Hewlett-Packard, Apple, Google; do you know what is common among these companies? All of them started with just a garage for their entire operations! As we know, now these companies have grown and evolved into industry behemoths and dominate their respective industries. We all know the value and importance of the small business industry. In […]
Read moreA brand’s identity, much like a personal identity, defines what it stands for; it’s characteristics, qualities and how it differs from other brands. However, unlike human beings, brands are not born with innate identities and this presents business owners with a blank canvas on which to craft a brand identity from scratch. While it can […]
Read moreCheck the boxes below that apply to you before you invest time in reading this article: I want to establish and expand my brand I want to increase the visibility and awareness of my brand I want to promote products and services I want to provide better customer service to build credible and lasting relationships […]
Read moreBe it for a small start-up or a large franchise, all designers know the importance of a professional logo design. It represents the brand, communicates their story and symbolizes their product identity to the world. Hence, a poorly designed logo can veritably jeopardize the success of the company it personifies. No matter how great the […]
Read moreA logo serves as the graphical representation of a company, which is the key identification feature of a brand, most visible to the target market. Logos form an essential element of businesses’ overall brand identity as they are a mandatory imprint on the company’s website, advertisement and collateral. Generally, the colors and design of a […]
Read moreSo, once you get your hands on a really cool logo and have some really amazing advertisements going around for your brand, you take a step back and wonder, “Is this it?” Well, hold that thought right there because you are nowhere close to the end; a lot still needs doing. Branding isn’t just about […]
Read moreEvery business in the world wants to evolve into a strong brand, one with a unique brand identity and instant recognition. Telling a complete story without using a single word is a form of art all marketers strive to perfect. And one of the best ways of incorporating this art in your business is by […]
Read moreAn alternative way of attaining a contemporary logo design is to go through many online contests or crowd sourcing websites that are popping up all over the internet. Are these really a good idea, however? Can companies really get a modern brand logo of equal quality for a far cheaper price? This is the very […]
Read moreLogo design is a crucial phase in the journey of any serious business. When Bill Bowerman and Phil Knight founded Blue Ribbon Sports in 1971, they were on a lookout for a logo which could properly define their brand. Since Phil Knight was a teacher, he heard of a student called Carolyn Davidson at the […]
Read morePersonal Branding Important? Businesses have a distinct identity of their own and there is a lot that has been said by branding gurus and marketing experts on how businesses can develop their brand identities successfully and then sustain them for long term benefit. But personal branding is a relatively new phenomenon. We have come to […]
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