenever you mention another blogger or an article in your post, make sure you include the link to the specific information that you’re referencing. Not only it is good blogging etiquette, but you are also likely to get lucky and get a link back. Remember that quality links are an extremely valuable commodity for any website that is looking to rank higher in various SERPs.
The aforementioned SEO tips have been designed to help every business improve their marketing strategies and effectively use blogging as a digital outreach channel. People love blogs, so why would you not capitalize on the vast benefits of commercial blogging.
