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Halloween has for some time been a well-known festival in the US, yet lately the ‘holiday’ has traversed into different business sectors, where – as in the US – it has indicated amazing growth over the recent 5-years. Halloween now is considered to be one of the best times of the year from business point […]

Now that 2020 is here, there is a lot that needs to be done to up your social media engagement game. You will need to keep adapting to trends so that you stay ahead of the curve. But what can you actually differently this year? What strategies and/or tricks will boost your social media engagement in 2020? To find out, read on.

If you have launched a start-up or you are running your business for a couple of years, you already know the necessity of digital marketing. For many business owners, the mere thought of a digital marketing campaign seems terrifying because of big words like ‘keyword research’, ‘competitor analysis’, ‘buyer persona, ‘journey mapping’, ‘user intent’, ‘SEO’, […]

Not very long ago, most people considered social media websites, and particularly Facebook, for teenagers. However, over the past few years, Facebook has evolved into a potent advertisement channel for reaching a wider niche audience. Number of social media users worldwide from 2010 to 2021 (in billions) The above chart shows that the number of […]

The 4th of July is right around the corner, which means you do not have that much time to up your social media game or run promotions. Considering the fact the 4th of July is the biggest retail day of the year, there is absolutely no reason why you should miss out on it. Last […]

Without even a shadow of doubt, Instagram is one of the most important and most powerful marketing mediums of the present era. It is such a wonderful blend of content marketing, and communication service. It has all the potential and capacity to drive fabulous engagement, and above average return on investment for a brand. The […]

As the New Year has just started, marketers all over the globe are thinking about all the new design trends this past year have brought us. The year 2019 will be a challenging and fascinating one for brands all around the world. We are constantly tuned in and aware of the trends that dictate the […]

Keeping up with the most innovative and latest digital marketing trends usually feels like a chore for many brands and marketers. It is even more stressful during the holiday season with everything else you have to do. Whether you are a small business owner or a big company, it is always good to know all […]

There are almost EIGHT billion people in the world. More than FIVE billion of them are on social media, as per Smart Insights. Now, I am not saying all five billion of them are your consumers – unless you’re selling air, then they all need that – it is safe to estimate that millions or […]