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A logo is a significant element of a business’s brand identity. It serves as a visual cue that allows your consumer audience to resonate with your brand. Naturally, if you want your brand or website to attract attention, the first step is curate an attractive logo. Popular brands, such as McDonalds, Nike, Coca-Cola and Ikea […]

COVID-19 has impacted all online and offline industries across the globe, and search engine traffic is certainly not immune to its impact. While many digital platforms and websites have experienced a surge in traffic, many ecommerce websites have witnessed a marked reduction. In this article, we will explore 7 ways in which COVID-19 has impacted […]

A logo is an integral ingredient of a brand’s corporate identity and marketing mix. It lays down the foundation for an immersive visual brand identity, and emerges as a symbol that resonates with the offerings of a business. We all know what they say about first impressions-they go a long way in establishing a brand […]

Now that 2020 is here, there is a lot that needs to be done to up your social media engagement game. You will need to keep adapting to trends so that you stay ahead of the curve. But what can you actually differently this year? What strategies and/or tricks will boost your social media engagement in 2020? To find out, read on.

For over fifty years, a vibrant multi-colored bird has been a prominent feature of NBC’s logo. B…

Launching a startup or running a small business? You must be aware of how vital graphic design is in building a company. You may also have an idea of how costly graphic design projects can be. Almost 70% of small business are willing to pay $500 while 18% would pay up to $1000 for logo […]

If you have launched a start-up or you are running your business for a couple of years, you already know the necessity of digital marketing. For many business owners, the mere thought of a digital marketing campaign seems terrifying because of big words like ‘keyword research’, ‘competitor analysis’, ‘buyer persona, ‘journey mapping’, ‘user intent’, ‘SEO’, […]

Writing great content is not very difficult. In fact, all it requires is a bit of hard work as well as a dash of creativity to get the job done right, the very first time over. An important step in any content writing 101 guide is to get the facts right. After all, if you […]

Brands and logos have been the unique identifying marks for companies and products alike since ages past. Just like Nike has their truly iconic ‘tick mark’ logo and their equally well-known slogan “just do it,” so too have their rival sports brand Adidas gone out of their way to create a unique look and logo […]