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Not very long ago, most people considered social media websites, and particularly Facebook, for teenagers. However, over the past few years, Facebook has evolved into a potent advertisement channel for reaching a wider niche audience. Number of social media users worldwide from 2010 to 2021 (in billions) The above chart shows that the number of […]

The 4th of July is right around the corner, which means you do not have that much time to up your social media game or run promotions. Considering the fact the 4th of July is the biggest retail day of the year, there is absolutely no reason why you should miss out on it. Last […]

Without even a shadow of doubt, Instagram is one of the most important and most powerful marketing mediums of the present era. It is such a wonderful blend of content marketing, and communication service. It has all the potential and capacity to drive fabulous engagement, and above average return on investment for a brand. The […]

As the New Year has just started, marketers all over the globe are thinking about all the new design trends this past year have brought us. The year 2019 will be a challenging and fascinating one for brands all around the world. We are constantly tuned in and aware of the trends that dictate the […]

Keeping up with the most innovative and latest digital marketing trends usually feels like a chore for many brands and marketers. It is even more stressful during the holiday season with everything else you have to do. Whether you are a small business owner or a big company, it is always good to know all […]

There are almost EIGHT billion people in the world. More than FIVE billion of them are on social media, as per Smart Insights. Now, I am not saying all five billion of them are your consumers – unless you’re selling air, then they all need that – it is safe to estimate that millions or […]

According to a recent survey, 64% of the consumers said their purchase decisions were influenced by watching marketing videos on Facebook. When you’re creating a video with the objective of building your brand identity, you want to be able to make sure that you’re representing the core brand values in the best way possible in […]

When we start talking about businesses, branding seems to be the single most important topic that keeps generating so much attention. Branding determines whether a business lives or dies! It’s your voice out there, it’s a way to make your presence felt and most importantly its there to engage people with your products and services […]

As a social media marketer or enthusiast; it is important know about the common challenges on social media. These challenges are found to be quite stressing on any social media platform and if not resolved in an effective manner; it can lead to more drastic consequences and people on social media choose to engage with […]